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Mike Simmons is a real estate investor, podcaster, and speaker who shared the stage with Gary Vaynerchuk at his Agent2021 Conference in  Miami Gardens, Florida, in 2018. He is the co-owner of the wholesaling company, Return on Investments, producer and host of the popular podcast  “Just Start Real Estate,’’ and a partner in ‘’7 Figure Flipping’’ – one of the nation’s largest real estate mastermind groups. Mike currently owns 16 rental properties and wholesaled and/or flipped over 80 properties last year. Most recently, Mike wrote a book titled Level Jumping: How I Grew My  Business to Over $1 Million in Profits in 12 Months which tells the story of his success as a real estate investor. Welcome to the show, Mike!

What Expert Authority World™ is saying about the show:

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

Extreme Ownership | Jocko Willink

Traction | Gino Wickman

Level Jumping | Mike Simmons

People Mentioned

Jocko Willink

Gary Vaynerchuk

Kevin Brown

Gino Wickman

3+ Expert Authority Insights™ To Apply Now

  • The hardest thing you can do as an entrepreneur is to say no to an opportunity that looks awesome because you have a plan.
  • Time is the one asset and the one commodity that we cannot get back.
  • I was underwater for years and came up and finally got a breath of clean, fresh air.
  • If I’m going to spend a lot of time doing something that’s not my family, and not with my family, it simply has to pay for itself and more, or I can’t continue to do it indefinitely.
  • If you don’t love what you’re doing, you’re gonna have a hard time sticking to it.
  • Hard work is what makes you win.

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• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[37:35] Who is a real estate entrepreneur you’d love to have dinner with?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:04] Intro

[0:39] Sponsor – Free Business Book Publishing Course

[1:14] Six Year Overnight Success

  • I started surrounding myself with the right people that was huge.
  • I started doing things like tracking numbers.
  • I learned how to hire and that I needed to hire. 

[3:02] Team Secret Size

  • The size of the company can’t be more than what your cash flow can handle.
  • If I hired the wrong sales people, then I was not closing or getting enough opportunities.
  • So hiring slow firing fast is certainly something we try to do.

[7:19] Benefits of having the good team

  • I was a bad leader. 
  • I expected people to work like I did and know what I know, after five or six years of building to that point. 
  • We really hire for values more than we hire for experience and knowledge. I want a good value fit and someone that really fits with our culture. And if I can find that person, and they have any amount of experience or knowledge in that area, I can train them up and make them.

[9:46] Workload 

  • We usually start with the workload being less than I know they can probably handle and then we also we keep people in lanes.
  • They have a very, very, very clear set of instructions on what success means to that position. 

[11:30] Values to look for in an interview

  • Extreme Ownership. I’m focused more on how they view things, how they talk about their past employers, how they talk about their past co workers.
  • Continuous education, I want people who are voracious learners, I want people who read I want people who are trying to better themselves all the time.
  •  Integrity is one of those cliche ones that sound like it’s just thrown in there to look good.

[16:15] There’s 1,000,001 things to do to make money

[17:40] Where do you see the business going over the next two to five years?

  • I’m right now in the process of kind of coming up with my most revised two to five year plans. 
  • I lend money to house flippers and, and landlords and other folks that are doing things inside of real estate. 
  • It’s the journey I took from going from not really making much money to over a million dollars in profits and the book kind of outlines exactly how I did that.

[22:10] What to look for in a real estate?

  • Figure out what it is that you enjoy.
  • Find what is most interesting to you : landlord, fix and flip and wholesaling.

[29:07] Real Estate Investing is antiquated.

  • The marketing channel that brings them the most amount of leads and makes them the most amount of money over the last five to 10 years is direct mail. 

[32:43] Criteria that you have to meet to get a postcard from me

  • I don’t want to send a person a postcard who’s upside down on their mortgage.
  • I want to sell to people who have some sort of a distress but also some equity.
  • I do a lot of split testing.

[37:35] The Wheel of Whatever

  • Who is a real estate entrepreneur you’d love to have dinner with?

[39:46] Let’s Thank our Sponsor, Free Business Book Publishing

[41:34] The Imperfect Action Round.

  • Fastest path to profits 100% it’s execution.
  • They’re making is waiting too long word that we’re at the tipping point in the real estate industry we’re at the top of the market values are as high as they’ve ever been. 
  • To be honest with them to do what you say you’re going to do and and to be there for them and to over deliver.

[42:57] Mike’s Book Recommendation

[44:34] www.EAinterviews.com

Episode Transcript

Read Full Transcript


Mike Simmons [0:00]
This is Mike Simmons from Just Our Real Estate and you’re listening to EA Interviews.

Intro [0:04]
EA Interviews, Episode 218, inspiration, transformation success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:17]
Have you ever thought about investing? Maybe making 100,000 500,000? How about a million dollars in 12 months? I think that’s pretty interesting. And that’s why I’m excited to have Mike Simmons on today’s episode. He’s an author, a speaker, and CEO. And he’s going to be sharing this with us right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:39]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [0:54]
Here he is, ladies and gentlemen, Mr. Mike Simmons. Mike, How’re you feeling today?

Mike Simmons [0:59]
I’m doing great, man. I’m doing great. Thanks for having me.

Mario Fachini [1:01]
Oh, it’s my pleasure. I’m excited to just dive right in because there’s few people who can say they broke the million dollar barrier. And you did it in 12 months with investing? How did you pull that off?

