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What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

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    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

• Expert Authority Checklist

Books Mentioned

  • PEMF | Pat Ziemer and Jerry Dreessen

People Mentioned

Jerry Dreessen

Mike Koenig

Ed Rush

Niki Faldemolaei

Gary Vaynerchuk

Paul Zane Pilzer

Faith Popcorn

3 Expert Authority Insights™ To Apply Now

• You make the commitment to continue to go forward.

• You need to step forward and do whatever it takes to do that.

• Listen to what people are telling you. Apply those points and make strides.


• Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:16] We thank our sponsor, Business Book Checklist

[1:49] How Pat started

  • After 9/11 the aviation business was out of business
  • Pat’s friend called to ask for help at Churchill Downs
  • Pat repackaged and created the brand he has now

[2:51] Pat’s low point

  • Pat had employees but no jobs
  • Losing income when practitioners would do treatments
  • Selling equipment but not as much as they needed to

[2:51] Pat’s high point

  • Found the machine that helped horses as well as riders
  • Selling 25 machines a year to 100 or more in a month

[11:08] Who does Pat help

  • The equine space
  • Doctors and chiropractors
  • Help athletes recover faster and have better movement and energy
  • People who want to have treatments

[14:12] How Pat improved sales

  • Weekly training webinar
  • Pat got rid of 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of his time thief and used it to teach practitioners

[17:54] Advantage of writing a book

  • Gives instant credibility
  • Gives authority
  • Promotes you in the community

[19:22] Pat’s transformation story

  • Practitioners who realized they can expand their business

[20:15] Pat’s advice

  • What we need to do as business people is talk about our successes
  • As you start doing your business, all of a sudden you do nothing but make mistakes
  • You’re making money or you’re growing your business in spite of what you’re doing wrong
  • If we continue to do it right and continue to have the right employees with us and the right teammates, it’s going to happen
  • You have to get yourself to where you’re the mainline provider of that type of service
  • Success comes from a good bedside manner, believing in what you’re doing, and continually doing it

[26:35] Pat’s future plans

  • Go into franchising
  • Have PEMF clinics offering mechanical massage, PEMF, and vibration therapy
  • Develop new equipment to be able to do a job better
  • To be more mainstream

[28:10] What does Pat’s machine do

  • Stimulates the muscles of the body and see the muscle moving
  • Allowing the cells to take on more oxygen
  • Help take away inflammation
  • Sets the body up to better heal itself.

[32:24] Entrepreneurial Roller Coaster

  • Did we go to the moon? Yes.

[33:25] Time out to thank sponsor,Business Book Checklist

[33:41] Imperfect Action Round

  • The fastest path to the cash, find something that you can do well and that you enjoy doing it
  • The biggest problem that prospects make is overload themselves
  • Maximize customer lifetime value would be to be truthful, transparent, do not knock your competition, and provide good facts that you can do

[38:34] Thanks to our sponsor, Business Book Checklist

[38:49] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 97. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

It’s a great day to be alive and I’m excited to share with you today’s VIP guest, Mr. Pat Zeimer. I don’t know about you, but I love it when business is going good. I love it when I’m feeling good. And we have CEO of Magna Wave here with us. And I met him years ago, we’re both speaking at a conference. And what he does is so interesting. If you’ve ever heard of pulsed electromagnetic field therapy, he’s worked on Kentucky Derby winners. He works in the equine industry. And I’m super excited about what he’s going to share, not only with that, but also what he can do for you as a business owner. I felt bad at times and he has an entire human line as far as – well, I’m not going to take his thunder but he can help you in a lot of different ways. He’s a wealth of knowledge. I’m excited to have him here. And we’re going to be talking about how you can feel better from the inside out. So I’m going to bring him up right after we thank our sponsor. 

SPONSOR Business Book Checklist [1:16]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:28]

Here he is ladies and gentlemen, Mr. Pat Ziemer. Pat, how are you feeling today? 

Pat Zeimer [1:33]

I’m feeling great. I’m glad to be here. I’m looking forward to a great conversation. 

Mario Fachini [1:37]

Well, I want to ask you what made you start your company? I think it’s an incredible company. I know it’s ultra successful. You’ve told me some of the great things you’ve been able to do. But what was the start of it? 

