Author, speaker, and businesswoman Mitzi Perdue is a past president of the 40,000-member American Agri-Women.   She’s also a former syndicated columnist for Scripps Howard and her column, The Environment and You, was the most widely-syndicated environmental column in the country. 

Her television series, Country Magazine, was syndicated to 76 stations. She’s the founder of CERES Farms, the second-generation family-owned vineyards in California.    If you’ve ever tasted any of the following wines, you may have sampled her grapes! Kendall Jackson, Mondavi, Bogle, Folie a Deux, and Toasted Head. Today she spends her time as part of the global effort to combat human trafficking.  To learn more about her efforts, come to WinThisFight.org, and even better, while there, sign up for her newsletter for inside information on the fight to end human trafficking.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

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    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

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    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

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    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

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    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

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    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

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    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

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    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

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    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

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    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

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    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

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    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

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    I love that she found gratitude in her circumstances. lorie is an inspiration

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    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

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    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

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    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

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    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

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    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

How to Win Friends and Influence People | Dale Carnegie

People Mentioned

Marlena Dietrich

Jeff Bezos

Martin Luther King

3+ Expert Authority Insights™ To Apply Now

  • Everybody is somebody’s, someone.
  • The biggest prevention will be when we can make people less vulnerable. 


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Wheel of Whatever™

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:13] Intro

[20:39] How to spot if there’s trafficking and what to do?

  • Do not interfere
  • Don’t reveal that you’ve seen it but get every detail you possibly can
  • Tell the police, call 911.

[26:55] Let’s Thank our Sponsor, Free Business Book Publishing Course

[28:53] The Imperfect Action Round.

  • A good reputation.
  • My prospects in this case are people listening to us because I want them to be part of Win This Fight Inertia.
  • Just be so consumer centric.Fond over his customers.

[30:38] Mitzi’s Book Recommendation

[32:24] Sponsor, Free Business Book Publishing Course

[32:58] www.EAinterviews.com

Episode Transcript

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Mitzi Perdue [0:00]
I’m Mitzi Perdue, and my website is Mitziperdue.com. And I have another website that I’d love you to visit ourselves. It’s called winthisfight.org. You’re listening to EA Interviews.

Intro [0:13]
EA Interviews, Episode 240, inspiration, transformation, success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s expert authority effect interview.

Mario Fachini [0:27]
For anyone listening to this, go back and listen to part one. But a real quick recap. We have Mitzi Perdue here. And she’s just a jump, listen to part one. And this will make more sense. So Mitzi, thank you for that. Because normally, I have to do those after the fact. But you’re just such a breeze to be interviewing, I want to say thank you to you.

Mitzi Perdue [0:50]
Oh, it’s my joy to be with you. I’m loving this.

Mario Fachini [0:53]
I’m having a lot of fun, too. So let’s just continue on this story you’ve been sharing, you know, you’re telling us about your dad, who started Sheraton hotels and your late husband, Frank. owner of Perdue chicken. So all of this is coming together. And I see that you have this standard of excellence throughout all of it. Where has it brought you today?