Mike Simmons [1:14]
Great question. It was a what you call a six year overnight success. I started real estate made a lot of mistakes, I was having trouble scaling my business until I made some key changes in my in my company that allowed me to go over that million dollar mark. And I did I didn’t let actually little less than 12 months. And I learned a lot in that time. And the way I did it was really just learning some key stuff. Right, I started surrounding myself with the right people that was huge. I got a mentor, which was actually so transformative in my business, it’s hard to even describe. And I started doing things like tracking numbers, right? People don’t track numbers very well in their business, and I wasn’t tracking numbers. And if you’re not tracking numbers, not only do you not know, if you’re doing well, you don’t know if you’re doing poorly, I knew money was coming in and going out. I just didn’t always know where and how much. And finally, I learned how to hire and that I needed to hire. There’s only so what you can do as an individual, right, you have a ceiling on what you can accomplish. And, and that’s not to say that people aren’t able to do amazing things and more than they think and a lot of times it’s true. But no matter how optimized you are, no matter how efficient you are, the fact of the matter is you have a certain amount of time in the day, if you really want to grow beyond what one person can physically do. No matter how great that person is. You have to hire, you have to build a team. And that’s some of the things that I learned that will allow me to get over that hump.

Mario Fachini [2:31]
Well, I appreciate you for talking about that because I’ve told people that myself, and I’m very thankful for my team, there’s no way I could pull this off without them. But some people seem like they’re averse to it just because it’s like, well, no one can do it as good as me and whatever trash they’re telling themselves because I mean, you’re not going to do it on your own. So I want to ask you, when it comes to the team, is there a secret size that the team should be? Or is it the right people? Or is it? You know, tell us a little bit about that side?

Mike Simmons [3:02]
Yeah, there’s no secret size. I mean, obviously, if you’re a very, very, very small business, the bottom line is the size of the company can’t be more than what your cash flow can handle, obviously, right? So and that sounds like a joke. But it’s, you know what I know people that have hired themselves right out of a business because they over hire, they overextended, they’re overhead and their personnel cost them way too much. And they weren’t able to spend money in other key areas. And they they failed, right? But as far as like, who do you hire ultra important like the, there’s something called opportunity cost. And when you hire the wrong people, and you aren’t able to seize the opportunities in front of your company, that’s the opportunity cost. And for me and my company, as a real estate investor, I found it, it was most applicable to my sales team. If I hired the wrong sales people, then I was not closing or getting enough opportunities. And in my business, we’re talking every transaction is 10s of 1000s, or hundreds of 1000s. So you leave a couple of those on the table a month. And next thing you know, year later, you’ve missed millions of dollars worth of opportunity. So opportunity cost is huge. We we take hiring very seriously. It’s very important to us, we try to do it slowly, and we try to fire fast, because you’re not helping you think people think they’re helping by not letting someone go as early as maybe they want you to hold on to them, but you’re really hurting them, you’re not gonna keep them they’re not able to get to a place where they actually have a better fit. And your company opportunity cost is huge. And the other people that work for you are being they’re suffering, productivity, a company is suffering and that’s hurting everybody. So hiring slow firing fast is certainly something we try to do.

Mario Fachini [4:34]
Why do you think people so let’s say they get past the point where they go, I do want a team they build it up and I’ve dealt with this before where it’s like, you know, on a personal level, you don’t want to let someone go because you know, you don’t want to hurt them but from a company standpoint, it’s I believe that too, you know, hire slow fire fast because then it just drags it out and you know, it’s hurting the team. It’s hurting you you know they’re not doing a great job. And you’re just prolonging it. Yeah. Why do you think that is with some people?

Mike Simmons [5:07]
They feel bad people just, you know, you try. And listen, most people are genuinely pretty good. And firing someone feels bad. It sucks. And you know, it’s hard to do, it doesn’t feel good to do it. And it’s sort of why do people, why are people bad parents, a lot of times, it’s because they don’t have the stomach to do what they need to do. They don’t, they can’t hold their kids accountable because their kids cry. And then they feel bad that the kids are crying, their kids are sad. So they, they they don’t make them follow through on the punishment, whatever it is. And then you have these kids that are just running around crazy, employs it the same way, if you don’t do what you need to do, it’s usually because it hurts you, it feels bad to you. If you’ve ever had to fire somebody, you know what I’m talking about. It’s not a fun unless that person was just awful. And it was just like a relief. But even when they’re awful and it’s a relief. You don’t wake up that morning and bounce out of bed and go, yeah, I get to fire somebody today. You feel bad about it. So, you know, people just do it, because they don’t do it fast enough. Because it just feels bad. You know, really, but but if you reframe your thinking a little bit, and so yes, it feels bad, but you’re actually doing your company, your other employees and the person you’re gonna let go, you’re ultimately doing them a favor. It’s like a bad relationship. How long should you let any bad personal relationship go? People need to be able to move on and be with someone they really, really like and who likes them. And your employees deserve that too. So if it’s not a good fit, and you know, it’s not a good fit, you’re actually hurting them by not letting them go sooner.

Mario Fachini [6:36]
I’m glad you’re saying that. Because it’s something that’s not talked about enough. And I know too many people that have been hurt by it. I’ll even throw myself in there. Because you’re right. It’s not fun. Unless you’re like a cold hearted, mean person. You’re not like, oh, wow, this is gonna be so fun. It sucks. But, you know, it sucks worse, just dragging it out six or 12 months?

Mike Simmons [6:56]
Totally. Yep, absolutely. It just makes everything harder, right? Everybody gets deeper, and trench. There’s more things, though, to try to untangle. It’s like a relationship. It’s just, you’re better off to do it sooner.

