The author of the #1 Top Selling “How To Podcast” and Podcast Strategies” books, Paul Colligan, Podcast Consultant, Executive Podcast Producer and Keynote Speaker offers his report on what’s really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. Paul believes in building systems and products that work for the user — not vice versa. With that focus, he has played a key role in the launch of dozens of successful internet products that have garnered tens of millions of visitors in traffic, and dollars in revenue. Previous projects have included work with StoryBrand, The U.S. State Department, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft and Pearson Education. In addition, he’s helped dozens of authors launch their books and become best-sellers on Amazon, he’s helped podcasters get to Number One on iTunes, and has been the secret weapon behind millions of video views on YouTube. Paul’s topics of passion include podcasting, new media content creation, multicasting, product development, and lifestyle design. Welcome to the show, Paul!
What Expert Authority World™ is saying about the show:
- Very helpfulMay 7, 2021 by Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great ShowMay 6, 2021 by emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to GiftApril 26, 2021 by Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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• The E-Myth Revisited | Michael E. Gerber
• The Cluetrain Manifesto | David Weinberger
3+ Expert Authority Insights™ To Apply Now
- People don’t know what they want, is the first problem.
- A lot of people don’t think things through.
- Simplicity is the secret sauce.
Wheel of Whatever™
[45:36] How many episodes should you launch a Podcast with, why?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[1:07] We Thank our Sponsor, Free Business Book Publishing Course
[1:46] Business Podcasting Bible
[3:31] Version of Podcast
[11:46] Traffic Geyser
- Media Figure
- Original live streamer
[23:19] Best way to Promote
- Stop pretending like Directories
[25:36] Marketing Thinking
[27:41] Exclusive Content
- Content available everywhere
[29:48] Power of Podcasting
[44:57] Libsyn Hack
- Coupon Shine
[45:36] The Wheel of Whatever
- How many episodes should you launch a Podcast with, why?
[50:13] We Thank our Sponsor, Free Business Book Publishing Course
[52:04] The Imperfect Action Round
- Giving them what they want and giving them what they want and are willing to pay for.
- No plan, making a plan.
- Find out what they’re willing to pay for, you’re giving it to them.
[52:09] Paul’s Book Recommendation
- The E-Myth Revisited | Michael E. Gerber
- The Clue train Manifesto | David Weinberger
[53:31] Connect with Paul
[54:50] Expert Authority World
[55:07] Let’s Thank our Sponsor, Free Business Book Publishing Course
Paul Colligan [0:00]
This is Paul Colligan for the Podcast Partnership and you are listening to EA Interviews.
Mario Fachini [0:04]
EA interviews, Episode 215 inspiration, transformation success stories and The Imperfect Action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Have you ever thought about starting a podcast? I know I have. And that is why I am super excited for today’s episode; I have none other than the Paul Colligan. I have been learning from him, for years, I consider him a mentor in a good friend. And he’s taught me a ton. And when I knew he was coming on, I knew it was going to be a blessing to you Expert Authority World. He literally wrote the Podcasting Bible over a decade ago when podcasting was in its infancy. And he’s going to be sharing with you what he’s up to now, how you can help it, how you can use it to grow your show. And I know you’re gonna get a lot out of this. So, I’m going to bring up Paul Colligan right after we thank our sponsor.
Sponsor – Free Business Book Publishing Course [1:07]
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Mario Fachini [1:22]
Here he is ladies and gentlemen, Mr. Paul, Colligan, Paul, how are you feeling today?
Paul Colligan [1:26]
Hey, I’m an Acorn user myself. So, feeling pretty good.
Mario Fachini [1:30]
Paul Colligan [1:30]
It’s fun to see them as a sponsor. Good job.
Mario Fachini [1:32]
Thank you. It is an honor and privilege to have you here. I know you kind of led the charge on Podcasting, even when it wasn’t really a thing, so to speak. But how have you seen the change over the years?
Paul Colligan [1:46]
Well, it’s finally legit. I mean, that’s a big issue. And you know, you mentioned the Business Podcasting Bible that actually came out two years before the iPhone did, which is kind of funny, if you think about it. And it’s funny to this day, I still get e-mails people saying, I read the book, I love your vision, you know, how can you get mentioned the iPhone? And of course, you should submit like, Well, you know, look at the front cover, look at the iPod Classic on the front cover of the book, you know, you can tell a couple of things. But yeah, it’s gotten to where I knew it would be. It took longer than I thought it would. But it’s it really very little has surprised when you can provide your content anytime, anyplace, anywhere, at a fraction of what it costs to send it out any other way, how’s it not gonna work? You know, and, you know, it was neat to see Apple embrace it, you know, way back when and then it was neat to see Apple do the App and see Spotify spend their money. And recently, you know, at the time of this recording, Amazon music just added podcast. So, it’s neat to see everybody embrace it. And that’s exciting. But I mean, this is just the logical progression of what happens when there’s nothing between us and our audience.
Mario Fachini [3:01]
So, let’s foreshadow into the future, because you always have your finger on the pulse on everything. And it’s astonishing to me, because there’s been many times, I’ve seen you talk about stuff before it was a thing, and then it becomes a thing, and then everyone else is doing, you know, run their mouths about it. So, obviously, you’ve seen it grow over the last decade, where do you see it going over the next five or 10 years with? You know, I don’t even want to lead that question. Where do you see it going over the next five or 10 years?
