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Chander Bolt shares how he started out with failing businesses but noticed that book writing and publishing was the only thing going well for him. He decided to build a company around his skill and this has evolved into the Self Publishing school. 

He shares timeless tips on the things any author must consider before publishing a book, what to spend money on and what not to spend money on. He also gives technical, step-by-step advice on the book writing process, and how to go through it faster and easier.

He answers big questions like the question of niching down or going broad, the question of what format to publish your book in, and many more.

What Expert Authority World™ is saying about the show:

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Influence | Robert Cialdini

Extreme Ownership | Jocko Willink, Lief Babin

War of Art | Steven Pressfield

People Mentioned

3+ Expert Authority Insights™ To Apply Now

  • The riches are in the niches. Focusing on a niche allows you to create more tailored content, and help people at a deeper level. 
  • Don’t worry too much about any other detail until you complete your first draft. Completing your first draft is the biggest part of the writing process. 
  • Publishing your book in audio format, print format, and ebook format allows you to have a higher number of buyers.
  • You can get more royalties from ebooks and audiobooks.

Sponsors

• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[29:04] What is one place you’ve always wanted to go, but haven’t gone?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:00] Intro

[1:48] How self-publishing school started

  • It started from the desire to change the life of authors through the book they write, and to change the life of readers who read their books. 

[4:20] What would you say to someone who has a passion for writing but they don’t know how to start? 

  • Get your rough draft prepared as quickly as possible
  • You can use the MORE writing method to craft your book.
  • M stands for Mind Map. 
  • O stands for Outline.
  • R stands for rough draft. 
  • E stands for editing. 

[6:44] What advice do you have for people that are all over the place, not sure what niche to choose, and what platform to publish on? 

  • Don’t focus on the little details like niching, or platform to publish on if you don’t have your rough draft ready first. 

[8:33] Should an author niche down or go broad? 

  • The riches are in niching down. Don’t try to please everyone, and then eventually not be able to please anyone. Be more specific, so your books will sell better.

[9:48] How did you figure out book writing when you just started? 

  • I got some advice from a mentor 
  • I used to use the number one book system back in the day

[11:43] When should you jump into editing a book?

  • There are three steps to editing 
  • The first is self-editing where you verbally read out your book to yourself (content editing).
  • The second is professional editing where you give it out to a professional editor (copy editing).

[14:10] Some people suggest starting with the cover, what do you advise? 

  • Anything outside of doing the actual writing, which is working on your draft, is a distraction. You can work on a cover, or a title last, and will be able to prepare a better one. 

[[15:24] What advice do you have during the creation process when it’s hard?

  • During the creation process, it’s usually hard because your brain wants to go to something that will give it a dopamine hit. This is a resistance you have to get over. 

[17:39] Should everyone use a professional editor after self-editing?

  • Yes. As much as you want to cut costs. Two things you can never spend too much on as a book writer is a good editor and a good cover designer, because they will make you more money. 
  • Two places to find good editors are from referrals, or from online marketplaces like Upwork.

[20:19] What’s a good rate that you’ll be charged for book editing? 

  • Typically, it is usually something between one to three cents per word. 
  • Your overall cost for working on a book is between 100 bucks to 1000 dollars. 

[21:33] What’s the rate you can get for good book formatting?

  • You can get common ebook formatting for a smaller price, but print formatting will cost a few 100 bucks.
  • There are several tools online to use for book formatting like one on the selfpublishing.com website. 

[22:27] What would you say to someone who only wants to do an e-book or just a printed version?

  • It’s more lucrative to have your book in different formats. Have an e-book format of your book, an audio version, and a printed version. Because different readers have different preferences, you can make more money by having different formats.
  • You can work on all three formats at different times and launch them at different times. 

[23:55] What have you found more people enjoy, books or e-books?

  • It’s really dependent on the genre you’re working on, and it depends on the readers. 

[24:44] Do you think that the increase in podcasts has contributed to people listening more to audiobooks?

  • People are already getting used to consuming audio content; it’s even getting built into cars.
  • If you’re a podcaster, it is easier to publish your audiobook on your platform.
  • You can get high royalties from audiobooks. 

[[26:40] What’s the greatest success story you have received from the people you have helped out?

  • There was an eight year old kid of one of my students, who he tutored and helped write a book that made her about $4000. Ever since she has been making more money from speaking about the topic in conferences, and is able to pay for her field trips and other things. 

[[29:04] Wheel of WhateverTM

Where would you like to travel that you haven’t been yet?

[29:39] Let’s thank our sponsors getmybusinessbookpublished.com

[[31:20] Imperfect Action Round

  • The fastest path to the cash is getting your first customer as fast as possible, so you can use the book to get lead sales and referrals. 
  • The biggest problems prospects make is not putting pen to paper and getting their rough draft done, and the way to fix it is to write consistently.
  • The best way to maximise customer lifetime value is to create raving fans and create a touch point.

[[32:55] Chandler’s book recommendation.

[33:17] Chandler’s link recommendation

Episode Transcript

Read Full Transcript


Chandler Bolt [0:00]
This is Chandler bolt with self publishing calm and you’re listening to EA interviews,

Chandler Bolt [0:05]
EA interviews, Episode 370 inspiration,

Chandler Bolt [0:08]
transformation success stories and the imperfect action round seven days a week. Join Mario for tuning for today’s expert authority effect interview.

Mario Fachini [0:19]
Have you ever thought about publishing a book? You’ve seen them everywhere. There’s New York Times bestsellers, there’s this bestsellers there’s, oh man, I wish I could do that. Do I have to go curl up in a cabin and sit down by the lake and just spend years and years writing all this stuff? I want to do do a memoir of fiction this that the other thing? Have you ever considered it for business? I am super excited to have none other than the CEO of self publishing school here. Chandler bolt bolt in the author of published we’re going to be answering all of this and more right after we thank our sponsor. So you’ve got your book mostly written but now what visit get my business book published calm today to learn how you can publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s get my business book published.com. Here he is, ladies and gentlemen, Chandler, Bolte Taylor, how are you feeling today?

Chandler Bolt [1:16]
I’m doing great. Mario, thank you so much for having me. Oh, it’s

Mario Fachini [1:19]
my pleasure. I’ve been seeing what you’re doing for some time in senior different conferences where we have mutual friends, it’s so great to see what you’re doing, the people you’re helping, and how you’re helping them because there’s a lot of people who do publishing out there. And there’s so many varying degrees, but you’ve done it and turned it into a seven and eight figure business in a big way. Because I know you have a big heart. And you want to help a lot of people. So what how did you get into it? And why publishing?
Chandler Bolt [1:48]
Yeah, so I mean, it kind of an unlikely path. I’m a sea level English student and a college dropout with ADHD. So for a lot of people, the last person to do everything to write a book. But I think, you know, sometimes they say the worst students are the best teachers. Because I know what it feels like to struggle, and to not understand something and to have this thing that’s intimidating, like a book. And so how I got into it is wrote and published a couple of books they did, they did decently well. And then I dropped out of school to go all in on running a business. And at the time, I was working on a business that was just failing. And meanwhile, people kept asking about the book publishing stuff and said, How have you published his books, these books? How do you do it, and I would just get on the phone for an hour for free just to teach him everything I needed just to be a nice person. And eventually, you know, kind of like I said, it’s only you only get smacked in the face so many times for you turn out of luck. And you turn around look, and there’s a whole line of people that want help with that thing. And so that ultimately became the creation of what’s now self publishing school, and self publishing calm. And we’ve, we’ve been scaling and growing since then. And so kind of the ethos of what we do, or what we do, but just why we do is, we believe that books change lives. And so books change the lives of authors, or sorry, books change the lives of readers, right. It’s like how many of us have had our lives changed by by reading a book probably want to do this, right. And so books change the lives of readers, but they also change the lives of authors. We always say it’s not about the book, it’s about who you become in the process of writing and publishing that book. And so we exist to change lives through books, we’re on a mission to help 100,000 people publish their book by 2035, and get about 6000 books published in the last six years. So we got a lot of good progress, have a lot more work to do. And so that’s what we that’s why we wake up every day, and we’re excited to help people publish books.

Mario Fachini [3:44]
Now, that is so inspiring, because I do believe they do help the author, and they help the reader. It helps everyone I mean, I was just joking. You know, no matter what happens with the technical, the social media, the marketing, any of this stuff, last I checked books have been around a couple 1000 years, and they’re not going anywhere. So for someone that’s listening, going, well, I don’t know if I can lock myself in the cabin, or I can do this. What do you say to someone who really has a passion? And they really want to get their message out there, but they just don’t know how to start, what would you say is the first step?

Chandler Bolt [4:20]
Yes. So the first step. So really, the most important thing, if you’re trying to get started is to get your rough draft done as quickly as possible. Now, you can’t get your rough draft done if you don’t first get started with your rough draft. And so, but that’s the most important thing. So don’t I don’t want you to think about your cover your title, your marketing plan, any of that. It’s how do I get my rough draft done as quickly as possible? Because once once that happens, you’re going to start to see the light at the end of the tunnel. And you’re going to start to believe that this is possible. So but before that, you got to get started right. So I have this concept. I call it the more writing method. More is an acronym. And this is this is how you start So number one, M stands for Mind Map. Okay, and so what I’d encourage everyone listening, watching, however you’re consuming this, grab a blank sheet of printer paper. And you can either pause right now you can wait till the end of this episode. But so right as soon as this episodes over, grab that blank sheet of paper, put your book topic in the middle of the page. And I want you to put a timer for 15 minutes, and I was you write out everything you can think of on that topic. And so brainstorm ideas, you have stories, you have broken record conversations you’ve have, you’ve had on this topic, anything you think of onto the page, so you’re going to create a mind map, then the O stands for outline. So you turn your mind that into an outline for the book as a whole. And then the R stands for rough draft. So you’re going to get your rough draft written, I’ll come back to that in just a second. And then the E stands for editing. And so that’s the more writing method, my map outline, rough draft, editing, and zoom in on that rough draft piece, you’ll start with Chapter number one, you’ll you’ll spend 10 minutes mind mapping everything you can think of on that chapter 10 minutes turning that mind map into an outline for that chapter, then 45 minutes to an hour and a half, writing the chapter. And you’ll repeat that process chapter by chapter by chapter. Now some people write better than they speak. And so this is this makes this process easier is do the same thing Mind Map outline, but then speak the chapter. get it transcribed, repeat that process chapter by chapter by chapter. So that’s really the starting point for most people is get your mind map that’s going to show you whoa, wow, like, I’ve got so much that can talk about on this topic. And then that’s gonna help you move, move faster through the rest of the process. I love

Mario Fachini [6:44]
how you have it laid out and also have it the acronym for it because I know there’s people who go, I have no problem writing or I have a manuscript, but then they get stuck at the editing, or they never revise it. Or, you know, there’s people who are freaked out about the editing, they never start the process. You know, that first step is the most important thing. What would you say to someone who’s going? Well, I need a website, I need the ISBN should I be on Amazon Kindle or Barnes? Like they’re just all over here. And they just don’t know what to write with? Do you focus on any specific niche of books? Or do you help people with fiction, nonfiction memoirs? The whole shebang?

Chandler Bolt [7:25]
Yeah, so. So two part question, I’d say what I would say those folks is don’t worry about any of that stuff until your rough drafts done. Nothing matters until your but your rough draft until your rough draft is done. Now, as far as what type of books we help with, we kind of we’ve been predominantly nonfiction using books to grow your business. But over the last few years, we’ve we’ve developed a lot of other curriculum. So we get children’s book school, we get the fundamentals of fiction and story. We’ve got a full time fiction program for folks who want to make a full time living from their fiction writing, we’ve created a bunch of memoir specific curriculum and that sort of thing. But then also, I mean, we have tons of people. I mean, we published about two books a day. And so we have tons of people in all different genres. So I know just yesterday, one of our students published a Indian Vegan Cookbook for crock pot cooking, I think are something such a niche topic, but uh, I mean, so that it kind of runs the gamut.