Mario Fachini [7:05]
So let’s talk about the good side of the secrets you’re sharing with us? And how, what are the benefits of having the good team in place is that, you know, one of the reasons you were able to pull it off in 12 months,

Mike Simmons [7:19]
I’ll be perfectly honest with you, I would love to say yes, I had the perfect team. And we were very, you know, cohesive. And we all love each other. Not the case, when I built my company up from really, I was on a pace to do about $200,000 in gross profits. And within 12 months, I got over a million in gross profits. Now I did that, unfortunately, with not the best team in the world. And it and they weren’t, it wasn’t so much they weren’t the best team, as it was, I was a bad leader. So when I started hiring, I had this I’ll be honest, I had a goal to get to a million dollars in revenue or gross profit. That was my goal. And so I was going to get there call them hell or high water. And I started bringing people in and I was just cramming information down their throat, I was just, you know, like beating a horse to the finish line like we got there. But we got there with a team that felt a little bit abused, probably exhausted, underappreciated. And we spent the next year after that, we still made over a million. But we spent the next year trying to repair the foundation that we built. That wasn’t great. And it was all because I was a bad leader. I was hiring the wrong people. I was incentivizing them poorly. I was mean, frankly fairly abusive, not not verbally, but in the amount of work and what I expected from them. It was unreasonable. And I had people quit, I had to fire people. And at the end of the day, once we hit our goal, and once we are in the repair, repairing and rebuilding mold, I realized it was me I spent the whole first year going, it’s them, it’s them, it’s that they don’t have drive, they don’t want it. They don’t care. They’re not hard workers. And at the end of the day, what I had to really come to grips with was I was my expectations were unrealistic. I expected people to work like I did and know what I know, after five or six years of building to that point. And the fact of the matter is they’re not owners. They’re incentivized differently than I am, they’re never going to care like I do, and they’re not going to work like I do necessarily. So doesn’t mean they’re not great doesn’t mean they’re not hard workers. But I was being very unrealistic with what I was expecting from them. So we do it differently. Now we hire for, we really hire for values more than we hire for experience and knowledge. I want a good value fit and someone that really fits with our culture. And if I can find that person, and they have any amount of experience or knowledge in that area, I can train them up and make them.

Mario Fachini [9:35]
I love that you’re saying that. So now I have two questions for you. One of them is how do you decide what’s reasonable and unreasonable in the workload in relation to the compensation.

Mike Simmons [9:46]
We usually start with the workload being less than I know they can probably handle and then we also we keep people in lanes. I’m real big in my company for I hire someone to do a specific job and that’s what I expect them to do. When I first started hiring, I tried to hire a few people and just give them everything I was doing. Like the whole, they were running the whole company. And it was they were wearing all these different hats in these different departments. And it was completely ridiculous. Now, if I hire a salesperson, their job is to wake up in the morning, do their cold calls, or do their lead gen stuff, right? Look at their calendar, go on their appointments, get contracts, when they get back to the office, they give the contract to the next person who processes it, and they go back and rinse and repeat. They’re all about talking to homeowners, and signing contracts. That’s all they do. Because their sales, they should not be doing other things. And then I have someone when they hand that off, I have somebody, my company called a dispositions manager, that person is hid their job is to figure out how we’re going to best monetize this property. And that’s what they do all day, they don’t go out and sign contracts, they figure out how to take that contract and monetize it for our company in the best possible way. So everyone has a lane that they’re in. And they have a very, very, very clear set of instructions on what success means to that position. And that’s how I keep people with realistic export expectations. And a lot of it is just, it’s trial and error. And it’s the past, it’s its data. So I use data to tell me what I should expect from my people going forward.

Mario Fachini [11:13]
Excellent. Now the values that you brought up, what are the values you look for? Because I know this is increasingly important because I mean, let’s be honest, anyone can do certain types of work, especially if they’re trained in it. But not everyone has the same values.

Mike Simmons [11:30]
Yep. 100% in value sometimes are difficult to figure out in an interview. So my interviews are a lot different than a lot of people’s interviews. I’m not hyper focused necessarily on their credentials. I’m focused more on how they view things, how they talk about their past employers, how they talk about their past co workers. So what kind of values we look for one of them that’s huge to me. And this is something I added in the last few years. And it’s called Extreme Ownership. There’s a book by the same name by Jocko Willink, fantastic book, I had a chance to meet Jocko and actually get trained a little bit by his team. So the Extreme Ownership part of the hiring process is important to me. When I asked somebody at your last position, what did you think of your last two bosses, and they go, oh, idiots, they didn’t know what they were talking about. They constantly made my job hard and screwed me up. It’s like, okay, you don’t take ownership. Obviously, you’re blaming somebody else for your problem. So Extreme Ownership is huge for me. Continuous education, I want people who are voracious learners, I want people who read, I want people who are trying to better themselves all the time. Integrity is huge. Integrity is one of those cliche ones that sound like it’s just thrown in there to look good. But it means something in my company. And in my industry, for that matter. There’s a lot of opportunities to be perfectly frank, to screw people over to be unethical. And to take advantage of people, there’s plenty of opportunities to do that. And what I tell my team is, there’s no profit margin, there’s no amount of money, there’s no deal, that’s important enough for me to sell my soul or to have the person that I look at when I see when I wake up the morning, look in the mirror, I don’t want to look back at a bad person. I don’t want that person looking back in the mirror to be a bad person. And I’ve told myself because the sales team has the best opportunity if they really wanted to take advantage of people. And I’ve had sales people call me on the road, say, hey, listen, we got this house. We’re talking to the owner. It’s a little lady. She has no family. She has no idea that this house is worth and she told me whatever, I think it’s fair, that that’s what she’ll sell it for. I could literally tell this woman anything, we could destroy this and make the I mean, we could have a huge, huge, huge day on this house. And I just tell them, listen, what if that was your grandmother, if that was your mom, but what would you want the person across in them to say to them, would you want to take advantage of them? Do you want to be that guy? And I’d go now we had a number going in. We knew what a fair number was going in what we were willing to pay, pay that. That’s what you pay. That’s what you do. Right? So integrity, work ethic, Extreme Ownership, continuous education. Those are the kinds of things that I look for employee.