Paul Colligan [3:31]
Video is gonna be a part of it right now, you know, like I said, Yeah, you’re happy about that, I can see that it is going to be part of it. Because again, it’s not the issue of audio versus video or whatnot. It’s the easiest connect between us and our audience. And right now, our devices are set up for this concept of catching audio, but the media devices are going to do that as well. Now there’s some strategy, when you do audio, there’s a lot more chances to catch the customer than there is when they have to be in front of a screen. But we’re gonna see, receive audio, receive video become part of this, we’re gonna see VR become part of this. We’re going to see some version of Podcasts and even have PDFs and eBooks and that type of thing. Just this, leveraging the distribution channel of the Internet to get our media directly to our client, but nobody in the middle is going to take on all forms of media.
Mario Fachini [4:27]
So, what I love about everything you share, you kind of take a contrarian approach. And one thing that I remember seeing was, it’s not a Podcast, it’s a platform, you have all kinds of great quotes that I don’t see anyone else sharing. And they kind of go against pretty much everything that for lack of better term, the gurus are sharing. Why do you consider a platform and not just a Podcast?
Paul Colligan [4:53]
Well, you got to think the end game. Okay. The end game was always the easiest way to distribute media to my audience with nobody in the middle, that was always the end game. But I’ll tell you a fun little story. My dear mother, you know, to this day, if you asked her what her son does, she’ll tell you it’s something with Apple, I don’t know, you know, and you’ll ask her if she ever listened to it or watched it, she’ll say, Oh, no, the Apple’s too complicated. And you’ll say, you know what, your cheap son buys you an Apple. And surely, no, it’s too complicated. But yet, about a year and a half ago, I was visiting her, and she had her Kindle Fire open. And somehow, she had installed the iHeartRadio App. And no one knew how to install apps. So, that was kind of surprised and asked her, why do you have the iHeartRadio App? And she says, well, the radio told me to, now there’s a whole scary issue of that to deal with. But you know, I said, Mom, you know, I’m on there. And she looks at me, it was only Mom could do. And she says, no, son, this is just radio. You know, like no, mama, I’m there. And she goes, are you on the radio now? You know, there’s this thing, like, she just needs to know where I’m at. She just needs to know that she can click a button and listen to me, brought a recent client in, we’re going through the process of kind of building out what we’re doing for him. And it was funny, because his demographic is entirely 60 plus all of his demographic of 60 plus. So his question was, would they use the Podcast? And which is, you know, when they use the Podcasting App, but they do it on the iPhone, that type of thing, a very legitimate question. But it was funny, because at the end of it, he said, Well, worst case scenario, you know, if it doesn’t work; it doesn’t work. I said, No. Worst case scenario, we have several CDs of audio content that you can give to your clients. Yeah, and that eyebrow thing that you just did is the exact eyebrow thing, but the client. And so, when you start restricting it to this Podcast, it starts to get interesting. And it’s funny, because, you know, I always have to be careful about these things bone to pick, but…
Mario Fachini [7:06]
You can say whatever you want.
Paul Colligan [7:08]
Yeah, thanks, man. You know, people laughed at me and whatnot. You know, one of the things we would always say is, also Podcast is platform and channel. You know, and, and sometimes it’s okay to podcast things that weren’t a podcast originally, I was like, No, that’s terrible. You got on the Podcast. And it’s funny, because a couple months ago, Oprah Winfrey put her entire back catalogue available as a Podcast. Oprah Winfrey took her TV show, and made it available as an Audio Podcast, you know, and that’s where this world is. And so, you know, it’s a platform, half the world, pretty much exactly. Now half the world knows what a Podcast is. Half the world doesn’t; has ever used it ever interacted it? Probably Yeah, I’ve heard that term kind of thing. But if you look at the numbers, half the world’s interact with the Podcast and some we have the world has, here’s the thing, even the world’s interactive audio. So, if you make it about the Podcast, you cut off half the world. You make it about audio, Matt Nugget, everybody. What if I tell you I’ve got a podcast with Mario, then what’s a podcast?
Paul Colligan [8:16]
But if I say you can get Mario anytime, anyplace, anywhere. And so, it’s always been about the platform always has been, this just a distribution mechanism. You know, Seinfeld, you know, in the 90s, created a show Seinfeld, you know, he recently rented his show, to Hulu, who doesn’t even get an exclusive right to it, for four years, like a half a Billion dollars. It’s crazy. You know, and so, you know, he created an asset, not a TV show. And that’s what we should be doing.
Mario Fachini [8:52]
I loved hearing you say that, not in that much detail, but it always had me thinking, you know, what can you do? And one of the things since I do video and audio, I just kind of depending on what I’m doing, stop calling it a Podcast, if someone asked, yeah, it’s a Podcast, but I have the audio experience in the video experience. And I just started saying, enjoy the show.
Paul Colligan [9:15]
Exactly. I had a client who came in, it was really funny. We were just assessing where he was at, what he was doing, and CrossFit space. And about 10% of his audience was watching the Podcast on YouTube. Even though the YouTube episode was just the graphic with that squiggly line, you know, it was incredibly well done. Really fancy now, but it was you know, but here’s the thing, what’s interesting about an hour plus show, and people were consuming, you know, 1000 plus episodes, not a weird number.
Mario Fachini [9:55]
Just from an audiogram.
Paul Colligan [9:56]
From an hour long plus audiogram, but we’re consuming from an hour long plus audio gram, more than they were consuming video of an hour long plus, in the Cross Fit space, the guy’s content, was that compelling, that people were doing it and you know, we could sit around and we could say, that’s not optimum, or that’s not ideal, or that’s not this, that’s not that, or we could just go, you know, what, 1000 people are downloading it on YouTube, you know, which is awesome. And that’s the approach that we need to, to take to all of this.
