Michael “C-Roc” Ciorrocco is a mortgage and real estate marketing expert with 15 years of experience in the industry… but his insight and expertise extends far beyond real estate.
“What are you made of?”
That’s the question that helps C-Roc push through the tough times, and the question that leads him to even higher levels of success and satisfaction when things are going well. That’s the question that sparks the ultimate accountability: a challenge he extends to himself. That’s the question that
drives C-Roc to inspire others as a motivator, facilitator, and dynamic public speaker, as well as a fierce friend and coach.
C-Roc uses this question as a motivational tactic to grow his branch, team and business. It helps him know his team and build up each individual member. Sure, they’re in the mortgage industry, but one thing he realized when he got to a certain point as a manager is that he’s really in the people- building business.
After 15 years in the mortgage business, this question evolved to become more than a question. It became a tool to help C-Roc and those around him excel at individual tasks. Over time, this question made him a strong, wiser, more complete person. Today he’s on a mission to inspire others to see the
greatness inside of themselves using those same 5 words, using past life events to fuel their fire.
What Expert Authority World™ is saying about the show:
- Insightful, inspiring and empowering!!May 6, 2022 by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveMay 6, 2022 by Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
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A ton of value, keep rocking!
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I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
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This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
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Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
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- So glad I found this podcast!August 13, 2021 by Nate804 from United States
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- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and ScalableJune 28, 2021 by Mary2577 from Philippines
Thank you so much and keep on doing more great show.
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Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
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- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
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- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
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- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
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Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
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Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
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Love the broad selection of topics for inner
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Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
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I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
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Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
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I really enjoyed this podcast, so much relevant content. Thank you!
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Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
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There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
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Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
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I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
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I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
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Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
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Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
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Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
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Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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3 Expert Authority Insights™ To Apply Now
- Do good things, good things happen. Do bad things, bad things happen.
- We just have a servant heart and a help first mentality and treat people the way we would want to be treated.
- If you can shorten time on things, that’s better than saving money.
- Your mind is the same thing you did before you had the software. So that’s only as good as what you remember that time.
- Share your story. People want to hear it. You’re going to inspire one person, it’s worth it.
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[0:39] We thank our sponsor, Rosh Tips
[1:15] Michael’s inspiration
- At 11 years old, Mike was mature to understand about culture
- He had a turning point in life when his father gave up on him
- Mike strived to help people to the best he could
- His stepfather showed him what being a man was all about
[7:32] How Mike started his business
- Mike learned from what he saw from business owners
- But Mike realized that he is in the people building business
- Although in the mortgage business, Mike’s focus was to give value to his employees
[9:02] Home Loans Made Human
- Treating employees like human beings. That carries through to the customer experience.
[9:43] How Mike helps
- Helping real estate agents grow their business
- Real estate agents send their clients to Mike
- Work on the relationships with real estate agents
[12:16] How Mike makes ads
- Test ads to see what’s most cost effective
- Make videos to help realtors and the buyers understand the process and share information
[16:47] Why Mike uses Pipedrive and CRMs
- For pipeline from the lead coming to clear to close
- Real estate agents prospecting
- Keeping notes
- To build a funnel as big as possible
- To be organized
- Measure stats
[21:54] Your mind is the same thing you did before you had the software. So that’s only as good as what you remember that time.
[23:28] Importance of clarity
- Have a clear mind
- Have a clear vision
- Be specific of what you’re trying to accomplish
- Clarity on your numbers
- Clarity on your vision
- Clarity on your customers and your prospects
- Clarity across the board
[28:54] Mike’s transformation story
- Andrew was looking for a salary position
- Mike sat down with Andrew to talk to him and get his story
- Mike laid some groundwork and some expectations for Andrew
- Andrew built a big pipeline and posting things on social media at his closings. He also lost 20 pounds
[28:54] What Are You Made Of Movement
- Understanding what you’ve been through
- Making the right decisions
- Learning from experiences
- Going forward and trying to help others
- Share your story
- Be a role model to the people around you
[28:54] Share your story. People want to hear it. You’re going to inspire one person, it’s worth it.
[34:19] Sharing stories instead of doing a sales meeting
- Knowing where people are coming from
- Relationship for work is better and stronger
- It makes it a lot easier to work and we have more fun doing it when we connect with each other
[36:57] Snowball effect
- If you think about a snowball on the top of a snowy mountain and that snowball gets rolling, gravity helps it grow
[37:39] Who is someone you would love to have dinner with that you haven’t been able to meet yet?
- Grant Cardone
[43:41] Would you say are you an introvert, extrovert, introverted extrovert, extroverted introvert, or an ambivert?
[50:10] I always think about how can I follow up with them?
[53:56] Time out to thank sponsor,Rosh Tips
[54:33] Imperfect Action Round
- The fastest path to the cash is finding out what people’s story is, connecting with them, and then following up
- The biggest problem prospects are making is taking advice from people that really don’t have their best interests in mind
- The best way to maximize customer lifetime value is following up with them
[58:50] Thanks to our sponsor, Pipedrive
Wheel of Whatever™
• [43:41] Would you say are you an introvert, extrovert, introverted extrovert, extroverted introvert, or an ambivert?
EA Interviews Episode 1274. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:09]
Would you like to know how to build a successful company? Do you want to grow in the real estate market? How about build a successful brand? Grow 400 percent year over year. I am super excited to have author, speaker, trainer, marketing and mortgage expert, Michael Cirrocco on the show today. And we’re going to bring him up right after I thank the sponsor.
SPONSOR Rosh Tips [0:39]
Winning With Google in 2020? Of course you want to. I’d advise Google search advertising and YouTube specialist Rosh Sillars. Download the free Winning With Google in 2020 Guide at EAInterviews.com/RoshTips.
Mario Fachini [0:55]
Here he is ladies and gentlemen, Mr. Michael Cirrocco. Mike, how are you doing today?
Michael Cirrocco [0:59]
Great, Mario. I’m glad to be here. I’m so excited to join the podcast here today with you and share my story, man.
Mario Fachini [1:07]
I can’t wait for you to share your story. Let’s jump right in. Where did it all start from? I know how you ended up and it’s fantastic. But where did it all start from?
