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What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

People Mentioned

3 Expert Authority Insights™ To Apply Now

  • If the video is longer, as long as that’s exciting and really keeps people’s attention, then it really helps.
  • In order to get results, you’ve got to follow a specific formula.
  • Each platform has a different formula or a different strategy to actually get results on that platform.
  • You’ll actually get way better results, when you make videos that are way more specific.


Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:18] We thank our sponsor, Business Book Checklist

[1:53] Nate’s inspiration

  • Nate found that his clients have pretty websites but weren’t getting traffic
  • Nate made a sales video for them so they could promote something on their website and make a sale

[1:53] Nate’s YouTube strategy

  • Create a how to video on YouTube
  • Put the YouTube video on the web page
  • They transcribe the video
  • They make it look nice
  • Create infographics
  • Link to other platforms

[3:58] Nate’s tips

  • Take advantage of YouTube search
  • Know what the YouTube algorithm is looking for
  • Know how to create videos that YouTube will then promote

[5:40] Sequel technique

Create a sequel to good performing videos that YouTube will promote

[8:15] Who does Nate work with

  • People who have a message to share with the world
  • When their purpose aligns with Nate
  • They have a purpose to influence the world for good

[9:42] Nate’s transformational story with John Christiani

  • John had 65,000 subscribers on YouTube
  • John asked Nate to produce his channel
  • John is now up to 130,000 subscribers
  • John getting in tons of leads

[9:42] Nate’s transformational story with Paul Jenkins

  • Paul had a YouTube channel up to 235 subscribers
  • Nate launched with five episodes a week
  • Paul now has between 80,000 and 85,000 subscribers

[13:09] Nate’s four ingredients

  • Your episodes need to be an average of ten minutes in length
  • You want to have an average retention rate of 45{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} or higher
  • Post five videos a week
  • Sit there and wait for four months doing that consistently

[16:21] How to get ready to go live

  • Film in bulk
  • Editing happens behind the scenes
  • Getting everything ready with the thumbnail design
  • Schedule a video at the date and the time that you want it to go live to the public

[22:18] What to do with long videos

  • Break the interview into three different episodes that have three different titles
  • Videos would be valuable and standalone on their own
  • Reference the others at the end of an episode
  • Do not have them all have the same title and say part one, part two, part three

[24:49] Each platform has a different formula or a different strategy to actually get results on that platform.

[27:19] You’ll actually get way better results, when you make videos that are way more specific.

[31:56] How to create spike

  • Creating videos on a variety of topics
  • Once we start have a video spike, go into the analytics and see why did this video perform better
  • The more videos you have, the more data you have
  • Design a thumbnail that works from the beginning
  • Continue to tweak as much as you want
  • Take an advantage of the small spikes and just find opportunities

[35:22] Thumbnail

  • It creates a lot of curiosity
  • People are going to have a much higher likelihood of clicking on it
  • If you don’t have a very good thumbnail, you’re not going to get a lot of people to click on it

[38:18] Expert Authority Roller Coaster

Question: Who is one celebrity you would love to meet?

  • Elon Musk
  • I really have a lot of admiration for his vision and his ability to act and create things that most people would just say are crazy talk.

[38:58] Time out to thank sponsor, Business Book Checklist

[39:12] Imperfect Action Round

  • The fastest path to the cash is do keyword research first before filming
  • The biggest problem of prospects is they’re in obscurity
  • The best way to maximize customer lifetime value is to never hold anything back and to over deliver

[42:39] Thanks to our sponsor, Business Book Checklist

[42:53] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 110. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Have you ever wanted to get more clients? What about on video? I know you’ve heard me talk about this. And I’m super excited. I’m super ecstatic. I met Nate earlier this year and we’re at a live event and he was on stage. And he was one of my favorite presentations. Because, as you know, I tend to do stuff on video from time to time. And I know you’ve wanted to get clients on video. You’ve heard about Facebook Live. You’ve heard about YouTube. There’s LinkedIn, Instagram video, blah, blah, blah. Should I shoot like this? Should I shoot like that? What about this camera? What about that? There are so many questions. And I am super excited as much as you are to be learning today as well as interviewing Mr. Nate Woodbury. He helps influencers build massive followings on YouTube to generate seven figures in revenue. You heard all of that correctly. I’m not going to take any more time because I want to hear from him as much as you do. We’re going to thank our sponsor and then I’m going to bring up Mr. Nate Woodbury. 

SPONSOR Business Book Checklist [1:18]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:33]

Here he is ladies and gentlemen, Mr. Nate Woodbury. Nate, how are you doing today? 