Mario Fachini [8:33]
Well, that’s fantastic. Now let’s talk about that niche. Because some people they want to go wide and other pee. I mean, that’s very specific. It’s not just Indian vegan, but it’s specific cooking, and then crockpot because, I mean, there’s 1,000,001 I personally enjoy cvwd, the cvwd method. But you know, there’s books on that there’s books on crock pot, there’s cookbooks on oven and all of this what would you recommend to someone who goes, I want to speak on this, but there’s all these different avenues should I niche down? Or should I go more broad?

Chandler Bolt [9:05]
Yeah, the the riches are in the niches. I mean, so you’re, you’re going to do much better of being specific. And this is one of the biggest mistakes I see authors make is they you try to please everyone you end up pleasing no one. And so the right this book, it’s how to live an awesome life and pursue your passion and chase your dreams. It’s like, okay, I have no idea what that books about. And much less Why should read it. And so the more you can niche down, niche down whatever you want to call it. The more you can get specific with the topic, your book, the better book you’re going to write, the more and the better your books going to sell and the more people that you’re going to help at a deeper level.

Mario Fachini [9:48]
I want to go back for a second. You’re sharing such great information, but I want to round out a little bit more of your story. You said you wrote a couple of books and congrats. That’s no small feat in and of itself in before you had Your wildly successful company, self publishing.com and self publishing school. How did you figure out? Did you have a book writing? Coach? Did you have a trainer? Did you just follow some blog articles, YouTube videos? How did you figure out how to do your first one?

Chandler Bolt [10:16]
Yeah, good question. I, it was a, it was a bit, it was a mix of a bunch of things. I got some advice from a mentor on the writing piece, who he introduced me to the mind mapping concept. So I’m a big fan of who not how so who has done this before? Not how do I not how do I do it? I think they said Dan Sullivan concept and

Mario Fachini [10:37]
Ben Hardy actually had been on the show. Yeah,

Chandler Bolt [10:39]
yeah, great calm, so who not how and so it was from a mentor, I also use this thing called the number one book system at the time, way back in the day, um, helped me learn a lot of Amazon Marketing, and then it’s just kind of grown and evolved from there.

Mario Fachini [10:53]
So again, if someone’s trying to scour articles this and that, it sounds like you’re just going to go back to take the first step get that rough draft written.

Chandler Bolt [11:01]
Yeah. Oh, no doubt, no doubt. And really, um, my book published I mean, I’m depending on when people are listening to or watching this, the second edition of that is all about like, okay, it don’t scour blog posts, articles, or any of that stuff like that is really meant to make take people from blank page to your first 10,000 copies sold kind of in a step by step sequential format. So that’s it go there, just make it as far as I can think of the word right, that make it easy and affordable as possible for folks to just go through the process and say, Alright, now I’ve got an overview of the process. Either I can do this myself, or I can work with self publishing school and get a little bit of extra help.

Mario Fachini [11:43]
When Should someone jump into the editing of their book?

Chandler Bolt [11:47]
Yeah. So So there’s, you know, the more writing method, right, so you got my map, outline, rough draft editing. And so once you’ve got the rough draft done, there’s really two steps of, there’s two or three steps of editing, depending on how you look at it, what I like to do, and what I recommend, what we teach is self editing. And so that’s kind of the first, that’s the first step. And so if you zoom out a little bit, and I’ve got, I kind of walk through this in the book, but there’s eight milestones on your author journey, right? So there’s my map, outline, see if I can remember all these rough draft, then there’s self editing, and then there’s professional editing. So we’re in that so so the first piece is what I what I recommend is a verbal read through, see where you actually read your book out loud. And and to

Mario Fachini [12:33]
be clear, let me pause you right there. To be clear, you’re not saying make an audio book, you’re just saying read it out loud to check for proofreading, line and content edits, whatever the case may be, you’re doing

Chandler Bolt [12:45]
a self edit, but I call it a verbal read through. And it’s just a form of self editing. And so then, then once you do that, then you pass it off to a professional editor. And so in the publishing world, they’ll tell you, there’s anywhere between seven to 1014, or more types of editing. I really think that’s pretty confusing. And so I’ve kind of distilled it down to two, where you’ve got content editing, and you’ve got copy editing. Now you’re going to hear like line editing, sustained, substantive editing, you got like, yeah, all these different, you know,

Mario Fachini [13:18]
what you can call it whatever you want. It’s either right or wrong.

Chandler Bolt [13:21]
It’s content. And it’s copy. Right? So it’s the content, is it as kind of like a structural, like, what is in the book? And then and then the copy editing is how are you saying, right? And so the so content is, alright, am I saying the right things? Is it make sense? is a flow? Are there stories of their content gaps, like all that stuff, and then copy editing is, is my sentence structure good is not punctuation, grammar, all that stuff. So that’s where you work with a professional editor, content, Edit, then copy, edit, and then you’re moving into if we’re coming back to the, to the eight milestones, then you’re moving into creating your cover, and your sub 10 Or your title and your cover, then you’re moving into formatting, then you’re prepping for launch, then you’re ultimately launching the book.

Mario Fachini [14:10]
Interesting. I want to unpack this a little bit. Some people suggest start with the cover. And it sounds like you’re saying start with the book.

Chandler Bolt [14:17]
Yeah, I so, you know, some people like to start with a title. I don’t. Personally I like to start start with a topic. And because if I if I start with a title, a I will spend a lot of time trying to figure out the title and not spend time doing what I actually do, which is get the rough draft done. Okay. And again, anything but writing the rough draft before you get your rough draft done is a distraction. And the mind is very good at destroying. I mean, writing a book is uncomfortable. And so it’s, it’s the old joke. It’s, you know, you know, in the writers on the deadline, because that’s when they’re popping up on social media the most right because your mind wants to do anything but the uncomfortable act of writing. And so it that’s why I recommend it that way but also you Write your way to a title that may or may not be the theme of the book, right. And so I like to write to a topic and then get the title last and then create the cover last, there’s a lot of advantages to that you come to a better title. Um, you don’t box yourself in the content, you know. So get feedback, and which is the beginning of the marketing phase is getting feedback on your title and your cover, things like that. And

Mario Fachini [15:24]
so that’s when publishing is fun, because now you get to engage everyone with the marketing and getting the feedback. But yeah, you talked about it being uncomfortable process. I know when I was doing one of mine, I literally made a post on Facebook. That was like, I’m so speedy writing right now, but nothing’s working out. So what good YouTube links do you have for me? Yeah, why is it such an uncomfortable process?

Chandler Bolt [15:48]
Cuz I think it’s difficult you’re you’re crystallizing you’re crystallizing your thoughts into the written word. Which in for a lot of people in your mind, it’s a you know, especially your first book, or really any book, I’ve got to figure out what I think on this topic. And it’s not a I mean,

Mario Fachini [16:08]
you can’t talk your way out of it. It’s either right or wrong.

Chandler Bolt [16:10]
Yes, you’re thinking I am, I am crystallizing my thought into the written word, let me think about this. But then I think also just the creation process of when you’re, whenever you’re creating anything, it’s difficult. You know, it’s, it’s, you’re doing the hard work to create something. And it is not the most dopamine inducing activity, which means your mind which is hardwired for dopamine, and for serotonin, and you know, other just like hardwired for, for immediate gratification wants that. And so, you know, it does give a dopamine hit, opening up social media, or watching a YouTube video or something else. And so our mind says it, this is uncomfortable panic mode, and I need something to make me feel better. But I was, if you’re, you know, Steven Pressfield calls this resistance and of the creation process.

Chandler Bolt [17:11]
Yeah, the The War of Art, right?

Chandler Bolt [17:13]
Yeah, yeah. I had him on the self publishing school podcast that was like, that was a big get, I couldn’t believe it. But it was just so interesting, because he writes fiction, he writes nonfiction. He’s written a screenplay, just all these different types of writing. And I think the War of Art is one of the best books on, you know, the creation process as a whole. It’s just really, really good.

Mario Fachini [17:39]
So someone’s gotten through the writing part, they did the Self Editing. Should everyone use a professional editor? Or?

Chandler Bolt [17:48]
Yes, okay. Yeah,

Mario Fachini [17:51]
no, or Yes. You expand on that a little bit? That wasn’t even hesitate. Yes. Yeah.

Chandler Bolt [17:57]
I mean, and I get it some people and where do you find them? Yeah, great question. So I get it. Some people are on a budget. And and, and that’s totally understandable. And so you might be looking to save money or that sort of thing. But I would say absolutely, you need it. You need an editor. I’m certainly I’m doing a quick search here. I’m trying to so I go, I go in depth in this process on. Let’s see where it is. Here. It is chapter number nine. And in chapter number nine and talk about how to hire an editor, I talked about how to save money on editing all that good stuff. But to answer your question, there’s really two, two resources. Or there’s two two main places to hire an editor referrals or freelance marketplace or marketplaces. Right? So the best the best and best place is referrals from other authors, or from people who have worked with editors. So like, as far away the best is, especially from happy customers of editors in your genre. Second piece would be marketplaces. So you’ve got there’s, there’s there’s Upwork, there is Reed z. We have kind of like an internal Rolodex for self publishing school students where we negotiate exclusive discounts on on editors, cover designers, all that stuff. So you got you got referrals, you got marketplaces, and then most editors are going to charge either by the hour or by the job, I recommend going by the job. A lot of times they’ll charge by the word. So there’s a bunch of ways to to reduce your costs. I mean, it’s an investment. I had a mentor growing up, he said, Chandler, there’s two things you can’t spend too much money on a business, a good lawyer and a good accountant. Because if they’re good, they will make you money. Exactly. And so similarly, with a book, it’s the equivalent is a good editor and a good cover designer. And so those two things they make such a huge impact on book sales. especially with your cover, but then, you know, you know, book quality, which results in referrals and more sales with with your editing. And so it’s it’s really, really important you want to look for a hungry professional. But this is someone who, who helped make it look better.

Mario Fachini [20:19]
Now we’re talking about the budget, what would you say someone should allocate for the budget? And also, you know, don’t skimp on the editing and the cover. But, you know, what are your thoughts on someone going? Well, I don’t have a lot for this, this this this? It’s like, well, is this the right timing then? Because it’s like, if you’re not going to put in a certain threshold, you know, and I get it. Not everyone has all the money in the world. But even if you do, people don’t want to waste it. You know, when we’re getting stuff, I’m sure you’re not just throwing it out the door? I know I’m not. But at the same time, it’s like what would be a reasonable in your mind? So that way, someone’s not going? Well, they’re charging me 300. For this one, I could get it for two, when really most people are charging seven or eight. And they’re not even in the ballpark to begin with. And it’s actually a good deal.

Chandler Bolt [21:03]
Yeah, that’s a great question. So typically, it’s somewhere between one to three cents per word. So in, in common English, though, some of you were like, wait, what? And common English I mean, you’re it’s a few 100 bucks is typically what you could expect to pay. Now for all in costs for producing a quality book is anywhere from a few 100 bucks to a couple 1000 bucks on book production costs you got your three main costs are going to be editing, cover design, and formatting. Those Oh, yeah.

Mario Fachini [21:33]
Formatting. Let’s talk about that. That’s a That’s a fun one. Or can be.