Michael Cirrocco [1:15]
Well, you know, I believe everybody’s got a story. And I always like to share mine. And I used it in our business a lot, too, when I’m interviewing employees, or even prospects, or clients is asking them about their story. So I always like to share mine after hearing theirs. And I was very fortunate to have a fire lit in me at a young age. When I was about 11 years old, I lived with my dad. I came from a broken household, like a lot of people probably listening. And it wasn’t always the easiest but I never knew my parents together. So I lived with my dad about 11 years old for three years going through some psychological and mental abuse. And I’d had enough. And luckily at that age, I was pretty mature to understand something about culture. I didn’t really realize the word but I knew that that was not a good environment to be in. I needed to get out and had to make some sacrifices there because I’ve, obviously, taken the chance to hurt my dad. So I basically told my mom, “I got to get the heck out of here. I need a better environment.” And so court papers were served for custody. And I came home from school one day and my dad said, “Hey, get in your room.” And I walked on eggshells in that household as it was already. And I went to the room and I had a feeling what was coming. So he comes in the room. And now my dad, I admired my dad, he was my hero. He has his own masonry business. And he always had a wad of $100 bills in his pocket. And at a young age, you know, it wasn’t the paper, the hundred dollar Benjamin that I liked, but I just knew that that’s what got us things. It got us vacations. It got us going out to dinner. It just got us things. And my dad always used to flash it. So I always looked up to him for that wad of cash. So I just remember this story. I’m 42 years old now. And so about 30 some years ago, I just remember it as clear as day. He said, “You want to move back with your mom, ha?” And I said, “Yeah.” And he pulled out that wad of hundred dollar bills and peeled one off and crumpled it up and threw it at me. And mind you, I’m an 11 year old kid. And he said, “Here, you’re going to need this when you’re living on the streets with your mother one day.” So that moment was a turning point in my life as young as I was. I knew that I couldn’t be the only person that that’s happened to, that their dad gave up on them, that somebody gave up on them. And I vowed at that moment. I didn’t know how I was going to do it. but I was going to help others going through that same situation. So ever since that day and 11 years old, whether it was sports, school, work, whatever it was, relationships, I always strive to help people and try to be the best I could because I wanted to make sure that he didn’t win. Now, that might not be the best thing because it’s kind of spiteful. But also in the long run, I knew that it was the right road to take because I wanted to be there for others that felt the way I felt, basically, crushed at that moment. And I know a lot of people can relate to that. And a lot of people don’t share their stories because either they think that people won’t care, they’re embarrassed by it. It takes a lot of courage to do that. And that’s part of my movement that I’m trying to get going here, the What Are You Made Of Movement. To try to really draw stories out of people and hear what they’re made of and how they can inspire others. So that’s the start of it, Mario.
Mario Fachini [4:35]
Well, I’m glad you decided that because there’s so many people that they have all the upbringings, they have everything going for them. And I didn’t grow up in that environment growing up. But I always – there was always someone I was looking to like, “Man, if I just was – had their, you know, whatever resources, family, whatever.” It was always just like, if I was them, that would be the difference changer. And some of them didn’t turn out so well. All the people I really know that ended up the best, it’s like the harder the upbringing was, there’s this correlation whether it was spiteful – you’re 11, are you leading an intelligence retreat on enlightenment? I think it’s fine. You ran with it and it worked and it’s part of your story. And it’s so cool because you turned the adversity – and I’m sorry to hear about it. I’d never wish that on you or anyone but it’s so cool to hear how you can turn it. What was it like when you became 12, 13, 14 through the teen years without your dad?
Michael Cirrocco [5:43]
So first of all, I never played the victim role with it. I had aunts and uncles, my dad sisters, people on my mom’s side that are always like, “Oh, you poor thing. I can’t believe you went through that.” And I never took into that. I always pushed that away and told them, “Man, I’m fine. I’m good. Because I just took that route. And maybe it’s because I’m stubborn and just naturally was born with stubbornness, which could be a bad thing sometimes. But going forward, I was very fortunate that my mom married another guy. And his name is George. He passed away, unfortunately, in January of a heart attack.
Mario Fachini [6:19]
Sorry to hear.
Michael Cirrocco [6:20]
But George, I was very blessed because George came into our lives. He took me and my sister as his own. And I wish a lot of other people would do this. Too many fathers are running from their families. This guy came into our life, took us as his own. I was an 11 year old kid. And you wouldn’t notice any difference between me and my little brother that was his biological son. And he really stepped in and showed me what being a man was all about. And I was very blessed to have him in my life, really. And that probably was the help of maybe keeping on the right track. Because George, my step dad, said this, this is his thing. He was always really black and white, really hard on me, which I probably needed that that moment at that age, which is a real impressionable age at 11, 12, 13. But he always told me this – and I use this still today with our employees – “Do good things, good things happen. Do bad things, bad things happen.” And you just keep it simple. So going to that household was very, very beneficial to me. Luckily, I had that.
Mario Fachini [7:21]
I’m glad you did. And at what age did you start your company and decide – maybe even your first company – why did you want to go into business?
Michael Cirrocco [7:32]
So I started in the real estate business. I started in sales in 1998. But the real estate business, I had a real estate license. And you’re on your own pretty much when you get a real estate license. And I did that for a couple years. I was a top producer. And I decided to get in the mortgage business. As an LO, not my own business. I was working for someone else. And as I progressed with that, I sold to business owners and I saw what they were doing and I saw, like, where they were lacking. And also, the strengths and lessons that they learned. So I try to take all these pieces in. But I’m just a builder at heart. And so when I decided to start our own branch, my partner and I, we decided to go out on our own and start doing this. I started to look at the fact that I wasn’t in the mortgage business. That I’m really in the people building business. We just happen to do mortgages. So that’s the focus every day I wake up. Now, we have 30 employees now in our group of Nations Lending. We really focus every day that we wake up to say, what kind of value can we bring our employees? How can we help them not just at work but with their families? How can we teach them about finance and understanding money? Because you’ve probably heard this before, but your employees money problems are your problems. And so we really take pride in that. And that’s changed our culture. And then we’ve seen exponential growth in our business once we started really zeroing in and focusing on our employee’s lives and building people.
Mario Fachini [8:57]
So you’re treating a more like a team instead of just people that work for you.
Michael Cirrocco [9:02]
Without a doubt. Human beings – and you know what? Actually, our company has a slogan. It’s called, Home Loans Made Human. And it’s not just about the customer experience and making them not a number and not running them through a computer system and just letting it run. But really treating our employees, like human beings. Starting with the people and their families. And that’s a big concern for us. And obviously, that carries through to the customer experience.
Mario Fachini [9:30]
When you’re working with the people that are coming to you, who are you really looking for and how exactly are you helping them?
Michael Cirrocco [9:38]
So are you talking about the employees?
Mario Fachini [9:42]
Michael Cirrocco [9:43]
Our clients, okay. So first and foremost, we have clients come from – I mean, we like to have five lead sources. I always say, Five To Survive. But we have a very, very good realtor referral system and how we prospect with our real estate agents by helping them grow their business first. And then in turn, they end up sending their clients our way because we care about them. So we actually treat the real estate agents that we work with similar to the way we treat our employees. And we really try to work with them and sit down and counsel them on not just business. But there’s times I’m sitting there talking to real estate agents that we work with about their family life and really building the relationship. And matter of fact, I was listening to one of your podcasts with Steve Gordon recently and he was talking about relationship building. And, you know, running ads and everything doesn’t build relationships. And so that really struck me. Because we really work on the relationships with real estate agents. We do run ads. We do Facebook marketing. We do a lot of things. And even with the Facebook marketing, we try to develop a connection and build relationships with the people that are watching our videos, for example, on a Facebook Ad. And that is what sets us apart from everyone else. Because when we do that, and we have that connection, not everything always goes as planned in the mortgage business. It could be a – you know, we always take one thing – we always take 100 percent responsibility for whatever. But there’s things sometimes out of our control. And when you have a great relationship with the realtors that you’re working, with the buyers that you’re working with, they tend to understand more of what’s going on. And so that’s where, to me, it all starts is developing great relationships.
