Richard Lau has generated millions of dollars in revenue in the interne industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com – an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
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    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
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    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Learn more about typography

Books Mentioned

Million Dollar Bedroom | Matt DeCoursey

E-myth Revisited | Michael Gerber

People Mentioned

3+ Expert Authority Insights™ To Apply Now

  • The antigen in logo design is, when you can’t take anything else away, then you’re done.
  • If you’re wanting to have something that’s going to last the test of time, then you want to make sure that the colors are going to communicate not just the trend but also communicate the feeling.
  • I also believe in, if you’re not embarrassed by your code, you’re not launching fast enough. 
  • Logo.com becomes a home for your logo and all of your logo files forever. 
  • You’re only as powerful as your network.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[30:22] Would you be willing to do something like Google this year?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:04] Intro

[0:50] Sponsor – Free Business Book Publishing Course

[1:31] Importance of Logo

  • It transfers the feelings of your potential customer.
  • You’ve got to send through professionalism, ethics, integrity, goodwill and translate that and memorability and clear communication of what your name is.
  • Don’t overdesign. People are over designing their logos, thinking that they’re accomplishing something, and they’re accomplishing the exact opposite.

[9:39] Importance of typography in a logo

  • There was a trend to having it being very scripted and looking at some elements of calligraphy or some elements of handwriting.
  • Our designs have confines and the reason they have confines is to keep you within the bounds of the research and development that not only logo.com has done, but all of these high end companies have done

[16:31] Logo Colors

  • Orange and black, orange and yellow right now are very trendy.
  • If you’re wanting to have something that’s going to last the test of time, then you want to make sure that the colors are going to communicate not just the trend, but also communicate the feeling.
  • Red being for emergencies
  • Blue transmits trust.
  • Don’t go for a lot of different colors maximum of three but preferably just two because you’re trying to communicate very simply, you want it to be able to present well on various different platforms.

[18:50] Logo Shape

  • I prefer square because  whether that’s a circle or a square but when you’re trying to have these platforms, we used to be designing logos just for business cards or just to go on the side of a van or to go into my yellow pages ad.

[30:22] The Wheel of Whatever

  • Would you be willing to do something like Google this year?
  • And we’ve covered it a lot, but the biggest problem is over designing your logo or asking your buddy to do it for you. 
  • Customer lifetime value is to do either an upsell within the cash flow, the checkout process. But ideally, is to add and create a subscription.

[31:44] Let’s Thank our Sponsor, Free Business Book Publishing

[33:22] The Imperfect Action Round

  • The fastest path to the cash is to get online. Get yourself a website so that you can build your brand around your own property.

[36:21] Richard’s Book Recommendation

[38:28] Sponsor, Free Business Book Publishing

[39:02] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Richard Lau [0:00]
Hi it’s Richard Lau from Logo.com, and you’re listening to EA Interviews.

Intro [0:04]
EA interviews Episode 267 inspiration, transformation success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:19]
Have you ever thought about your business? Sure you have. I know I have. Have you ever thought about what it represents? What does it mean? Have you ever taken into consideration your logo? I have just a time or two you may have noticed. And that’s why I’m excited to have Richard Lau, founder of logo.com. On today’s episode, we’re gonna dive into why branding and your logo is important and what it means I’m going to bring them up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:50]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [1:05]
Here he is. Ladies and gentlemen, Richard Lau. Richard, how are you feeling today?

Richard Lau [1:09]
Excellent. Mario, thanks for having me on the show. I’m glad to be here.

Mario Fachini [1:12]
Oh, it’s it. I’m excited. You’re here. Because what you have to say is so important. And what would you say to someone who goes, well, I just made a logo or just threw something up or they don’t really see the importance of it. Why would you say the logo is so important?

Richard Lau [1:31]
Gosh, you know, your logo, you have a microsecond to just transfer the feeling who your potential customer. So you’ve got to send through professionalism, ethics, integrity, goodwill, you need to translate that and memorability right and clear communication of what your name is. So I see logos that have been thrown up together, and logos that have been over designed. And so there’s definitely two ends of the spectrum. And the antigen in logo design is, when you can’t take anything else away, then you’re done, like people tend to… I see a lot of people over designing, but we can get that into that later in the interview.