Mario Fachini [10:31]
So, let me ask you this, then, because I can relate to that, because I am almost, always doing something video related, or I’m completely away from the machines on the leg doing something like there’s no machinery around. But when I am, I definitely have YouTube with stuff playing. So, do you think that YouTube is just so convenient for people, whether it’s audio, video, whatever, where they just, maybe I don’t need to watch it. Because, you know, you can be doing other things, but it’s just a convenience factor where you click boom, and it’s there.
Paul Colligan [11:04]
Yeah. And it’s YouTube. It’s ubiquitous, it’s everywhere. My mom knows what YouTube is, you know, what a Podcast is to this day. So, maybe she gets it by YouTube. And the thing is that the power of this, is we can be on YouTube. We know; we can be in the Podcast directories, you can be on the Website, you know, when you and I met back in the day, and we’re back to the old.
Mario Fachini [11:31]
Like a decade ago.
Paul Colligan [11:33]
Yeah, you know, back when not? Oh, I can’t remember the thing, that distributed the videos. Oh, my goodness, I’m going blank. I’m starstruck being on the show here. That’s the thing that distributed the videos.
Mario Fachini [11:45]
Paul Colligan [11:46]
Thank you, Traffic Geyser you know, Traffic Geyser, would distribute. So, you know, for you kids out there. Traffic Geyser was the system that would give it a video, and it would publish the video everywhere that would take it. And one of the things that was funny was I used it everywhere I could. And the decision-making tree for which platform I published on was this a platform that Traffic Geyser republished it, that was the platform. And what was hilarious, was there one of the platforms, I don’t know if you’ve heard this Mario, one of them was called stupidvideos.com, you know, it was a place where people would publish stupid videos, hence the name, good title. Well, I publish my show on stupidvideos.com. Because why not? You know, and the funny thing was, I have a dozen viewers on stupidvideos.com. And who might have seen that’s the one place for them to consume it.
Mario Fachini [12:41]
So, you never know where someone’s going to be watching it. When I first did this, I was hesitant to go on to Twitch because, you know, it’s traditionally for gaming and stuff. But I was like, hey, it’s another platform. And you know, it’s totally legit and everything and there’s some good stuff on there. But at the same point, it’s like it’s a business show and entrepreneurship, this, and that. But you know, what, if people can watch it, people can watch it.
Paul Colligan [13:08]
Exactly. Do you know the name, iJustine? Okay, for you kids, iJustine, she’s a media figure. She was one of the original live streamers. She screamed her life and that kind of stuff. She’s now more of a media player. And 15 years ago, or in the early days of this, I published an article, and it was really interesting article, because I had access to some tools that can show the penetration of the stars, the video stars across the different platforms. And it was funny, because you could look at like this star was, you know, all YouTube, you know, and this star was all Vimeo or that kind of thing. It was amazing was Justine. If you looked at her, she was almost exactly 20% around the top five and a half. That was brilliant, and you only get that by absolutely purely, completely calculated. You know, and I mentioned that on the blog post, I said, we need to be more like iJustine. And because we do and at that time, we didn’t know what YouTube was going to be, I think that might have even been pre purchased by Google. So, you know, it was not clear that YouTube was going to be the big star. But it was, I did that article. And like five minutes later, there was a comment on the blog post from Justine saying thanks for noticing, because she was on top of it. And 15 years later, you know, she’s still playing the game and a lot of the other popular podcast, you know, the popular video types at the point at works. And I was watching them as much as the season of cut our chopped that TV show where they and they had these stars of the web and all of a sudden Justine walks out it was so good to see. You know, and so that’s the game. You know, it’s not about any platform. It’s about our content, and so we’d become the platform. You only hear a crusade and working on?
Mario Fachini [15:03]
Paul Colligan [15:04]
Okay. So, you remember the old days, I used to get the audience in a tizzy, right? I would do this whole thing I’d pull up; you know, I make all my points. And then I’d you know, be all profound and pundit like and I would say something along the lines of, sort of you think about it, who’s the media? You know, and then the big point to where you are, and then I go, no, you’re the medium, then we do this whole thing back and forth, where Person A would look at Person B, who is the media, and then they say, do the media, no, you’re the media, you know, and it’ll be fine. And everybody be happy about that kind of stuff. And that inspired a lot of people. I’m sure you remember that a couple times. Here’s my idea. Like the auto camera, look at that. It’s trying to figure out where I’m going. And we’re talking about the auto camera in a minute if you would, but yes, friends, I am actually testing something on Mario here. I wouldn’t normally do this. But it’s Mario, I feel comfortable. And it’s a good test. So, it used to be who’s the media?
Mario Fachini [16:02]
I think it’s changed.
Paul Colligan [16:04]
I think it’s who’s the network. I think HBO is our model. Okay. I think Game of Thrones is the show. And there’s a lot of people who have Game of Thrones, Blu-ray, who bought Game of Thrones on iTunes. You know, I think there’s even been times where HBO has given away a Game of Thrones a free episode here or there. You know, you can download it from your Xfinity box or that kind of thing. But it leads them all back to HBO. Everything leads them back to HBO because that’s where HBO makes the big money, now they’ve licensed Game of Thrones. So, that people yeah, that kind of stuff. But at the end,
Mario Fachini [16:45]
It’s still their content.