Mario Fachini [11:19]
I would have to agree with this 100 percent. Because I remember 10 or 11 years ago, it was actually the same time a year, I sent the wrong invoice to the wrong company. And because I give people a little bit of leeway and they give me some, instantly I’m like, “Oh my gosh.” And before I even sent the email saying I’m so sorry. They’re like, “Don’t worry about it, we’ve done it too. And they already deleted it.” And it’s more than just transactional and everything. And I do my best to treat my team the same way I want to be treated and same thing with clients. And when you’re talking about the Facebook Ads, what would you say about the messaging that goes into it? Because the Facebook Ads are just a tool, really. You could put a great billboard up or a bad one. How much thought do you put into the messaging and the experience that people are having while they’re going through your funnel, whether they see a Facebook Ad or it’s in person?
Michael Cirrocco [12:16]
Well, first of all, we have several different campaigns that we run, obviously. We test them to see what’s most cost effective. But one of the most powerful ones is once we do video and we add value right off the bat, we try to help realtors and the buyers understand the process and share with them information to make them – the buyers being in better financial situation or the real estate agents being more expert on that topic. We try to do that for several times. We’ll put out content on that. And then after that, we always make an offer. And that tends to make it a lot easier. I love sales. Don’t get me wrong. I love handling objections and going through that whole thing. But it’s so much easier when you provide value and the people trust you and you built that relationship with them for them to just come right into you. And then they’re asking you, “How do we do business with you?” Sometimes people make things too difficult. And it’s really simple, man. We just have a servant heart and a help first mentality and treat people the way we would want to be treated. I know it sounds simple. And every day when we wake up, we try to be the most valuable husband that we can be, the most valuable employer or employee. And as long as we all do that and we’re on the same page with that, it’s simple. Business is simple. It’s not as difficult as some make it seem.
Mario Fachini [13:40]
I’m glad you’re saying it because I know I’ve said it before too. And it’s like, you don’t need to be worried about every last detail of the shiny object. Treat people well and over deliver and add value to them. I want to dive back to the five lead sources because you’re saying a lot of stuff here and I know where you’re going with it. But I do want to dive in what are the five lead sources? I know everyone wants to know.
Michael Cirrocco [14:01]
Well, we have more than five. But I say that you have to have five to survive. So referral partners, obviously, realtors, financial advisors, CPAs, divorce attorneys, believe it or not. And then we also really, really work our database, our families, friends, coworkers, Facebook friends. Were very, very regimented when we go through our day where we make a certain amount of calls to agents. We make a certain amount of calls to our past clients. We make a certain amount of calls to people that we know that aren’t past clients. We call our people that are pre-approved. still looking. And we’re very regimented on the number of calls that we need to do. And so those are some of the lead sources, Facebook leads. What else do we have right now? Mailers or who we mail. We have email campaign. We have text campaigns. What else? There’s –
Mario Fachini [14:58]
So you’re not taking a single channel approach. You’re basically turning everything you do in your favor.
Michael Cirrocco [15:04]
Yeah. I mean, we want to wring everything we possibly can out. And we want to be everywhere to everyone.
Mario Fachini [15:09]
And what else I’m hearing is, it doesn’t sound like you’re operating out of post-its. You actually have a system and a database.
Michael Cirrocco [15:16]
Oh yeah, without a doubt, man. We have to. There was times where we didn’t. And we turned it on and we were like, “Oh my gosh, what do we do? How much money and time do we waste?” But we don’t just look at that part. Obviously, running a business, you have to make money. But we also looked at how many people went to a different company and got a worse experience than they could have with us. And that’s always a focus of ours is the client and the customers. What did they have to go through when we could have made it easier for them?
Mario Fachini [15:46]
I love giving people a first class experience. And it was one of the first things I thought of even with the show here. I was like, “Okay. I’m going to put out the best show I possibly can and video and audio experience and all this for the listeners and viewers.” But I was also like, “I’m going to have really cool VIP guests on here. What’s their experience onboarding to come on the show?” Because I do interviews, I do public speaking, and everything too, and sometimes it’s like, “Where are we going with this? I said, yes. I’m excited to do it. I really am. But maybe if you give me an address or at least a link to join you or something. It might help a bit.” So I’m joking about the post-its but there’s so many people that don’t use the database. And I use one for the show, too, called Pipedrive. I’m make sure it’s in the show notes because I know not everyone’s in real estate. But if you’re not using one, what would you say? Do you prefer post-its or do you prefer using a database? What’s more profitable?
Michael Cirrocco [16:47]
Well, first of all, did you mention Pipedrive?
Mario Fachini [16:49]
Michael Cirrocco [16:50]
Okay. Yeah. We actually use Pipedrive. I built it out – because it comes blank as you know, I built it out for the mortgage business. And we use it for our pipeline from the lead coming in all the way to clear to close. And then we also used it for real estate agents prospecting. And we put a real estate agents in there, we categorize them, whether we’ve done business with them before, whether they know us, whether it’s a cold call, and then we go in there. And every time we’re making our calls, we’re keeping notes in there. Because if you’re not doing that, you think you memorized everything. And I had a guy say to me the other day, “Yeah. I don’t use my CRM because I’m very good at remembering everything.” And what I said to him was, “You are not calling enough people then obviously.” Because if you can remember everything, you need more prospects, you need to build your funnel as big as possible. And that’s how you know if you have a big enough funnel is that you need a CRM. So we use that for that purpose. And when I make a realtor call, a week later or two weeks later, the realtor told me that they couldn’t talk at that moment because they were at their son’s basketball game. I can ask about that basketball game and say, “Hey, what was the score? How did it go?” And they’re going to think I’m the most awesomest person in the world for remembering that. Even if I don’t know if awesomest is a word. Awesomest?
Mario Fachini [18:05]
It is now.
Michael Cirrocco [18:07]
But you remember that. And so if you didn’t have a CRM that you’re putting those notes in, you’re just winging it, then you just like everyone else. And we don’t want to be just like everyone else.
Mario Fachini [18:18]
No, you definitely don’t. And I’m learning something here too. I thought you had something specific to the real estate industry. Because I know there’s that for the real estate. Recruiting specific industries have some cool stuff. But you built it all out of Pipedrive. That’s awesome.
Michael Cirrocco [18:32]
Well, that Pipedrive. We use it for that purpose. But then we also use some other CRMs for different things, like lead management, like the Facebook lead. So they’ll go through the Pipedrive until they become an application. But we have lead management for Facebook. Then we also have the email systems, where we’ll, you know – for email marketing. We have several systems at our company. It’s very robust technology that we have. But Pipedrive you just strike record with that. Because I mean, it’s something that [inaudible [00:19:02].