Nate Woodbury [1:38]

I’m having a great day. I’m excited to be on this show. 

Mario Fachini [1:41]

I’m excited to have you here. Like I was saying in the intro, you are phenomenal on stage and I want to learn and know what you know. What inspired you to get started with all this? Why video? Why YouTube? 

Nate Woodbury [1:53]

Yeah. I kind of stumbled upon my strategy by accident. I started my company nine-and-a-half years ago doing Web Design. And then I found that my clients have pretty websites that they’re happy with but they weren’t really getting traffic. So then I created an SEO, Search Engine Optimization, service. And now they started getting traffic but yet the traffic wasn’t buying anything. So then I started to make a sales video for them so they could promote something on their website and make a sale. Interesting side note, is even back then, I figured out how to use the iPhone 4s to make a great quality video. And my clients were, “Hey, can you help me make videos like that?” I’m like, “Yeah.  But I film on my iPhone.” So overtime, I just got better and better at it. And one of the strategies that we used to get our websites and web pages to rank on the top of Google is we create a how to video. It would be on YouTube. And we put that YouTube video on the web page. We transcribe it so there would be text on the page. And we make it look nice. We create infographics, link it to Pinterest, we’d write articles, and do article marketing, and other link building back to the page. So there’s a lot of work but we got these pages ranked on the top of Google. And then I noticed something. I noticed that the YouTube video itself over on YouTube was getting 50 times more views and traffic than the pages that were ranking on the top of Google. And I just love efficiency. I love results. And so right then I just decided, “You know what? I need to shift my focus and just simplify it down to this YouTube strategy.” And I’ve perfected it over the years. And so now we’ve had a lot of channels with a lot of momentum getting great results. 

Mario Fachini [3:44]

I remember you were sharing some of them. And you’re talking, not just thousands of subscribers, not just tens of thousands, but hundreds of thousands of subscribers. How do you pull that off? 

Nate Woodbury [3:58]

Yeah. Well, it takes time. It’s a momentum building strategy. We know how to take advantage of YouTube search. So making videos on topics that people are searching for are naturally going to pull in these people that are already searching for you and your expertise. And then we also know what the YouTube algorithm is looking for and how to create videos that YouTube will then promote. And it’s really cool that YouTube will promote your videos and you don’t have to pay YouTube for that promotion, because they actually pay you half of the ad revenue that they get. And so we actually get paid. That’s a little piece of what we get paid but it amounts to, at this point, it amounts to five figures monthly of ad revenue. But yet our videos are being promoted, which drive leads into our clients. Like my biggest channel is with my friend, Kris Krohn. And I have permission to share some pretty crazy numbers. That channel is up to 450,000 subscribers. We started it at zero. 

Mario Fachini [5:04]

How long ago? 

Nate Woodbury [5:07]

Four-and-a-half years. Four-and-a-half years ago, the first two years, we just did one video per week. And we took a summer off even because just with travel schedule. But then just almost two-and-a-half years ago now – so two years after we launched, as we went to five episodes a week. Anyway, progressive review from there. So revenue wise, that channel is bringing in between $500,000 and $600,000 per month. 

Mario Fachini [5:40]

In just four-and-a-half years. Because someone might be listening and going, “Well, that took a long time.” But if you’re listening to what Nate is saying, it sounds like it was exponential growth in years two, three, and four. Because if you took a summer off and you’re only doing one a week, it averages out 450,000 subscribers in four-and-a-half years. It’s about 100,000 subscribers a year. Did you have 100,000? after one year – the first year, I should say, specifically? In fact, two years of going mostly every week, we are up to 12,000 subscribers. We had lots of gradual growth. We had leads coming in. But when we decided to switch to five episodes a week, that’s when the exponential growth really started to happen. And I mean, there’s some strategies that we use. Like, there’s a sequel technique, where we knew that we had a good performing video. And so we created a sequel to that video knowing that YouTube would promote it. That video has now brought in five million views. In five weeks that caused our channel to grow from 80,000 subscribers to 160,000 subscribers. Just five weeks.  We were excited about that, obviously, that’s pretty fun. 

Mario Fachini [6:56]

You should be excited. That’s huge. And I know people that – I’ll be honest, myself, I would love to have 12,000 people on my channel right now. But I know the potential is there. Do you think that’s what most people shy away from? They go, “Wow. Two, three years and five times a week times that many. You’re talking hundreds of videos.” Do you think that’s what shies most people away from it, is the actual work involved? 