Paul Colligan [16:48]
Right, but it basically has gone now they’re doing the next thing. And they’re able to survive the next thing because here’s the people brought us Game of Thrones, or who brought us you know, whatever show we know, from their long history you want to think of, but the idea is now be the network. So, HBO doesn’t care. You know, I’m on this. I’m on this Facebook portal device right now, with the tracking, I’m giving this the big test. And they announced Actually, this morning, that they’re going to put Netflix on the Facebook port on bill to click a button watch Netflix. Well, you know, that means in a couple of days, you know, somebody in HBO is gonna fly down and give the Facebook guy some money and say, put HBO on there as well. You know, and so HBO is gonna be there. And so, we want to be HBO, we don’t want to be the Expert Authority Effect. We want to be, you know, Mario net, you know, where or where do you know, whatever the bigger idea is, and I think that’s the next step. So, we’re on YouTube, just like HBO is on YouTube. We’re on podcast just like HBO is on podcast. People might order our stuff and download it, just like people order and download other stuff. You know, there will be books about it. There will be different things music soundtrack, the whole nine yards. That’s what we’re doing.
Mario Fachini [18:03]
So, you’re in a nutshell, you’re saying don’t limit it to just YouTube or any one channel or Youtuber, a Podcaster.
Paul Colligan [18:11]
Don’t miss anything. One minute is like making a TV show that only works on Sony televisions. Right.
Mario Fachini [18:22]
And now it’s not even the device dependent. Like you’re saying you can have it on Facebook portal, your phone, the TV monitors, multiple monitors, laptops. I actually changed my company name in 2012. Because I was saying when we’re doing marketing with holograms, I don’t want to be tied down to any you know, my original company name was IMICPA Entertainment and then web design and I’m like, this is nuts. So, I was like, it’s gonna change in the next 10 years and I knew I’d still be doing it.
Paul Colligan [18:53]
Colligan.com, we do a lot of things with that idea.
Mario Fachini [19:01]
So, do you see over the next 510 years, bigger businesses coming into the space and pushing indies out, or do you see indies getting so big? They’re working with the larger companies.
Paul Colligan [19:16]
See this? I’m glad you asked, this question is a big pet peeve of mine because the math’s wrong. Okay. This is the beautiful thing about what we have here, is the good indies are never going to get pushed out. It doesn’t matter how many Olive Gardens are built in Portland. You know, the good Italian restaurants are still gonna be around. You know, and you know, Mama Leone is, and I’m just making that up because that’s a cool sounding Italian restaurant name. You know, Mama Leone has nothing to fear from Olive Garden. You know, now, Mama Leone needs to never think about being on the Superbowl ad, you know, Mama Leone, you know, shouldn’t have dreams of going public. But that’s not my mom, the only is there. You know, and so, and I’ll check to the kids, Mario’s little inside baseball here. There’s this idea that was, you know, we made Podcasting, Great. And so now the big people are gonna come in, and they’re gonna, you know, they’re gonna fight for competition, they’re gonna fight for eyeballs, they’re gonna fight for ear balls, or, you know, whatever. You know, there will be some of that, but the good stuff will always go down. You know, I love a good burger. You know, but I’ve never gotten up in the morning and said, Let’s go to McDonald’s. You know, and now have I ended up at McDonald’s. Yes, you know, not the last four or five years. But you know, that’s just where we’re at. So, there’s the roof of the big guys, and the roof of a little guys. But what’s cool is, whereas Mama Leone is, in some point, what a great name for a restaurant, I should hire somebody to open it up. Mama Leone, where she is in this obscure alleyway somewhere in downtown Portland probably too close to the riots, you know, and you got to really be specific to go eat her rigatoni. You know, with the Podcast, we’re in the same directory as everybody else’s. Any attempt at a podcast directory that pushes out the little guys is never going to win. by the very nature of what it is. And so that’s how it’s so fantastic. So, if the indie has the right attitude of what it means to be Indian, what makes India so freakin cool, we’re going to be fine. Now, I think there is one argument that has been made by, I think the biggest proponent of this is Merlin man on five by five and do by Friday. And so, the other shows, Merlin says that, some of the big names Spotify specifically, is kind of like Walmart, you know, they’ll come into the space. And, you know, they’ll make it all shiny and fancy. And then if they decide it’s not good, they’ll leave and leave podcasting, this ghost town, it’s just not gonna go. It’s not gonna become a ghost town. It’s too big, and it’s too massive right now. So, I’m not worried about that in the slightest. You know, and never got that in the slightest. You know, I am a couple days ago, I ordered some coffee, you know, and I knew I could click a button. And I could have some good coffee coming to me from Whole Foods via Amazon. I’m a big Amazon user, I mean, there are very few days go by where I don’t have, you know, the Amazon box on my front step or the ding on the phone that Amazon has arrived. I’m not an anti-corporate guy. But whenever the coffee you know, ordered it from someplace else, and I knew it was gonna take seven days to get here. And it was worth, our coffee knows and yes, but will I always order coffee from the Indies? Yes. So, we’re gonna be okay.
Mario Fachini [22:59]
With how it’s growing and knowing we can all be in the same directories. What would you say are some of the best ways to promote it? Because if there’s a million people in the directory, it’s a level playing field. But obviously, some shows are going to get more airtime, watch time, eyeball time, whatever you want to call it. What have you found the best ways to promote it?
Paul Colligan [23:19]
Well, the thing, is we got to stop pretending like the directories are worth anything is the first step. Nobody, Mario, nobody ever, in the history of mankind went to Mama Leone, because they went to the phonebook. Search for Italian restaurants and found that tiny little listing that says Mama Leone one block away from the riots. Ooh, that sounds tasty. Nobody ever did that million years. People went to Mama Leone, because some walk by Mama Leone and they smelled the garlic bread. Oh man, this is me. You know, some people posted to a friend on Facebook man, I want a Thai food, you know, there’s a little Indie Band that I really adore, called Over the Rhine. And it was funny because, I basically had to drag my wife to the first one, because it was just an Indie Band and the club that we went to, we had to stand, and we’re just annoyed getting to all this kind of thing. And nobody’s going to listen to your Podcast, because you’re listening to an Apple. So, how are they getting their word of mouth? value? You know, I’m trying to figure out how to use, you know, I’m trying to figure out how to use authority in my marketing, and I’m trying to figure out how to use the fact that we’re so far, you know, I couldn’t fly down to where you were, and give me an hour, but I can do this. So, somebody’s trying to figure out how to make sense of this. They search your show on the episodes you got live right now.