Mario Fachini [19:02]
That’s awesome. I’ve never had anyone say that. If it’s a specific industry, it’s usually something specific. But for email, I know there’s like AWeber or Pipedrive for the CRM. I have dozens and dozens of stuff that we use to internally and externally. Like you said, it depends what you’re doing. Is it going to do a nurture sequence? Or is it just – you know, are they floating around for a little bit first? And did they apply to anything? It just depends. But it’s cool that you’re tracking it. Because I had a feeling you were and your company was. But I’m just shocked because I’ve been running my mouth for over ten years about email marketing and the CRM. It’s like I want 10,000 followers or leads or clients or whatever. I go, “Show me what you did this week.” And they’re, like, pulling paper and crap out. I’m like, “All right. Forget everything. Start here. And you need to overhaul the last. Whatever period of that year is, whether you’re three months into it or nine months, you need to go back and fix this now, like yesterday.” And I’ll never forget one client. I go, “You’re going to love me but your employees are going to hate me.” Because they literally had 30 years of documents and I’m like, “Awesome. Great record keeping.” In boxes out back. She had to enter all that stuff. I go, “Okay. So you need, like, two weeks instead of one.” But you know, we’re able to grow their profits that year. And it took them, probably, six or eight weeks to get it all in and they did get help. And I was like, “We need to do this sooner than later. I wasn’t expecting 30 years. But kudos for you for actually having it. But get that crap off, like actual boxes.”
Michael Cirrocco [20:44]
Wouldn’t you agree with your business, you can increase your business by 25 to 30 percent just being organized? I mean, just that part. You wouldn’t have to do anything else. So yeah, that’s huge, man. And if you don’t have that -I mean, if you’re not measuring your stats – we measure our stats, like I know every day how many credit polls we have up to the minute. We send reports out. We have leaderboards. I mean, honestly, back in the day, we didn’t have that. But now we have it and our business is increasing. And just because we know what’s going on and people can see what they did throughout the day, and they could say, “Hey, I had a good day today. You know, let’s ride that momentum.” Or, “I had a rough day today, I didn’t get what I needed. I really need to bust my butt tomorrow to make up for it.” And you know, that’s an increase in business right away, I think, having a good CRM and being organized.
Mario Fachini [21:29]
Easily 20 percent on the loan for sure. I agree 100 percent. I’m going to ask you about the biggest inspiration – the biggest transformational story you’ve ever heard. But first, I want to ask one last thing about the leaderboards, all the data, and all the stuff we’re talking about. Did it start with the software? Or did it start in your mind and the software helps you visualize it?
Michael Cirrocco [21:54]
Well, I think that you have – I think the software. It has to start with a tool. Because your mind is the same thing you did before you had the software. So that’s only as good as what you remember that time. And if you’re going through a real stressful time or if you’re having some personal issues at home, that can affect all that. So as far as CRM goes, they’re not worth anything if you don’t use them. Let’s face that, right? But if you have the CRM –
Mario Fachini [22:20]
Or use them wrong.
Michael Cirrocco [22:22]
Or use them wrong. But you have to have that tool in front of you. And by the way, when we’re making our phone calls, we have to have that CRM up in front of us. It’s not something that you make your phone calls, you’re keeping notes, and then you go back to the CRM and put it in later. That’s a worst case scenario. You need to have it pulled up in front of you. A lot of people that give me pushback on CRM, say, “But it’s an extra step.” And I’m like, “No. You’re doing it wrong.”
Mario Fachini [22:43]
No. It saves you about nine other ones. That’s why I like the Pipedrive app because I can literally be walking into a meeting or out of one, have an idea, bam, bam. And by the time I open the door, it’s in there.
Michael Cirrocco [22:54]
Yep. Exactly. I love it.
Mario Fachini [22:56]
What I was getting at was if I were to take away all the tools and software right now, your mindset is trained for it. You could probably use paper, pencil, and spreadsheets ten times more effective because you have a process in place.
Michael Cirrocco [23:08]
Yes. Yes. Absolutely. But who wants to?
Mario Fachini [23:13]
I’m not saying to go back to that. But I’ve also noticed people that are like, “Yes, we have a CRM.” And it’s like, “Well, show me what you’re doing with it.” And it’s kind of like they took the problem from the paper and just put it online. And it’s like, you still have a problem.
Michael Cirrocco [23:28]
One of the biggest problems with business – and I’m sure you agree with this because you see this – but clarity – lack of clarity. If you don’t have clarity, when you’re starting from the beginning, when you have your vision for your company, your goals, your targets, if you’re not clear on what you’re trying to go for, then how are you going to be successful? Or how can you measure success? So that it all leads to the fact of having a clear mind, a clear vision, and being specific of what you’re trying to accomplish. And, to me, that’s the most important thing in business really.
Mario Fachini [24:02]
So what you’re saying is set clear intentions for what you want to do.
Michael Cirrocco [24:05]
And then it goes all the way down the line. All the way down the sales cycle. Everywhere is clarity. You need to know how many demos you’re making in sales, how many closings you’ve had off the number of demos. In our businesses, it’s how many credit pools have you had? How many real estate agents did you talk to that week? How many of your loans closed after you pulled credit down the line? And so that – you know, clarity on your numbers, clarity on your vision, clarity on your customers and your prospects, and clarity across the board is important. And you can’t have clarity without that.
Mario Fachini [24:39]
Yeah. And I get what you’re saying, again, with the Facebook Ads correlation. There’s a lot of people that I want to run ads and they have 10,000, whatever. But if you’re not tracking it, how many leads, how many clicks went to the page, how many opted in, how many conversions, how many converted, how many signed up for call, how many did you close. You’re saying the exact same thing. It sounds like you have a five or six step process just specific to real estate with the credit polls. And how many applied? How many showings did you do if you’re selling the house? Did you get approved? How long did it take? The sales cycle.
Michael Cirrocco [25:14]
We know exactly what the average credit score is on every lead source that we have. We know what to throw gasoline on. What to throw water on to put the fire out. We know all these things. And matter of fact, to be honest with you, I would never ever run Facebook Ads myself because I don’t know what the heck I’m doing. So some people just jump into it. They might hit that boost button, right? Which is the biggest waste of money. They might try to go in there and target themselves and do self-targeting. It’s not worth it. You’re better off paying someone to run it, a monthly fee or whatever it costs to do that. Because you’re going to save a lot more money than it’s going to cost you to hire somebody to do it. So I’m big on delegating specialists in different areas so that I can do what I’m good. And then I can just kind of quarterback the whole process. And that’s big on scaling a business as well. I mean that’s what I’ve really become good at.
Mario Fachini [26:11]
Yeah. I’m more of a people person myself. I have great ad specialist. Her name is Victoria. And she’s been helping us with our ads for years. And she just loves it. And I if it’s not your strength, don’t do it. You can find other people who love it. Because not everyone wants to be on camera. Or you made the reference earlier about I love the sales process. I do too. I love helping people. And you can’t help them unless you close them. But at the same point, it is pretty awesome when you’re more like the strategic stealth bomber and no one even sees you around. And it’s like, “Yeah. Fourteen new leads closed all this. It’s barely broke a sweat.” Because in all honesty, the 10, 15, 20 years prior that of the learning and tweaking to get to that of now we know what works, you’re measuring your metrics, and you know what to do with it, and how to apply it. You just said the keyword, we know where to put the gas on the fire at. You’re not guessing. That old adage, I think it’s, from Ogilvy that says, you know, 50 percent of our advertising is working. We just don’t know what 50 percent.