Mario Fachini [2:28]
I would love to get more into that. And it’s interesting, you use the same phrase theology, terminology, I don’t know which one’s the correct word doesn’t really matter. But you said, I’ve seen people just throw their logo up there. And it’s interesting, because I’ve seen a lot of logos that look like they’re just thrown up there. And…

Richard Lau [2:49]
Yeah, I mean…

Mario Fachini [2:50]
Sometimes vanishing to me, because they’re saying, Look at me, I’m professional, I want to charge this premium price, I want to do this, but it’s like this inconsistency in congruence, whatever. And I want to know why you think that they’re over designed.

Richard Lau [3:10]
So you know, when as humans we’re surrounded by logos and media constantly in our current culture and you’re seeing whether it’s a dozen logos, if you’re staying home, you’re probably seeing dozens of logos to hundreds to 1000s of logos, like if you go to a sports event, you’re just bombarded with all kinds of different logos. And you as humans, we have this blink,there’s that blink book, but you have this instantaneous reaction to either a brand name, a logo, a situation, a piece of art, when you’re looking at something, you know, you like it, but you don’t necessarily know why you like it, or why you don’t like it or you it translate something, transfers something or a feeling to you, but you’re not exactly sure what that is or why that is now at logo.com we’ve analyzed millions of logos, because we’re trying to compartmentalize and put into an algorithm, human creativity. And my goodness, it’s been a multi year process. So what we’re doing is we’re looking at all these, these logos and what do they transfer what is behind each one of those. And what we’ve found is what you would think is the exact opposite. When you are looking at the logo for Samsung. It’s very, very simple. It’s beautifully simple. You know, you’re looking at the ones for Rolex. It’s a very simple crown and a beautiful word by itself. You look at Canon, why is there not a camera in their logo? There is no camera in their logo, there’s no icon just you. And if you stopped someone on the street, you said, can you describe to me the Canon logo 9 times out of 10, they’re going to say that there’s a camera in there, there is no camera in there. Now, if you then continue, you’re out on the street, you’re walking down Main Street of your town, and you see your friendly neighborhood plumber, chances are, he’s either thrown something up there, and it’s just the letters that he found at Home Depot that he’s stuck literally onto the size of his van, or he’s gotten a friend to do it. And they’ve spent a long time trying to include a wrench, a toilet, an eagle, the state flag, a picture of himself, a guy running to show that it’s fast. And you’ve got all of these elements that they’re trying to put in there, because they’re like, oh, I need to communicate all of these things. And at the end of the day, it looks like a cartoon versus you look at someone like A1 plumbing, right? They’re A1 because they want to be first in the Yellow Pages, right? But look at someone like A1 plumbing and they’ve got a very simple logo. And you’re like, oh, it’s too simple. Well, it’s got black and red, because red denotes emergencies. Black denotes safety and seriousness, and it just says,A1 plumbing and 24 hour on call as their slogan. And you’re like, wow, I could have done that in two minutes. Well, actually they probably put more thought into it than the one that was just thrown up with the toilet, and the wrench and the guy running, they’ve probably put more thought into it. And so when you come to logo.com, and you put in your name and your slogan, and we present to you all of these hundreds of different logo designs, some people are like, oh, it doesn’t have the toilet, it doesn’t have the running man, it doesn’t have a cartoon. It’s like, no, it doesn’t. And that’s by design. That’s the whole point, we can include those, but we don’t, that’s not delivering value to you. Like we have analyzed millions of logos. So what we’re presenting to you is simple for a reason, we could do the cartoons, but we don’t want to just take your money, we want to deliver value, we want to deliver something that is going to be useful for you. So yeah, we have analyzed and really dug deep into why… You’re going to see a logo, right? If we flashed up a logo and said, hey, you know, Mario’s plumbing, and we’ve got a nice cartoon logo, you might think, oh, it’s beautiful. It’s got six colors, I’m gonna buy that I can see why they’re charging.

Mario Fachini [8:06]
What do we have to license this from Nintendo?