Mitzi Perdue [1:16]
Current date,I expect to spend the rest of my time on Earth, combating human trafficking. And I began being interested in it. Well, there was a day, there’s an hour that changed my life. And it was April 11, of 2019, probably around two o’clock. And I heard a speaker talk about human trafficking. And up until that point in my life, the word human trafficking, it just, they were just words that would sort of glide on by I didn’t really relate to them. But in this case, the speaker showed pictures of little girls that were 10 to 12 years old, I’m going to guess there might have been a dozen of them, who had been sex trafficked. And these little girls, were forced to have sex with strangers 10 or 12 times a night. And it had been going on for years. So imagine a little girl being raped 3000 times in the course of a year. And I could see, like the fear and, and the despair on their faces, and I couldn’t unsee it. And so I’m thinking, I want to do something about this. And, alright, I’m sitting in the audience, and the lecturer is telling about what it costs to marshal the forces together to come and rescue sex trafficked children. And I’m thinking, I want to write a check and do something about this. But then as I’m sitting in the audience, I’m thinking, if I write a great big cheque to this organization, it’s going to be cutting back another organization. So I’m really deeply committed to, for example, the food bank, I really care about the food bank, the local food bank, and to some extent, the National Food banks. And I think in, I’m running through every cause that I care about, that I’ve contributed to, and I can’t think of any that I want to cut back on. And so my mind is just bouncing back and forth, cut back on this one cut back on this one. And then I have no idea what I inherited from my late parents, a desk that we think is about 400 years old. It belonged to, we think, a Domenici Cardinal. And I know that because it’s historically valuable, and it’s a beautiful piece. And because it was owned by the founder of the Sheraton Hotel company, that it was put up for auction, it probably raised a lot of money, and a lot of awareness at the same time. And yeah, I’m really fond of this desk. But I’m thinking I could have this desk. Or maybe I could save several dozen children. And which would I rather have this object or the chance to save children from what to me sounds like a fate worse than death. Because when the child has traffic, there’s not only her suffering, but imagine the suffering of or and it could be a boy of the child’s family. I mean, it’s just this I think it’s the most despicable awful thing in the world. And it’s not just one or two kids. According to the United Nations. There’s probably a million children who are being sex trafficked right now. There are 8 million human beings that are being sex trafficked. And there’s 40 million who are slave labor total. So I want to do something about it. But and so yes, of course, I’d sell this, this chest give the money to help rescue sex trafficked children. But then I had an idea. If I felt that I don’t have a lot of money that’s not already spoken for, I don’t have money that if I support a new cause I don’t have to cut back another. But what if I sold tangible property and turned it into cash? Might there be other people who would feel exactly the same way that they don’t have, they don’t have loose cash floating around, but they do have like jewelry, or paintings that they wouldn’t be willing to, if somebody could make it easy for them to convert it into cash, that they’d give it to the anti trafficking organization of their choice. And it turns out, lots of people do feel that way. And I went to one of the major auction houses in New York, and I can’t say their name, because they’re giving me a special deal that they’re not going to give to all their clients. But they said if I could create one great big huge auction with very high end objects, that they, because they hate trafficking, would be willing to forgo their 20% Commission. And it was getting really exciting with some of the most amazing gifts you’ve ever heard of, like, well, let’s say a diamond and Sapphire necklace that belonged to Marlena Dietrich at a price of a million dollars. A Ruby I was in I’ve been spending less well before COVID-19 struck. I’ve been spending my time going around the world collecting amazing donations. And the biggest one was from a jeweler in Taipei, Taiwan, who gave me a Ruby a little bit smaller than a golf ball. And it’s a perfect Ruby. And here I am holding this, you know, if you’ve never the thing weighs 69.7 carats. And it belonged to a Ching Dynasty Emperor. And when that thing is put up for auction, it’s going to bring millions and millions and millions, all of which can go to anti trafficking. However, COVID-19 put all of this on hold, because the auction house doesn’t want to have an auction where you know, when people are worried about the economy and what’s going to happen next, you have to plan these things probably close to a year in advance. So the Auction House wants to wait till COVID-19 is behind us. So that’s on hold. So what do we do instead?

Mario Fachini [7:50]
Find a way.

Mitzi Perdue [7:53]
There’s a way that you know, it almost might turn into something better. Because the option, it’s my dearest hope in life from us that this will take place because I think we’re on track to raising $100 million if that could make a dent in human trafficking. And where it would go was the donor would always get to choose where their yacht or their hotel or their antique car collection. They say where their tangible property goes. And the auction has been converted into cash. And then an anti trafficking organization that the donor chooses is the recipient. So yeah, the plan is good, but I didn’t expect COVID-19. Instead, I’ve made friends with some people. It’s called the International fraud group. And it’s made up of individuals in 50 different countries about 47 that their specialty is attracting criminal fraud. They haven’t up until this year been involved in human trafficking. But here’s the idea that I’m just so involved in now. And anybody who’s listening who wants to know more details about it, or who would like to be involved. Can they text WTF to 51555? And by the way, if you’re a little shocked by WTF, yeah, I do know what it means. There’s a fellow who’s a neuro marketer, who said, that’s perfect, because the initials of winning this fight are WTF and it’s memorable. So I’m going to predict that anybody who wants to contact me by texting WTF to 51555 they won’t have any trouble remembering the initials?