Mario Fachini [14:04]
Well, I’m glad you do because I know there’s plenty of people out there that aren’t as scrupulous. They’re unscrupulous. They’re not as good as you

Mike Simmons [14:15]
Unscrupulous. Yeah, exactly. There are there’s lots of them in every industry, honestly. But yeah, they’re there. They’re out there.

Mario Fachini [14:22]
So how did you get into real estate because I noticed you said for six years, what were you doing prior to that?

Mike Simmons [14:29]
So prior to that, I worked in the automotive industry, no big surprise. I’m in I’m in Michigan. I worked in the automotive industry got my degree later in life. I didn’t get my college degree right out of high school. I got a full time job at a great company. I was making good money and I thought this is it. I’m here forever. Did not end up staying there forever. Got into the automotive industry. Ended up going back and getting my four year degree as an adult with kids and the whole nine working full time. And I was working my way up the corporate ladder. I was in a an automotive company our our company made seat structures for cars. And I was in the prototype department. So I was a project manager in the prototype department, we would build seats and then the test team would crash them or burn them or freeze them and do all these things. And we would look at the results and go, okay, so there was failure modes, here, here, here, let’s change the design. Let’s rebuild them. And let’s crush them again. And that was the industry that I was in. And it was actually pretty fun and interesting. And it changed a lot because it was prototypes. We are constantly just crashing and blowing things up and seeing what happened. So pretty cool. But honestly, in that life, I knew the jobs that I was kind of like looking at as far as what did I want to do in this company over the next 10 to 20 years and the jobs that I really wanted to get, eventually, the people who held them were unhappy. They were not people that enjoy their life. They hated their husbands, they hated their wives, they hated their kids, they never had free time. They were miserable. And I thought, this cannot possibly be my goal to be where these people are. Because they’re telling me it’s horrible. And just started looking at the Internet, how do I invest? What do I do with my money, so I can retire early. And I came across real estate and it really piqued my interest. I loved it. I love learning about it. I love going to seminars, and Rios. And I dove into that world and started flipping houses with my wife. And that’s kind of how it all started.

Mario Fachini [16:15]
Well, I’m glad you did find it. And I felt the same way early on where it was just like, Whatever we do, we’re gonna choose to do for the rest of our life, or at the very least a large chunk slash portion of it. It’s like, if you don’t enjoy it, why are you doing it, you can make a there’s 1,000,001 things to do to make money. And I know very few that are better than entrepreneur, you know, being a business owner entrepreneur.

Mike Simmons [16:43]
Yep. 100% 100%. Right. And that’s I didn’t know that growing up, I there was no entrepreneurs in my life. Nobody was telling me to be an entrepreneur. So I did it later in life. I mean, I really didn’t start my business until I was 38. And I had been in the automotive industry and or like in a real job for, you know, at that point, now 18 years or something 17 years. So I spent a good amount of time in corporate America, and it was soul sucking, I hated it. I didn’t like any part of it. And I didn’t even know that owning a business was really an option for me. But once I started down this path, it was like I tell people, it was like, I was underwater for years and came up and finally got a breath of like, clean, fresh air. And that’s kind of how it felt. And so I I never want to go back when it was awful. I didn’t like that at all.

Mario Fachini [17:29]
I’m glad you got to that point. So let’s talk about the future because obviously you’re in a good place now. Where do you see the business going over the next two to five years?

Mike Simmons [17:40]
Boy,that’s a great question. So I use a there’s a book called Traction that I use. That’s how I run my business right off of that book. So we do quarterly meetings. And we just finished our last quarterly meeting to talk about the rest of this year. So we have a big one coming up at the beginning of the year, like end of the year, end of this year, beginning of next year, it’ll be kind of a planning for the year. And I’m right now in the process of kind of coming up with my most revised two to five year plans. The interesting thing about being an entrepreneur, especially if you’re a typical entrepreneur, is you have Entrepreneurial ADD where you do get a little distracted. And I fight that every day. There’s like you said, there’s so many ways you can make money and so many things you can do that it The hardest thing you can do as an entrepreneur is to say no to an opportunity that looks awesome, because you have a plan. So that’s something I’ve struggled with. But to answer your question directly. My real estate investing company is going great. I’ve got a team that runs it, I don’t have to be involved day to day. So that’s that’s kind of running on its own. I’ve recently started a lending company. So now I lend money to house flippers and, and landlords and other folks that are doing things inside of real estate. That’s the latest company that I started, I’m excited about that I have a podcast, like you obviously do. And that’s important to me, I’ve spent a lot of time with a podcast giving and giving content, just just providing content and value like crazy. And I I haven’t really focused a ton on monetizing it because I was just about I don’t even care about money. Like, I don’t care about money. I don’t care about making money, the podcast, I just want to give value. But I you know, I’m getting older, I just realized at some point, if I’m going to spend a lot of time doing something that’s not my family, and not with my family, it simply has to pay for itself and more, or I can’t continue to do it indefinitely. And that may sound crass, and it may sound greedy. But the fact of the matter is like time matters time is the one asset and the one commodity that we cannot get back. So if I’m going to do something, like I said, that takes me away from my family for any amount of time. It has to be productive from a monetary standpoint. So I’m doing that now too. I just wrote a book. I’m in the process of kind of talking about that and going on shows I’m excited about it. It’s the journey I took from going from not really making much money to over a million dollars in profits and the book kind of outlines exactly how I did that. So that’s kind of what I’m up to right now. And probably for the next few years.