Nate Woodbury [7:22]

Well certainly. I think that applies to every platform. Because there’s ways that you can leverage Facebook and generate seven figures revenue. There’s ways that you can leverage LinkedIn or Instagram. I have a friend that that definitely knows how to leverage Instagram. If you look at – we’re up to over 900 videos that we’ve created on that channel with Kris Krohn. It’s a lot of work. So it is a lot of work. But we’re definitely glad. 

Mario Fachini [7:52]

But look at the payoff. 

Nate Woodbury [7:52]

Yeah. We love that payoff. 

Mario Fachini [7:58]

Who would you say you’re really helping and how are you helping them? I mentioned influencers and you mentioned Kris Krohn. Who else are you working with? Like as a profile, who was someone that’s a good candidate to apply for your coaching? 

Nate Woodbury [8:15]

Yeah. So I love working with people who have a message to share with the world. Typically, they have a business setup already that’s profitable. And it’s built around their expertise. So whether they offer coaching or they’re a public speaker, or they have courses that they sell online, those are the funnest people for me to work with. Especially align that with when their purpose aligns with mine. Like, they have a purpose to influence the world for good. It just lights me up because then I can combine my expertise in helping them become a bigger influence. And that’s where I get my fulfillment. 

Mario Fachini [8:56]

So would you work primarily with authors, with coaches, public speakers? Is it weighted any more on one than the other? 

Nate Woodbury [9:08]

Mostly all of them are authors. But they would call themselves, you know, coaches or speakers first. So it’s probably – I mean, I’ve got 13 clients. It’s not like I’ve got thousands. I guess I’ve got a lot more coaching clients. But as far as I produce 13 different YouTube channels and they’re probably an equal mix of coaches and speakers. 

Mario Fachini [9:32]

Okay. So what’s the biggest transformation out of anyone you’ve worked with? Is it Kris or is there someone else or do you want to add in a second story? 

Nate Woodbury [9:42]

Definitely Kris is a big one. I can add in a couple more. A couple that will contrast. So one is a guy named John Christiani. Very, very successful already. I don’t think I can share the number specifically. But let’s just say, before working with me, he made multi millions per year in the digital space. And he had built his YouTube channel up to 65,000 subscribers. So he knew what he was doing to a degree on YouTube. A lot of the growth he had there was from – he’s really good at paid traffic. And so he knew how to direct paid traffic to YouTube. But then when he saw what I could do and some of the strategies – that I’m going to reveal all my secrets today -he just said, “All right, Nate. I want you and your team to produce my channel.” And in eight months from launch – I believe that’s how long we’ve been working now – we’re up to 130,000 subscribers. He’s getting in tons of leads. So it’s just another revenue stream for him now is now coming from YouTube. And the cool thing is, his ad revenue, it’s almost – well, it’s 150{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of what he pays me. So he pays me a decent amount of money. Because we’re doing 20 episodes a month. But yet the ad revenue is actually paying that and then some, plus he’s getting all these leads. So pretty good scenario. And another one I can share is Paul Jenkins. His channels live on Purpose TV. He had had a YouTube channel for years, but it amounted up to 235 subscribers. And so we launched with five episodes a week. This is just going back last November. And that four month marks, the magic happens in the algorithm. We get a spike. I don’t remember the exact stages I’ve worked that. But today, we’re now at between 80,000 and 85,000 subscribers. And it’s a huge lead generation machine for him. He teaches positivity, parenting, and relationships. 

Mario Fachini [11:49]

That’s very exciting. For, at least, me and I know Expert Authority World is going, “Holy smokes. I need to be doing more on video now.” Because I remember you saying the four month mark. And I’ve had that front and center my mind. Can you tell me about the live streaming? Does it count? Does it matter if you’re uploading a video, live streaming it, and doing an event? Or does the YouTube just want content multiple times a week consistently for four months? Does the format matter? 

Nate Woodbury [12:18]

And all admit that I’m not an expert at live streaming. So I definitely have my areas of expertise. And when we’ve experimented with live streaming, and it always gets an instant boost. It always brings in immediate eyeballs to the channel. But as far as using it as a consistent strategy, we haven’t done it enough that I could give you any more goodies than that. 

Mario Fachini [12:40]

Okay. Because I remember you said – if I remember correctly – three to five videos a week for at least four months. And I took that as just uploading them. So I was curious if the live stream ,like right now, is this one counting as it because I live stream – 

Nate Woodbury [12:58]

Oh, sure. Yeah. 

Mario Fachini [13:00]

Oh, sweet. So I might be doing twice as much in YouTube’s eyes. Is that weighted on the video? Or should you change the keywords around also? 

Nate Woodbury [13:09]

Okay. I hope to talk a lot about the keywords. And if that if that turns anyone off like, “Keywords? SEO? We’re going to go there.” 