Chandler Bolt [21:38]
Yeah, it’s, it’s really, that one’s not too bad. I’d say the other two are more important and more expensive. So if it’s just if it’s just common EBOOK formatting, that’s pretty simple. If you’re doing more print formatting, that can be a little bit more, that can be a few 100 bucks. But if you know, we have, yeah, that we have is this thing called a book outline template generator. On our site, you can press a couple buttons, and it’ll spit out a 25 page, pre formatted Google Doc. And so if you use something like that, then now all of a sudden, like the, the Title Headings are already formatted, though, like the Okay, a bunch of little things like that to where you really process. Yeah, you save yourself time, and you save yourself money. And so then that’s on on formatting and on the whole process.

Mario Fachini [22:27]
Yeah, and let’s expand on that for people listening, if they’re going, Okay, I want to do an e book. But yeah, I want to get the book book in your hands, you know, the actual book. What would you say to someone that goes, I just want to do an e book versus I just want to do a printed?

Chandler Bolt [22:42]
Yeah, I, my personal recommendation is if you’re going to do it, do it. And so if you’re going to do it, do at least ebook and print, a big mistake that authors make is only publishing their book in one or maybe even two formats. If you publish your book in all three formats, so ebook, print and audio book, you’re going to sell more books, you’re going to make more money. Your royalty rates will be higher on ebook and audio, obviously, because there’s no there’s no hard costs, on on, per per purchase. But publishing all three formats, you’ll sell more books, because different people in different genres just buy books differently, right. So you’re going to sell more books, if you do all three formats. Now you don’t have to launch all at once. So if you’re trying to save on costs, or even if it’s just like, Man, this is kind of overwhelming, you can stagger it. And in some cases, that’s actually better, because you focus all your effort on the e book launch, then a couple weeks to a month later, you come up with a print book, and then a couple of weeks to a month later, you come up with the audiobook. So you kind of you have three launches, which just means that you’re going to keep your book selling and you’re focusing on one format at a time. And that can be be really beneficial for driving book sales.

Mario Fachini [23:55]
What have you found more people enjoy audio books or ebooks nowadays?

Chandler Bolt [24:00]
Yeah, it’s really pretty reader specific. I think audio books are on the rise, and in a lot of ways, but it’s really reader and genre specific and you’ve got kind of your broad kind of category shifts. But I mean, everyone’s been saying that print books are gonna go out, go out of you know, people are gonna stop buying them for you. We’ve been saying that for years, maybe even a decade or more. And yeah, same

Mario Fachini [24:26]
thing with printers for computers. You know, ever since the internet we’re not going to need paper. How long has that worked?

Chandler Bolt [24:34]
But it’s I mean analog, analog and people are still purchasing books and it you see it you see it make it I mean big time comeback of the last few years especially

Mario Fachini [24:44]
now with podcasts increasing also do you think that’s played into the audiobooks more or two? Totally separate?

Chandler Bolt [24:51]
No doubt, no doubt. It’s because people are getting used to consuming content in a in an audio medium and And it’s getting this kind of stuff is getting built into cars. So exactly. So now I mean, I can really choose don’t want to listen to a podcast, I want to listen to an audio book or I want to listen to some, some other form of audio content, like, it’s pretty easy to rotate back and forth between two. And especially if you’re a podcaster. Well, then you should 100% have an audio book because you’re going to be marketing it to your audience of people who already listening to you, right? And so they’re more likely to want, they’re already telling you I consume audio content, right? And so just the segue that and say, Hey, you can grab a copy of my book and audiobook and John Lee Dumas does this really well. There’s an audible bounty. So when people go download your book, if they try audible, audible will send you there, they’re always changing the number, but it’s like 5075 bucks or something crazy like that just for getting people to try audible. And so I mean, it’s pretty amazing. So now all of a sudden, I for me, it’s a few 100 bucks a month, and audible bounties and for a lot of authors if, especially if you do any sort of promotion towards the audiobook can be a good source of source of royalties.

Mario Fachini [26:11]
So I think that’s a good point right there because it for someone that’s listening going well, I’m not sure if I should invest in the cover this that that do what the best because think about that, you know, okay, so you from, from a grand, okay, big deal. But now you’re making a couple 100 A month how you know, the ROI on that exponentially over the next decade. You know, this isn’t a social media post or LinkedIn posts where it’s a one time deal. It’s like, it’s a frickin book. So, thank you for everything you’ve shared. I got a couple more questions before we thank our sponsor and come back. But the first one is, who would you say is your biggest success story out of the I don’t even know the countless 1000s and 10s of 1000s of people you’ve helped?

Chandler Bolt [26:51]
Yeah, the[re’s a lot. I mean, there’s, there’s there’s so many. There’s, there’s, there’s a way narrowed

Mario Fachini [26:57]
down to the first 100. Let’s narrow it down to the first 100

Chandler Bolt [27:03]
Yeah, so I would I would say this I mean, I don’t know if this I’d say this like top success story of I’d say this is probably one of the more meaningful ones to me purse.

Mario Fachini [27:10]
I love that. I love when people reframe it and yeah, please.

Chandler Bolt [27:14]
So this is a so one of our students, Sean Sumner. He wrote and published, he joined self publishing school years ago, wrote and published a couple of books with us on on physical therapy, which is his he’s a full time physical therapist. And then his daughter saw it and said, Hey, Dad, I want to do that. I want to write a book that looks cool. And he said, he said, Alright, go work, write 50 words and come back to me, you know, kind of thinking she wouldn’t write. And she came back a few hours later, she had 50 words written. And so her name is Emma Sumner. She published a book called The fairies of waterfall Island, a kids book, eight years old. The book made $4,000 In the first three months, she went on to, I mean, she donated all that money to an Autism Awareness charity called Autism Speaks. She started doing local speaking gigs. She made like 1200 bucks at her first speaking gig at a local school, they paid her 250 bucks. And she sold a ton of books. She did another one made like 100. Like now she’s getting her quote unquote, allowance, which is really just her monthly royalty check. And she’s paying for school field trips. Like, her confidence is a young woman doing that at eight years old. I mean, the trajectory of her life is this is crazy. So that’s one of my feet. I mean, now she’s inspired so many other kids to write and publish books, we got kids showing up to our conferences, right and kids books like it’s just so cool.

Mario Fachini [28:36]
That’s thank you for sharing that that is meaningful. And also I will throw in and stuff just given the torque tour money like here’s how you work for someone to get a paycheck like this is royalty passive income. Shoot, I don’t know about you, did you have that I

Chandler Bolt [28:50]
ate? I did not. I didn’t

Mario Fachini [28:52]
either start my first company at 12. But I didn’t have that as like,

Chandler Bolt [28:57]
fantasy life skills. Right? It’s a project. You’re it’s a project with your kid that teaches them half a dozen a dozen life skills in the process while also creating an asset that will be with them for the rest of their life.

Mario Fachini [29:10]
For sure. I have one fun question before we think the sponsoring come back yellow or black? Yellow. All right, good. Matches Muy Thai. This is the wheel of whatever and your question is Where would you like to travel that you haven’t been yet?

Chandler Bolt [29:27]
Oh, Bali. No kidding. It’s I mean, it’s just amazed from from what I’ve seen. I haven’t been there but Bali and a lot of places in Asia. I’ve never been Asia.

Mario Fachini [29:39]
Okay. Very good. Yeah, it does look good. I haven’t been there either. But that’s a good one. We’re gonna thank our sponsor real quick and come back for the imperfect action round titles, cover designs and promotion. Oh, mind you. We’re all excited to achieve your goal, maybe even dream of becoming an author to serve more people with your business, but it’s turning out to be a lot more than you expected. Hmm, I get it. I’ve done it numerous times personally. Visit, get my business book published calm today to take the first step on making this process enjoyable. Dare I even say fun? And most definitely profitable. Your business and audience depend on it. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori and I went from

Chandler Bolt [30:22]
having an idea. And the possibilities to actually getting my book published

Chandler Bolt [30:29]
for Katherine, thank you for making my mom number one. Her MaryAlice

Mary Alice [30:35]
what he got done for me in three days regarding my book launch,

Chandler Bolt [30:42]
unmanageable Shaun Cody,

Chandler Bolt [30:44]
I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books. Rosio

Rosio [30:52]
there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted in the past, it didn’t serve me. It’s a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.

Chandler Bolt [31:03]
Adele, if you’re looking for an amazing business coach, I highly recommend Mario Fachini

Chandler Bolt [31:09]
or Bill Benner I can’t make a higher recommendation for me then work with Mario Fachini He has been great for for me and right now. I won’t work with anybody else except for Mary Okay,

Mario Fachini [31:20]
their words not mine visit get my business book published calm today to take the first step. And I look forward to hearing your transformation as our next video success story. Once again, that’s get my business book published.com In my real quick, I mean real quick. Alright, and we’re back with the imperfect action round Chandler Are you ready to take imperfect action? Yes, sir. All right, the first question I have for you. You’re ready. Yes, sir. What is the fastest path to the cache?

Chandler Bolt [31:52]
On fast path to the cache is getting your first customer as fast as possible so use the book to use the book to get leads sales and referrals for your business.

Mario Fachini [32:01]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it? Hmm,

Chandler Bolt [32:07]
big biggest problem is not putting pen to paper followed by getting their rough draft done. fastest path to fix it is to write consistently take the 30 day rough draft challenge.

Mario Fachini [32:19]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Chandler Bolt [32:25]
So customer lifetime value, create raving fans create a touch point, one to three months prior to a built in renewal timeline with a next step and an A phase two that is compelling and interesting to the customer.

Mario Fachini [32:45]
Excellent. We’ve been talking about the books the whole time. I love getting them in business owners hands. What books in addition to the War of Art have helped you in your business in life?

Chandler Bolt [32:55]
Hmm. Extreme Ownership one of the best books on leadership I’ve ever read at 20 sales and marketing. And one of the best books on marketing I’ve ever read an Influence by Robert Cialdini all great suggestions out there with a 20 sales in marketing. I think it’s probably the best marketing book of all time. Excellent.

Mario Fachini [33:13]
Where would you like people to learn more?

Chandler Bolt [33:17]
Yeah, um, so I, I’ve got a kind of a cool giveaway for listeners in the audience. So if you’d like a copy of my brand new book published the proven path from blank page to your first 10,000 copies sold, then go to published book.com Ford slash Mario. So published book.com Ford slash Mario, the first 50 people that go to that link. So this is a freebie for this audience. I will pay for the book, I will print the book I will pack it well, I will not pack it. But I will have it packed and shipped to your door for free. So all you have to do is go to published book.com forward slash Mario the first 50 People just fill out the form. Tell me where to send it. And we’ll ship a book your way and it’ll help you get started making progress with your book.

Mario Fachini [34:12]
Excellent. Thank you for making that available. That’s very generous. And thank you for everything you’ve shared Chandler it’s been a pleasure.

Chandler Bolt [34:18]
Mario, thank you so much. Alright, expert authority world.

Mario Fachini [34:22]
We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless. You’re already the expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24/7 And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and more profitable than ever visit get my business book published calm today and take the first step to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit get my business book published calm and take the first step knowing it will be your very best you You’re leaving it all on the field oh yeah and it’s also free once again that’s get my business book published.
Chandler Bolt [0:00]
This is Chandler bolt with self publishing calm and you’re listening to EA interviews,

Chandler Bolt [0:05]
EA interviews, Episode 370 inspiration,

Chandler Bolt [0:08]
transformation success stories and the imperfect action round seven days a week. Join Mario for tuning for today’s expert authority effect interview.