Richard Lau [8:10]
Maybe. But the person that’s walking down the street sees that on the side of the van, and they see Mario’s plumbing with six colors, they won’t even be able to put their finger on it. But they’ll think, oh, this is a small business is probably a one man operation. But if you had Mario’s plumbing, simple black and red 24 hour on call, they’d look at that and like, I wonder if that’s a nationwide company or statewide company and it’s just that feeling they have, they don’t know why. But we know why. And so that’s why we can say, people are over designing their logos, thinking that they’re accomplishing something, and they’re accomplishing the exact opposite.

Mario Fachini [8:55]
It’s interesting, I’m hearing a lot of parallels to photography. And I’ve always asked people I go, when you see a bad picture, and they’re like, oh, yeah, all the time I go, do you know why? And they’re like, the two common ones that I say civilians have are too orange or too blue. And that has to do with the light temperature. And when we are getting ready for this member the magic trick? Yeah, that was exactly to adjust those readings. So that way everything’s level and I’m hearing a lot of parallels to the logo design because it’s like you know, when you see a bad logo, but you may not know why. I want to ask you what is the importance of typography in a logo.

Richard Lau [9:39]
Oh my goodness. So when you’re looking at the font pairings or even just this the font of the business name itself. There was a trend to having it being very scripted and looking at some elements of calligraphy or some elements of handwriting. And if you even take a look at Google, their previous logo versus their current logo in terms of just the typography, forgetting about the colors that they’re using just looking at the text, they’re all logos, the G was very stylized. Now, it’s very simple. And it’s just very simple and very clean. And the reason for a much simpler typography, especially just in the business name, eBay is another one that instantly comes to mind the busyness of their typography of the A being higher than the b and the y. And now it’s all straight. And it’s just eBay. You know, before they used to say you’d have three seconds to make an impression, you have a microsecond to make an impression on your customer. And you have a microsecond to transfer your name to the customer. And so if you have a complicated typographic, if you have outlined letters that look like you know, animal, balloon animals, you know, where you’ve got that outline and the puffy letters like Airbnb…

Mario Fachini [11:19]
Oh, but the stroke is so cool.

Richard Lau [11:22]
Airbnb used to have that.

Mario Fachini [11:23]
What about drop shadows?

Richard Lau [11:26]
Oh, yeah. oh, my goodness. So those views? Yeah, that’s rule number one, we’re tossing those up. But yeah, you know, I can go on, Pinterest had a very stylized P. And now their new one is just a straight Pinterest. And it’s because you have a fraction of a second to communicate your name. And so, when people are like, oh, you just sent me a simple, stylized, non stylized wording of my business name. It’s like, yes, that’s the point. We’re trying to keep you from making your own mistakes. So we don’t just have a logo maker editor that you can just pop in and in five minutes destroy a design. Our designs have confines and the reason they have confines is to keep you within the bounds of the research and development that not only logo.com has done, but all of these high end companies have done and so you can come to our blog, you can check out a great piece that we have just released about Facebook, Google, Microsoft, Airbnb, Pinterest but also non tech ones like Burberry, St Laurent, Bertolucci, Balmain, and how they’ve gone from these stylized logos, that they probably spent $150,000, on to these very simple logos that they also have probably spent $150,000 on. And so what we’re doing is we’re taking all of the lessons that they’ve spent their hard earned money on, as well as combining it by analyzing millions of logos, and saying, okay, this is a logo that you’re going to be able to use for the next five years, because it’s going to be with the current trends, and it’s going to serve you well, based on all of the lessons that these guys and ourselves have spent many years and bucket loads of money, researching. So for 20, 50, 100 dollars you can get a package at logo.com and just pick the benefit of all of that research.

Mario Fachini [13:44]
How long would you say a logo should last for you just mentioned, you’ll be able to use this for five years? Do you ever get 10 or 20 out of a logo? Should you be switching them ever so often, to keep it fresh?