Mario Fachini [13:19]

No. No. We’re definitely going there. 

Nate Woodbury [13:21]

The way that I share it will really change the way you think about it. I really simplify things. And it really will make all the difference on YouTube. You know, I admit, I just lost my train of thought. What were we talking about right before I got off? 

Mario Fachini [13:38]

The live streaming. I was wondering if the live streaming counts the same as a public video. Because what I was saying is, in the studio, audience we’re filming this now. But then we also polish it up and re-premiere it. So I based – it sounds like we’re going to be able to count these as twice. 

Nate Woodbury [13:56]

Yeah. So what I’ll share is there are four ingredients that will get you to that spike at the four month mark. So the first ingredient is your episodes need to be an average of ten minutes in length. I like to shoot for between 10 and 12 minutes. So length is one ingredient. The next ingredient is you want to have an average retention rate of 45{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} or higher. So if you’re getting a decent amount of watch time, that’s really important. And there’s lots of strategies of how you can do that. And giving a hook in the beginning so it gives people a reason to watch all the way to the end. The keyword research strategy definitely plays into that because people are finding exactly what they’re searching for. And therefore, they’re likely to watch the whole video. So I mentioned – I’m losing my train of thought here. I say this strategy all the time. So for ingredients, You need 10 minutes in length. You need to post five videos a week. That’s the other ingredient. Five videos a week and then have that good average view duration. And then the fourth ingredient is just, sit there and wait for four months doing that consistently. And you’ll have a spike. What happens is something in the YouTube algorithm with that amount of time, they see that amount of consistency. And prior to that, you’ll just have gradual steady growth. And then you’ll have a spike. Which means YouTube is promoting you. They start to suggest you to new audiences and new viewers. And we’re talking exponential. Like you’re going from, maybe, getting 500 views a day. And then all of a sudden, you have a 10,000 spike with 10,000 views in a day. And that lasts several days that brings in tons of subscribers in addition to those views. And then when the spike settles down, you’re at an entirely new baseline. So instead of averaging 500 views a day. Now, you might be averaging 2,000 or 2,500 views a day. And so you’re like, “Okay. Now, my channel just quintupled here.” And a few weeks later, you have another spike. So it becomes really fun. 

Mario Fachini [16:09]

That’s exciting. I’m just smiling ear to ear here. So four months into it. Now, you have to stay consistent with it, right? You can’t just stop doing it at months five and six, otherwise, you lose it correct?

Nate Woodbury [16:21]

Right. And when we talk about five episodes per week, that is a lot. And all of the clients that I work with are busy. They have these businesses A lot of times, you know, seven figure operations that they’re running with dozens, if not more, of employees. So how can we do an episode every single day? Well, we film in bulk. So we actually will film 20 or more episodes in one day. It’s a long day. It’s [9:00] to [5:00]. It’s a marathon of a day. But then that gives us four weeks worth of contents. We just have to meet and have one film to every four weeks. And of course, the editing happens behind the scenes. And getting everything ready with the thumbnail design. And then within YouTube, you can schedule a video at the date and the time that you want it to go live to the public. So once we film, we can start working behind the scenes and getting everything else ready to go live.

Mario Fachini [17:16]

As far as the watch time, you said between 10 and 12 minutes, maybe up to 15 for the video, what if, hypothetically, the video was 30 to 35 minutes as an interview? 

Nate Woodbury [17:30]

Now, longer videos can certainly do well. We did some experiments, actually, just in the last few months. One of my clients said, “Well, I know that watch time is important. So I’m going to do several of my episodes longer like that”. And when we looked at the average watch time on those videos, it was higher. I’m thinking it was in the nine minute range out of the 30 or so minutes of this video. And so a nine minute watch time or average vie duration, that is really high. And yet, it wasn’t one of the best performing videos. It was a good performing video. But the ones that were the best were actually videos in the 10 to 12 minute range that had an average view duration around six-and-a-half to seven-and-a-half minutes. 

Mario Fachini [18:22]

Because it’s at that 45{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} threshold? 