Pat Zeimer [1:49]

Well, the start was really a tragedy. I mean, prior to this opportunity or this business, I was in the jet aviation business selling air jets and charter services. And 9/11, basically, put us out of business. And so I had to find something to do. I grew up around horses. I was familiar with horses. I was not frightened by horses. And so I had a friend in Canada who made some equipment and he said, “Hey, I need some help at Churchill Downs, would you like to help me out?” And I said, “Sure. I’d love to do that.” So I went out and helped him and I did that for several years. I found my particular equipment that we have today, repackaged it, took it to market, created the brand. And here we are 12 years later – 12 or 15 years later. A long time. Time flies. 

Mario Fachini [2:30]

Well, you’ve been having fun the whole time. I think that’s why. 

Pat Zeimer [2:35]

We have been having fun. It’s been a wonderful, wonderful experience. 

Mario Fachini [2:39]

So what are some of the – what’s a high point you would say in your business? And what’s one of the low points? Because, you know, 15 years I’m sure it hasn’t been a straight line the whole time has it? 

Pat Zeimer [2:51]

No, it hasn’t. When we started, basically to finish the story. It was devastating when we lost our business after 9/11. We didn’t fly for a number of days. Freight companies went out of business. And we basically did maintenance on freight aircraft. As an example, UPS would launch 160 overflow aircraft a day that we would work on. After 9/11, they were launching four. And my contract called me to have the airport covered 24/7 with people basically available. So I have a lot of employees and it just didn’t work out after 9/11 and so we had to do something different. So that was a low point. But when we got started, as I explained, when I started working with Mac with horses and started working around the racetracks, and the horse shows, and those venues, I was selling equipment. And not providing services at that point. Just selling various pieces of equipment. I did all right but I did not do as well as I was doing prior when I was in the aviation business. But when we found our machine, which is the magnet wave, high voltage, low frequency, pulsed electromagnetic field equipment. And if you saw the sizzle reel, you saw that it actually makes the muscles move. It actually massages the body when it’s being applied. When I found that, I was able to then begin doing treatments and that allowed us to recover financially, very rapidly, because it works. I would work on a horse, the rider would get on it, and come back and say, “My God, after 20 minutes this horse’s battery changed. He paid attention to me. He turned when I want him to. He jumped higher.” All that. Or the racing horses would say they had breathing was better the whole the whole situation. And so that really helped us out. The low point was when we got successful, if you will, and I started having practitioners around the country who were delivering this therapy for me. They didn’t want to compete with me. So there was a point that we built our business up but then I had to stop doing treatments. I had to let my practitioners do treatments. So we basically lost our income at that point. We were selling some equipment but not as much as we wanted to or needed to. But I had to stop doing treatment. So we got up here, we went down here, and then we needed to climb back up. So that was a low point during that whole process. And it was a struggle. It was a big decision for us to make to say, “Okay. We’re going to quit actively providing these services and support people who are providing the services.” And I started out with one practitioner. Now we have upwards of 4,000 practitioners around the country. So it changed. But that that was a low point getting it going, was having to make that. And every business goes through that. You make money, you’re successful, and things are going and all of a sudden, what do you got to do? You got to invest more. You got to hire people. Or you got to do things differently. And all those become mountains that you have to go over to be successful. And so making that decision, we had to make that decision. Or I could have not made a decision, I could have gone on doing treatments and doing okay. But I’m not as young as I was 20 years ago when we started all of this And so it just wasn’t something that I was going to be able to continue to do for a long period of time. 

Mario Fachini [6:06]

Well, no matter what age anyone is – you know, I wasn’t the age. I was 20 years. I wasn’t as young as I was 20 years ago either. But we still got the ambition, we still got the drive. And that’s what’s important. Because I believe you have a servant’s heart and you want to still help people. I don’t know if you want to get to 4,500 practitioners or 5,000. But I know you absolutely love what you do. 

Pat Zeimer [6:30]

Absolutely. We’ve been very grateful that things have gone the way they have. 

Mario Fachini [6:34]

Let me ask you about that period again. Because I know there’s people that want to take that – and I wouldn’t even say it was a low period. I would say it was an opportunity and transitional growing pains. Would you agree? 