Mario Fachini [9:44]
Probably not.

Mitzi Perdue [9:46]
Probably not, but that’s just deliberate as you can possibly imagine.

Mario Fachini [9:50]
So what is your goal? Are you looking for more donors? Are you looking for more volunteers, both?

Mitzi Perdue [9:57]
Well, at the moment, I’m looking for people to sign up and be part of my blog, because I write a blog once a week on different anti trafficking efforts, but let me share with you briefly if I can, okay.

Mario Fachini [10:09]

Mitzi Perdue [10:11]
Okay, what I would like people to sort of have a ringside seat on watching how this unfolds. And to explain it, I have to go back probably 15 or 20 years, to a problem that one of the larger software companies had, because it’s a problem that’s very, like human trafficking. And I’ll explain the connection in a second. But let me tell you the software problem, there were pirates, who were making millions and millions and millions of dollars all over the globe of pirating software, and the software company, you know, they could find him traffickers and put them in jail. But it was so lucrative that the moment they put one in jail, somebody else took his place, until the international fraud group came up with the idea of, yeah, it would be nice to put them in jail. But what really stops them is finding where they bank and trace with just incredible precision, which they have the ability to do. I mean, it’s the dark web and artificial intelligence and covert operations in one way or another, they can trace where the pirates, the software counterfeiters, were banking, and then just like sneak up, go to the bank and say, Hey, we can prove that this is hot money. And it really belongs to the software company. The banks would freeze the account, the software company would seize the stolen money, and the software company was making $30 for every $1 they spent on the people who were shutting down the traffickers. So it was Yeah, it was very worthwhile for the software company. But what happened in a really pretty short time, I’m thinking like, maybe a year or so ago it became so unprofitable for the trafficker. As for the software counterfeiters, they effectively were shut down. Because this is really improbable. But for the moment, imagine that you’re a software counterfeiter. And you’ve spent so much time and effort counterfeiting this stuff. And then you go to the bank for millions of dollars, and it’s frozen. And it went right back to the software company. You know, it just destroys your motivation. You’re in it to make money. And the international fraud group members were just able to keep the counterfeiters from getting their money. It worked beautifully. Well, how does this relate to human trafficking? Well, Human trafficking is $150 billion a year industry. And one trafficker in New York can make a million dollars a year just talk to four girls. So they’re in it for the money. What if we could interrupt their money flow?

Mario Fachini [13:02]
We should because it’s a horrible, disgusting thing. And no matter if it’s, you know, people look at all these world issues. And I think they get confused, because they think it’s this big thing that no one can combat or this that the other thing, and whether it’s business, criminal activity, six stuff like this, people are people, you got motivation, you got D motivation, you got I’m doing this for profit, or a bigger cause, or, you know, I, there’s always a reason behind it, when you can kill that reason for whether it’s good, bad or indifferent. I mean, killing communications and the money supply at pretty much as a large 80 plus percent of anything.

Mitzi Perdue [13:48]
Yes. And, I mean, we truly do know the motivation of the traffickers. I mean, they’re some they have a different motivation. But how about the overwhelming motivation for the traffickers is money. And if we cut off their money, their motivation is gone. I mean, some are just sob and want to make people miserable. But I think money’s the motivation. And there exists the ability to cut it off. But why hasn’t it been done so far? Well, in the case of local law enforcement, if they don’t have a great big budget to devote to this, and they may not even have to know how, I mean, the big cities like New York would certainly have it, but trafficking is everywhere and the local police departments, they’re so busy dealing with local stuff, rapes, murders, arson, where do they, they don’t have the ability, they don’t have the resources to go after an international crime like this. So what I’m hoping to do, and anybody who has any suggestions for helping me with this, with this goal, the International fraud group could make a difference. But I can’t ask them to do it for free. They, I mean, supposing you’re just a rock star in this and we want the rock stars, you may be making a quarter of a million dollars a year, and you probably have a mortgage and kids put through college, he can’t do it for free. So my goal is to get to one of the really big funders, like maybe the Gates Foundation, maybe the Ford Foundation, or maybe Jeff Bezos, or just people who have money, where $10 million wouldn’t be an extraordinary amount for them. If they could fund this, I think that we could make an extraordinary dent in human suffering. There’ll be people, there’ll be children who won’t be trafficked, and who can grow up to be all they can be. There’ll be families that just are torn apart with grief that never ends. This is something where we could change the world. But it’s gonna take money. And I’d love advice from anybody.