Nate Woodbury [18:25]

I don’t know how it plays in. I just know that’s what I see. And so that’s what we recommend doing. It’s like, in my mind, if we can take the same amount of effort to make one video that’s 30 minutes long but yet we can split that up and package it into three different videos, and get triple the results, because we got three videos now instead of just one 30 minute one. That’s kind of the approach there. Now, there’s exceptions to every rule. I mean, interviews oftentimes go a lot longer than 10 or 20 minutes. And there’s great very successful channels. One that I love to watch is Ed Mylett, Maxout with Ed Mylett. His interviews can go longer. So I’m not shooting down the interview strategy. And I’ll share another thing to the point of the one video that I referenced earlier that we use that sequel technique on, I can give you some more details on that. Because the first video was under six minutes in length. It was shorter than our average. It was just a real exciting video in a lot of ways. The content that he was sharing – the title of the video is, How to Invest in Your 20s. And so a lot of people in their 20s were just eating this video up. He was sitting on his pool table with the red felt. It was just kind of a cool scene. But he stood still the whole video or he sat still. And we thought, “Okay.If this video has performed well on our channel, let’s remake it.” So we created a new version of the video. The same exact title. And we knew we were going to make it longer. And he had never used this car in any of his episodes before. So it’s, “I kind of want to be that guy.” But I convinced him he drives a BMW i8 which has got the wing doors. And so I had him leave and then turn around and come back. So he pulled into his street and pulled the car up, the wing door comes up, and he gets out. And I’m following him with the steady cam, we go into his house. And the cleaning lady is vacuuming. He says, “Hey, cleaning lady.” The same content but it actually ended up being a 20 minute episode. We weren’t planning on it being that long. But it was really good. People felt like you’re taking me inside your home. And he went into his kitchen and got some ice water. So that video when we launched it, the first two weeks did really well. Higher than average of the other videos that we were posting. But then after two weeks, that video just took off. And that video and another video that we had a similar strategy on, those two videos are what took the channel from 80,000 to 160,000 subscribers in that five week period. The point of the story, the reason I shared more detail on that is that was a 20 minute video. Much longer than even what YouTube recommends. YouTube, when you look at their guidelines, they say the ideal length is between seven and 16 minutes. And yet our number one performing video now is over 20 minutes long. So if it’s longer, as long as that’s exciting and really keeps people’s attention, then it really helps. 

Mario Fachini [21:43]

And if not take, the 45 minute interview and break it into three 15 minute chunks. 

Nate Woodbury [21:48]

Yeah. Definitely. 

Mario Fachini [21:50]

I’ll have to test that out. More work but – 

Nate Woodbury [21:52]

That’s a good segue to talk more about the keyword research. Because the one thing that I wouldn’t do if you take a 45 minute interview and break it into three videos, is to have them all be the same title and just say part one, part two, part three. Just because I got some examples in my mind. 

Mario Fachini [22:15]

Who would have done anything like that? 

Nate Woodbury [22:18]

Everybody. So a friend of mine, Katie, she’s an interior designer. And one of her – when we were doing a topic brainstorm, one kind of categories that she would make videos in, she says, “Well, I can talk about living room design.” And we did some keyword research. And we found we found real specific phrases, questions that people are asking online. Like, how to design a living room with a corner fireplace? Or how to design a living room with high ceilings? Or how to design a living room with large windows? So let’s say – this is just for an example purposes. But if you were to have a 45 minute video, we’re talking all about the ins and outs of living room design. And then first, you talked about with the corner fireplace. Then later you talked about with large windows. And then with high ceilings. You could break that interview into three different episodes that have those three different titles. That would be a really good strategy. Because those videos would be valuable and standalone on their own. And perhaps you even frame it that way. When you’re interviewing somebody, you could say, “Hey. I’ve got kind of three different directions. I’m hoping to take this interview and turn this into three different videos.” Maybe that’s a strategy you could experiment with. 

Mario Fachini [23:34]

So don’t do part one, two, and three. But if you say the story of and talk about behind the scenes. Then part two is the nuts and bolts. Then part three is whatever part three is. Just don’t use the same keywords or the it needs to be unique enough. 

Nate Woodbury [23:48]

Yeah. Then you can reference the others. When you get to the end of episode one, you’d say, “All right. In the next video that you definitely want to watch, just click up here, we go into this topic.” So we’ll see over in that episode. So then it connects. It gets more session watch time. 

Mario Fachini [24:07]

It’s interesting. I will be happy to share the stats with you once we get them all in. Because this was very curious to me. And I have tons of videos myself. And it’s just fascinating. I’ve always liked video ever since I started in 2005 and wrote my book in 2012 on it. And I think everyone should be doing video. So why do you think most people – not most people. I don’t want to pigeonhole everyone. Because I’m happy to say I’ve recruited some people to start doing video. But what do you think is a preconceived notion that might slow down someone from starting it? Because they’re all going to do it eventually. 