Pat Zeimer [6:49]

Oh, absolutely. I mean, it’s growing pains. It’s anticipation. And it’s just commitment. You make the commitment to continue to go forward. Your bedside manner is important. When we went through that. we had to support our practitioners. And we had to – when I say support, build them up, help them be educated, educate their customers. I would go to the horse shows or to the race tracks where I would have a practitioner and help sell their services to the trainers, to the users. And where I didn’t make anything off that I made some money selling them the machines. But there again, you have to build volume in order to make all that really pay off. Yes, it’s a commitment type situation. 

Mario Fachini [7:31]

Let me ask you, how long was it? Was this a couple of weeks or was it months, years?

Pat Zeimer [7:38]

I would have to say it was months recovery. Not months to build back up after we stopped doing day to day treatments. But I would – it was two or three months of tough time. Two or three months of tough time to continue to be able to survive on selling equipment and not doing any treatments at all. 

Mario Fachini [8:03]

So let me ask you this, two to three months, what did it do? You don’t need to give specific numbers but whatever you were at prior, how much of an increase or percentage or whatever now that it’s the new model, what did that net you afterwards? 

Pat Zeimer [8:24]

Well, I can say that when we started – from a business persons aspect – when I was doing treatments, we were working five days a week, six days a week, sometimes seven days a week, treating 10 to 15 horses a day plus treating the riders. I got my horses by treating the riders. So I’d help the riders feel better then they let me treat their horses and so it kind of was hand in hand type of situation. When I stopped that and we went to the machine sales model, my factory was, maybe, selling everywhere 25 machines a year. And when we got into that, we sold an additional 25 machines a year for them immediately. So again, it took a little time to kind of catch up. But that was a fair number. But we really didn’t get anywhere to where we got, built up where we were doing, 50 devices a year. And there’s whole aspects of this that I could share depending on your questions how that moved and changed over those periods of time. I can tell you today, we’re talking about 100 or more a month. And it continues to grow. We’re 23 or 24{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} ahead of last year this year. So as long as we keep doing our things correctly, it’s a good thing. It’s no longer Didi and i doing this. We now have about 30 folks that work with us every day and we love every one of them and we’re glad to have them with us. And it’s fun. And it’s not only exciting for me to help people and help their animals. But to have people that that work with us as associates and compatriots is wonderful. And my goal is to make all of them as happy and as financially rewarded as we can. 

Mario Fachini [10:16]

I’m really happy to hear that. It’s exciting for me too, because I remember, it’s hard to believe it’s been seven years. But when you were talking about some of this and it’s been exciting to watch you grow over the years, and that’s really what I was looking for was, people give up when it’s a tough time. But at the other side of the funnel, the tunnel, whatever you want to call it, it sounds like exponential growth. You’re saying 25 a year, now 100 a month. I don’t know what the ratio is but I’m going to make sure it gets added into the show notes here. Because it’s, let’s just say, a lot more. So congratulations. 

Pat Zeimer [10:53]

Thank you. Thank you. 

Mario Fachini [10:55]

So let’s talk about who you helped and how you’re helping them. You’ve talked the riders, you’ve talked about the horses. And I know there’s some other stuff you haven’t talked about yet but has been helping. So who would you say you really help? And how are you helping them? 

Pat Zeimer [11:08]