Mario Fachini [25:35]
Paul Colligan [25:36]
Exactly. So, anybody who looks at this, you know, goes, Okay, he’s not playing around. This is not somebody who’s done free, you know, and so, they search for this stuff, they find this stuff, and they realize that you’re here to play. You know, and that’s the game. So, we have to stop marketing thinking, that people are going to direct because nobody is, you know, we got to start marketing thinking, because you make a good product. People know about it, and people go from there. Now on occasion, you know, someone will, you know, try to take this Mama Leone; idea a little bit, probably too far to be staying at a hotel nearby. And you know, they ask the concierge where’s the closest Italian restaurant within walking distance? Because we’re not gonna get firebomb for the riots. The goal, Mama Leone, is around the corner never been there, he might wanna give it a try. You know, they go to Mama, though his Mama notice might get a drive by now. And then bad business plan. That’s a really bad business plan.
Mario Fachini [26:35]
I love that you’re using it. And there was a couple of points where I was like, man, I should check it out. I’m like, wait, he just made this up eight minutes ago.
Paul Colligan [26:44]
Doesn’t really exist, guys. Although it sounds like a really cool restaurant.
Mario Fachini [26:47]
I’m also thinking which one of us is going to get the domain first.
Paul Colligan [26:51]
Mario Fachini [26:53]
So, with what you’re saying about the directories being useless, basically, I got a great segue question. As far as Apps go, I don’t want to name any specific ones. But there’s one I’m thinking of, specifically, as far as iTunes, and everyone knows iTunes, I’m thinking of a different one. But as far as the directory, you know, I think of iTunes, Spotify, Stitcher, iHeart and all those, what about these new players that are like, put us on your exclusive app. And they’re trying to get you off iTunes onto their platform, but you can only listen to the show on that app, or that station or that website or that whatever you want to call it.
Paul Colligan [27:41]
So, there is a trend in the industry right now, for platforms wanting exclusive content. We’re trying to make this as evergreen as possible. But right now, the one currently in the news is Joe Rogan on Spotify. And you know, if you want Joe Rogan now, at least at the time this recording, actually predictions of what will happen soon. But at the time of this recording, if you want Joe Rogan, you got to go to Spotify. Now it’s funny because there was like, Oh, this is crazy. This has never happened before. This is nuts. It’s funny, because, you know, 15 years ago, there’s a guy named Howard Stern, who left radio to go to Sirius, you know, and now you tell them a little pithy saying and that kind of stuff. Here’s a pithy saying very Mario’, Don’t count on the silly money, but if it comes cash the check, okay. Joe got offered insane money for doing something insane. And Joe said, Yes. Period. Now, here’s the other thing. There are people more famous than Joe playing this game. There’s this woman named Michelle. She had this husband Brock, and they lived in a white house and she was exclusive on Spotify. That took her off. She’s now everywhere. There is you know, we talked about HBO, there’s this company called Gimlet and Gimlet kind of presented themselves as the HBO podcast and I thought it was not a bad idea. Spotify bought Gimlet. And when it initially announced they’d had some shows that were out and so they were everywhere, but they slowly announced that certain shows would be Spotify only. And the marketing for Gimlet started to get kind of vague as to where you could get the show even though you could get it everywhere. They make it sound like it’s only on Spotify. That’s changing. So, here’s the thing, content available everywhere, versus content available somewhere. That’s the choice.
Paul Colligan [29:48]
Everywhere is always better. Unless there’s a financial reason to be somewhere and someone gives you, some crazy money takes it, I’m doing but the power of Podcasting. We say that the value of Podcasting is, ads, like, you know, doing an ad for somebody else. Who cares? That’s old media, like, there’s nothing exciting about that. It’s the ad for yourself. It’s the ad for what you’re doing. That gives you the opportunity to actually do something really, really cool. And an ad for your own stuff everywhere is better than an ad for yourself, somewhere. You know, had a client was really funny had a client. It was a beautiful call; he gave me permission to tell the story. I have to be a bit vague, but client calls and says so hey, Paul, these commercials. How does that work? And I said, Well, here’s the deal. Commercials in podcasts are traditionally sold on what’s called CPM, cost per mil. It’s an old advertising term. And what it means basically for 1000, and in the ad industry, it’s impressions. So, the idea is the Oregonian, the local paper of Portland. You know, how many people will see that ad is, you know, how many 1000s of people see that ad, so 20,000 people see it, and it’s $50 per CPM, it would cost you 20 times 50. To get your ad in the Oregonian, that’s how it’s figured out. In podcasting CPM is per the downloads you know, as certified by, you know, the IAB, which means North American downloads only and that kind of thing. It’s basically long story short, best case, you’re gonna get about 40 bucks. Best case, about 40 per 1000, by the way, your agents going to get about 25%, that’s best, you’re going to get 30. They want at least 10,000 downloads before they really take that seriously. So, the fact the matter is, you’re gonna make 300 bucks from 10,000 downloads. And if you can’t make more than 300 bucks from 10,000 downloads, you’re doing this wrong. And it goes. Now I heard enough. What do you do? Well, didn’t you tell me I’m only getting about 500 downloads per episode. And it was, so I’m far away from this RNA. And that was gonna be my closing. But then he says, what we’re doing pretty good. To find pretty good. You know, because, well, we’re getting two or three leads a day. Alright, define leads, like, is this five days a week? Is it 702 or three leads a day, seven days a week? Great. What’s your conversion? says, oh, at least one. I go well. Makes the math easy. So, you get 365 new customers a year from your shop? Yeah. Oh, my God, what’s the customer worth? So, first year, the customers were $3,000. So, you’re telling me 10 months into this? You are a Million-dollar Podcast. And you’re calling me about mattress ads? And you’re not proposing other sizes? That’s kind of silly. All right. Well, thanks for the call, you know, basically hangs up and goes through it. That’s the power of podcasting. Now could you Rogan, and that can be a trillion, you can just sloppily throw up an ad or that kind of thing. But that’s an entirely different game, that’s not the power podcast, that’s the power of being a media sensation. So, I’m just not worried about him. And I think anybody who’s strategically, you know, and that is fine and dandy. And, you know, basically, if you could make a million bucks, by being everywhere from ads, and someone offers you 1.5 million bucks could be somewhere without; enjoy. But do the math.