Mario Fachini [0:19]
Have you ever thought about publishing a book? You’ve seen them everywhere. There’s New York Times bestsellers, there’s this bestsellers there’s, oh man, I wish I could do that. Do I have to go curl up in a cabin and sit down by the lake and just spend years and years writing all this stuff? I want to do do a memoir of fiction this that the other thing? Have you ever considered it for business? I am super excited to have none other than the CEO of self publishing school here. Chandler bolt bolt in the author of published we’re going to be answering all of this and more right after we thank our sponsor. So you’ve got your book mostly written but now what visit get my business book published calm today to learn how you can publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s get my business book published.com. Here he is, ladies and gentlemen, Chandler, Bolte Taylor, how are you feeling today?

Chandler Bolt [1:16]
I’m doing great. Mario, thank you so much for having me. Oh, it’s

Mario Fachini [1:19]
my pleasure. I’ve been seeing what you’re doing for some time in senior different conferences where we have mutual friends, it’s so great to see what you’re doing, the people you’re helping, and how you’re helping them because there’s a lot of people who do publishing out there. And there’s so many varying degrees, but you’ve done it and turned it into a seven and eight figure business in a big way. Because I know you have a big heart. And you want to help a lot of people. So what how did you get into it? And why publishing?
Chandler Bolt [1:48]
Yeah, so I mean, it kind of an unlikely path. I’m a sea level English student and a college dropout with ADHD. So for a lot of people, the last person to do everything to write a book. But I think, you know, sometimes they say the worst students are the best teachers. Because I know what it feels like to struggle, and to not understand something and to have this thing that’s intimidating, like a book. And so how I got into it is wrote and published a couple of books they did, they did decently well. And then I dropped out of school to go all in on running a business. And at the time, I was working on a business that was just failing. And meanwhile, people kept asking about the book publishing stuff and said, How have you published his books, these books? How do you do it, and I would just get on the phone for an hour for free just to teach him everything I needed just to be a nice person. And eventually, you know, kind of like I said, it’s only you only get smacked in the face so many times for you turn out of luck. And you turn around look, and there’s a whole line of people that want help with that thing. And so that ultimately became the creation of what’s now self publishing school, and self publishing calm. And we’ve, we’ve been scaling and growing since then. And so kind of the ethos of what we do, or what we do, but just why we do is, we believe that books change lives. And so books change the lives of authors, or sorry, books change the lives of readers, right. It’s like how many of us have had our lives changed by by reading a book probably want to do this, right. And so books change the lives of readers, but they also change the lives of authors. We always say it’s not about the book, it’s about who you become in the process of writing and publishing that book. And so we exist to change lives through books, we’re on a mission to help 100,000 people publish their book by 2035, and get about 6000 books published in the last six years. So we got a lot of good progress, have a lot more work to do. And so that’s what we that’s why we wake up every day, and we’re excited to help people publish books.

Mario Fachini [3:44]
Now, that is so inspiring, because I do believe they do help the author, and they help the reader. It helps everyone I mean, I was just joking. You know, no matter what happens with the technical, the social media, the marketing, any of this stuff, last I checked books have been around a couple 1000 years, and they’re not going anywhere. So for someone that’s listening, going, well, I don’t know if I can lock myself in the cabin, or I can do this. What do you say to someone who really has a passion? And they really want to get their message out there, but they just don’t know how to start, what would you say is the first step?

Chandler Bolt [4:20]
Yes. So the first step. So really, the most important thing, if you’re trying to get started is to get your rough draft done as quickly as possible. Now, you can’t get your rough draft done if you don’t first get started with your rough draft. And so, but that’s the most important thing. So don’t I don’t want you to think about your cover your title, your marketing plan, any of that. It’s how do I get my rough vvvdraft done as quickly as possible? Because once once that happens, you’re going to start to see the light at the end of the tunnel. And you’re going to start to believe that this is possible. So but before that, you got to get started right. So I have this concept. I call it the more writing method. More is an acronym. And this is this is how you start So number one, M stands for Mind Map. Okay, and so what I’d encourage everyone listening, watching, however you’re consuming this, grab a blank sheet of printer paper. And you can either pause right now you can wait till the end of this episode. But so right as soon as this episodes over, grab that blank sheet of paper, put your book topic in the middle of the page. And I want you to put a timer for 15 minutes, and I was you write out everything you can think of on that topic. And so brainstorm ideas, you have stories, you have broken record conversations you’ve have, you’ve had on this topic, anything you think of onto the page, so you’re going to create a mind map, then the O stands for outline. So you turn your mind that into an outline for the book as a whole. And then the R stands for rough draft. So you’re going to get your rough draft written, I’ll come back to that in just a second. And then the E stands for editing. And so that’s the more writing method, my map outline, rough draft, editing, and zoom in on that rough draft piece, you’ll start with Chapter number one, you’ll you’ll spend 10 minutes mind mapping everything you can think of on that chapter 10 minutes turning that mind map into an outline for that chapter, then 45 minutes to an hour and a half, writing the chapter. And you’ll repeat that process chapter by chapter by chapter. Now some people write better than they speak. And so this is this makes this process easier is do the same thing Mind Map outline, but then speak the chapter. get it transcribed, repeat that process chapter by chapter by chapter. So that’s really the starting point for most people is get your mind map that’s going to show you whoa, wow, like, I’ve got so much that can talk about on this topic. And then that’s gonna help you move, move faster through the rest of the process. I love

Mario Fachini [6:44]
how you have it laid out and also have it the acronym for it because I know there’s people who go, I have no problem writing or I have a manuscript, but then they get stuck at the editing, or they never revise it. Or, you know, there’s people who are freaked out about the editing, they never start the process. You know, that first step is the most important thing. What would you say to someone who’s going? Well, I need a website, I need the ISBN should I be on Amazon Kindle or Barnes? Like they’re just all over here. And they just don’t know what to write with? Do you focus on any specific niche of books? Or do you help people with fiction, nonfiction memoirs? The whole shebang?

Chandler Bolt [7:25]
Yeah, so. So two part question, I’d say what I would say those folks is don’t worry about any of that stuff until your rough drafts done. Nothing matters until your but your rough draft until your rough draft is done. Now, as far as what type of books we help with, we kind of we’ve been predominantly nonfiction using books to grow your business. But over the last few years, we’ve we’ve developed a lot of other curriculum. So we get children’s book school, we get the fundamentals of fiction and story. We’ve got a full time fiction program for folks who want to make a full time living from their fiction writing, we’ve created a bunch of memoir specific curriculum and that sort of thing. But then also, I mean, we have tons of people. I mean, we published about two books a day. And so we have tons of people in all different genres. So I know just yesterday, one of our students published a Indian Vegan Cookbook for crock pot cooking, I think are something such a niche topic, but uh, I mean, so that it kind of runs the gamut.

Mario Fachini [8:33]
Well, that’s fantastic. Now let’s talk about that niche. Because some people they want to go wide and other pee. I mean, that’s very specific. It’s not just Indian vegan, but it’s specific cooking, and then crockpot because, I mean, there’s 1,000,001 I personally enjoy cvwd, the cvwd method. But you know, there’s books on that there’s books on crock pot, there’s cookbooks on oven and all of this what would you recommend to someone who goes, I want to speak on this, but there’s all these different avenues should I niche down? Or should I go more broad?

Chandler Bolt [9:05]
Yeah, the the riches are in the niches. I mean, so you’re, you’re going to do much better of being specific. And this is one of the biggest mistakes I see authors make is they you try to please everyone you end up pleasing no one. And so the right this book, it’s how to live an awesome life and pursue your passion and chase your dreams. It’s like, okay, I have no idea what that books about. And much less Why should read it. And so the more you can niche down, niche down whatever you want to call it. The more you can get specific with the topic, your book, the better book you’re going to write, the more and the better your books going to sell and the more people that you’re going to help at a deeper level.
vvv
Mario Fachini [9:48]
I want to go back for a second. You’re sharing such great information, but I want to round out a little bit more of your story. You said you wrote a couple of books and congrats. That’s no small feat in and of itself in before you had Your wildly successful company, self publishing.com and self publishing school. How did you figure out? Did you have a book writing? Coach? Did you have a trainer? Did you just follow some blog articles, YouTube videos? How did you figure out how to do your first one?

Chandler Bolt [10:16]
Yeah, good question. I, it was a, it was a bit, it was a mix of a bunch of things. I got some advice from a mentor on the writing piece, who he introduced me to the mind mapping concept. So I’m a big fan of who not how so who has done this before? Not how do I not how do I do it? I think they said Dan Sullivan concept and

Mario Fachini [10:37]
Ben Hardy actually had been on the show. Yeah,

Chandler Bolt [10:39]
yeah, great calm, so who not how and so it was from a mentor, I also use this thing called the number one book system at the time, way back in the day, um, helped me learn a lot of Amazon Marketing, and then it’s just kind of grown and evolved from there.

Mario Fachini [10:53]
So again, if someone’s trying to scour articles this and that, it sounds like you’re just going to go back to take the first step get that rough draft written.

Chandler Bolt [11:01]
Yeah. Oh, no doubt, no doubt. And really, um, my book published I mean, I’m depending on when people are listening to or watching this, the second edition of that is all about like, okay, it don’t scour blog posts, articles, or any of that stuff like that is really meant to make take people from blank page to your first 10,000 copies sold kind of in a step by step sequential format. So that’s it go there, just make it as far as I can think of the word right, that make it easy and affordable as possible for folks to just go through the process and say, Alright, now I’ve got an overview of the process. Either I can do this myself, or I can work with self publishing school and get a little bit of extra help.

Mario Fachini [11:43]
When Should someone jump into the editing of their book?

Chandler Bolt [11:47]
Yeah. So So there’s, you know, the more writing method, right, so you got my map, outline, rough draft editing. And so once you’ve got the rough draft done, there’s really two steps of, there’s two or three steps of editing, depending on how you look at it, what I like to do, and what I recommend, what we teach is self editing. And so that’s kind of the first, that’s the first step. And so if you zoom out a little bit, and I’ve got, I kind of walk through this in the book, but there’s eight milestones on your author journey, right? So there’s my map, outline, see if I can remember all these rough draft, thevvvn there’s self editing, and then there’s professional editing. So we’re in that so so the first piece is what I what I recommend is a verbal read through, see where you actually read your book out loud. And and to

Mario Fachini [12:33]
be clear, let me pause you right there. To be clear, you’re not saying make an audio book, you’re just saying read it out loud to check for proofreading, line and content edits, whatever the case may be, you’re doing

Chandler Bolt [12:45]
a self edit, but I call it a verbal read through. And it’s just a form of self editing. And so then, then once you do that, then you pass it off to a professional editor. And so in the publishing world, they’ll tell you, there’s anywhere between seven to 1014, or more types of editing. I really think that’s pretty confusing. And so I’ve kind of distilled it down to two, where you’ve got content editing, and you’ve got copy editing. Now you’re going to hear like line editing, sustained, substantive editing, you got like, yeah, all these different, you know,

Mario Fachini [13:18]
what you can call it whatever you want. It’s either right or wrong.
vvv
Chandler Bolt [13:21]
It’s content. And it’s copy. Right? So it’s the content, is it as kind of like a structural, like, what is in the book? And then and then the copy editing is how are you saying, right? And so the so content is, alright, am I saying the right things? Is it make sense? is a flow? Are there stories of their content gaps, like all that stuff, and then copy editing is, is my sentence structure good is not punctuation, grammar, all that stuff. So that’s where you work with a professional editor, content, Edit, then copy, edit, and then you’re moving into if we’re coming back to the, to the eight milestones, then you’re moving into creating your cover, and your sub 10 Or your title and your cover, then you’re moving into formatting, then you’re prepping for launch, then you’re ultimately launching the book.

Mario Fachini [14:10]
Interesting. I want to unpack this a little bit. Some people suggest start with the cover. And it sounds like you’re saying start with the book.