Well, as you know and as we’ve said, we started out in the equine space. Because I was comfortable there. I knew what was going on. I’ve been working back in that space for five – four or five years after 9/11. And so it was just a natural place for us to go. But as I said, the riders brought us the horses and so forth. I would say probably five years ago or six years ago, when we met, we were beginning to move into the human space to work with people, doctors, chiropractors, that whole type of thing. Where we’ve kind of migrated is into, certainly, chiropractic offices. We’re working with orthopedic surgeons, pain clinics, chiropractors, as I mentioned. But we’re really kind of focusing today is on individual doctors and professional athletes.  We’ve grown. We’re working with several different professional clubs, the Cincinnati Reds, the Oakland Athletics, Tennessee Titans, Philadelphia Eagles, Denver Broncos, Pittsburgh Steelers, a lot of different teams that that we’re working with to help their athletes recover faster and have better movement and energy when they hit the playing field or they go to the game. Working with Louisville City FC, the soccer club. They’ve been three times national champions in their league. And so it’s just been fun to do that. And that’s a place where people can kind of relate to what we’re doing. And we’re now expanding. We have two clinics in Louisville to where people can come and have treatments here in the facility and that’s growing. We’re not marketing that at all. And we’re getting new walk-ins and new people coming every day to do that and we hope to roll that out the clinics. Now, a lot of our practitioners, as I said, we’ve gone from, from 10, 15, 20 practitioners up to almost 4,000 now around the country or around the world. We’re international in terms of where we go, Australia, Canada, Germany, European Union, South America, Africa, Dubai, all these places where we’re going. It’s just helping people, and that and that’s the key. And the beautiful part about it, Mario, is it’s instantaneous. You got a sore arm and we treat your arm, 90{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the time you feel better immediately. You’ll see that pain go from a 10 to a 4. We don’t have anybody that we treat them one time and they’re finished. It takes a few treatments. But it’s not something that they have to do forever. Although some people do continue to do it. Because if we go out and work in the yard and wrench our back, you know, imagine that. But that’s how it plays out. 

Mario Fachini [13:55]

With all the growth and success you’ve had, what’s one of the biggest Expert Authority insight you could give to say, if you’re looking to grow exponentially, what’s something you really learn that no one would notice on the outside if they’re just looking at your company? 

Pat Zeimer [14:12]

Well, it’s interesting. When you and I met at Mike Koenig’s event and when we were talking, my practitioners were asking me – I was training them. I mean, I get on the phone with them every day or I’d go out and I’d spend days with them in the field showing them how to do it and do that stuff. But they would say, “You need to give me something that I can hang on to from the training aspect.” So we decided to have a training program, a certification program, if you will, to train these people. And I worked on a training product for almost a year and I was getting nowhere. I mean, because it required me to create everything from scratch. It’s like writing a book, which we both have done. You sit down, you write your first paragraph, or you get your title, then it takes you two months to write the first page. And then you get into your flow and away it goes. And that’s kind of where I was with our training program, how to put all that together. And of course, it was a rush. And Mike who looked at me and said, “Look, here’s our training program. Go home and duplicate it.” And I did just that I went home, I opened up their training program, and I said, “Okay. Instead of this paragraph, I’m going to put this paragraph. There saying what I want to say in this paragraph but I’m going to rewrite it so it sounds like Magna Wave.” And I put it together and made it flow. It wasn’t hard. I didn’t try to create a Cadillac, if you will. I just wanted something to be completed. Then I did a weekly webinar with my practitioners and recorded that, which I then used for training for the other people. What happened when I implemented that – and you may have heard me say this from the stage a couple of times – when I implemented that training program, our sales improve by 30 to 40{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} within 30 days. Because people wanted that type of material. And that’s what it did. And so my advice, there’s always something in your head, as a business owner, that you need to do or you think you want to do and you think, “I don’t have time to do that.” You do have time. You can’t get by without it. You need to step forward and do whatever it takes to do that. And another little sidebar to that is I went to – Ed Rush and I hooked up and I committed to have him be my business coach. You remember when he was doing that? I guess he still is doing that. And so I went. I spent a day in California with him. We talked on the phone a bunch of times. I went and I sat down and he asked me how my day went. He asked me what I did. He asked me what my goals were. He asked me where I was spending my time. And then he dissected that he said, “Here’s 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of what you’re doing is eating up your time and not making you a dime. Quit doing that.” And I said okay. So I quit doing that and that made it huge change in the services that I was able to provide information I was able to give the practitioners. And I saw another huge jump in the business. The secret to that story is, so I come home and I tell Didi. I said, “Hey, here’s what Ed told me to do.” And she says, “What?” Well, you got to get rid of this 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of your time thief. And she said, “I’ve been telling you that for ten years.” And I thought, “Oh God. I just spent 10 grand to find out what you’ve been telling me for ten years.” But the deal is you got to hear it from somebody sometimes. If someone else is going to tell what you need to do and then you’ll listen to them or you won’t listen to your trusted advisors that you’re so close to. So listen to what people are telling you. Apply those points and make strides. And you’ll be amazed at what it’ll do. 