Mario Fachini [33:24]
How many people do you think take a look at the math before they just start doing stuff?
Paul Colligan [33:29]
Very few. It’s got to say, Well, this is the problem. One of the issues is Podcasting is so easy. So, there’s this company called Anchor, also owned by Spotify. There’s this company called Anchor whose promise is, we’re gonna do for podcasting what YouTube did for online video. And we’re gonna make it free, we’re gonna make it a nonexclusive, we’re gonna make the software really easy. And so, now anybody can download an app and they can have a podcast opt in, very little time at all. And the great thing because the podcasts don’t have to worry about lighting, you don’t have to worry about cameras, you have to worry about any of that stuff. It’s not that big of a deal. So, because we can get in cheap and fast and easy. We’re good to go. You know, and if you look at the numbers, Spotify is just our; Anchor has been like, a massive number of new podcasts. But the majority of them you know, Hello, I’m Podcasting. My first episode, hello, does this work? You know, and that’s the episode and nobody cares. You know, and so, very few people do the math and what’s sad is Mario. A lot of people don’t do the math deeper on, you know, I was speaking to a guy, 7 million downloads, 7 million downloads, clarity on his mission and purpose his grandma had, you know, Grandma Leone, even you know, the restaurant down in Portland. If Grandma Leone only had, you know, hand stitch the mission statement into a pillow to discuss I slept on every night. You know, I mean, absolutely what he was doing, I asked him, how’s it working for you? A decent question to ask especially is gonna hire me as a consultant. You know, and so a lot of people don’t know, it is so easy. It is so fast. So, click a button and you’re everywhere. that a lot of people don’t look at the numbers. That’s where we make our money is by looking at the numbers. And it’s fun numbers there to look at.
Mario Fachini [35:29]
Yeah, after I got my show up and running, I’ve always been doing that with live streaming video and other people reached out for, you know, hire me for consulting on the video side of things, and well, the whole thing, but mainly because they’re like, I want to do the video like you do. And I was like, Alright, let’s look at that. I’ve always taken any of my clients, whether they’re Author, video, whatever, marketing, and I’m like, what are your profit margins? What are this? Because it’s business? If you don’t know what your margins are, how are you going to be profitable with it? And it? It’s astonishing to me when people are like, well, what plan do I need? if they’re talking about a paid plan? They’re like, should I get this one to this one? I’m like, it’s $5 or $10 a month? Is this really a question? Well, I mean, you start talking video, it’s like, that stuff wasn’t free?
Paul Colligan [36:21]
Well, no. Yeah. What’s funny is you know about the whole studio now, what should I do with it? Maybe determine what you were doing before you buy the whole studio. You got a great blue screen or green screen set up there? You know.
Mario Fachini [36:34]
I knew what I was doing before I started.
Paul Colligan [36:36]
Well, right. But it makes sense for what you’re doing. you know that folksy down home, calling for the home office kind of portrayal that I’m trying to do right now. You know, if I was blue screen, it wouldn’t. Are you blue? or green? What not? It’s green, obviously, with your background, your green screen? You know, it’s just, what are we trying to do? What are we trying to accomplish? And what’s the best, you know, item for the task?
Paul Colligan [37:06]
As I spoke to earlier, barrier to entry is so tiny, like you said, it’s the $5 plan or the $10 plan, you know, and the barrier to entry is so tiny. So, what they do, you know, this is the bane of my existence sensors and web design since I was in affiliate, you know, set settings and all this stuff, people don’t know what they want is the first problem. So, they have their assistant find, five people and then they usually hire the one that’s not they don’t have the cheapest one because they’re not cheap. But the higher the one, that’s the second cheapest, you know, because they’re, you know, wise with their money kind of thing. never compare nutsy know, I remember back in the early day’s web design, there was a project we bid on, and it was absolutely hilarious, because we lost, that’s fine. And I called the company, and they say, Hey, we lost I get it., I just wonder why we lost for the future. Could you give me five minutes of your time they said sure? And we were trying different things. I guess that’s what the end, it was that they were less per hour than you were, which is a very legitimate issue, there the gym issue. And then I said great. Would you mind sharing me with their cap was? You know just what do you mean? So, remember that part where we said where we wouldn’t charge more than $10,000? Regardless of how long it took. What are the other guys say, I don’t think they said anything, So, they can charge you as much as they want. So, the end, theoretically, this could be 10 times as expensive. I was literally trying to, just get the data on why we lost the bid. And the crap, you’re right. You know, oh, well, we’re too late. And we go from there. So, because it’s so easy to get in. A lot of people don’t think things through, you know, if you’re, if you’re going to build a house, you’re going to spend years figuring out the exact house you want. If you’re going to buy one of the houses available on Flint Avenue, you’re going to see which the houses are made available in Flint Avenue and make it work. So, because all the cool kids are doing it, they went in, because the barrier to entry is really low just by microphone, start talking and by the five or $10 account, they’re really in nobody takes the time to do it. Right. And that’s just you know, you know, story of life. You know, people have kids without a strategy, what we do with these kids, which bring them home you know, a lot of people you know, there’s martyrs that live near this mall. And it was new, and it opens up and yay and no Mama Leonese, but across the way from the movie theater at the time, though, the newest coolest movie theater in town was a, I kid you not, a Gourmet rice pudding store. Gourmet rice pudding. I’m sure it was great. But never in my life, if I ever walked out of an action slip thinking, rice pudding time. Never before my wife and I gone to see a rom com, Hon let’s finish up this night with a bowl of rice pudding. You know.