Chandler Bolt [14:17]
Yeah, I so, you know, some people like to start with a title. I don’t. Personally I like to start start with a topic. And because if I if I start with a title, a I will spend a lot of time trying to figure out the title and not spend time doing what I actually do, which is get the rough draft done. Okay. And again, anything but writing the rough draft before you get your rough draft done is a distraction. And the mind is very good at destroying. I mean, writing a book is uncomfortable. And so it’s, it’s the old joke. It’s, you know, you know, in the writers on the deadline, because that’s when they’re popping up on social media the most right because your mind wants to do anything but the uncomfortable act of writing. And so it that’s why I recommend it that way but also you Write your way to a title that may or may not be the theme of the book, right. And so I like to write to a topic and then get the title last and then create the cover last, there’s a lot of advantages to that you come to a better title. Um, you donvvv’t box yourself in the content, you know. So get feedback, and which is the beginning of the marketing phase is getting feedback on your title and your cover, things like that. And

Mario Fachini [15:24]
so that’s when publishing is fun, because now you get to engage everyone with the marketing and getting the feedback. But yeah, you talked about it being uncomfortable process. I know when I was doing one of mine, I literally made a post on Facebook. That was like, I’m so speedy writing right now, but nothing’s working out. So what good YouTube links do you have for me? Yeah, why is it such an uncomfortable process?

Chandler Bolt [15:48]
Cuz I think it’s difficult you’re you’re crystallizing you’re crystallizing your thoughts into the written word. Which in for a lot of people in your mind, it’s a you know, especially your first book, or really any book, I’ve got to figure out what I think on this topic. And it’s not a I mean,

Mario Fachini [16:08]
you can’t talk your way out of it. It’s either right or wrong.

Chandler Bolt [16:10]
Yes, you’re thinking I am, I am crystallizing my thought into the written word, let me think about this. But then I think also just the creation process of when you’re, whenever you’re creating anything, it’s difficult. You know, it’s, it’s, you’re doing the hard work to create something. And it is not the most dopamine inducing activity, which means your mind which is hardwired for dopamine, and for serotonin, and you know, other just like hardwired for, for immediate gratification wants that. And so, you know, it does give a dopamine hit, opening up social media, or watching a YouTube video or something else. And so our mind says it, this is uncomfortable panic mode, and I need something to make me feel better. But I was, if you’re, you know, Steven Pressfield calls this resistance and of the creation process.

Chandler Bolt [17:11]
Yeah, the The War of Art, right?

Chandler Bolt [17:13]
Yeah, yeah. I had him on the self publishing school podcast that was like, that was a big get, I couldn’t believe it. But it was just so interesting, because he writes fiction, he writes nonfiction. He’s written a screenplay, just all these different types of writing. And I think the War of Art is one of the best books on, you know, the creation process as a whole. It’s just really, really good.

Mario Fachini [17:39]
So someone’s gotten through the writing part, they did the Self Editing. Should everyone use a professional editor? Or?

Chandler Bolt [17:48]
Yes, okay. Yeah,

Mario Fachini [17:51]
no, or Yes. You expand on that a little bit? That wasn’t even hesitate. Yes. Yeah.

Chandler Bolt [17:57]
I mean, and I get it some people and where do you find them? Yeah, great question. So I get it. Some people are on a budget. And and, and that’s totally understandable. And so you might be looking to save money or that sort of thing. But I would say absolutely, you need it. You need an editor. I’m certainly I’m doing a quick search here. I’m trying to so I go, I go in depth in this process on. Let’s see where it is. Here. It is chapter number nine. And in chapter number nine and talk about how to hire an editor, I talked about how to save money on editing all that good stuff. But to answer your question, there’s really two, two resources. Or there’s two two main places to hire an editor referrals or freelance marketplace or marketplaces. Right? So the best the best and best place is referrals from other authors, or from people who have worked with editors. So like, as far away the best is, especially from happy customers of editors in your genre. Second piece would be marketplaces. So you’ve got there’s, there’s there’s Upwork, there is Reed z. We have kind of like an internal Rolodex for self publishing school students where we negotiate exclusive discounts on on editors, cover designers, all that stuff. So you got you got referrals, you got marketplaces, and then most editors are going to charge either by the hour or by the job, I recommend going by the job. A lot of times they’ll charge by the word. So there’s a bunch of ways to to reduce your costs. I mean, it’s an investment. I had a mentor growing up, he said, Chandler, there’s two things you can’t spend too much money on a business, a good lawyer and a good accountant. Because if they’re good, they will make you money. Exactly. And so similarly, with a book, it’s the equivalent is a good editor and a good cover designer. And so those two things they make such a huge impact on book sales. especially with your cover, but then, you know, you know, book quality, which results in referrals and more sales with with your editing. And so it’s it’s really, really important you want to look for a hungry professional. But this is someone who, who helped make it look better.

Mario Fachini [20:19]
Now we’re talking about the budget, what would you say someone should allocate for the budget? And also, you know, don’t skimp on the editing and the cover. But, you know, what are your thoughts on someone going? Well, I don’t have a lot for this, this this this? It’s like, well, is this the right timing then? Because it’s like, if you’re not going to put in a certain threshold, you know, and I get it. Not everyone has all the money in the world. But even if you do, people don’t want to waste it. You know, when we’re getting stuff, I’m sure you’re not just throwing it out the door? I know I’m not. But at the same time, it’s like what would be a reasonable in your mind? So that way, someone’s not going? Well, they’re charging me 300. For this one, I could get it for two, when really most people are charging seven or eight. And they’re not even in the ballpark to begin with. And it’s actually a good deal.

Chandler Bolt [21:03]
Yeah, that’s a great question. So typically, it’s somewhere between one to three cents per word. So in, in common English, though, some of you were like, wait, what? And common English I mean, you’re it’s a few 100 bucks is typically what you could expect to pay. Now for all in costs for producing a quality book is anywhere from a few 100 bucks to a couple 1000 bucks on book production costs you got your three main costs are going to be editing, cover design, and formatting. Those Oh, yeah.

Mario Fachini [21:33]
Formatting. Let’s talk about that. That’s a That’s a fun one. Or can be.

Chandler Bolt [21:38]
Yeah, it’s, it’s really, that one’s not too bad. I’d say the other two are more important and more expensive. So if it’s just if it’s just common EBOOK formatting, that’s pretty simple. If you’re doing more print formatting, that can be a little bit more, that can be a few 100 bucks. But if you know, we have, yeah, that we have is this thing called a book outline template generator. On our site, you can press a couple buttons, and it’ll spit out a 25 page, pre formatted Google Doc. And so if you use something like that, then now all of a sudden, like the, the Title Headings are already formatted, though, like the Okay, a bunch of little things like that to where you really process. Yeah, you save yourself time, and you save yourself money. And so then that’s on on formatting and on the whole process.

Mario Fachini [22:27]
Yeah, and let’s expand on that for people listening, if they’re going, Okay, I want to do an e book. But yeah, I want to get the book book in your hands, you know, the actual book. What would you say to someone that goes, I just want to do an e book versus I just want to do a printed?

Chandler Bolt [22:42]
Yeah, I, my personal recommendation is if you’re going to do it, do it. And so if you’re going to do it, do at least ebook and print, a big mistake that authors make is only publishing their book in one or maybe even two formats. If you publish your book in all three formats, so ebook, print and audio book, you’re going to sell more books, you’re going to make more money. Your royalty rates will be higher on ebook and audio, obviously, because there’s no there’s no hard costs, on on, per per purchase. But publishing all three formats, you’ll sell more books, because different people in different genres just buy books differently, right. So you’re going to sell more books, if you do all three formats. Now you don’t have to launch all at once. So if you’re trying to save on costs, or even if it’s just like, Man, this is kind of overwhelming, you can stagger it. And in some cases, that’s actually better, because you focus all your effort on the e book launch, then a couple weeks to a month later, you come up with a print book, and then a couple of weeks to a month later, you come up with the audiobook. So you kind of you have three launches, which just means that you’re going to keep your book selling and you’re focusing on one format at a time. And that can be be really beneficial for driving book sales.

Mario Fachini [23:55]
What have you found more people enjoy audio books or ebooks nowadays?

Chandler Bolt [24:00]
Yeah, it’s really pretty reader specific. I think audio books are on the rise, and in a lot of ways, but it’s really reader and genre specific and you’ve got kind of your broad kind of category shifts. But I mean, everyone’s been saying that print books are gonna go out, go out of you know, people are gonna stop buying them for you. We’ve been saying that for years, maybe even a decade or more. And yeah, same

Mario Fachini [24:26]
thing with printers for computers. You know, ever since the internet we’re not going to need paper. How long has that worked?

Chandler Bolt [24:34]
But it’s I mean analog, analog and people are still purchasing books and it you see it you see it make it I mean big time comeback of the last few years especially

Mario Fachini [24:44]
now with podcasts increasing also do you think that’s played into the audiobooks more or two? Totally separate?

Chandler Bolt [24:51]
No doubt, no doubt. It’s because people are getting used to consuming content in a in an audio medium and And it’s getting this kind of stuff is getting built into cars. So exactly. So now I mean, I can really choose don’t want to listen to a podcast, I want to listen to an audio book or I want to listen to some, some other form of audio content, like, it’s pretty easy to rotate back and forth between two. And especially if you’re a podcaster. Well, then you should 100% have an audio book because you’re going to be marketing it to your audience of people who already listening to you, right? And so they’re more likely to want, they’re already telling you I consume audio content, right? And so just the segue that and say, Hey, you can grab a copy of my book and audiobook and John Lee Dumas does this really well. There’s an audible bounty. So when people go download your book, if they try audible, audible will send you there, they’re always changing the number, but it’s like 5075 bucks or something crazy like that just for getting people to try audible. And so I mean, it’s pretty amazing. So now all of a sudden, I for me, it’s a few 100 bucks a month, and audible bounties and for a lot of authors if, especially if you do any sort of promotion towards the audiobook can be a good source of source of royalties.

Mario Fachini [26:11]
So I think that’s a good point right there because it for someone that’s listening going well, I’m not sure if I should invest in the cover this that that do what the best because think about that, you know, okay, so you from, from a grand, okay, big deal. But now you’re making a couple 100 A month how you know, the ROI on that exponentially over the next decade. You know, this isn’t a social media post or LinkedIn posts where it’s a one time deal. It’s like, it’s a frickin book. So, thank you for everything you’ve shared. I got a couple more questions before we thank our sponsor and come back. But the first one is, who would you say is your biggest success story out of the I don’t even know the countless 1000s and 10s of 1000s of people you’ve helped?

Chandler Bolt [26:51]
Yeah, the[re’s a lot. I mean, there’s, there’s there’s so many. There’s, there’s, there’s a way narrowed

Mario Fachini [26:57]
down to the first 100. Let’s narrow it down to the first 100

Chandler Bolt [27:03]
Yeah, so I would I would say this I mean, I don’t know if this I’d say this like top success story of I’d say this is probably one of the more meaningful ones to me purse.

Mario Fachini [27:10]
I love that. I love when people reframe it and yeah, please.

Chandler Bolt [27:14]
So this is a so one of our students, Sean Sumner. He wrote and published, he joined self publishing school years ago, wrote and published a couple of books with us on on physical therapy, which is his he’s a full time physical therapist. And then his daughter saw it and said, Hey, Dad, I want to do that. I want to write a book that looks cool. And he said, he said, Alright, go work, write 50 words and come back to me, you know, kind of thinking she wouldn’t write. And she came back a few hours later, she had 50 words written. And so her name is Emma Sumner. She published a book called The fairies of waterfall Island, a kids book, eight years old. The book made $4,000 In the first three months, she went on to, I mean, she donated all that money to an Autism Awareness charity called Autism Speaks. She started doing local speaking gigs. She made like 1200 bucks at her first speaking gig at a local school, they paid her 250 bucks. And she sold a ton of books. She did another one made like 100. Like now she’s getting her quote unquote, allowance, which is really just her monthly royalty check. And she’s paying for school field trips. Like, her confidence is a young woman doing that at eight years old. I mean, the trajectory of her life is this is crazy. So that’s one of my feet. I mean, now she’s inspired so many other kids to write and publish books, we got kids showing up to our conferences, right and kids books like it’s just so cool.