Mario Fachini [20:06]
Well, I appreciate you for sharing that with us. And there’s nothing crass about it. Because the reality is, I know what microphone you have there, you told me about the mixer, I know you got lights, just like I do. And I can assure you, for anyone listening, this stuff is not cheap. So and it’s sure as heck not free. So it’s definitely worth the investment. But it takes money to produce a show a quality show, I should say, I mean, I’m not going to go off a tangent on that one. But there’s nothing crass about it, you should be focused on revenue and profits and knowing the margins and all of that and there’s some people who think it is a bad thing, but it’s not. And they’re generally the ones not looking at it and that’s why it feels bad. You can still have the same heart and say, I want to have the XYZ margin, and it’s allowing me to help this many more people versus I struggle, they struggle and now nothing gets accomplished.

Mike Simmons [21:01]
Yeah, absolutely. Absolutely. I’ve never looked at my podcast as being something I need to survive, obviously. But yeah, it’s the fact of the matter is, I’ve got so much time in my day, and my month and whatever. So yeah, I have to make decisions about where I’m going to spend it.

Mario Fachini [21:16]
Yeah, in that time with your family. I mean, it takes, you know, for me, 30 to 60 minutes, every single one and you do hundreds and hundreds and 1000s of those. It’s like, those are years of your life. I absolutely love it. But the reality is, you can’t be in two places at once. And as far as the opportunities the other pretty much every day. But what the bad thing is when you get 100 a day, and you only get through the first 10% of each one. Yeah, you never get any you never get the traction that you need to have that breakthrough. It’s like yeah, it’s a great opportunity bolt, you know, why don’t you do it? It’s great opportunity. I’m like, I already have a dozen great opportunities. I’m focusing on one and it’s my business.

Mike Simmons [21:58]
Yep, totally 100%.

Mario Fachini [22:01]
So for anyone that’s thinking about getting into real estate, what would you say some of the things they should look for are?

Mike Simmons [22:10]
I say, figure out what it is that you enjoy. What do you like, if you want to get into real estate, ask yourself why? What is it about it that excites you? Here’s what I’ve seen. And there’s a lot of ways you can get into real estate, don’t get me wrong. But two of the more popular let’s just say three of the most popular like the three pillars would be landlord, meaning like buying whole properties, flipping properties, otherwise called fix and flip and what’s called wholesaling, which is essentially getting purchase agreements and selling those purchase agreements to a landlord or house flipper who wants to take that property all the way to fruition. So those are the three major ways that most people get into real estate investing. You have to talk you have to think about what it is about real estate that excites you and which one of those three, for example, is most interesting to you. And what I hear people tell me a lot is this. This happens all the time. wholesaling is kind of been a buzzword over the last few years, maybe handful of years. A lot of people talk about wholesaling, wholesaling. So I’ll talk to folks that are new, and they’ll say, Well, I flipped four or five houses. I loved it. It was a great experience. I’m so excited. I see the new owners and the other excited about the new house. And I just love it. I love flipping houses. But I’m going to start wholesaling now, and it’s like, wait, why? Why are you doing that? Well, I just heard someone talking about it. It sounds great. It’s like, does that sound exciting to you? Do you want to wholesale? Well, I just think it’s probably the thing to do. Everyone else is doing it. I’m telling these are like verbatim like conversations. And I’ll go no, you should be flipping houses because that excites you, that makes you want to get up in the morning because it’s gonna get hard. And when it does, if you don’t love what you’re doing, you’re gonna have a hard time sticking to it. So I say for people who are getting started, figure out what it is you want to do. Figure out what you can do, where your strengths are and where your passion is and go in that direction. Don’t do what you see someone on a seminar or even a podcast or you know, whatever on a web website what they’re doing, because, you know, listen, a lot of people exaggerate their success anyway but second of all, that’s what they’re excited about. You need to figure out what you’re excited about and then follow that because like I said, it’s gonna get tough and when it does you better be happy about what you’re doing. I used to flip houses by the way i said i started flipping houses, I don’t flip houses that much anymore. I do some but that process didn’t get me out of bed in the morning after a while so I switched my model a little bit I started doing buy and hold and wholesaling. Now I do do a lot of wholesale deals I last year I did over 100 like I do a lot of wholesale deals ‘cuz I like wholesaling I like the model a lot better than I did flipping does that mean wholesaling is better no means the wholesaling is better for me, but not necessarily for you. So you got to figure out your line.

Mario Fachini [24:41]
I love that honesty because even with what you’re saying, oh I love giving them the keys and they get to do this and you know they really appreciate you’re probably not doing a lot of that in wholesaling.