Michael Cirrocco [27:19]
Exactly. That’s a problem. A big problem.
Mario Fachini [27:23]
You can sound fancy and look fancy all you want but at the end of the day, if you don’t get the results, who cares?
Michael Cirrocco [27:27]
Exactly. And you know what? You can increase your business, obviously, by knowing your stats as well and cut time in half or even better. Get to your results faster by just knowing. I mean, if we do an advertising campaign, or mailer, or any kind of lead source that we use, if we’re watching it on a daily basis, you may not get the results that you need in such a short span. But you watch it every day and you can see if something’s bombing, you can see if something’s taken off right away. And the faster you can cut something off or throw gasoline on it, the better you’re going to get results from and the higher ROI you’re going to get. And that’s what we’re all looking to do too. Because time is such an important thing in anything that you’re doing business wise, personal life. And if you can shorten time on things, that’s better than saving money as far as I’m concerned.
Mario Fachini [28:18]
Again, 100 percent. Time is priceless. You can’t get it back. But you can make money while you sleep. And it’d be cool if you could get time back but you can’t. Transformation and success stories, these can be two separate people, I guess, or they can be the same one if it’s a really big one. Who’s the biggest transformational story that you would have that you’ve been able to help someone and the biggest success story? So let’s say, maybe one is a customer client you’ve been able to help for the transformation. And the success story, I have a feeling it’s going to be one of your – someone on your team.
Michael Cirrocco [28:54]
You might have done your homework a little bit. So I’m going to start with that one because it’s on the top of my head. But there’s a there’s a younger gentleman named Andrew that works with us. And I could say his name now because he gave me permission. But the first time I told this story, I didn’t say his name. But we brought him aboard. He used to work for a different company. He hadn’t been in the mortgage business that long. And I got word on the street that he was looking at another mortgage company. And he was kind of looking for a salary position because he just wasn’t feeling and he didn’t have that momentum. And he was going through some struggles mentally with that. So usually, if somebody’s not committed to what we’re doing and not buying into our culture, they’re looking elsewhere. They’re already checked out. I usually just bring them in and say, “Hey, listen. I got this word. I’m done.” And that’s what I’ve done in the past. Something hit me with Andrew. I thought to myself, “You know what? This kid is 27 years old.” Sometimes I think everybody’s the same age as me when I’m working with them and around them. And doesn’t have the experiences that I have. And so maybe let me sit down and talk to him and just feel him out and see where his head is. And basically, get his story. Now, I knew his background already. I knew his story. So I sat him down and laid it out to him and said, “This doesn’t cut it with us here. If you’re not committed, that’s fine. I’ll help you move your stuff to another company. And I’ll give you a great referral. But I’m not doing any favors keeping you here. I’m not going to try to talk you into staying here.” And then he cut me off and said, “Listen. I was looking at that about a week or so ago. My pipeline started rolling. I started listening to you, doing what you told me. I’m seeing results now. And I don’t really want to go anywhere.” And that wasn’t good enough for me. So I laid some groundwork and some expectations. And I said, “Andrew, listen. Here’s what’s going to happen.” And he wasn’t working out as much as he should have. He wasn’t watching what he ate. And that matters to me. A lot of people are afraid to touch on those topics. But I think that if you can take care of your body, you have a lot better chance of taking on the world. So I told him, I said, “Listen. I’m going to pay for your gym membership.” And I go to the gym quite often. I do the CrossFit stuff, kind of lifting and all that. And I said, “You’re going to come into the gym with me. I’m going to pay for your gym membership. You’re going to show up in the mornings and meet me there. You’re going to take control of your diet. And then you’re going to come into the office and you’re going to do what I’m telling you to do that’s going to work. And if you buy into that, you’re going to make more money than you ever thought about making. Or you can go somewhere else and take the salary position. It’s totally up to you. But if you stay here, this is what’s going to happen.” And from that point on, over the next six months, he took the world by storm. He built a big pipeline. Realtors love him. He’s posting things on social media at his closings. He lost 20 pounds. The people at the gym have taken him in like family. And we have a good crew there and it’s good camaraderie for him. And so that’s what I do it for, man. I mean, when I wake up in the morning and get to think about Andrew and what he’s gone through and what could have been if I didn’t take – it’s not me. It’s him that did the work. I mean, he busted his hump. But if I didn’t take the chance on that guy and I was stubborn – like I told you, I’m stubborn – and I didn’t back off of it a little bit, what could have been? And so Andrew is great now and he’s stepping up to be a leader in our company. So that’s the biggest and most recent story I can tell you that’s happened for us. As far as in the past further than that, I know a lot of gentlemen – I won’t say any names with that. But a lot of my friends have gone through some alcoholism problems and bounced back to developing some of the best real estate companies in the world. And basically, it comes down to understanding your story that you’ve been through. And this is the movement that I’m pushing forward with, with What Are You Made Of? Understanding what you’ve been through as a kid, prior experiences, and making the right decision based off of that, learning from it, and then going forward, and trying to help others, and share your story, and being a role model to the people around you, your children, your wife, your employees, whatever the case is. And people need to realize something that you need to get the courage to share your story. Because you’re going to inspire one person, it’s worth it. But you could inspire millions. And that’s the most important message that I want to get across to your listeners as well, is share your story. People want to hear it. You will connect with clients, you will connect with customers, you will connect with your employees better if you share your story with them and get on a human level with them. And that’s something actually Pete Vargas – I don’t know if you’re familiar with Pete Vargas. He spoke at the TEDx growth conference when I went in February. And I was sitting in an auditorium – the Marlins Stadium, 35,000 people, and there was great speakers. And I liked all of them. But nobody had heard of Pete before. And I sat there in that stadium and he started talking about his relationship with his father. And I felt like the rest of the crowd disappeared. And it was just me and Pete sitting in this big stadium. It’s the craziest thing. I can say this to you. But it’s like, “Yeah. Okay. Yeah. Right.” It literally felt like he was just sitting there talking to me. And when he shared a story, it hit me like I have a story to tell. I’ve been bottling it up inside of me all these years. I got to get this out of share with people because it’s going to help some people. So that’s what I have on that, Mario. I know I go off on a tangent.
Mario Fachini [34:10]
I appreciate you for being so real with it. What’s it been like since you started sharing your story versus before?