Mario Fachini [28:36]
That’s thank you for sharing that that is meaningful. And also I will throw in and stuff just given the torque tour money like here’s how you work for someone to get a paycheck like this is royalty passive income. Shoot, I don’t know about you, did you have that I

Chandler Bolt [28:50]
ate? I did not. I didn’t

Mario Fachini [28:52]
either start my first company at 12. But I didn’t have that as like,

Chandler Bolt [28:57]
fantasy life skills. Right? It’s a project. You’re it’s a project with your kid that teaches them half a dozen a dozen life skills in the process while also creating an asset that will be with them for the rest of their life.

Mario Fachini [29:10]
For sure. I have one fun question before we think the sponsoring come back yellow or black? Yellow. All right, good. Matches Muy Thai. This is the wheel of whatever and your question is Where would you like to travel that you haven’t been yet?

Chandler Bolt [29:27]
Oh, Bali. No kidding. It’s I mean, it’s just amazed from from what I’ve seen. I haven’t been there but Bali and a lot of places in Asia. I’ve never been Asia.

Mario Fachini [29:39]
Okay. Very good. Yeah, it does look good. I haven’t been there either. But that’s a good one. We’re gonna thank our sponsor real quick and come back for the imperfect action round titles, cover designs and promotion. Oh, mind you. We’re all excited to achieve your goal, maybe even dream of becoming an author to serve more people with your business, but it’s turning out to be a lot more than you expected. Hmm, I get it. I’ve done it numerous times personally. Visit, get my business book published calm today to take the first step on making this process enjoyable. Dare I even say fun? And most definitely profitable. Your business and audience depend on it. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori and I went from

Chandler Bolt [30:22]
having an idea. And the possibilities to actually getting my book published

Chandler Bolt [30:29]
for Katherine, thank you for making my mom number one. Her MaryAlice

Mary Alice [30:35]
what he got done for me in three days regarding my book launch,

Chandler Bolt [30:42]
unmanageable Shaun Cody,

Chandler Bolt [30:44]
I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books. Rosio

Rosio [30:52]
there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted in the past, it didn’t serve me. It’s a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.

Chandler Bolt [31:03]
Adele, if you’re looking for an amazing business coach, I highly recommend Mario Fachini

Chandler Bolt [31:09]
or Bill Benner I can’t make a higher recommendation for me then work with Mario Fachini He has been great for for me and right now. I won’t work with anybody else except for Mary Okay,

Mario Fachini [31:20]
their words not mine visit get my business book published calm today to take the first step. And I look forward to hearing your transformation as our next video success story. Once again, that’s get my business book published.com In my real quick, I mean real quick. Alright, and we’re back with the imperfect action round Chandler Are you ready to take imperfect action? Yes, sir. All right, the first question I have for you. You’re ready. Yes, sir. What is the fastest path to the cache?

Chandler Bolt [31:52]
On fast path to the cache is getting your first customer as fast as possible so use the book to use the book to get leads sales and referrals for your business.

Mario Fachini [32:01]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it? Hmm,

Chandler Bolt [32:07]
big biggest problem is not putting pen to paper followed by getting their rough draft done. fastest path to fix it is to write consistently take the 30 day rough draft challenge.

Mario Fachini [32:19]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Chandler Bolt [32:25]
So customer lifetime value, create raving fans create a touch point, one to three months prior to a built in renewal timeline with a next step and an A phase two that is compelling and interesting to the customer.

Mario Fachini [32:45]
Excellent. We’ve been talking about the books the whole time. I love getting them in business owners hands. What books in addition to the War of Art have helped you in your business in life?

Chandler Bolt [32:55]
Hmm. Extreme Ownership one of the best books on leadership I’ve ever read at 20 sales and marketing. And one of the best books on marketing I’ve ever read an Influence by Robert Cialdini all great suggestions out there with a 20 sales in marketing. I think it’s probably the best marketing book of all time. Excellent.

Mario Fachini [33:13]
Where would you like people to learn more?

Chandler Bolt [33:17]
Yeah, um, so I, I’ve got a kind of a cool giveaway for listeners in the audience. So if you’d like a copy of my brand new book published the proven path from blank page to your first 10,000 copies sold, then go to published book.com Ford slash Mario. So published book.com Ford slash Mario, the first 50 people that go to that link. So this is a freebie for this audience. I will pay for the book, I will print the book I will pack it well, I will not pack it. But I will have it packed and shipped to your door for free. So all you have to do is go to published book.com forward slash Mario the first 50 People just fill out the form. Tell me where to send it. And we’ll ship a book your way and it’ll help you get started making progress with your book.

Mario Fachini [34:12]
Excellent. Thank you for making that available. That’s very generous. And thank you for everything you’ve shared Chandler it’s been a pleasure.

Chandler Bolt [34:18]
Mario, thank you so much. Alright, expert authority world.

Mario Fachini [34:22]
We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless. You’re already the expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24/7 And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and more profitable than ever visit get my business book published calm today and take the first step to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit get my business book published calm and take the first step knowing it will be your very best you You’re leaving it all on the field oh yeah and it’s also free once again that’s get my business book published.
Chandler Bolt [0:00]
This is Chandler bolt with self publishing calm and you’re listening to EA interviews,

Chandler Bolt [0:05]
EA interviews, Episode 370 inspiration,

Chandler Bolt [0:08]
transformation success stories and the imperfect action round seven days a week. Join Mario for tuning for today’s expert authority effect interview.

Mario Fachini [0:19]
Have you ever thought about publishing a book? You’ve seen them everywhere. There’s New York Times bestsellers, there’s this bestsellers there’s, oh man, I wish I could do that. Do I have to go curl up in a cabin and sit down by the lake and just spend years and years writing all this stuff? I want to do do a memoir of fiction this that the other thing? Have you ever considered it for business? I am super excited to have none other than the CEO of self publishing school here. Chandler bolt bolt in the author of published we’re going to be answering all of this and more right after we thank our sponsor. So you’ve got your book mostly written but now what visit get my business book published calm today to learn how you can publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s get my business book published.com. Here he is, ladies and gentlemen, Chandler, Bolte Taylor, how are you feeling today?

Chandler Bolt [1:16]
I’m doing great. Mario, thank you so much for having me. Oh, it’s

Mario Fachini [1:19]
my pleasure. I’ve been seeing what you’re doing for some time in senior different conferences where we have mutual friends, it’s so great to see what you’re doing, the people you’re helping, and how you’re helping them because there’s a lot of people who do publishing out there. And there’s so many varying degrees, but you’ve done it and turned it into a seven and eight figure business in a big way. Because I know you have a big heart. And you want to help a lot of people. So what how did you get into it? And why publishing?
Chandler Bolt [1:48]
Yeah, so I mean, it kind of an unlikely path. I’m a sea level English student and a college dropout with ADHD. So for a lot of people, the last person to do everything to write a book. But I think, you know, sometimes they say the worst students are the best teachers. Because I know what it feels like to struggle, and to not understand something and to have this thing that’s intimidating, like a book. And so how I got into it is wrote and published a couple of books they did, they did decently well. And then I dropped out of school to go all in on running a business. And at the time, I was working on a business that was just failing. And meanwhile, people kept asking about the book publishing stuff and said, How have you published his books, these books? How do you do it, and I would just get on the phone for an hour for free just to teach him everything I needed just to be a nice person. And eventually, you know, kind of like I said, it’s only you only get smacked in the face so many times for you turn out of luck. And you turn around look, and there’s a whole line of people that want help with that thing. And so that ultimately became the creation of what’s now self publishing school, and self publishing calm. And we’ve, we’ve been scaling and growing since then. And so kind of the ethos of what we do, or what we do, but just why we do is, we believe that books change lives. And so books change the lives of authors, or sorry, books change the lives of readers, right. It’s like how many of us have had our lives changed by by reading a book probably want to do this, right. And so books change the lives of readers, but they also change the lives of authors. We always say it’s not about the book, it’s about who you become in the process of writing and publishing that book. And so we exist to change lives through books, we’re on a mission to help 100,000 people publish their book by 2035, and get about 6000 books published in the last six years. So we got a lot of good progress, have a lot more work to do. And so that’s what we that’s why we wake up every day, and we’re excited to help people publish books.

Mario Fachini [3:44]
Now, that is so inspiring, because I do believe they do help the author, and they help the reader. It helps everyone I mean, I was just joking. You know, no matter what happens with the technical, the social media, the marketing, any of this stuff, last I checked books have been around a couple 1000 years, and they’re not going anywhere. So for someone that’s listening, going, well, I don’t know if I can lock myself in the cabin, or I can do this. What do you say to someone who really has a passion? And they really want to get their message out there, but they just don’t know how to start, what would you say is the first step?

Chandler Bolt [4:20]
Yes. So the first step. So really, the most important thing, if you’re trying to get started is to get your rough draft done as quickly as possible. Now, you can’t get your rough draft done if you don’t first get started with your rough draft. And so, but that’s the most important thing. So don’t I don’t want you to think about your cover your title, your marketing plan, any of that. It’s how do I get my rough draft done as quickly as possible? Because once once that happens, you’re going to start to see the light at the end of the tunnel. And you’re going to start to believe that this is possible. So but before that, you got to get started right. So I have this concept. I call it the more writing method. More is an acronym. And this is this is how you start So number one, M stands for Mind Map. Okay, and so what I’d encourage everyone listening, watching, however you’re consuming this, grab a blank sheet of printer paper. And you can either pause right now you can wait till the end of this episode. But so right as soon as this episodes over, grab that blank sheet of paper, put your book topic in the middle of the page. And I want you to put a timer for 15 minutes, and I was you write out everything you can think of on that topic. And so brainstorm ideas, you have stories, you have broken record conversations you’ve have, you’ve had on this topic, anything you think of onto the page, so you’re going to create a mind map, then the O stands for outline. So you turn your mind that into an outline for the book as a whole. And then the R stands for rough draft. So you’re going to get your rough draft written, I’ll come back to that in just a second. And then the E stands for editing. And so that’s the more writing method, my map outline, rough draft, editing, and zoom in on that rough draft piece, you’ll start with Chapter number one, you’ll you’ll spend 10 minutes mind mapping everything you can think of on that chapter 10 minutes turning that mind map into an outline for that chapter, then 45 minutes to an hour and a half, writing the chapter. And you’ll repeat that process chapter by chapter by chapter. Now some people write better than they speak. And so this is this makes this process easier is do the same thing Mind Map outline, but then speak the chapter. get it transcribed, repeat that process chapter by chapter by chapter. So that’s really the starting point for most people is get your mind map that’s going to show you whoa, wow, like, I’ve got so much that can talk about on this topic. And then that’s gonna help you move, move faster through the rest of the process. I love

Mario Fachini [6:44]
how you have it laid out and also have it the acronym for it because I know there’s people who go, I have no problem writing or I have a manuscript, but then they get stuck at the editing, or they never revise it. Or, you know, there’s people who are freaked out about the editing, they never start the process. You know, that first step is the most important thing. What would you say to someone who’s going? Well, I need a website, I need the ISBN should I be on Amazon Kindle or Barnes? Like they’re just all over here. And they just don’t know what to write with? Do you focus on any specific niche of books? Or do you help people with fiction, nonfiction memoirs? The whole shebang?