Nate Woodbury [24:49]

Well, I think about it for myself and others that I see that there’s so many different opportunities. So many different social media channels and things that we’re supposed to be doing. You know, “What? You’re not using Twitter?” Or, “Oh, I guess I need to be taking selfies every day and posting them to Instagram. And okay. Yeah. YouTube videos, I’ll be doing it.” And with all this work that we’re doing all this time that we’re spending on social media and video, it’s like, we don’t see results. And the reason for that is, in order to get results, you’ve got to follow a specific formula. So YouTube has a specific formula. That’s what we’re talking about. If you were to follow that same formula, but use it on Facebook, you wouldn’t get the same results. Or use that on LinkedIn, you wouldn’t get the same results. And for example, YouTube is all video. If I were to take those videos and start just posting them five days a week to LinkedIn – by the way, LinkedIn limits. They only have a maximum of ten minutes per video o per post. But videos do okay on LinkedIn. But if all you post is videos, it doesn’t really work so well. You’ve got to have a mixture of articles. You’ve got to go into other people’s posts and comment and actually get social their. LinkedIn has a scoring system that ranks you in different categories to get a high social selling index. And when you have a higher social selling index, that’s when the more people are going to see your content. So because each platform has a different formula or a different strategy to actually get results on that platform, no one’s getting results. Because they’re just, “I just got to create content and spam it out everywhere.” And people don’t really like spam so much. 

Mario Fachini [26:42]

They don’t? I thought it took off on popularity when they started it with email and junk mail. 

Nate Woodbury [26:48]


Mario Fachini [26:50]

So what should people look for if they’re looking to start their YouTube channel? They’re watching you right now. They’re listening to you right now going, “Aall right. I need to be doing this. Nate knows these stuff.” What are some of the first things they should expect to get started with? And how soon? We talked about the four months. It’s going to take at least four months to see the spike. How long should they have a reasonable expectation to seeing some profit from it, some new leads? Is it five or six months? Is it nine or 12? 

Nate Woodbury [27:19]

All right. You can expect a year from launch to have a quite profitable campaign. Something that you’ll fully understand, you’ll know what the future looks like, you’ll be able to predict it, and you’ll be smiling. But I’ll share with you also, that what I can share right now will allow you to get results today. And the results aren’t going to be money today. But you’ll start to see numbers and views and comments and you’ll start to see how it’s working. So you’ll have clarity on that future. So let me just kind of use that tree analogy. I like to think a tree, because we all have areas of expertise and a tree as a broad trunk that goes out into branches that goes out into thin limbs out to leaves. And we tend to make videos around our broad topic or different branches or categories. And you’ll actually get way better results, way better traction, and people will watch your videos all the way to the end, when you make videos that are way more specific. So on the leaves of the tree. So the example that I showed earlier of, “Hey, I could easily make a video on how to design a living room.” That might be a category. How to design a kitchen would be another branch or another category. How to design the bathroom. But if I do the keyword research and find the actual questions that people are searching for, those are the leaves. So how to design a living room with a corner fireplace. Here’s what happens, that phrase doesn’t get hundreds of searches every month. I believe it’s around 40. I’m mixing up a couple. It might be 70. It might be 40. But we’ll even go with the higher number. Let’s say it’s 70 searches per month people typing in that exact phrase. So I post the video. And then over the course of the month, some of those people who typed in that search will find my video but they’ll watch it all the way to the end. Because that’s exactly what they’re searching for. it’s applicable to them. And the YouTube algorithm sees that and says, “Wow. This is a great performing video. Let’s find more people like this that we can suggest this video to.” And so YouTube starts to become the promoter of your videos. And so because we’re going so specific, chances are that there’s no other video on YouTube with that exact title. You know, if you do a search, how to design a living room with a corner fireplace, you post that video on YouTube, you rank number one on YouTube that same day for that. So you start to get results. You’re starting to get views. And even in the beginning, when I say, “Yeah. It’s going to take a year for to really to become profitable.” And even just within a month to know that, “Hey, I’m getting hundreds of views on my channel each month. That’s pretty cool.” And then you start to get several hundreds of us each month and then thousands of views. Kris Krohn is, right now, he’s averaging about 3,000 views a day. Paul Jenkins is averaging about 12,000 views per day. It’s pretty cool. 