Mario Fachini [42:06]
Even if there’s a little cinnamon on it.
Paul Colligan [42:08]
Yeah, for sure. I don’t know, I guess you know, and they were out there with a little cup with the little spoons and rice pudding. Never in a million years. Was I ever considering rice pudding as my post cinematographic tree, you know, and the problem was probably not the best rice pudding in the world, but the positioning was terrible. You know, and surprise, not they were the first store to go out of business in that mall. You know, and I’m sure they’re like, who would have thought, you know, well, anybody who does math would have thought.
Paul Colligan [42:47]
You know, I drove by I grew up in Germany, my folks work for that worked for the US military. And I grew up in Germany, and I love European food. And I was driving by a very standard strip mall kind of situation and nothing exciting about the place in the store. It opened up it was European deli and love European foods I go in. And it was a very specific type of Polish cooking, that if you were Polish, or had Polish food growing up, it would really make you feel good. And it’s that home cooking comfort food for a tiny demographic, that does not exist in the strip mall that this European deli was located in. I’m sure the food is great. But it wasn’t food that I was interested in, you know, and having driven by a couple times, it was food that nobody that I could tell it was really interested in and on behold, they went out of business pretty quickly. You know, and Podcasts are the same. Yeah, but the thing is, at least with the deli, I mean she had to buy some cooking equipment and sign a lease, you know, and with this rice pudding place. They had to sign a big lease this was this was a Frou Frou ball is one of them fancy balls, Mario, you know, and they had to put some money down, you know, but in Podcasting, again, pick up that Spotify or you know, pick up that Anchor app. You know, you’re on Apple in a couple days doing this. Hello, is this on? You know, and not wondering where you know, money comes from? That’s just the game.
Mario Fachini [44:18]
Yeah, because even with Anchor, it’s free. You don’t even need a plan. And when you’re saying pick up a microphone, a lot of people already have them in their phones or their laptops or whatever the heck.
Paul Colligan [44:30]
You don’t have a microphone in your phone. You might want to take it back to the store because they typically come with that. Yeah.
Mario Fachini [44:36]
Oh, well, depending on who you ask. They want might want to take the microphone out. Well, yeah. And if anyone is wondering, we’re making jokes about the five and $10 plan. I wouldn’t recommend either of them. I would recommend Libsyn and one of their advanced plans. You can use promo code shine. Libsyn is awesome. So, use them, don’t use Anchor.
Paul Colligan [44:57]
Let’s get the real Libsyn hack. I felt bad sharing this hack, until Rob came on my show. And then he shared the hack.
Mario Fachini [45:05]
Paul Colligan [45:06]
I feel fine sharing this. So, here’s the deal. Libsyn only bills on the first of the month. Okay. So, if you were to sign up for Libsyn and use the coupon code shine on November 2, you get it free until December 1, when they would bill you, and then they would see your coupon code and you get it free for December as well. So, that shine coupon code literally gives you, two months minus a day of free access.
Mario Fachini [45:36]
Yeah, I’ve used them since before I got started. And I think they’re awesome. And it’s Another common question with the Anchor, Libsyn, the 15 others, it’s like, it’s just part of it, just focus on the content, don’t worry about it so much. So, I got one question I want to ask you, and then we’re gonna go to The Wheel of Whatever, thank our sponsor, and come back for The Imperfect Extra Round. The last question I had, I was gonna ask for The Wheel of Whatever, but it’s kind of; I don’t think it’s that good. But I did want to know the answer. How many episodes should you launch a Podcast with, why? Well, well, what’s the answer? And why would you say that over what the traditional one is?
Paul Colligan [46:20]
You’ve heard too many of me, one launch with one, your audience wants to be part of something. They want to be part of something. So, if you launch with one, they were there from day one, you know, and that’s the audience that you’re building out. And it’s absolutely brilliant. People say five, People say 10, People say 20. Because they say that the downloads count, the downloads don’t count, and they don’t download. But other than that, you’re good to go. Big hotshot name, I’m allowed to add, I’m allowed to share this with JJ virgin. I don’t know if she didn’t believe me or didn’t trust me enough at the time or whatnot. She wanted 10, I wanted one, we compromised three. What was interesting was if you took the amount of downloads of Episode One, and Episode Two, added them together, multiplied by them by 10. That was still less than the downloads of Episode Three. So, it’s just a bad idea.