Michael Cirrocco [34:19]
So that’s a great question. Right now, we’re going through a phase in our company where we have our sales meetings. And instead of doing a sales meeting, we’re having one of our employees take five to ten minutes in sharing their story with the rest of us. And one of my partner’s brought this up, he said, “Hey, you’re sharing your story and it’s working. You’re encouraging everyone to do this. Why don’t we do this in our sales meetings?” So this is the third week that this has happened. Andrew was the first one to share the story. And he’s going through some stuff that I’m not going to share right now. But it just blew us away that we didn’t know about. And then two of our processor share their stories. Again, I would have never known where they came from like this. The story that Katie, our processor, shared this week, all of us, it choked us all up. And I just couldn’t believe it. So we’re now knowing where people are coming from. We connect with them better. Our relationship for work is better. It’s stronger. And we can get through some of this tough stuff in the mortgage business that, you know, it’s not the easiest business in the world. But it makes it a lot easier to work and we have more fun doing it when we connect with each other. So that’s something. And then also, since I’ve been putting this movement out there, I have a Facebook Page – a Facebook Group called What Are You Made Of?, With Mike C-Roc. And right now, for your listeners, if they go, they can go ahead and jump on there. I’ll accept them into the group. I’m going to start using it for clients. But people are sharing their stories in there. And some people that don’t have the courage yet since I’ve been on this movement, they’re sending me Facebook messages – long Facebook messages. And they’re like, “I’m sorry I’m rambling but I got to get the story out. And I don’t have the courage to share it yet. How could I get the story out and get the courage to do that?” And I’m hearing stories, I mean, from people that I’ve been around at sporting events with the kids or in the community or strangers that I’ve never met before. They’re sharing. It blows me away. And I’m kind of upset that I didn’t get on this sooner. I’m 42 when I started doing this. And if I could have just figured this out ten years ago, how many people we could have helped with this? So the things that are happening right now that are just all inspiring. And I want to share this with everyone. I really want to press hard on this and get this out and get as many people opening up as possible. And I know it’s difficult and it takes courage. But I’m going to continue.
Mario Fachini [36:34]
Well, I’m glad you started it and you’re doing it now. You’re still young and life is long. And there’s no way either of us, because I’ve thought about this too with my mission and vision, the more people we empower now, is just going to continue. Because neither of us on our own could even pull it off even if we had 100 years, the same way as getting the right people in place for even two or five.
Michael Cirrocco [36:57]
Right. That’s why I keep using the word movement. We have to get a movement. Because I can’t do it by myself. And I envision this with our company. I do this with our company. I talk about snowball effect. I talk about this all the time. And one thing about – Grant Cardone talks about gravity pulling you down. You got to always try to keep going up. I like to reverse that and think about how can I have gravity work in my favor. So if you think about a snowball on the top of a snowy mountain. And that snowball gets rolling, gravity helps it grow. So we always try to get this thing going so that it’s going by itself, growing by itself, and we need people to do that. So yeah, that the snowball effect is something that is a common topic for me and my company, my household, and the What Are You Made Of movement.
Mario Fachini [37:39]
It’s just so awesome with everything that you’re doing. I have a couple more questions for you. One of them is, who is someone you would love to have dinner with that you haven’t been able to meet yet?
Michael Cirrocco [37:56]
Well, I’ll tell you I’m not much of a fanboy as they say, right? Like, fan of people. I really like to get involved with people that, obviously, are smarter than me and that have more experience than me. But I can tell you – and I’m not trying to promote Grant. But Grant Cardone is a mentor of mine now. And when I find a mentor, I immerse myself in it like a foreign language. And to the point where my wife says, “I think Grant Cardone lives with us.” But I really believe that. I tell my people find a mentor. It doesn’t have to be him. But find a mentor, immerse yourself in them, and learn as much as you can from them. Because if they are where you want to be or if you think that you could maybe pass them one day. So I would like to sit down with Grant and have dinner with Grant. I’m pretty close with his people. And I would like to sit down with him and just, like, shoot the crap with him, for lack of a better term. And basically, the reason is, when I heard Grant talk for the first time, it connected with me. And I listen to several different people, Tony Robbins. You know, I’ve always been in the self-help and invested in myself. But for some reason, man, when he starts talking and I just can – maybe it’s the father thing or something. I don’t know. I connected with him. And he spoke my language. And I was buying what he was selling, let’s put it that way. And since we’ve done that, I’ve been immersed with it. It’s helped 33 employees. And all their families make more money than they ever could imagine. And one more thing I want to add to this. In our company – I didn’t mention this before. This is very important. Anybody that’s listening to this, it’s in business. If you provide an environment for your employees where their income is limitless, it’s up to them to make, your employees will never leave you. And what I mean by that, our processors who are not producers, that process the loans, we get them licensed now. And we tell them, “Everybody you talk to family, friends, or even while you’re working, end the call with this, “‘Oh, by the way, do you know anybody that might be buying or selling in the next six months that could use some honest help?’ And say it with a smile. And you will get business and you will make more money.” And I had a processor just this past month make $11,000 on top of her regular pay because she sold a $1.1 million worth of loans. And that’s going to create a great holiday season for her and her family. It’s life changing money for them. And that’s something that we’ve gotten from working with Grant and his team, it’s just creating opportunities for everybody to bring revenue into the company and reward them for it. Every company should do that. I don’t care what it is. Every single company. Every person in the in the company should be bringing revenue in. And not just for that employee. But what it’s done for our company is it brings in revenue that takes care of that processor salary. It’s a game changer for us as a company. And so I forgot to say that. I want to make sure I say that because that’s a huge thing that we’ve been doing over the last couple years.
Mario Fachini [40:52]
I’ve interviewed a lot of people, over 100 now, and I’ve noticed some patterns. And you’re nailing it When you get the whole company involved and invested, it’s no longer this hierarchical pyramid – if that’s a word, but it’s my show so now it is – hierarchical pyramid of, “You’re doing this for me.” It’s, “No. We’re working together for this common goal to reach more people.” It doesn’t matter what the industry is. And I have a feeling Grant does it with his team too. Because I remember, it was kind of surreal because I had heard good things about him. This is, geez, 2012. But we were both speaking in San Diego at the same event. And he’s awesome. He’s one of my favorites. And just what he’s done since then, I mean, he wasn’t doing the event back then. But he was doing this training and it’s just astonishing to watch what’s possible when you commit to it, like you’re saying. Because so many people just want to kind of kick it with a stick. And, you know, I just want that salary position. But it’s like, “Hey, if you can go, what did it take four, five, six weeks, eight weeks?” You said over six months, his life changed. But what was the initial – I think the word is precipice for – how much time did it take initially for the mentorship to take effect and really get that curve swinging upward? It wasn’t six months. It was maybe a month or two?
Michael Cirrocco [42:21]
For Andrew you’re talking about?
Mario Fachini [42:23]
Michael Cirrocco [42:23]
Yeah. I mean, he had already done it. He started listening to me prior to our conversation. I just had heard on the street that he was looking elsewhere and had an interview or something with another company. So he had already started to do that.
Mario Fachini [42:33]
But within one week it turned around.
Michael Cirrocco [42:36]
Yeah. I mean, basically, he committed a day on the couch in my office. He sat down and committed to what the mission was. And I repainted the picture of like, Bob Ross. Remember Bob Ross, the painter? I always think about an empty canvas and we got to paint the picture for people. I painted the picture again of our vision as a team and whether he wanted to join us in that mission. And so yeah, he had already started that but he committed that day on the couch. And he thought that he wasn’t all in, man. I was blown away. And again, our whole team watched that happen. They watched it transpire. And he’s now a role model for our team. He’s a leader. He’s stepping up. And I’m sure at some point, he’s going to lead part of a team in our group.