Mike Simmons [24:51]
No, no, I never get to see the finished product. There’s no like ugly duckling journey to the beautiful swan for the house. Like I don’t see that to me. Me, my business, honestly, I wholesale real estate but but really what my business is, its sales and marketing, it’s all it is I market for opportunities, I get the contract, I sell that contract to someone who wants to take it the rest of the way. And then I go on to the next one. Now, it’s houses. But quite frankly, my business model could be applied to anything, it doesn’t matter. It just happens to be houses because I’m good at that I understand that world. And that’s where I’m gonna be the make the biggest splash and have them the most value. But it could be anything, I don’t see him I don’t see the finished products usually. And I honestly, I don’t care because for me, one thing I learned about myself is I’m impatient. I’m super impatient. So be wholesaling, the thing about wholesaling that attracts me is that the contract in the deal lifespan is two to four weeks maximum, right? Whereas a flip is like two to four months, maybe six months, maybe a year, depending on the actual deal. I’m like two to four weeks, and it’s gone. So there’s a lot of velocity with wholesaling. It all moves fast. And I like that it moves fast. And I feel like it insulates me a little bit from recessions and economy because if I only have a contract for two weeks, how bad can the real estate market get in two weeks, right? It’s not gonna happen. So I can get in and out of things fast. But I feel like I’m not exposed, like people were back in 2008, frankly, and had to really take a big bath on some of the stuff you’re holding.

Mario Fachini [26:22]
Yeah, and that’s a great, like you said, I love when you said, it’s the best fit for me. Because there’s other people who you know, it’s basically the creatives versus spreadsheet. And I can do both of them. I prefer the creative, but there’s other times I’m like, I don’t care, I just want to focus in you know, like with profits and margins and stuff like that, you’re not going to be doing that and cram. But, you know, the people who like process a, that’s a better fit for them for you know, us, it’s, I’d probably say this, probably, obviously it is for you. And then you said there was a third one buy and hold.

Mike Simmons [26:58]
Yeah, buy and hold landlords, people who want to buy for long term. You know, property like passive, it’s very yeah,

Mario Fachini [27:04]
I was just gonna say that’s more of the passive where you’re getting the renters, you own the asset. And,

Mike Simmons [27:08]
Yeah, it’s a drip, you know, I mean, it’s not, it’s not an avalanche of money every month, unless you have a ton of rentals. But I mean, when you’re starting off, one, or two, or three, or four or five rentals, you know, we’re talking hundreds of dollars a month, it’s not insanely like gonna change your life overnight. But if you do a good job, and you buy right and you hold on to him for a long term, it builds momentum, you know, you keep adding houses, you pay him off. Next thing you know, that house that was giving you $200 of passive income is now giving you $800 a passive income because you paid it off, you own it free and clear. And you start doing that over and over again. And then you have appreciation over time. Like it’s a strong strategy, but it’s not if you need money right now, like by the end of the year, you need to make $20,000 rentals is not how you’re going to do it. You’re gonna probably need to flip a house or debt.

Mario Fachini [27:52]
That’s a five to 10 year plan, at least.

Mike Simmons [27:55]
Yeah, at least, at least.

Mario Fachini [27:57]
There was someone I knew in college. And he had been doing, he was just so casual. We were like a homework thing. And he was he was an older gentleman at the time. And he was just like, you know, just just bought another an apartment complex. And I thought he meant he got an apartment. He meant he got the whole complex, and I’m like, come to find out he had been doing real estate for 30 years at that point, maybe 40. And he owned around 15 million in assets. And he had rentals in every single one. And I was just like, you know, I knew of the concept. I wasn’t doing it in college, but I was like, that’s a lot of, that’s a lot of passive. But again, it wasn’t, you know, three 612 months, it was he probably started with a couple houses then went to 10 then went to 20, then 100. And, you know, then started buying buildings. I mean, that’s cool to people.

Mike Simmons [28:55]
Exactly how it works.

Mario Fachini [28:57]
So when you’re saying sales and marketing, how vital has it been to your success in real estate? Because I know you’re saying you can apply it to anything.

Mike Simmons [29:07]
Totally apply to anything. Um, it works great in real estate. The funny thing about real estate when not sales so much. But when it comes to marketing, real estate is so antiquated. Real Estate Investing, I should say, is so antiquated. Like I’m in I’m in a mastermind where there’s hundreds of investors from around the country. I know, I know guys that are just mungus real estate investors just massive. And if and I know them all personally so I know what where their deals are coming from. I know what marketing channels are working best for them. And almost to a person, the marketing channel that brings them the most amount of leads and makes them the most amount of money over the last five to 10 years is direct mail. Believe it or not sending out these little postcards or or letters. And nowadays, by the way, most people are sending postcards, right so they’re sending a postcard That says, hey, my name is Mike. So I got this property at this address, I’m interested in buying it, I can pay all cash don’t have to do repairs, call me if you want to sell your house like, that’s how people are buying houses at like a large scale. And that’s how they’re doing most of the deals. Now, there’s a lot of online stuff people do now like Google AdWords, or it’s called PPC, text blasts, ringless, voicemail and some of these other a little bit more tech heavy stuff. But honestly, of all the investors that I’ve met in the last 10 years, like 95% of them are getting most of the deals from direct mail. Like it’s insane post, like you go out to your mailbox and you get this car that says, owner buy your house like that some people are selling the house. Now, why is that? Most people are on the internet, most people search on the internet, you would think Google AdWords would outperform direct mail every single day. And some people in some markets it does. But for most part, it doesn’t. Because my clients are older, frankly. I mean, we’re buying houses more often from folks who have life events. And they’re in the stage of life where they need to start selling their property and they have equity. And there’s a million reasons why people sell their property to an investor as opposed to selling it through the MLS. But that’s just the demographic of people that I can most often help our people who are a little bit older, so they’re still checking the mail, they’re still looking at their mail, right? I’ve talked to younger folks who said, If you send me a postcard like that, I would burn it, like I would never even read it. And it’s it’s true, because they’re gonna they want to find it on Google or whatever. Like they’re gonna do a search and do stuff on Facebook ads or whatever. Like, that’s how you’re going to reach a younger demographic. But my parents, my grandparents, you can still reach them through the mail, they’re still opening it up and looking at it. And until that demographic changes, and now we’re buying from folks that are currently on the younger side, probably direct mail will continue to work.