Richard Lau [13:55]
It was a very interesting question because you can have a logo, depending on your journey in your business. So if you are a solopreneur and you’ve got a side hustle. And you’re like, you know what I want to go from being an interior design brand that I just give advice to friends to actually having a business, you can get a logo and from logo.com and 20 minutes and have that up and running. Just so that you can get your website up because we want you to know, the first step is to get online. Now that logo may not be your forever logo, you know, let’s say you’ve gotten your website on, you’ve gotten your first couple of customers, you still haven’t printed any business cards right now you’re like okay, now I’m going to get my business card. I’m going to put it on my own. I’m going to put it on the side of my SUV. Well maybe take a pause and be like okay, is this the logo I want? You know, I’m back to logo come spend another 20 minutes, say, Okay, you know what I decided I didn’t like this color I didn’t like this, you know, come in, edit it, you know, redownload it, and then get your place your order for your business cards, look at a comment where your logo is gonna live, right? So you can come back after two years, after six months, after five years come back, you know, your files are here, you then can edit it, you can buy a new one, you can you know, change your your company name, buy a new one, or don’t and just edit what you currently have. But in terms of how long should your logo last, I think your first logo is almost a throwaway logo, it’s like, it’ll last me until after my first two paying customers, right? If you’re doing a design job, and then you can take a reassessment. So then after that, come back, we it’s a no charge for edits, on logo.com. Come back, we edit your logo, and then keep that one, and that one’s going to last you two to five years. And then at that point, you can take a look at the trends, you can take a look at your coloring, you just reassess, it doesn’t mean that you have to change it, just means that you should take a look and reassess.

Mario Fachini [16:19]
What’s the importance of colors? You had mentioned, the red and the black signify this? And I know that every color has a different tone to it.

Richard Lau [16:31]
Absolutely. So yes there’s trendy colors. And so orange and black right now are very trendy. Orange and yellow are very trendy. But if you’re wanting to have something that’s going to last the test of time, then you want to make sure that the colors are going to communicate not just the trend, but also communicate the feeling. And there’s more meaning that we have time for, but I’ll just throw out a couple of them I mentioned, you know, red being for emergencies, but blue transmits trust. And so for me, I’ve had various different businesses, the last resume.com was a blue, low blue and white logo. And if you come to logo.com, you’re going to see it again, it’s a blue and white logo. And you know, we have no slogan.

Mario Fachini [17:26]
I take the right time for this one.

Richard Lau [17:28]
Exactly. That’s blue and white. And again for your logo, we can see it on your mic master, your mic flag, it’s black and yellow, it’s not black, yellow, orange, red, green, and blue, right? Don’t go for a lot of different colors, maximum of three, but preferably just two because you’re trying to communicate very simply, you want it to be able to present well on various different platforms. And so we’re going to provide you a logo in black and white, white and black and your colors. So yeah, different colors have different meanings. And yeah, we could spend all day chatting about that.

Mario Fachini [18:16]
I was just gonna say, I know, we could do a deep dive with all of this. And I was debating about asking you this, I am gonna throw it in there real quick. But you had mentioned the multiple colors on here. And I’d like to think it’s just black and yellow. But there’s some white in the text here. So when you said the multiple platforms, when you’re designing the logo, would you say you should do it rectangular or square nowadays.

Richard Lau [18:43]
That is a really, really tough one to to do address. I prefer square because whether that’s a circle or a square but when you’re trying to have these platforms, we used to be designing logos just for business cards or just to go on the side of a van or to go into my yellow pages ad, that I’m dating myself, I turned 50 last year. So now your business cards are like, fifth down the list. Number one is your website, then your social media, right. So when you’re presenting your logo on Twitter, LinkedIn, Facebook, they’re going to give you either a small square, or they’re gonna give you a small circle. And so your logo needs to fit well into those confines with Facebook, you’re also going to have a nice, horizontal, you know, vertical landscape oriented, cover cover photo that you can upload, and we’re going to provide your logo in a size that fits all of the different social media platforms. But definitely if you can keep your name short, or put your on to two lines, so that if it’s, you know, yeah, Mario’s plumbing, you don’t have to have it as Mario’s plumbing all spread out, you can have Mario’s and then…

Mario Fachini [20:11]
On top of each other, so you can keep it in that square.