Mario Fachini [47:08]
Paul Colligan [47:10]
And on another conspiracy theory show, we’ll go as to why people say 10, but it’s just really bad idea. Launch with one. asked him what they thought of one, fix it number two as what they thought of to fix and number three,
Mario Fachini [47:21]
So, get feedback from the audience?
Paul Colligan [47:23]
Say a mistake 10 times in a row.
Mario Fachini [47:26]
So, ask the audience and interact with them. Don’t just keep putting stuff out. All right. So, here’s the fun question that I think is better than that. Because I kind of whatever, but this is The Wheel of Whatever. Okay. And I’m going to spin it for your question, even though it’s already my head. Okay. Your question is, what do you think it takes to get to 300, 500, 1000 plus episodes? And why don’t most people do it?
Paul Colligan [48:07]
Well, it takes recording to 300, 500, 1000 episodes. And most people don’t do it because didn’t have a plan to beginning. They didn’t adjust at the beginning. They’re not there for the long term. You know, that’s why they didn’t do it. You know, it’s, you know, 300 episodes takes the recording of 300 episodes. It’s just not that complicated. You know, and if you don’t have a plan to get you to 10, you don’t have a plan to get you 100 to 300. And you can change, you know, some of my favorite podcasts. I’m Michael Hyatt. And his original show, which the name escapes me at the moment. It was funny because we did Episode 100. he basically told the world Yeah, the last 10 or so episodes have been calling it in, I’ve kind of hated this whole model. And so starting Episode 101, we’re going to start Season Two of the show. And instead of being a monologue going to be a dialogue, instead of the audio, we’re gonna be video, instead of being 40 minutes longer than 20 minutes, I basically changed everything. And you know, my initial thought was, can you do that? You know? Yeah, actually, you can. And, because why, because you’re in charge, because you’re not just immediate, but you’re the network. And so, you know, it’s just starting Episode 101. He started with fresh and I think he’s in four or five seasons in right now and has made significant changes along the way. But he was just playing a long game. And people don’t get it when they don’t play the long game.
Mario Fachini [49:23]
Excellent. Well, I appreciate that. Because God gave me the vision from the start. And there’s a reason I labeled my episode numbers the way I did, and it’s been fun so far, but I’m not going anywhere. And I was just curious, because I know after 100, 200, which I’ve passed Now, there’s not a lot of it gets it keeps getting less and less for the number of shows that get to that point. Well, thank you for that. I love how you always simplify everything. I was half expecting a big altruistic like this big. things like, I’m gonna get some secret sauce here. And what’s it takes to do 300 plus episodes, right?
Paul Colligan [50:05]
Simplicity is sometimes the secret sauce, my brother.
Mario Fachini [50:07]
All right? Well, I appreciate that we’re gonna thank our sponsor and come back for The Imperfect Action Round.
Sponsor – Free Business Book Publishing Course [50:13]
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Mario Fachini [51:44]
And we are back with The Imperfect Action Round. Paul, are you ready to take Imperfect Action?
Paul Colligan [51:50]
Mario Fachini [51:52]
So, I got a couple of questions. There’s 60- second, quick answers. And the first one is what is the fastest path to the profits?
Paul Colligan [52:04]
Giving them what they want and giving them what they want and are willing to pay for.
Mario Fachini [52:09]
Excellent. Number two, what is the biggest problem you see your prospects making? And the fastest way for them to fix it?
Paul Colligan [52:16]
No plan, making a plan?
Mario Fachini [52:20]
All right, number three, what is the best way to maximize customer lifetime value?
Paul Colligan [52:27]
Find out what they’re willing to pay for, you’re giving it to them?
Mario Fachini [52:31]
Very good. What books would you recommend for Expert Authority World that have made a difference in your life?
Paul Colligan [52:40]
Okay, I’m gonna go with some of the nontraditional ones. The E-Myth Revisited. A fantastic book, The E myth that has nothing to do with electricity or online or anything, The E-Myth is actually the entrepreneurial myth. And I’m going to pull on way back from that there’s one called the Clue train Manifesto. And it’s an older book, it’s back to this whole thing of why the Indies will never lose to the big guys. Because the conversation that we’re having with our audience is so very different. So, those two, I’d recommend for our workweek. Not necessarily because you’re gonna leave it with the four-hour workweek, but it’s it’s gonna force you to think about work entirely different.
Mario Fachini [53:20]
Excellent. Well, I appreciate those. And I’ve really enjoyed this. Where would you like people to find out more?
Paul Colligan [53:31]
Either the podcastreport.com for the show, or it’s funny podcasts is definitely one of those, don’t model what I do. Their podcast report is my lab. Much like this video camera today was part of my lab. I’m learning some things from it, you know, that kind of thing. But it’s fun to see what I’m doing there. The other option, I would just say, podcastpartnership.com. It’s what we’re up to, and what we do.
Mario Fachini [53:55]
Excellent. And I love that you’re always testing stuff out because there’s a fair amount of people I’ve seen rant and rave about something, you know, time goes by, and it’s like, they don’t do anything new or they don’t really, you know, they’re comfortable. And that’s cool. I mean, hey, if you’re gonna get stuck at the level, congrats on making it a high one, but you’ve always been on the cutting edge well and into this decade, and I have no doubt you’ll be doing it for another decade. So, thanks for being you. Enjoyed this a lot. Thanks. Again, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.
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Expert Authority World [54:50]
You are already the expert, but have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you 24/7? And if so, how well are you promoting it? With the Expert Authority Effect publishing method, it’s easier and faster than ever.
Sponsor – Free Business Book Publishing Course [55:07]
Visit free business book publishing course.com. today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks, visit free business book publishing course.com to get started now, once again, that’s FreeBusinessBookPublishingCourse.com.
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