Mario Fachini [43:19]
That’s fantastic news. Congrats to him. And for anyone listening going, “What did he make? Two or three times more than the salary, four or five?” It doesn’t matter. Because what I do know is, unless you put yourself in charge, you’re never going to make any more than you’re allowed. But when you do put yourself in charge, you can make ten times more or twenty times more.
Michael Cirrocco [43:40]
Without a doubt, man.
Mario Fachini [43:41]
You go to just change the roles. You’re going to be doing the same work either way I could do a whole day training on just, you know – okay. Next question. So I want to ask you, would you say are you an introvert, extrovert, introverted extrovert, extroverted introvert, or an ambivert?
Michael Cirrocco [44:01]
I have no idea what an ambivert is. But I’ll tell you what I feel. I feel that a lot of people are introverts because they’re not confident. And once you gain confidence, all of a sudden it’s kind of funny how introverted people turn into extroverts. So I would say I’m a very introverted person. When I don’t know something or I feel uncomfortable or not confident in something. But man, once I get that little swagger, that little C-Roc swagger, and I’m confident in something, I’ll talk to anybody. But there’s times where, you know, you go through – I think it’s a thing where you go through moods of introvert extrovert as well. Sometimes you just don’t feel like talking to people. So I don’t think there’s a set way. And I think people make excuses and categorize themselves into those things a little too often.
Mario Fachini [44:50]
So you’re the ambivert.
Michael Cirrocco [44:51]
Whatever that is, ambivert. I guess I’m an ambivert.
Mario Fachini [44:54]
It’s both. It’s almost a perfect balance of both. Because it’s like some people say they’re like -you know, if you’re around them in a setting where it’s, like, you’re not going to be boisterous or whatever. It’s like you’re just normally talking. And I was shocked when someone was like, “Oh, you know, I didn’t expect – you’re speaking here? I didn’t expect you were an extrovert.” I’m like, “Are you freaking kidding me?” And then other people, it’s like, “You like to stay quiet sometimes?” And I’m just like -so it’s interesting because I’ve noticed a lot of successful people like yourself and speakers and stuff, it’s like, “We can go on stage.” But I don’t think you want that 99 percent of the time. That’s like a true, true extrovert. I’m just curious. It’s interesting because everyone’s a little of both. It just depends on the situation. Like you’re saying, when you’re more confident, you’re definitely more extroverted.
Michael Cirrocco [45:48]
I will go on stage every single day if I’m confident in what I’m presenting. But I’ve been on stage before. And listen, guys, there’s another thing too. When you have a situation where you’re trying to start something and you’re not good at first, and you try it and you fail. And I’m relating this to speaking on stage and speaking in front of realtors, and trying to wing it. And that’s not a good feeling. And I feel like crawling into a turtle shell quick, hump in those moments. But when I feel confident, I’m prepared, and I’ve done it over and over again, I’ve practiced, I’ll speak on stage every day. So that’s my take on that.
Mario Fachini [46:27]
Again, I remember when I started this thing, the first- if someone wants to track it, let me know – it’s either 8, 10, 12 or 17 episodes in, I literally had to prop up the sheet of paper with the questions. Like, “All right. The next question is -” so the next question and the last one before we thank our sponsor and go to the Imperfect Action Round is, what change in your business has your show made?
Michael Cirrocco [46:56]
So that’s hard to tell right now because we just started it. I think we’ve just released the second episode. So prior to that though, I was on Facebook a lot, social media, Instagram, doing videos, practicing leading up to it – leading up to the podcast. So I can tell you this, I’ve gotten into a cab recently at home and had no idea who the cab driver was. And he said, “Aren’t you the guy on Facebook doing the mortgage stuff? By the way, my wife and I are thinking about buying a house.” That’s me not even asking for business to that guy directly right there. He might have saw an ad where I was putting an offer out there. So that’s made a difference. And it’s provided an example for my people to understand that you got to get out and – just out of the hole. Get out of the hole. Get out in public. Get people to know you. And produce a feeling where people think you don’t sleep. I had a post recently where I was sleeping with my daughter sleeping on the couch after we had daddy-daughter date night. We fell asleep. My wife took a picture. And somebody posted on there, “He sleeps?” That’s a home run for me. That tells me I’m winning. So that’s how the effects going to have, I think, going forward with the podcast. And then being on your show is going to help get us out of obscurity, help the What Are You Made of movement. And in turn, obviously, help our mortgage company Nations Lending.
Mario Fachini [48:16]
What you’re talking about is the Expert Authority Effect. Because so many people – again, I love the sales process. It’s fun to go, “Okay. I’m going to set a goal and challenge myself and everything.” But even ten years ago, I go, “I don’t want to be doing this 15, 20, 30 years from now when I have a wife and kids and all these other things.” It’s like, “It’s cool. I’m glad I learned how to.” And I got to thank Grant for that actually, because at that conference, he was talking about the frequency. And I went right home and changed my email newsletter from once a month to once a week. And it’s like, you know, you got to stay in front of people. And when you have that positioning, like you said, I got into a cab. You know, I remember when I had my book, which is just over here, I was on a plane and someone read it. She turned into a client. I was looking for – I was going to say the lighter. It’s not the lighter. The charger port. I was a little flustered. I was speaking at this event, she asked about the book. And it’s just like, we didn’t talk. But on the takeoff and then two hours later and she nudged my shoulder, she’s like, “It’s been so great to get to know you.” I’m like, “I didn’t say anything to you hardly. I gave you my book and said hi.” She read the whole thing though. And the same thing with the show, people have been watching it and you’re in for a treat. And I’d be happy to share some ways you can further promote the show, especially with the video. Props to doing that. Because there’s just a lot that you’ll see as in store, but it’s a pretty cool feeling. What did you do when he asked you that? Did you give them a business card or did you get his phone number? How do you handle that when you’re out and about and someone’s just like, “Hey. I already know you”” Did it change the conversation a little versus trying to sell to him?
Michael Cirrocco [50:10]
No. Right away what I do – I always do this. I carry business cards. But sometimes I don’t have it. But really what I always do is I say, “What is your cell number? I’ll text you my information right now.” Because right away, I have their cell number. When I do that, now I can follow up. So I can’t follow up if I give them a card. So I always think about how can I follow up with them? Because right now I’m getting in a cab. I’m going somewhere. I’m still thinking about business all the time. But I’m not going to – you know, what are the chance I might go to dinner and might -by the time the end of the night, I might forget. So I always get their number while he says that. Susie says, it’s as fast as possible. Take time out of the equation real quick. “Hey, right now, what’s your cell number? I’m going to text you my information. We’ll connect tomorrow.” And then I have it then I follow up with them. I set a reminder that moment I’m sitting in the back of the cab. I get my phone and I set a reminder on Pipedrive, for example. I enter him right into the Pipedrive. And then it’s done, man. And it’s off my mind. That’s why CRM so important to take that out of your mind, for clarity, clear your mind, and you can focus on other things. So yeah, I have a process for that and people don’t realize I’m doing it.