Mario Fachini [31:44]
And it’s I’ve told my marketing clients before, we’ve incorporated direct mailing campaigns because you can also put the website like if you want to do lead gen, you put the website on the postcard but it’s so great because it went from direct mail, then everyone’s like, oh, email, everything and digital this and then everyone started doing it. Because it was so inexpensive. But now there’s hardly anyone doing the direct mail. So the sheer nature of doing it. Yeah, you can clean up with it. I think it’s great. I did want to ask you, though, are you doing? Do you know if they’re doing custom postcards? Or are you talking like E D D with Every Door Direct for anyone who does?

Mike Simmons [32:25]
Not Every Door Direct? No way. That’s to me, that’s a that’s a huge in my industry. That’s, I think it’s a waste of time and money. Now I know they’re very, very cheap, I get that. But for me, it’s like it’s almost like the billboard

Mario Fachini [32:38]
For you’re pulling up the addresses and you know, who you’re targeting directly before you target them?

Mike Simmons [32:43]
Yes, I am, I have criteria that you have to meet to get a postcard from me, I don’t want to send you a postcard. I’m not saying you specifically. But I don’t want to send a person a postcard who’s upside down on their mortgage, they only lived there for a year like they are never going to sell like that person, it’s a waste of a postcard. They’re not unless they’re in some distress, they’re not going to sell it to me, I want to sell to people who have some sort of a distress but also some equity, it’s a lot easier to help people with equity than without equity. There’s things we can do without equity, don’t get me wrong, there’s creative financing, solutions, things like that. But in general, I don’t I also don’t use billboards because I don’t want 10,000 people to see necessarily my ad, it’s just a waste. I want to be able to track to like, I want to know why people are why people are responding to my card. And I want to know which demographics are responding. So I do a lot of split testing. And I have 100 different phone numbers that I use for different things. Like, I want to know why everything’s working. If I go Every Door Direct, I don’t necessarily know why sure, I can ask them, I get that. But I want to be able to test and turn on and off marketing channels that are working or not working. I’m super data driven with my marketing, super data driven.

Mario Fachini [33:55]
I think that’s something that’s overlooked too. And like I was saying, as much as I’m a creative, I love going into spreadsheets and looking at profit margins and especially in marketing campaigns, because the data doesn’t lie here. And almost always you think this is gonna work and then it doesn’t and then the thing you think doesn’t work does but you know, you can’t eat. When you have empirical facts like that. It’s you just do more of what’s working. And it’s simple if you can remove the emotion from it. And I think it’s great, you’re bringing this up because the direct mail is huge. But again, if you have that spray and pray mentality versus I mean, who wants 10,000 leads, if 9992 of them are all junk, right? Yeah, there’s a call Just give me the 10 that are gonna be that are ready to go right now and they’re a perfect fit.

Mike Simmons [34:42]
Yep, I’ve told my team, so we get a lot of phone calls. We try to drive people to a phone call as often as we can. I’ve told my team, my goal as in the marketing department, my goal is not to get more calls. My goal is to get more calls from people who have houses that they have the ability to sell them the desire to sell ,right, there’s a big difference between the two. So just making the phone ring means someone has to pick it up and I have to pay them. Like you said, I would rather than not pick up 9950 calls that are junk. I would rather just pick up the phone for 50 calls where there’s a motivated seller that wants to sell their house.

Mario Fachini [35:16]
Yeah, it’s it’s a better return on investment. You’re not annoying people. And people don’t realize that when you’re doing marketing, it’s not just generating interest. It’s also getting the people repelling the people who are a bad fit. Everyone thinks like, just because you’re doing a campaign it’s like, oh, I want everyone it’s like, no, you want the five, ten percent of the right people.

Mike Simmons [35:39]
I joke around real quick this oh, go ahead. I’m sorry.

Mario Fachini [35:43]
I was saying, when I’m speaking in front of audiences, I always go who would love 10,000 leads and everyone raises their hand I go. Now if I could deliver that by tomorrow, how many of your businesses could honestly support it right now and everyone goes. . . Because the fact of the matter is, is if you don’t have the systems and processes in place, your subconscious is telling you this is not this does not add up. And that’s why it doesn’t work.

Mike Simmons [36:11]
Totally, yeah. And you know, the number one question that we used to get when we send out our direct mail, the number one question was, how did you get my information. And that’s all they wanted to know, they didn’t want to sell their house, they just want to give me information. So on my card, I started printing, we obtained your information from public record which is available to the general public that, that phrase on there cut my calls down by more than half. But we didn’t lose any any volume. Like, because we just cut up like you said we repelled, we answered the question that most people had, who were never going to sell to us. And when they don’t call us, that’s perfect. I love that our call volume went down our deal flow didn’t get hurt at all. So that’s that’s exactly what you want.