Richard Lau [20:13]
Exactly in that square, the circle and then it has so many other options, it’s going to present well, when you putting it on a baseball cap, it’s going to present well, when you’re putting it onto your your T shirt, your polo shirt, your golf shirt, your jacket, that square presents really well. And it makes a really good use of that microsecond that the person when they’re looking at it, they don’t need to move their eyes, their pupils don’t need to scan left to right, they just scan at the center and they can absorb all of the information

Mario Fachini [20:52]
That’s powerful stuff and like I said, I know we could go deeper. You got me thinking about stacking them on top of each other the colors you know the whole should you design it with color black and white. And also keep in mind, if you’re doing the rectangular, it might get truncated if you don’t design it the right way. So you want to have variations and all that good stuff. But I want to know the backstory. How did you start off with the logo and graphic design you mentioned resume.com and I know you have an impressive background. But how did you get into all of this?

Richard Lau [21:25]
Well, you know, as I said, I turned 50 this year so I’ve been a serial entrepreneur since I was 21. And so to date myself, my first business was in beepers buying and selling beepers and I’m in Canada and we launched the first company that actually sold beepers up to that point you had to be 21 had to fill out a rental contract, etc. And we were the first ones to sell beepers, we got them into Costco, and the department stores up here. And we sold 10,000 pages in our first three months. And so from there, I got into technology and got into the debate domain name business and launched one of the first 30 registrar’s that are Go Daddy’s up today. And I launched that had a health scare, where I was diagnosed with colon cancer. And so really, I feel like punching me in the face, and everyone has a plan till you’re punched in the face. I had a three month old, I just moved out of the country. I merged that with a company in California, and kind of reset my life. And so that part of that reset was starting to buy and sell domain names and get into the power of a short brandable domain. And so I did that for 10 years helping other people get these powerful one word domains. And then I saw firsthand what they were doing and the power it added to their businesses. And so I launched a conference in the domain name space called namescon, which is now owned by godaddy. And also took one of the names that we came across, raised some money brought in partners, it was called resume.com. And we knew, okay, look, if you build a resume builder, and you have resume, then if you’re just as good as your competitor, but you have that wind at your back every day of having a few 100 people typing that in and having Google say, oh, you know what, when someone’s typing in resume or resume services or resume templates, you’re going to reward resume.com, because obviously, if they’re in the business, they must be all in. And so we saw that power, and we had a successful exit, we built that up to 10 employees, 4 million users, and that is now part of the indeed.com family, which is the largest job board service in the world. And based out of Austin, Texas, but their parents are a multi billion dollar company based out of Japan called recruit. And so we took the summer off and looked at the domains that we had either available or in our inventory. And we did an analysis of each one thing, what’s the market? What’s our interest? What can we be passionate about and what fits under our heading of being helpful? Right. Our names con conference was about being helpful to the domain community, whether that’s the registrar’s the registries, the end users, the investors, resume was about being helpful to the high school graduates, college students, university students, we wanted them to have a tool that allowed them and enabled them to simply and easily get a better resume that would allow them to get a better job than if we didn’t exist. And so then we looked at that on the different domains that we had access to or owned, and logo.com fit that bill perfectly for us because we’re like, okay, it’s this established evergreen market, everyone’s always going to need logos. It’s a large market. There’s a lot of money being spent. It’s a challenging market in terms of how do you take something that is very, very human oriented, that the way the average small business, medium sized business spends between two and $15,000 designing their logo, and turn that on its head. And we started to see that with some people in the industry, like 99 designs and others, where they were running contests. And it was bringing the price down to under $1,000. But it was still taking upwards of three weeks. And we’re like, if we could compress that down by using the Google philosophy, right, the Google philosophy as you bring in an engineer, first day, you sit them down, you’re like, if you had unlimited power, unlimited bandwidth, unlimited resources, what would you create? And so we had the same thing with logos, if we had all that processing power, if we could spin up 300 web servers when you type in your business name, what would we do with that? What could we do, and we’re like, we could hold all the conversations, having gone through logo designs, as the end user, ourselves, dozens and dozens of times, personally, as well, and then the people in the room hundreds of times, we’re like, we know what these conversations are going to be. So let’s compress those human conversations into algorithms that we put out onto Amazon Web servers, that we spin up and have those spit the results back immediately as if we’re just pulling them out of the drawer. And quite frankly, when we had the idea, we weren’t able to match that up with the software and services at our disposal. So we actually put logo.com on hold for three years, we had the plan, but we’re like the software development kits are not available for us. And the programming and cloud services are not available for what we want to be able to accomplish. So we had to wait for the technology. And then okay, dust off the plan two years ago. And we’re like, okay, we’re ready to dive in. And we spent two years building it. And I’d say three years prior to that waiting on our hands until we felt that we were…

Mario Fachini [27:40]
What year did you officially launch it?