Mario Fachini [17:45]

That’s exciting to hear. I didn’t know those exact percentages. I knew it had helped. How would you say your books helped your business? 

Pat Zeimer [17:54]

The book gave me – the first book – we’re up to four now. The first book gave me instant credibility. Just the fact that I took time, basically, to write my story down, and to explain it, and to explain what the therapy does, and how it works, and how we apply it to various aspects of training and recovery and health, and that whole thing. And I probably need to explain to the folks what it does from that standpoint. But it’s amazing and if anybody’s wanting to figure a way of promoting your business, write a book. It doesn’t have to be big. My first book was, I think, 39 pages. I think it’s – what is it, Mario? Thirty pages is considered a book, something like that. Or so many – 

Mario Fachini [18:42]

Twenty-four or more to get it printed. 

Pat Zeimer [18:44]

Okay. Twenty-four or more. And I had, I think 38 or 39 pages. Dr. Dreessen and I collaborated on this book. And it just gave me instant credibility. People would read it. And to have a number one Amazon bestseller was a cool thing. So it gave me credibility and authority. And you need that. And so we’re working ways now to help our practitioners have those types of vehicles in their neighborhood, if you will, so they can promote themselves in their communities. 

Mario Fachini [19:14]

Let’s talk about your practitioners. Tell me the biggest transformation you’ve seen from any of them? 

Pat Zeimer [19:22]

Well, great question in the beginning, the biggest transformation that my practitioners – in the beginning they were all doing – “I treat my horses. I go out and I do this every day. And I can treat eight, ten horses a day. Including the people. I would treat people along with other practitioners would do that.” But the biggest transformation came when, all of a sudden, they realized, “Gee, I can have somebody help me do this. And so I can get a second device.” Or “I can expand my business in this fashion.” And that really was a transformation. We got practitioners today, Mario, that have 10 and 15 employees doing a couple million dollars a year in their own business. And I’ll get her name in a minute – Niki – 

Mario Fachini [20:13]


Pat Zeimer [20:15]

Yes. Niki Faldemolaei called me one day and she said – and we were working on a book together on or I was helping her with a book that she was working on dealing with some health things – and she called and she said, “Tell me something, what’s your impact? What’s your business impact?” I said, “Well, you know, we’re doing X amount. We’re doing six figures and so on and working to get to seven figures and all this kind of stuff.” She said, “No. How many practitioners do you have?” At the time, we had, I think, 275 practitioners. And  probably we need to do the math as I’m sitting here. But I sat down and I figured the practitioners, what an average number of treatments that they might do in a year. What that could have assimilate to. And all of a sudden, my little business doing almost a million dollars a year really had an impact of almost $15 million a year on the overall economy with the practitioners. That was an eye opener. When I realized what people were doing, making a living – making a nice living, we got practitioners who have our devices and they do enough to pay for their devices and help support their horse habit or whatever they’re doing. And then we have practitioners that go out and they build businesses to where they’re making $100,000 or 200,000 a year or whatever, doing all kinds of volumes. And so that is where it really flipped the switch when I can talk about that. And that’s what we need to do as business people is talk about our successes. Tell people what so and so is doing. It was an interesting thing, I had a person years ago, who was a mentor of mine. He was a steamboat captain. He was a very successful construction person in Michigan, Chicago area. He came back to my hometown, bought a steamboat, paddle wheeler, and started doing excursions. And so he was at an event that I was at and he was talking and he was out, he was detailing his business and what was going on. And he said, the most profound thing to me is, as you start doing your business, providing your service, doing whatever you’re doing, and all of a sudden you do nothing but make mistakes. You make accounting mistakes.  You make budgeting mistakes. You make treatment mistakes. You make all these kind of things but you’re still growing. So in essence, you’re making money or you’re growing your business in spite of what you’re doing wrong ,in spite of what you’re not taking care of. You have to fight through that process. You have to continue going through that to, all of a sudden, you’ll be successful with what you’re doing right. And then you can add to that. So, you know, we went through that. We were being successful in spite of what we weren’t doing right. I don’t mean that we weren’t doing the treatments. I just mean, we weren’t in the right cities. We weren’t promoting this right. We weren’t covering all of our bases the way we needed to. Those are the things that we were doing wrong. But once we continue to fight through that, it paid off. 