Mario Fachini [16:06]
Yeah, and a lot of the right people too, because unfortunately, this is something somewhat close to my heart. Because I mean, it’s close. It was never me or anyone in my immediate family, but I have friends. And I’ve had people on the show that this is their case. And I think it’s a horrible thing. I, there’s a ministry of mercy multiplied who takes care of girls, from after the fact who got out of it, and that’s one I’ve supported for ages. And I think it’s fantastic. But I love that you’re talking about this, because it’s preventing it before it gets to that point, as well. as, you know, I was happy that my church was doing something locally in the Detroit area where actually the FBI came into the church. And I had a lot of speeding tickets when I was in my young teens and stuff. So I, you know, I wasn’t going to be a police officer at one point. But still, I was like, looking over the FBI, just like, I don’t know why I’m freaked out. But it’s kind of cool that they’re here. But joking aside, there’s a lot of good people who want to do stuff like this. And I think it’s fantastic that you’re doing it. Because when I heard about it like, absolutely, let’s talk about it. And again, to what I said about Treasure Island. Why Why? Why did I call it that? That makes no sense. The people that will see this and hear this, and the ones I’m going to reach out to, there’s the ripple effect of well, it’s not just me and you it’s Who do you know, who do I know? Who do they know? And I think what you’re talking about is the small towns and stuff, unfortunately, you know, this is just it’s not that people don’t want to help it, just it’s a budgetary thing.

Mitzi Perdue [17:58]
You tell me a police department that has excess money to throw around, they don’t exist, they are stretched thin.

Mario Fachini [18:07]
If you’ve got 19 problems, in county A versus county B, you know that you can slip under the radar just because you know, you know, one of the things I really have always wanted to help people I want to be FBI, CIA lawyer, Attorney, police officer. So it’s funny when people are like, Oh, you’re gonna get caught, they’ll run a DNA test, you know, they see CSI and all these shows, and it’s led by Chicago PD, it’s like, yo, watch DNA test? Or do you really think they’re gonna bust out this entire team of people to find your last car? I mean, depending on the situation, but the reality is, it’s not how it works, it makes for good TV and movies and everything. But the real reality is, there’s plenty of good people out there. And the more we get in touch with them, and the more we do this, everybody, you know, I love this quote, that’s by someone smarter than me. Everybody is somebody’s, someone.

Mitzi Perdue [19:05]
Ah, and I like Martin Luther King’s, we can all be great because we can all serve. Which brings me back to texting that memorable phrase, WTF. Which by the way, I really think is an appropriate response to the heart of all right, so text, WTF to 51 5550 I would like people to do that. Because the larger the list that I have, the more clout I have when I go calling on I’m being hypothetical. I’m not expecting this to happen, but it could call in on Mr. basis. You know, it’d be neat. And then I’m also creating a TED talk and I’d love to direct people when I do the TED Talk. The more hits I get, the better. But most of all, what’s in it for them. I think for somebody who signs up for my blog, you’re going to learn. I don’t write dark stuff, I write about good people who are fighting this. And they’re fabulous stories. They’re people who’ve recovered. They’re people who are helping people recover. There are people who help rescue, there’s prevention. And you know, the biggest prevention will be when we can make people less vulnerable. But I can also share things about how to tell if it’s going on or what if you see trafficking, what do you do? And I’ll tell you right off what to do. Don’t try to interfere, because you may put the person who’s being trafficked in a dangerous spot. Yeah, I mean, that’s, if you see something, don’t reveal that you’ve xeen it. But get every detail that you possibly can, such as when, where, what time, what does he look like? What does she look like? And then tell the police to call 911? If it’s something imminent, but leave it to law enforcement, or do people know what they’re doing to affect the rescue? Because I mean, people get killed when people who don’t know what they’re doing try to do a rescue.