Mario Fachini [36:53]
Yeah, when you when you can figure out those hot buttons and answer them ahead of time. That’s when marketing gets fun. Yeah. because like you said, you’re you’re talking about transformational amounts. It’s not just, oh, we got a few less calls, I mean, over half of a 10,000 spread.That’s a lot.

Mike Simmons [37:08]
Yeah,

Mario Fachini [37:09]
that’s a that’s a big a lot. Alright, so we’re gonna do the, I mean this whole thing’s been fun. But we have the Wheel of Whatever. Right before we thank the sponsor. And my question for you is, who is a real estate entrepreneur you’d love to have dinner with?

Mike Simmons [37:35]
And a real estate entrepreneur, real estate entrepreneur, I’d like to have dinner with maybe it’s a good question,

Mario Fachini [37:41]
I can open it up to any entrepreneur if you will.

Mike Simmons [37:45]
Oh, any entrepreneur, okay, that changes it for me, I would probably most like to have dinner with Gary, Gary Vaynerchuk. If I could talk to you, if I could deal with any. That’d be it.

Mario Fachini [37:55]
And why Gary?

Mike Simmons [37:59]
Um, I’ve been a follower of his for a long time, I actually had the huge honor of speaking at one of his events. Now speaking of one of his events doesn’t make you his bestie. And you get to hang out with him at home and drive back to the hotel with him. It means you speak at one of his events and you don’t necessarily get a ton of time. So I’ve been a big follower of his and I’m just I admire his approach. It’s pretty straightforward. I like that he, he really talks about hustle and not some magic bullet or some some secret formula to success. That is BS. He doesn’t, you know, he’s just he’s got a gritty approach to success. And I just appreciate that I’m, you know, midwest kid here born or raised automotive, you know, capital of the world. And I just like when people are honest, and they sell you hard work is what makes you win. Like, you have to be smart. And there’s certainly some some other stuff going on. But you can’t just you know, these people who just show pictures of them standing next to a Mercedes with a handful of money in the real estate industry is the worst for this really cliche, just sort of really bad imagery where it implies that it’s all like champagne and money, and everyone succeeds. And it’s super easy. It’s all BS, it takes work. And there’s a little luck in there too. So somebody like Gary, who’s just sort of got that mentality, I just enjoy and I’d love to get his advice on I would like to get his advice on my company in my industry, because he doesn’t talk specifically about real estate very often. And I would love to hear what he thinks.

Mario Fachini [39:21]
What a great answer. Thank you for sharing that I can tell you, it wasn’t just an answer to answer.

Mike Simmons [39:31]
No, not at all.

Mario Fachini [39:32]
He is he is definitely a good one. And I think it’d be interesting to I mean, such a wealth of wisdom. So thank you for that. We’re going to thank our sponsor and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [39:46]
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Mario Fachini [41:17]
And we are back with the Imperfect Action Round. Mike, are you ready to take imperfect action?

Mike Simmons [41:21]
I am so ready let’s do this.

Mario Fachini [41:24]
All right, this is a rapid fire answers 60 seconds or less. The first question is what is the fastest path to the profits?

Mike Simmons [41:34]
Fastest path the profits 100 100% it’s execution. It’s not education, it’s not thinking and deliberating. It’s not shiny object. It’s action and the people who see that take action are always the more successful people.

Mario Fachini [41:47]
Excellent number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Mike Simmons [41:54]
If you mean prospects by the people that I buy houses from the biggest mistake they’re making is waiting too long word that we’re at the tipping point in the real estate industry we’re at the top of the market values are as high as they’ve ever been. Everyone thinks they’re gonna cash in on their house. The fact of the matter is, I’m telling you this you’re not a seller. So I have no ulterior motives here. It The longer you hold on to your house over the next six months, the less you’re gonna make on it, house prices are gonna go down they just are if you want to sell your house, do it now. That’s the best time

Mario Fachini [42:20]
Number three, what is the best way to maximize customer lifetime value?

Mike Simmons [42:27]
To be honest with them, to do what you say you’re going to do and and to be there for them and to over deliver. You know, I just listened to a talk this weekend of a guy named Kevin Brown. And he talked about the kind of the Disney effect right over deliver do more than people expect and do more than you tell them you’re going to do and you’ll get a customer for life.

Mario Fachini [42:48]
Excellent. What is a book or two that you’d recommend expert authority world?

Mike Simmons [42:57]
I think I mentioned Extreme Ownership. Jocko Willink love that book. Everyone should read it. It’s not all it’s a little bit holding up a mirror. And it’s a little bit of like you just better be honest with yourself. It’s a little uncomfortable sometimes. But I think everyone should read it. And I think I also mentioned Traction. Those are my two favorite books lately. Traction if you are running a business small to medium sized business and you’re struggling with meetings and how to structure things and I think you should retraction because it changed my business and I think it’s an absolutely fantastic way to run a business very easy to understand and very actionable.

Mario Fachini [43:27]
Gino Wickman. Right.

Mike Simmons [43:29]
You know, Wickman? Yep, exactly.

Mario Fachini [43:31]
Excellent. Well, I’ve enjoyed this. Thank you for sharing. Where would you like people to learn more?

Mike Simmons [43:38]
You can go to Mike Simmons.com. You can check out my podcast and just our real estate and I did write a book so it’s called Level Jumping. You can check that out as well.

Mario Fachini [43:48]
Excellent. Well, thank you so much, Mike. It’s been a pleasure.

Mike Simmons [43:52]
Thank you.

Mario Fachini [43:53]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day.

Sponsor – Free Business Book Publishing Course [44:00]
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