Mario Fachini [23:03]

I see that in a lot of businesses because they’re “successful” but to what level. And they get comfortable where they’re at. They don’t want to have that pain of we have growing pains, this and that. But it’s always just a small shift until it’s that next big breakthrough. Because if you have that much success with not doing everything right, once you get those lined up, it’s like the floodgates open. And for everyone that’s listening, think about the stats that Pat is talking about, 15 million impact with 275 practitioners. And earlier you said 4,000 now. 

Pat Zeimer [23:44]

Four thousand practitioners today. So run that number. It’s huge. It’s huge. And my average practitioner is doing $50,000 a year which, as I said, just picking a low number. And you extrapolate that out, that’s a huge number. That’s a huge impact on their life, on the economy that they’re dealing with. We’re not a Chevy or a Ford, but it’s really exciting to be able to make that type of an impact on – I can tell you that out of those – I can’t tell you the number today but I can tell you that the number of people that start with our business that quit is probably only 5{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}, if that, of what we do. 

Mario Fachini [24:29]

You’re right. You’re not a Chevy or Ford, you’re a Cadillac. And I have no doubt you’re going to be the 8,000 or 10,000 with what you’re doing. 

Pat Zeimer [24:36]

We sit down every month and take a look at what we’re doing, what our goals are, and where we’re heading. And for me, when Elaine sits down and with her advisors and comes back and this is our plan, this is where we want to go. The numbers are staggering. I mean eight, nine figures in just a few years from now, if everything continues to go as it’s going. And we have no – our mind – our motivation is we’re going to do it right. And if we continue to do it right and continue to have the right employees with us and the right teammates, it’s going to happen. 

Mario Fachini [25:17]

I have no doubt you will. And I’m excited for you sincerely. Because this is what the world needs more of. And you embody the whole reason I wanted to do the show and create Expert Authority World and get the success stories out there. Because everyone just looks at businesses and “Oh, they look like they’re doing good.” But when do you really have candid conversations like this where you can share this stuff outside? I mean, even speaking to an audience, they’re just a different type of conversations and some of the best ones. I’ll never forget when I saw you at the airport and you and Didi were screaming out. And it was the first time meeting in person. We just had a great event and everything. And some of the best conversations, when you said the bio, I was thinking of the stories you told me there. But some of the best conversations are just very casually and they’re not in a business setting. I’m very thankful you’re sharing this with Expert Authority World because – 

Pat Zeimer [26:11]

I’m glad to do it. It’s fun. It’s been a while since I’ve had a conversation like this. I hope it’s helpful. I hope people – I don’t know people can ask questions. But whatever, it’s fun to do. 

Mario Fachini [26:23]

It absolutely is helpful and you’re bringing a lot of great nuggets here. So I want to ask you, where do you see the next five, ten years going? 

Pat Zeimer [26:35]

Well, plans that we’re doing at this point is we’re working on a franchise plan much like a Massage Envy type of thing to have. We haven’t finalized the name but to have PEMF clinics with offering a mechanical massage and the PEMF and vibrational therapy and a lot of things like that happening. So we’re rolling out the first two now in Kentucky, it’s easier to do that. So we’re in the franchise lane. I see that really growing and being a neat, fun thing to do, giving people an opportunity to be partners with us, to be in business with us. So I see that really happening. We’re developing – we’re working with factories and our engineers to develop new equipment to be able to do a job better, to be able to cover more areas of indication. We’re one of the only companies in our niche in the US that are safety tested. We’re applying for FDA approval. We are CE approved, pending one little piece of paper from the regulatory boards in Canada, in Europe, for human use, we’re there. So that’s really where we’re going, is to be more mainstream. 

Mario Fachini [27:51]

That’s a great segue because I wanted to touch on that. I know you started in equine but I’m also excited about the human potential. Tell me more about what you can do for people. You were talking about the sports teams and other people just working in the yard. What’s your recovery time? And how can you really help people when they’re hurt? 