Mario Fachini [21:13]
Well, yeah, did you know what you were saying, when you were working on the assembly line with the chickens and everything, if you don’t have the experience? It’s not that you can’t do it. It’s just that unless you have military training prior in your life you’re now a veteran. First off, thank you for your service, but two, yeah, the common everyday folk are not equipped to take down the hardened criminals.

Mitzi Perdue [21:41]
Yeah, and then the one of the things that traffickers do is they take it out on their victims. And I’m just thinking if it’s, should I tell this? Yeah, I started to have a case with a detective in the New York Police Department, I’m not sure if I’ve got this title, right. But this guy told me about a woman who had tried to escape because somebody promised her that she could escape, but her trafficker got to her first, chased her down, and reached for a glass bottle of beer. And so he’s holding her in his arm against her chest, he smashes the bottle of beer and scrapes now actually slashes her face from her ear to her chin. And the policeman, the law enforcement officer visits this woman in the hospital, and she’s had 32 stitches, and he wants to find out who did this to her. She’s so scared that she won’t talk with him. And when she leaves the hospital, she goes back to her trafficker, because she’s that scared. So this isn’t something for civilians to mess with.

Mario Fachini [22:57]
Yeah, there’s definitely psychological issues with that, too, and PTSD. And I’ve heard, unfortunately, about that, where they’re free. And even unfortunately, sometimes even after rehab, 6, 12 months. I mean, people don’t realize how deep it can go on an emotional level and psychological level. And all of that.

Mitzi Perdue [23:25]
My impression, and I can’t know that I’m right. But this is what I heard. My impression is, this woman was so terrified, she had looked death in the face. And she didn’t want this guy mad at her again.

Mario Fachini [23:38]
Yeah. But I’m glad that you’re spearheading this. Because tell them about the website.

Mitzi Perdue [23:46]
The website is winthisfight.org.

Mario Fachini [23:51]
Thank you. And what’s great about it is again, there’s resources now and they’re doing great stuff. But this is for after the fact when you can cut it off at the head to begin with. You know, I don’t think any of them would be upset if there was no longer need. I believe they would just transition to continuing to cut it off at the head here.

Mitzi Perdue [24:19]
My expectation to answer the question is, there’s $150 billion at stake that money I mean, I don’t really know this. Well, okay. We want to drain it. We want to know, the term is freeze season squeeze. You freeze the bank accounts, but where does that money go? And I don’t know at this point where it will go but I’ll tell you what my deepest hope is. That goes right to Eddie trafficking organizations. Because the aftercare I mean, supposing miracle miracle that three to five years from now that the traffickers got shut down the same way the software counterfeiters got shut down. It’s not impossible, it’ll take a lot of fine tuning. And I don’t want to promise more than will happen. But the possibility is real. So imagine that trafficking instead of 40 million people that just cut way down to, well, far less than it is now. And I think that’s realistic. There will still be people who will need aftercare, there will be people who will need education, job training, I mean, there’s no lack of need for the existing organizations. And my prayer is that some of the evil money would get funneled to the anti trafficking organizations,

Mario Fachini [25:34]
I believe it’s 100%. possible, and it’s not that you’re over promising anything, you’re painting the vision of what you want to see happen.

Mitzi Perdue [25:43]
Thank you. Yes, I love that frame of it.

Mario Fachini [25:47]
I mean, that’s what it’s not like you’re saying come to my event, seven days from now, there’s going to be x, y, z, you’re saying, here’s the cause in the mission that we’re creating, here’s where I hope to see it go over the next three to five years.