Richard Lau [27:43]
We officially launched it in the fall of 2019. Okay, so it’s been under two years. But even then, when I say we launched it is that we took our website public, so there was no press release, there was no grand launch, there was no party. Because I also believe in, if you’re not embarrassed by your code, you’re not launching fast enough. And so we’re always iterating. And so because we had logo.com, we had people just naturally going into their web browser and typing in logo.com. Because they figure, there’s got to be someone that knows about logos and logo.com. Same thing with resume.com, we would have 1000s of people every day, just type in resume.com. Because they’re hoping to find a website that does what it says on the label. And sure enough, we would be able to have customers just come in by sheer typing in logo.com, and we could watch what obstacles they were having , we could interact with them, we could learn from them in terms of what they were happy with, what they were not happy with. And so, you know, we launched in 2019. But really, we didn’t launch until I would say this time last year. Where you know, was when we started to, to go on podcasts to spread the word, invite people to the website, instead of just have people stumble into the website.

Mario Fachini [29:17]
Yeah, I love when I’m doing guest interviews, and I’m on other people’s shows. And they’re like, when did you start the company? And I’m like, which time? I mean, it’s like, when did I have the idea? When did they implement it? When was it officially registered? When? I mean, at what point it’s like, it’s always ongoing. I’ve been, you know, I’m still launching it. Yeah. So thank you for that. I want to ask you, and you gave me this idea. This was real early on, we’re gonna do the Wheel of Whatever and then thank our sponsor, and I hope you say yes to this. So this is always a fun question. And I was gonna ask you, and it wasn’t a good one. There we go. Well, there’s no motor on here, it’s just me holding it. Okay, that’s gonna keep going. So my question for you is, when we were talking about the logos, and you’re like, heah, it looks like it was drawn with a crayon and you don’t want to mix black, white, yellow beige, like the whole Crayola 64 box of whatever is in there. Would you be willing to do something like Google this year? Like maybe April Fool’s day you have the site, like, someone goes in there to actually get a good looking logo and you just have like the most crazy jacked up photos, images, and maybe make it look like it’s drawn with crayon.

Richard Lau [30:42]
It would be a lot of fun, but it would be a tremendous amount of work. In the backend, in terms of your comment about how many times have you started your business? You know, when I look back on resume.com, we rebuilt the system from the ground up three times. On logo, we’re on our second iteration. So you know, no, I’m not willing to do that. But it would be a lot of fun. But we’re also very conscious,

Mario Fachini [31:11]
Sending an email was saying, here’s the top designs from the weekend. You just grab some photos.

Richard Lau [31:18]
Yeah, I…

Mario Fachini [31:19]
When you’re talking about that I’m like, oh, this is too good. Thank you for giving me one early on.

Richard Lau [31:24]
Yeah, I think on April 1, we could definitely do something like that.That would be hilarious. Yeah.

Mario Fachini [31:34]
Okay. You got my wheels spinning now. We have to thank the sponsor, and we’ll be back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [31:44]
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Mario Fachini [32:32]
And we are back with the Imperfect Action Round. Richard, are you ready to take Imperfect Action?

Richard Lau [33:20]
I’m sure I am.

Mario Fachini [33:22]
Three questions for you. 60 seconds or less answers. First one is what is the fastest path to the cash

Richard Lau [33:28]
The fastest path to the cash is to get online. If you’re not already online, get yourself online. If you’re doing a side hustle, get yourself online. II you’ve got your a you’ve got your ID or your Instagram, you’ve got your Twitter, you maybe you’ve got your Tiktok Get yourself a website so that you can build your brand around your own property.