Pat Zeimer [28:10]

Thank you for that segue. Because the deal is what this therapy does. And again, in the sizzle reel, maybe you’ll play it again at some point. So people who are just joining us can see it again. But it actually stimulates the muscles of the body and you’ll see the muscle moving. What this signal does, it’s a magnetic field. We create a magnetic field that penetrates the body. And it goes into the cell and actually penetrates the cellular membrane, allowing the cells to basically take on more oxygen. If we can improve the oxygenation of our individual blood cells, we can help take away inflammation. If we take away inflammation, you relieve pain. Inflammation is the cause of all pain. Inflammation is the biggest thing that causes the body to be debilitated and to have problems. If you have a fever, you have inflammation in your body causing you to have a fever. So we got to work on that inflammation, improve the oxygenation. So that’s what we do. We basically – it’s not rocket science, but we basically improve the blood oxygenation so the body can be in a situation to better heal itself. Now, where does that take us with you or anybody who’s got low back pain? Case in point, Didi. We got into this business because Didi fell. She was a teacher, she fell on the ice, hurt her back, had three herniated discs, and she couldn’t raise her arm above here, and she was in constant pain. I use lasers. I use some equipment that I was dealing with in the beginning that was lower power that you didn’t feel and I couldn’t get any real relief for her. I could give a little bit of relief but no reversal. We were at a trade show. We tried this equipment. We were – it’s a longer story. But tried this equipment. She put it on her arm for eight minutes, stood up, total mobility, no pain. And that was incredible for her. The machine could have cost $100,000 at that point. And she’s going to figure some way of getting one. And we did. She asked me on the way to the car after for two days at this event, she said, “Well, what do you think?” I need to preface this, on the way to the event in Orlando, she kept telling me, “We’re fine. We don’t need anything else. We’re doing great with what we’re doing. Let’s just go there. And do our due diligence,. But don’t do anything.” On the way to the car after two days at the event, she looks at me and she says,” What do you think about this? How did you like it?” And I said, “You know what? I think it was pretty cool.” She said, “Good. I bought one.” And I was in business. I mean, I had to pay for this thing. It was $20,000. And so we had to figure out how to make her feel better and other people feel better. But that’s what it does. It gives you an instantaneous relief. So someone’s got low back problems or someone’s got shoulder issues, it can give relief. It’s not a healing deal. It just sets the body up to better heal itself. And so the ramifications or the expanse of where we can go is incredible. We just haven’t even touched the surface of that. The background of that is, is about 150 years ago or something like that, the American Medical Association basically took chiropractic, acupuncture, massage, electromagnetic, the modalities, and so forth out of the traditional line of medicine. And so in the United States, all of these ancillary modalities, if you will, have not been considered mainstream. Or they’ve had to work themselves up to be the mainstream. If you go to Europe or Canada or other places in the world, these therapies are mainline. They are used everyday. People understand them and they’re able to accept that and go forward. So been our big challenge is to bring it more mainline. And believe me, we feel that we’re kind of getting there with the number of practitioners that we have today and how we’ve been able to grow our business. But going mainline, doing something in your own town in Michigan, no matter what it is, cleaning carpets, you have to get yourself to where you’re the mainline provider of that type of service. Whatever it may be, detailing cars, it doesn’t make any difference. But that comes from a good bedside manner, believing in what you’re doing, and continually doing it. If you do those things, you could be successful. 

Mario Fachini [32:24]

I love that. Those are great Expert Authority insights. I’ll make sure those are on the show notes. And I only have one other question before we thank our sponsor and come back for the Imperfect Extra Round. I call this the Entrepreneurial Roller Coaster because we all been on it. And I have questions that are very, let’s say controversial. And I have other stuff about celebrities and stuff like that. So how are you feeling? 

Pat Zeimer [32:55]

I’m good. 

Mario Fachini [32:56]

On a one to ten, what kind of questions do you want? 

Pat Zeimer [32:59]

Oh, I don’t care. Let me have it. Give it to me. 

Pat Zeimer [33:02]

Did we go to the moon?

Pat Zeimer [33:05]

Did we go to the moon? Yeah. Yeah. We’re pretty happy with the way things of – the trajectory, if you will.

Mario Fachini [33:12]

I like that. Very good. I’m actually excited to get a wheel for this part so I can spin it. But that is the answer. We will come back with the Imperfect Action Round right after we thank our sponsor. 

[33:25] SPONSOR Business Book Checklist

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Mario Fachini [33:41]

All right. Ladies and gentlemen, we are back with the Imperfect Action Round. Pat, are you ready to take imperfect action? 