Mario Fachini [51:17]
You make it part of you. And I pray every day, “God, get everything off my plate and take care of my needs. So I can focus on everyone else.” I don’t want to be like, “Oh, I can multitask and do 900 things.” No. I want to do, like, two – and this is one of them – really well. Because I love connecting with people and all the other stuff. There’s people that can do it. And the times I’ve ran out of cards – for the person listening going, “Well, I always had cards. And now what do I do if I run out?” Turn it into a joke and play it off. If I’m out of cards, like, at the last event I was at, whether you’re speaking or attending, “Crap. I’m out of cards, what do I do?” Hey, you actually get the biggest benefit because now you’re going to get my actual cell number. It’s not even on the card. So, “What’s your number? I’ll give you a quick call right now.” And like you said, put them into your phone and you have their immediate connection. I looked at the first hundred episodes of the show and we’re doing the social media and the web pages and everything. And I was like, “Why aren’t any of these people on LinkedIn?” You know, it’s all the social stuff. And I thought about it, I go, “Because they’re people I met.” And we just jumped to the cell and we were personal friends and connected. And we’d actually talk and we actually have a relationship instead of 9,000 connections. And I looked about 80 percent of the guests weren’t even connections on LinkedIn. I’m like, “I need to update this.” Because you just bypass that where other people, I would take their card and connect on all the socials. And whether you know them or not, you’re connected. So get as close as you can as fast as you can. Because it’s a lot more fun to build a relationship than, “I’ve got 58,000 friends.” What would you say about your email list, how often do you purge that?
Michael Cirrocco [53:02]
Well, so that’s the other thing. So business-wise as far as the mortgage company goes, we send out an email once a week to realtors and our past clients and prospects that we haven’t sold yet as well. Once we get them, we’re staying in front of them. Because it’s one thing that they don’t know you then they forget about you. You got to stay in front of them. But for this What Are You Made Of movement, I’m just getting started with it. And that’s something that I have to find out the same approach to the mortgage will translate well into this or not. And I’m going to be looking for some advice on that.
Mario Fachini [53:35]
All right. Well, I appreciate what you’ve been sharing so far. It’s been #goldnugget filled the entire time. Tons of Expert Authority Effect insights. We’ll make sure that they’re bulleted in the show notes. We’re going to thank our sponsor and come back for the Imperfect Action Round I was going to say the fun part but this whole thing’s fun. So I’ll just call it by its name and cue the sponsor.
SPONSOR Rosh Tips [53:56]
Winning With Google in 2020. I have no doubt you want to for your business. But who do you trust? And where do you start? I’d advise Rush Sillars. Not only was he Episode 22’s featured VIP guest but he’s also a Google specialist with search, advertising, and YouTube. And I had him put together this free Winning With Google in 2020 Guide for you to get started with right now. Go to EAInterviews.com/RoshTips to get your free download now. Once again, that’s EAInterviews.com/ RoshTips.
Mario Fachini [54:33]
All right. We are back with the Imperfect Action Round. Mike, are you ready to take imperfect action?
Michael Cirrocco [54:39]
I’m always ready, man.
Mario Fachini [54:40]
The first question in your experience, what is the fastest path to the cash?
Michael Cirrocco [54:44]
Finding out what people’s story is, connecting with them, and then following up. That’s the best way, I would think.
Mario Fachini [54:50]
All right. Number two, what is the biggest problem you see your prospects making? And the fastest way they can fix it?
Michael Cirrocco [54:58]
I would think taking advice from people that really don’t have their best interests in mind.
Mario Fachini [55:06]
Oh, that’s good. That’s reminded me of, if you think coaching and mentorship is expensive, try free advice.
Michael Cirrocco [55:16]
Right on that’s it.
Mario Fachini [55:18]
Nice. Three, what is the best way to maximize customer lifetime value?
Michael Cirrocco [55:26]
Wow. I would think doing the right thing upfront first for them, then following up with them and checking with them, and just staying in touch with them making sure their financial needs are met. A lot of people don’t follow up with their customers, their past customers, because they think that they’re set and they’re good. And just checking back in with them means a lot to them, even if they don’t need anything at that moment.
Mario Fachini [55:48]
So you’re telling me that customers don’t sell themselves. You actually have to care?
Michael Cirrocco [55:51]
You know it? That’s right. And by the way, you’re adding that value to them. And you know what happens, right? The referrals come. You do the right thing up front, you’re genuine with caring about them and making sure they’re good, and you forget about all the people they know.
Mario Fachini [56:08]
Excellent. All right. Education. Clearly, mentorship and coaching and training has been a part of this. You’ve mentioned a couple of good authors already. What is a book that’s made a big difference in your business? And probably more than one, so let’s say up to three.
Michael Cirrocco [56:25]
Okay. The 10X Rule, without a doubt. And then the one that I’m reading right now is called, The Trillionaire Coach. And it’s about a football coach, his name is Bill something. He was the Columbia football coach. They lost. He has cared about his kids grades and what they did in the classroom more than what they did on the field. But also then he got into business coaching the founders of Google and Apple. And he was on many boards. And while they were coming into formation and then growing, he was their business coach. And people don’t know all the things that happened behind the scenes. But bill is a pretty big integral part of keeping them together during their growth and their domination. So that Trillionaire Coach is one of my favorites. And I’ve been taking the gratitude exercise out of that book and implemented into our sales meetings. It’s just pretty cool. So I would say those two.
Mario Fachini [57:24]
Excellent. Well, I appreciate what you’ve shared so far. And I’d love to have more people find out about you. Where’s the best place they can do that?
Michael Cirrocco [57:33]
Best place is social media. I’m all over Facebook, Instagram, Twitter. And of course the website is TheMikeCRoc, with no K, C-R-O-C. TheMikeCRoc.com. And I share my cell phone number everywhere because I don’t care. I want people to reach out to me. Share your story with me. I want to hear it. I want to help you get your story out and inspire as many people’s possible to get this What Are You Made Of Movement rolling.
Mario Fachini [57:58]
Excellent. Did you want to say it on here? Or do you want me to put in the show notes?
Michael Cirrocco [58:03]
The show notes is fine.
Mario Fachini [58:05]
Your cell phone number?
Michael Cirrocco [58:06]
Oh, yeah. 443-235-9283.Or you can put in the show notes too. Just make sure everyone has it. The more people I talk to, the better.
Mario Fachini [58:17]
Excellent. I love that servant’s heart. And it’s been an absolute pleasure. This is a lot of fun. And I can’t wait to stay connected and see what happens over the next three, six, twelve months because I know what’s going to happen. And you know, we’re going to do this together because I’m not going anywhere either.
Michael Cirrocco [58:35]
Awesome, man. I love it. I had a great time, man. I appreciate you having me on here.
Mario Fachini [58:40]
Well, Expert Authority World, we got another great episode here. I look forward to the next one. I’ll see you tomorrow. Have a great day and God bless.
SPONSOR Pipedrive [58:50]
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