Mitzi Perdue [26:02]
And the more people who join this cause, and I make a pledge to anybody who does join, you know, initially, for the first maybe even a year, the only thing that I’ll ask of you is to read the newsletters once a week. But later on it. Well, here’s the promise I made, I will never ask anybody for anything that they don’t want to do, or they don’t want to give

Mario Fachini [26:24]
Good promise.

Mitzi Perdue [26:26]
Yeah, and my, my goal is that, that serving in this effort will be one of the most deeply satisfying, exciting things you’ve ever done. And I invite you to come along for the ride.

Mario Fachini [26:39]
Well, I’m so glad you’re doing it, I definitely want to continue to help you with it. And thank you for telling us about it, Betsy.

Mitzi Perdue [26:47]
Thank you for allowing me to.

Mario Fachini [26:50]
We are going to thank our sponsor, and come back for the imperfect action round.

Sponsor – Free Business Book Publishing Course [26:55]
You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why you should visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lori “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom the number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [28:26]
And we are back with the Imperfect Action Round. Mitzi, are you ready to take imperfect action?

Mitzi Perdue [28:32]
I’m totally ready for imperfect action. Bring it on.

Mario Fachini [28:35]
Excellent. I think you’d take it all the time. And it’s a huge contributor to your success. That’s why I named it this round. These are 62nd rapid fire answers. I got a couple of questions. First one, what is the fastest path to profits?

Mitzi Perdue [28:53]
Gosh, the fastest path to profits. A good reputation.

Mario Fachini [29:00]
All right, number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Mitzi Perdue [29:08]
Okay, the biggest profit. My prospects in this case, are people listening to us because I want them to be part of win this fight inertia? How do I get you to leap over and just do it? And the answer to getting over the inertia? You’ll be so glad you did for the rest of your life. You’re going to be glad you did. Do it. WTF? text that to 51 555 you’re going to be so glad.

Mario Fachini [29:43]
Oh, right. Number three, what is the best way to maximize customer lifetime value?

Mitzi Perdue [29:53]
Okay, I’ve got examples from both my late father and my late husband. Just be so consumer centric. I mean, I think that Frank produced an attitude which I endorsed, and it will be my answer to the question he found over his customers.

Mario Fachini [30:08]
Excellent. I knew you’d nail that. I asked that to everyone. And some of them were, I usually get. Wow, that’s a great question. I’m so excited because I’m the one who came up with it. And I just knew you’d have a breeze with it because you exemplify it. Your dad, your late husband. I mean, it’s so ingrained with everything you do.

Mitzi Perdue [30:29]
Thank you.

Mario Fachini [30:30]
That was an easy one for you. But alright. What books would you recommend to the expert authority world?

Mitzi Perdue [30:38]
It’s an old one. But guess what? It influenced my life. It influenced my father, it influenced my late husband. I think it’s just got the wisdom of the ages. It’s Dale Carnegie, How to Win Friends and Influence People.

Mario Fachini [30:52]
Great recommendation, one of my favorites.

Mitzi Perdue [30:54]
And by the way my father told me that he read it every 10 years.

Mario Fachini [30:58]
Oh, I like that. My dad was an inspiration also before he passed and that was one of the first books I still have his copy from the 80s and it’s one of the first self help books I read early on in my teens.

Mitzi Perdue [31:16]
And by the way, I’m a total self help book at it.I don’t think two months goes by without my reading a self help book.

Mario Fachini [31:26]
That’s good advice. Right there because more people need to read across the board. And if you are leaders are readers and if you are reading more, it’s only better. So Mitzi, where would you like people to learn more about you?

Mitzi Perdue [31:41]
That’s really easy, winthisfight.org

Mario Fachini [31:45]
And once the text

Mitzi Perdue [31:49]
Oh, yes, yes, yes. If you want to get hold of me by texting? wtf? I do know what it means. WTF to 51 555.

Mario Fachini [32:04]
Let’s see. I have thoroughly enjoyed this. And I thank you for your time.

Mitzi Perdue [32:09]
I can’t believe I had such a good time with you and with our audience. Thank you.

Mario Fachini [32:15]
Alright, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [32:24]
You’re already an expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [32:58]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.

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