Chandler Bolt [7:25]
Yeah, so. So two part question, I’d say what I would say those folks is don’t worry about any of that stuff until your rough drafts done. Nothing matters until your but your rough draft until your rough draft is done. Now, as far as what type of books we help with, we kind of we’ve been predominantly nonfiction using books to grow your business. But over the last few years, we’ve we’ve developed a lot of other curriculum. So we get children’s book school, we get the fundamentals of fiction and story. We’ve got a full time fiction program for folks who want to make a full time living from their fiction writing, we’ve created a bunch of memoir specific curriculum and that sort of thing. But then also, I mean, we have tons of people. I mean, we published about two books a day. And so we have tons of people in all different genres. So I know just yesterday, one of our students published a Indian Vegan Cookbook for crock pot cooking, I think are something such a niche topic, but uh, I mean, so that it kind of runs the gamut.

Mario Fachini [8:33]
Well, that’s fantastic. Now let’s talk about that niche. Because some people they want to go wide and other pee. I mean, that’s very specific. It’s not just Indian vegan, but it’s specific cooking, and then crockpot because, I mean, there’s 1,000,001 I personally enjoy cvwd, the cvwd method. But you know, there’s books on that there’s books on crock pot, there’s cookbooks on oven and all of this what would you recommend to someone who goes, I want to speak on this, but there’s all these different avenues should I niche down? Or should I go more broad?

Chandler Bolt [9:05]
Yeah, the the riches are in the niches. I mean, so you’re, you’re going to do much better of being specific. And this is one of the biggest mistakes I see authors make is they you try to please everyone you end up pleasing no one. And so the right this book, it’s how to live an awesome life and pursue your passion and chase your dreams. It’s like, okay, I have no idea what that books about. And much less Why should read it. And so the more you can niche down, niche down whatever you want to call it. The more you can get specific with the topic, your book, the better book you’re going to write, the more and the better your books going to sell and the more people that you’re going to help at a deeper level.

Mario Fachini [9:48]
I want to go back for a second. You’re sharing such great information, but I want to round out a little bit more of your story. You said you wrote a couple of books and congrats. That’s no small feat in and of itself in before you had Your wildly successful company, self publishing.com and self publishing school. How did you figure out? Did you have a book writing? Coach? Did you have a trainer? Did you just follow some blog articles, YouTube videos? How did you figure out how to do your first one?

Chandler Bolt [10:16]
Yeah, good question. I, it was a, it was a bit, it was a mix of a bunch of things. I got some advice from a mentor on the writing piece, who he introduced me to the mind mapping concept. So I’m a big fan of who not how so who has done this before? Not how do I not how do I do it? I think they said Dan Sullivan concept and

Mario Fachini [10:37]
Ben Hardy actually had been on the show. Yeah,

Chandler Bolt [10:39]
yeah, great calm, so who not how and so it was from a mentor, I also use this thing called the number one book system at the time, way back in the day, um, helped me learn a lot of Amazon Marketing, and then it’s just kind of grown and evolved from there.

Mario Fachini [10:53]
So again, if someone’s trying to scour articles this and that, it sounds like you’re just going to go back to take the first step get that rough draft written.

Chandler Bolt [11:01]
Yeah. Oh, no doubt, no doubt. And really, um, my book published I mean, I’m depending on when people are listening to or watching this, the second edition of that is all about like, okay, it don’t scour blog posts, articles, or any of that stuff like that is really meant to make take people from blank page to your first 10,000 copies sold kind of in a step by step sequential format. So that’s it go there, just make it as far as I can think of the word right, that make it easy and affordable as possible for folks to just go through the process and say, Alright, now I’ve got an overview of the process. Either I can do this myself, or I can work with self publishing school and get a little bit of extra help.

Mario Fachini [11:43]
When Should someone jump into the editing of their book?

Chandler Bolt [11:47]
Yeah. So So there’s, you know, the more writing method, right, so you got my map, outline, rough draft editing. And so once you’ve got the rough draft done, there’s really two steps of, there’s two or three steps of editing, depending on how you look at it, what I like to do, and what I recommend, what we teach is self editing. And so that’s kind of the first, that’s the first step. And so if you zoom out a little bit, and I’ve got, I kind of walk through this in the book, but there’s eight milestones on your author journey, right? So there’s my map, outline, see if I can remember all these rough draft, then there’s self editing, and then there’s professional editing. So we’re in that so so the first piece is what I what I recommend is a verbal read through, see where you actually read your book out loud. And and to

Mario Fachini [12:33]
be clear, let me pause you right there. To be clear, you’re not saying make an audio book, you’re just saying read it out loud to check for proofreading, line and content edits, whatever the case may be, you’re doing

Chandler Bolt [12:45]
a self edit, but I call it a verbal read through. And it’s just a form of self editing. And so then, then once you do that, then you pass it off to a professional editor. And so in the publishing world, they’ll tell you, there’s anywhere between seven to 1014, or more types of editing. I really think that’s pretty confusing. And so I’ve kind of distilled it down to two, where you’ve got content editing, and you’ve got copy editing. Now you’re going to hear like line editing, sustained, substantive editing, you got like, yeah, all these different, you know,

Mario Fachini [13:18]
what you can call it whatever you want. It’s either right or wrong.

Chandler Bolt [13:21]
It’s content. And it’s copy. Right? So it’s the content, is it as kind of like a structural, like, what is in the book? And then and then the copy editing is how are you saying, right? And so the so content is, alright, am I saying the right things? Is it make sense? is a flow? Are there stories of their content gaps, like all that stuff, and then copy editing is, is my sentence structure good is not punctuation, grammar, all that stuff. So that’s where you work with a professional editor, content, Edit, then copy, edit, and then you’re moving into if we’re coming back to the, to the eight milestones, then you’re moving into creating your cover, and your sub 10 Or your title and your cover, then you’re moving into formatting, then you’re prepping for launch, then you’re ultimately launching the book.

Mario Fachini [14:10]
Interesting. I want to unpack this a little bit. Some people suggest start with the cover. And it sounds like you’re saying start with the book.

Chandler Bolt [14:17]
Yeah, I so, you know, some people like to start with a title. I don’t. Personally I like to start start with a topic. And because if I if I start with a title, a I will spend a lot of time trying to figure out the title and not spend time doing what I actually do, which is get the rough draft done. Okay. And again, anything but writing the rough draft before you get your rough draft done is a distraction. And the mind is very good at destroying. I mean, writing a book is uncomfortable. And so it’s, it’s the old joke. It’s, you know, you know, in the writers on the deadline, because that’s when they’re popping up on social media the most right because your mind wants to do anything but the uncomfortable act of writing. And so it that’s why I recommend it that way but also you Write your way to a title that may or may not be the theme of the book, right. And so I like to write to a topic and then get the title last and then create the cover last, there’s a lot of advantages to that you come to a better title. Um, you don’t box yourself in the content, you know. So get feedback, and which is the beginning of the marketing phase is getting feedback on your title and your cover, things like that. And

Mario Fachini [15:24]
so that’s when publishing is fun, because now you get to engage everyone with the marketing and getting the feedback. But yeah, you talked about it being uncomfortable process. I know when I was doing one of mine, I literally made a post on Facebook. That was like, I’m so speedy writing right now, but nothing’s working out. So what good YouTube links do you have for me? Yeah, why is it such an uncomfortable process?

Chandler Bolt [15:48]
Cuz I think it’s difficult you’re you’re crystallizing you’re crystallizing your thoughts into the written word. Which in for a lot of people in your mind, it’s a you know, especially your first book, or really any book, I’ve got to figure out what I think on this topic. And it’s not a I mean,

Mario Fachini [16:08]
you can’t talk your way out of it. It’s either right or wrong.

Chandler Bolt [16:10]
Yes, you’re thinking I am, I am crystallizing my thought into the written word, let me think about this. But then I think also just the creation process of when you’re, whenever you’re creating anything, it’s difficult. You know, it’s, it’s, you’re doing the hard work to create something. And it is not the most dopamine inducing activity, which means your mind which is hardwired for dopamine, and for serotonin, and you know, other just like hardwired for, for immediate gratification wants that. And so, you know, it does give a dopamine hit, opening up social media, or watching a YouTube video or something else. And so our mind says it, this is uncomfortable panic mode, and I need something to make me feel better. But I was, if you’re, you know, Steven Pressfield calls this resistance and of the creation process.

Chandler Bolt [17:11]
Yeah, the The War of Art, right?

Chandler Bolt [17:13]
Yeah, yeah. I had him on the self publishing school podcast that was like, that was a big get, I couldn’t believe it. But it was just so interesting, because he writes fiction, he writes nonfiction. He’s written a screenplay, just all these different types of writing. And I think the War of Art is one of the best books on, you know, the creation process as a whole. It’s just really, really good.

Mario Fachini [17:39]
So someone’s gotten through the writing part, they did the Self Editing. Should everyone use a professional editor? Or?

Chandler Bolt [17:48]
Yes, okay. Yeah,

Mario Fachini [17:51]
no, or Yes. You expand on that a little bit? That wasn’t even hesitate. Yes. Yeah.

Chandler Bolt [17:57]
I mean, and I get it some people and where do you find them? Yeah, great question. So I get it. Some people are on a budget. And and, and that’s totally understandable. And so you might be looking to save money or that sort of thing. But I would say absolutely, you need it. You need an editor. I’m certainly I’m doing a quick search here. I’m trying to so I go, I go in depth in this process on. Let’s see where it is. Here. It is chapter number nine. And in chapter number nine and talk about how to hire an editor, I talked about how to save money on editing all that good stuff. But to answer your question, there’s really two, two resources. Or there’s two two main places to hire an editor referrals or freelance marketplace or marketplaces. Right? So the best the best and best place is referrals from other authors, or from people who have worked with editors. So like, as far away the best is, especially from happy customers of editors in your genre. Second piece would be marketplaces. So you’ve got there’s, there’s there’s Upwork, there is Reed z. We have kind of like an internal Rolodex for self publishing school students where we negotiate exclusive discounts on on editors, cover designers, all that stuff. So you got you got referrals, you got marketplaces, and then most editors are going to charge either by the hour or by the job, I recommend going by the job. A lot of times they’ll charge by the word. So there’s a bunch of ways to to reduce your costs. I mean, it’s an investment. I had a mentor growing up, he said, Chandler, there’s two things you can’t spend too much money on a business, a good lawyer and a good accountant. Because if they’re good, they will make you money. Exactly. And so similarly, with a book, it’s the equivalent is a good editor and a good cover designer. And so those two things they make such a huge impact on book sales. especially with your cover, but then, you know, you know, book quality, which results in referrals and more sales with with your editing. And so it’s it’s really, really important you want to look for a hungry professional. But this is someone who, who helped make it look better.

Mario Fachini [20:19]
Now we’re talking about the budget, what would you say someone should allocate for the budget? And also, you know, don’t skimp on the editing and the cover. But, you know, what are your thoughts on someone going? Well, I don’t have a lot for this, this this this? It’s like, well, is this the right timing then? Because it’s like, if you’re not going to put in a certain threshold, you know, and I get it. Not everyone has all the money in the world. But even if you do, people don’t want to waste it. You know, when we’re getting stuff, I’m sure you’re not just throwing it out the door? I know I’m not. But at the same time, it’s like what would be a reasonable in your mind? So that way, someone’s not going? Well, they’re charging me 300. For this one, I could get it for two, when really most people are charging seven or eight. And they’re not even in the ballpark to begin with. And it’s actually a good deal.