Mario Fachini [30:38]

Those are some pretty nice numbers. And the keyword is “per day.” And what I tell a lot of people when they’re asking about podcasting or they’re talking about videos and stuff, it’s like, “Well, you can also do public speaking which I enjoy or  you enjoy, and we do that.” But think of all those people sitting in a room. They’re not just numbers. They’re not just subscribers. They’re not just listeners. They’re not just watchers. Whatever you want to call it, leads. They’re real people you’re affecting and changing their lives, 12,000 a day 60,000 a day. A lot of people equate advertising to the Super Bowl. And they’re like, “Oh, if I could just get on there.” It’s one day a year. And it’s cluttered. And it’s not – no one’s really in a buying mood. They’re in a relaxing mode. And you have this resource at your disposal every single day when people do want to buy. So what have you found, once you start building those numbers up, first is, the four month spike. You said there’s a second spike. How many spikes are there? Is it every two months after, every four months after, the next two or three years? And what are you finding people are doing for clicking the links in the description? What ratios are you seeing conversion rates of people actually buying stuff or at least going to a landing page and opting in? 

Nate Woodbury [31:56]

It’s a great question. The first spike is the one that’s the easiest to predict. I don’t know why, but it happens at the four month mark. And then after that, there’s a lot more opportunity. Meaning, for the first four months, we’re creating videos on a variety of topics. Several different leaves on several different branches building that foundation. And then once we start have a video spike, we can then go into the analytics and see why did this video perform better. What did we do in this video? Where did the traffic come from? And you start to find opportunities. And the more videos you have, the more data you have, you can see, “Oh, this video has a much lower view duration. This one has a much higher average view duration.” And then you mentioned click through rates. Once you get enough traffic, we start to do AB split testing on thumbnails. And that’s a hugely effective in increasing your click through rate. So we do our best to design a thumbnail that works from the beginning. And we might put it up. And depending on the number of impressions it gets, we might average say 4{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} click through rate. That would be okay. And then if we can say, “Okay. This video is got a high average view duration but we’re only at a 4{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} click through rate. Imagine if we can get that click through rate up to eight.” And so we’ll make some tweaks and we’ll do an AB test where it will send half the traffic to one half of the traffic to the other. And see, you know, it might get it up to a six. “Definitely. Okay. So we made a huge improvement. Now we’re getting more views, more minutes watched per impression. There’s some stuff that you see.” And you can continue to tweak that as much as you want. So some of our thumbnails now are getting as high as a 10{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} click through rate. And so it’s just opportunities like that where you have – some are huge spikes, some are small spikes. But you can even take advantage of the small spikes and just find opportunities. And everything just builds on each other. And what’s really fun is, you then look back over time and you go back, “Okay. Remember that date that we had our first spike?” And the thing is teeny compared to the type of spikes you’re having now. It’s fun. I really think that YouTube has done a great job of really showing us and giving us all the data that we need to know how to succeed and how to grow the channel more and more. 

Mario Fachini [34:33]

Well, I appreciate you for sharing that. Because the thumbnails are so vitally important, whether it’s a web page, YouTube. What you’re sharing kind of reminds me of what I’ve told people with ads – paid advertising, whether it’s Facebook, LinkedIn, YouTube, whatever the case may be. If someone doesn’t click on the ad, it doesn’t matter how cool your funnel is and everything. But whether you’re doing paid ads or not, it sounds like you put a lot of time into making sure you have the right thumbnails just on the video. And explain that on a little bit more detail as to why the thumbnail is so important on YouTube. Because I mean, wouldn’t anyone just click on a video to watch it because you put it up there? I mean, you took the time to upload it. 

Nate Woodbury [35:22]

Yeah. So the way that YouTube – because there are 60,000 minutes of video – sorry – 60,000 hours of video uploaded every minute. And that’s just that’s an astronomical number. So there’s so much content being uploaded to YouTube every minute. Why should they choose my video? Why should they choose your video? And so YouTube puts up a whole menu of images. It’s like, “Well, here’s an image and here’s a title. Do you want to watch this one, this one, this one, this one, or this one?” And so they’ve got this whole menu of videos in front of them. Once they finish watching a video, a whole another menu comes, “Okay. What do you want to watch next?” And so if you have a boring thumbnail versus a thumbnail that’s like, “Oh, what is this one about?” It creates a lot of curiosity. Something that creates curiosity, people are going to have a much higher likelihood of clicking on it. You can have an amazing, amazing video. But if you don’t have a very good thumbnail, you’re not going to get a lot of people to click on it. 

Mario Fachini [36:31]

I appreciate the insight on that. Because I think it’s great you can do custom thumbnails on there. And unfortunately, most people don’t take advantage of it. So Expert Authority World, if you want to do it right, listen to Nate. Have some good artwork on top of the good video. Nate, I got one question for you before the Imperfect Action Round. I call this the Expert Authority Roller Coaster because if anyone thinks building business is just an upward hill and nothing ever goes wrong, they’re settling mistaken. Would you agree? 