Pat Zeimer [33:48]

I guess I am. We’ll see what happens. 

Mario Fachini [33:52]

So these are rapid fire 60 second answers .First question, what is the fastest path to the cash? 

Pat Zeimer [34:00]

The fastest path to the cash, find something that you can do well and that you enjoy doing it. And if you have the desire to do it, you’re going to find the cash immediately. My dad used to say, watch the pennies and the dollars take care of themselves. 

Mario Fachini [34:16]

I like that. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Pat Zeimer [34:26]

The biggest problem I see that prospects make is they do a lot of research and a lot of due diligence. And then they almost overload themselves. They asked many, many questions. They compare every piece of equipment in the marketplace and they become confused as to what it can do and how it can help. Which wax should I use on my car? Well, you know, you can always refine that but use one. And that’s where they get so confused that it’s hard to get them beyond that. But that’s part of our whole cycle. Our whole funneling thing is to get them out of that before we get into other discussions. 

Mario Fachini [35:06]

Excellent. Number three, what is the best way to maximize customer lifetime value? 

Pat Zeimer [35:14]

Maximize customer lifetime value would be to be truthful, transparent, do not knock your competition, and provide good facts that you can do. I can’t tell you how many times people have struggled because they spend their time knocking their competition. And there’s no – because they’re all doing the same thing. And so you got to capitalize on what they’re doing right and that you do it. And what I always say, what sets us apart is that I want people to see that we’re family and they want to deal with us and be comfortable dealing with us. If we do that, we’re going to be fine. I don’t care how many competitors I have. If we are good, and we’re comfortable to do business with, people will want to do business with us. 

Mario Fachini [35:58]

I like that. I like that family part a lot. And agree. What is one of the best books you could recommend? 

Pat Zeimer [36:07]

Wow. Best books? PEMF by Pat Zimmer and Jerry Dreessen. I’m kidding. Let’s see. 

Mario Fachini [36:15]

I’ll give you top three. I’ll give you a top three because I’ll make sure that’s on there. 

Pat Zeimer [36:19]

Well, okay. I really have become in recent history a big fan of Gary Vaynerchuk. I started following Gary when he first started with his wine shows and that type of thing. But his book Crushing It. Another one that I’ve always enjoyed by Paul Zane Pilzer – what’s the title of that book? It’s Not The Big That Ate The Small. It’s The Fast That It’s Slow. And that is the deal. That book, probably right there is the number one book. Gary Vaynerchuk. And then I’m going to go back to Faith Popcorn in her books about her vision over society was going to go with cocooning and people working together and how they are doing that. I really enjoyed her book as well. And of course, there’s a million other ones. 

Mario Fachini [37:13]

Tell me her name again. 

Pat Zeimer [37:15]

Faith Popcorn. 

Mario Fachini [37:17]


Pat Zeimer [37:19]

She’s written several books. And I can’t remember the name of the one that I first read by her but it was excellent. 

Mario Fachini [37:29]

Well, I appreciate the recommendations. Those are good. And I’m familiar with two of the three authors. 

Pat Zeimer [37:34]

Paul Zane Pilzer is not the It’s Not The Big That Ate The Small. It’s The Fast That It’s Slow. It’s so applicable today in what people are doing in this age of internet and everything like that. 

Mario Fachini [37:48]

He’s a fantastic author. Where can people find more at? 

Pat Zeimer [37:55]

Certainly people can learn more by coming to our website MagnaWavePEMF.com. We are very happy that we are transparent. Everything is there. We don’t hide our prices. We don’t hide anything. It’s all there. All the information is there. And we try to provide everything that someone would need to learn and enjoy more about PEMF. 

Mario Fachini [38:18]

Excellent. Well, Pat, I have truly enjoyed this myself. And you have no doubt added value to Expert Authority World. And I thank you for that. 

Pat Zeimer [38:25]

You’re welcome. Thank you. I’ve enjoyed it. 

Mario Fachini [38:28]

All right. Expert Authority World, we got another great episode. I will see you on tomorrow’s. Have a great day and God bless. 

SPONSOR Business Book Checklist [38:34]

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www.EAInterviews.com [38:49]

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