Chandler Bolt [21:03]
Yeah, that’s a great question. So typically, it’s somewhere between one to three cents per word. So in, in common English, though, some of you were like, wait, what? And common English I mean, you’re it’s a few 100 bucks is typically what you could expect to pay. Now for all in costs for producing a quality book is anywhere from a few 100 bucks to a couple 1000 bucks on book production costs you got your three main costs are going to be editing, cover design, and formatting. Those Oh, yeah.

Mario Fachini [21:33]
Formatting. Let’s talk about that. That’s a That’s a fun one. Or can be.

Chandler Bolt [21:38]
Yeah, it’s, it’s really, that one’s not too bad. I’d say the other two are more important and more expensive. So if it’s just if it’s just common EBOOK formatting, that’s pretty simple. If you’re doing more print formatting, that can be a little bit more, that can be a few 100 bucks. But if you know, we have, yeah, that we have is this thing called a book outline template generator. On our site, you can press a couple buttons, and it’ll spit out a 25 page, pre formatted Google Doc. And so if you use something like that, then now all of a sudden, like the, the Title Headings are already formatted, though, like the Okay, a bunch of little things like that to where you really process. Yeah, you save yourself time, and you save yourself money. And so then that’s on on formatting and on the whole process.

Mario Fachini [22:27]
Yeah, and let’s expand on that for people listening, if they’re going, Okay, I want to do an e book. But yeah, I want to get the book book in your hands, you know, the actual book. What would you say to someone that goes, I just want to do an e book versus I just want to do a printed?

Chandler Bolt [22:42]
Yeah, I, my personal recommendation is if you’re going to do it, do it. And so if you’re going to do it, do at least ebook and print, a big mistake that authors make is only publishing their book in one or maybe even two formats. If you publish your book in all three formats, so ebook, print and audio book, you’re going to sell more books, you’re going to make more money. Your royalty rates will be higher on ebook and audio, obviously, because there’s no there’s no hard costs, on on, per per purchase. But publishing all three formats, you’ll sell more books, because different people in different genres just buy books differently, right. So you’re going to sell more books, if you do all three formats. Now you don’t have to launch all at once. So if you’re trying to save on costs, or even if it’s just like, Man, this is kind of overwhelming, you can stagger it. And in some cases, that’s actually better, because you focus all your effort on the e book launch, then a couple weeks to a month later, you come up with a print book, and then a couple of weeks to a month later, you come up with the audiobook. So you kind of you have three launches, which just means that you’re going to keep your book selling and you’re focusing on one format at a time. And that can be be really beneficial for driving book sales.

Mario Fachini [23:55]
What have you found more people enjoy audio books or ebooks nowadays?

Chandler Bolt [24:00]
Yeah, it’s really pretty reader specific. I think audio books are on the rise, and in a lot of ways, but it’s really reader and genre specific and you’ve got kind of your broad kind of category shifts. But I mean, everyone’s been saying that print books are gonna go out, go out of you know, people are gonna stop buying them for you. We’ve been saying that for years, maybe even a decade or more. And yeah, same

Mario Fachini [24:26]
thing with printers for computers. You know, ever since the internet we’re not going to need paper. How long has that worked?

Chandler Bolt [24:34]
But it’s I mean analog, analog and people are still purchasing books and it you see it you see it make it I mean big time comeback of the last few years especially

Mario Fachini [24:44]
now with podcasts increasing also do you think that’s played into the audiobooks more or two? Totally separate?

Chandler Bolt [24:51]
No doubt, no doubt. It’s because people are getting used to consuming content in a in an audio medium and And it’s getting this kind of stuff is getting built into cars. So exactly. So now I mean, I can really choose don’t want to listen to a podcast, I want to listen to an audio book or I want to listen to some, some other form of audio content, like, it’s pretty easy to rotate back and forth between two. And especially if you’re a podcaster. Well, then you should 100% have an audio book because you’re going to be marketing it to your audience of people who already listening to you, right? And so they’re more likely to want, they’re already telling you I consume audio content, right? And so just the segue that and say, Hey, you can grab a copy of my book and audiobook and John Lee Dumas does this really well. There’s an audible bounty. So when people go download your book, if they try audible, audible will send you there, they’re always changing the number, but it’s like 5075 bucks or something crazy like that just for getting people to try audible. And so I mean, it’s pretty amazing. So now all of a sudden, I for me, it’s a few 100 bucks a month, and audible bounties and for a lot of authors if, especially if you do any sort of promotion towards the audiobook can be a good source of source of royalties.

Mario Fachini [26:11]
So I think that’s a good point right there because it for someone that’s listening going well, I’m not sure if I should invest in the cover this that that do what the best because think about that, you know, okay, so you from, from a grand, okay, big deal. But now you’re making a couple 100 A month how you know, the ROI on that exponentially over the next decade. You know, this isn’t a social media post or LinkedIn posts where it’s a one time deal. It’s like, it’s a frickin book. So, thank you for everything you’ve shared. I got a couple more questions before we thank our sponsor and come back. But the first one is, who would you say is your biggest success story out of the I don’t even know the countless 1000s and 10s of 1000s of people you’ve helped?

Chandler Bolt [26:51]
Yeah, the[re’s a lot. I mean, there’s, there’s there’s so many. There’s, there’s, there’s a way narrowed

Mario Fachini [26:57]
down to the first 100. Let’s narrow it down to the first 100

Chandler Bolt [27:03]
Yeah, so I would I would say this I mean, I don’t know if this I’d say this like top success story of I’d say this is probably one of the more meaningful ones to me purse.

Mario Fachini [27:10]
I love that. I love when people reframe it and yeah, please.

Chandler Bolt [27:14]
So this is a so one of our students, Sean Sumner. He wrote and published, he joined self publishing school years ago, wrote and published a couple of books with us on on physical therapy, which is his he’s a full time physical therapist. And then his daughter saw it and said, Hey, Dad, I want to do that. I want to write a book that looks cool. And he said, he said, Alright, go work, write 50 words and come back to me, you know, kind of thinking she wouldn’t write. And she came back a few hours later, she had 50 words written. And so her name is Emma Sumner. She published a book called The fairies of waterfall Island, a kids book, eight years old. The book made $4,000 In the first three months, she went on to, I mean, she donated all that money to an Autism Awareness charity called Autism Speaks. She started doing local speaking gigs. She made like 1200 bucks at her first speaking gig at a local school, they paid her 250 bucks. And she sold a ton of books. She did another one made like 100. Like now she’s getting her quote unquote, allowance, which is really just her monthly royalty check. And she’s paying for school field trips. Like, her confidence is a young woman doing that at eight years old. I mean, the trajectory of her life is this is crazy. So that’s one of my feet. I mean, now she’s inspired so many other kids to write and publish books, we got kids showing up to our conferences, right and kids books like it’s just so cool.

Mario Fachini [28:36]
That’s thank you for sharing that that is meaningful. And also I will throw in and stuff just given the torque tour money like here’s how you work for someone to get a paycheck like this is royalty passive income. Shoot, I don’t know about you, did you have that I

Chandler Bolt [28:50]
ate? I did not. I didn’t

Mario Fachini [28:52]
either start my first company at 12. But I didn’t have that as like,

Chandler Bolt [28:57]
fantasy life skills. Right? It’s a project. You’re it’s a project with your kid that teaches them half a dozen a dozen life skills in the process while also creating an asset that will be with them for the rest of their life.

Mario Fachini [29:10]
For sure. I have one fun question before we think the sponsoring come back yellow or black? Yellow. All right, good. Matches Muy Thai. This is the wheel of whatever and your question is Where would you like to travel that you haven’t been yet?

Chandler Bolt [29:27]
Oh, Bali. No kidding. It’s I mean, it’s just amazed from from what I’ve seen. I haven’t been there but Bali and a lot of places in Asia. I’ve never been Asia.

Mario Fachini [29:39]
Okay. Very good. Yeah, it does look good. I haven’t been there either. But that’s a good one. We’re gonna thank our sponsor real quick and come back for the imperfect action round titles, cover designs and promotion. Oh, mind you. We’re all excited to achieve your goal, maybe even dream of becoming an author to serve more people with your business, but it’s turning out to be a lot more than you expected. Hmm, I get it. I’ve done it numerous times personally. Visit, get my business book published calm today to take the first step on making this process enjoyable. Dare I even say fun? And most definitely profitable. Your business and audience depend on it. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori and I went from

Chandler Bolt [30:22]
having an idea. And the possibilities to actually getting my book published

Chandler Bolt [30:29]
for Katherine, thank you for making my mom number one. Her MaryAlice

Mary Alice [30:35]
what he got done for me in three days regarding my book launch,

Chandler Bolt [30:42]
unmanageable Shaun Cody,

Chandler Bolt [30:44]
I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books. Rosio

Rosio [30:52]
there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted in the past, it didn’t serve me. It’s a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.

Chandler Bolt [31:03]
Adele, if you’re looking for an amazing business coach, I highly recommend Mario Fachini

Chandler Bolt [31:09]
or Bill Benner I can’t make a higher recommendation for me then work with Mario Fachini He has been great for for me and right now. I won’t work with anybody else except for Mary Okay,

Mario Fachini [31:20]
their words not mine visit get my business book published calm today to take the first step. And I look forward to hearing your transformation as our next video success story. Once again, that’s get my business book published.com In my real quick, I mean real quick. Alright, and we’re back with the imperfect action round Chandler Are you ready to take imperfect action? Yes, sir. All right, the first question I have for you. You’re ready. Yes, sir. What is the fastest path to the cache?

Chandler Bolt [31:52]
On fast path to the cache is getting your first customer as fast as possible so use the book to use the book to get leads sales and referrals for your business.

Mario Fachini [32:01]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it? Hmm,

Chandler Bolt [32:07]
big biggest problem is not putting pen to paper followed by getting their rough draft done. fastest path to fix it is to write consistently take the 30 day rough draft challenge.

Mario Fachini [32:19]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Chandler Bolt [32:25]
So customer lifetime value, create raving fans create a touch point, one to three months prior to a built in renewal timeline with a next step and an A phase two that is compelling and interesting to the customer.

Mario Fachini [32:45]
Excellent. We’ve been talking about the books the whole time. I love getting them in business owners hands. What books in addition to the War of Art have helped you in your business in life?

Chandler Bolt [32:55]
Hmm. Extreme Ownership one of the best books on leadership I’ve ever read at 20 sales and marketing. And one of the best books on marketing I’ve ever read an Influence by Robert Cialdini all great suggestions out there with a 20 sales in marketing. I think it’s probably the best marketing book of all time. Excellent.

Mario Fachini [33:13]
Where would you like people to learn more?

Chandler Bolt [33:17]
Yeah, um, so I, I’ve got a kind of a cool giveaway for listeners in the audience. So if you’d like a copy of my brand new book published the proven path from blank page to your first 10,000 copies sold, then go to published book.com Ford slash Mario. So published book.com Ford slash Mario, the first 50 people that go to that link. So this is a freebie for this audience. I will pay for the book, I will print the book I will pack it well, I will not pack it. But I will have it packed and shipped to your door for free. So all you have to do is go to published book.com forward slash Mario the first 50 People just fill out the form. Tell me where to send it. And we’ll ship a book your way and it’ll help you get started making progress with your book.

Mario Fachini [34:12]
Excellent. Thank you for making that available. That’s very generous. And thank you for everything you’ve shared Chandler it’s been a pleasure.

Chandler Bolt [34:18]
Mario, thank you so much. Alright, expert authority world.

Mario Fachini [34:22]
We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless. You’re already the expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24/7 And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and more profitable than ever visit get my business book published calm today and take the first step to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit get my business book published calm and take the first step knowing it will be your very best you You’re leaving it all on the field oh yeah and it’s also free once again that’s get my business book published.

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