Nate Woodbury [37:02]

Oh, totally. I’ve had my business for nine-and-a-half years. And the first eight years is definitely a financial roller coaster. So I had many successes along the way but had many challenges along the way. Even to the point where, I’m an adult, have children, and I go to my mom and say, “Hey, Mom. Can I have some money?” And my mom says, “Well, Nate. Why don’t you get a job?” And it’s really hard to hear because I feel and felt so purpose driven behind everything that I do and everything I’ve working towards. And it’s just like, “Well, I know that it’s just around the next corner. I know I just got to keep working.” Entrepreneurship is something that requires a lot of persistence and tenacity. And for whatever reason, I’m definitely been blessed with that gift that I have that persistence. And now, my mom is quite proud of me for wearing that, that I don’t have to ask her for money anymore. 

Mario Fachini [38:06]

Well, she should be because I know you’re helping a lot of people and impact and a lot of lives. 

Nate Woodbury [38:12]

Yeah. feel really blessed. And I’m really blessed place right now. 

Mario Fachini [38:18]

I’m happy to hear that. Who is one celebrity you would love to meet? With your background and video and who you help, who’s someone you love to meet that you haven’t been able to yet? 

Nate Woodbury [38:28]

I will say Elon Musk, Mr. SpaceX and Tesla. That would be fun. 

Mario Fachini [38:36]

And why is that? 

Nate Woodbury [38:38]

I really have a lot of admiration for his vision and his ability to act and create things that most people would just say are crazy talk. 

Mario Fachini [38:50]

I like that. I like him too. That’s a great answer. All right. We’re going to thank our sponsor and come back for the imperfect Action Round. 

SPONSOR Business Book Checklist [38:58]

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Mario Fachini [39:12]

And we are back with the Imperfect Action Round. Nate, are you ready to take imperfect action? 

Nate Woodbury [39:17]

Totally. Should I be nervous? 

Mario Fachini [39:20]

No, I don’t think so. I think with everything you’ve overcame, this will be a walk in the park. First question, what is the fastest path to the cash? 

Nate Woodbury [39:28]

Do keyword research first before filming. Do the keyword research first and then film your videos. 

Mario Fachini [39:35]

Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Nate Woodbury [39:42]

The biggest problem is they’re in obscurity. So they have all this expertise. People are searching for their expertise but they don’t know that you exist. So how do you fix that is make YouTube videos. Answer questions on YouTube. 

Mario Fachini [40:06]

Maximize customer lifetime value. 

Nate Woodbury [40:12]

Really, what I found is just to never hold anything back and to over deliver. So I don’t hold any of my secrets back on YouTube or in interviews. It’s not like I’ve got ten secrets and I’m going to share five now so that you’ll buy my five in my course – the other five. I share all ten secrets. I am sure everything on YouTube and people get so much value that they think, “Now, when I actually work with Nate, imagine what that’s going to be like.” And then when they do work with me, I focus on not just fulfilling my end of the agreement, but I focus on really helping them get results. All clients are different. So if one client is not seeing the same results or stepping stones or milestones that other clients are, it’s like, “I’ll dive in and try and figure out why that is.” And that’s my approach. 

Mario Fachini [41:10]

Excellent. What is one book you would recommend? 

Nate Woodbury [41:18]

It’s so funny because I’ve always – I have hundreds of books on my phone on audible. Most of them are personal development or marketing or entrepreneurship. Lately, I’ve been on a fantasy kick. And so I’m going to recommend a fantasy series in the spring, I really listened to Harry Potter. And my daughter recommended a series to me that she says is her number two favorite next to Harry Potter, so it’s the Five Kingdoms. There’s five different books in that series. And I am actually working on my own epic book series that’s going to take me awhile to piece it all together. But I’ve been working on it every day and having a lot of fun with it. So that’s just something to look forward to in the future of Nate Woodbury. 

Mario Fachini [42:00]

Well, excellent. Let me know when it’s available. We can update the show notes for your episode. Where can people find more about you? 

Nate Woodbury [42:09]

You can find me on YouTube. Just search for Nate Woodbury. And my website is BeTheHero Studios.com. 

Mario Fachini [42:19]

Excellent. Well, I’m glad you’re on YouTube also. That’s awesome. And I really, really enjoyed this. Thank you for sharing, Nate. 

Nate Woodbury [42:27]

Yeah. Totally. I’ll come back anytime. 

Mario Fachini [42:30]

Well, Expert Authority World, we have another great episode here today. I will see you tomorrow. Have a great day and God bless. 

SPONSOR Business Book Checklist [42:39]

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www.EAInterviews.com [42:53]

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