Mario Fachini [33:50]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Richard Lau [33:57]
And we’ve covered it a lot, but the biggest problem is over designing your logo or asking your buddy to do it for you. You know, don’t do that. Just so you know, the cost is not prohibitive. You know, you can get a logo from us for $20. It’s a you know, it’s a loss leader for us, but you can get yourself a logo for $20 in 20 minutes. You know, stop asking your buddy next door, your friend or your son or your uncle, your aunt to do it. Honestly, I try to put a nice face on but I’ve seen some that I want to just cry when I see it. They’re like, oh, yeah, I got my ad to do it. And it’s got a you know, literally had a dog handbag and a lady in the logo. Nice. It’s terrible. But what do you say, you know, I’m just like, Oh, well…

Mario Fachini [34:41]
You know what this is? This is a somewhat serious idea. It would also give you a big pool to pull from for the April Fool’s joke. But if you did a campaign that said send us your logo, we’ll send you a real one.

Richard Lau [34:54]
Oh, that’s fantastic. Mario. I love that idea. And that’s really what I was doing. I offer them free credit to like, here’s a free logo, please. We didn’t do the design. We just gave them a credit to use on our system. But yeah, I mean, yeah,

Mario Fachini [35:11]
You could get a lot of data from that. Use it for examples, testimonials, a whole lot of sales and marketing.

Richard Lau [35:16]
Yeah, that’s fantastic.

Mario Fachini [35:17]
And track the case studies. Here’s what it was before. Here’s what it did afterwards.

Richard Lau [35:21]
Yeah, we can have a whole campaign before and after. Fantastic.

Mario Fachini [35:27]
Number three, what is the best way to maximize customer lifetime value?

Richard Lau [35:31]
Customer lifetime value is to do either an upsell within the cash flow, the checkout process. But ideally, is to add and create a subscription. So you know, with logo.com, yes, we can sell you a logo for 20 bucks, but really, the lifetime value for us is that logo.com becomes a home for your logo and all of your logo files forever. And we’re going to charge you a very low annual subscription fee. But that way, you know, three years from now you’re like, where’s my logo? And you’re like, oh, that was three laptops ago or it’s like, no, it’s just safely residing at logo.com. And that’s what we’re doing. And it’s definitely a subscription business recurring income.

Mario Fachini [36:17]
Excellent. What books would you recommend that have made a difference in your life?

Richard Lau [36:21]
You know, I mean, there’s a lot of different books, you know, I’m reading a very simple one easy read called Million Dollar Bedroom by a fellow podcaster. And a serial entrepreneur, very easy read and takes you just through his raw journey. But the most impactful one, I think a lot of people have read, and if they haven’t, they absolutely should. It’s the E myth, or the E myth revisited. Because I see so many people that call themselves an entrepreneur. And really, they’re just self employed. You know, my father was self employed. There’s nothing against that. Some people, they want that lifestyle. But you need to decide, are you self employed? Are you a lifestyle entrepreneur? Or are you an entrepreneur who’s building a business with an exit in mind? And I’m not saying one is better than the other, but both who are thoughtful present in your business, be mindful of what it is you’re building, and what it is you’re building towards? Because so many people think of themselves as an entrepreneur when they’re really self employed. And then they find themselves 10, 15 years later, and they’re like, what happened?

Mario Fachini [37:33]
And yeah, it’s a mindset shift.

Richard Lau [37:34]
Yeah, what happened is you didn’t read the E myth.

Mario Fachini [37:39]
All right. I know we mentioned it a couple of times throughout the interview, but where would you like people to learn more?

Richard Lau [37:46]
You know, it’s simple logo.com. We do what’s on the label. I’m always a believer in building your network. You’re only as powerful as your network. You’ll find me on LinkedIn, Richard Lau, L A U or richard@logo.com. Just easy to find. I’m an open book, hit me up with a connection or with any questions, and I’m happy to help.

Mario Fachini [38:12]
All right, well, Richard, it’s been a pleasure. And I thank you for your time and insights.

Richard Lau [38:17]
Thank you, Mario. appreciate being here.

Mario Fachini [38:21]
Alright, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [38:28]
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www.EAInterviews.com [39:02]
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