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What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Books Mentioned

People Mentioned


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What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:54] We thank our sponsor, Business Book Checklist

[1:41] Stephen’s inspiration

  • Stephen was into tech programming robots and working on CAD systems
  • Stephen liked inventing stuff
  • Stephen created The Pack Support
  • Stephen’s ability to create
  • Stephen wanted something that was his own creation

[5:19] “If I’m going to live my life, I’m going to try and live my life and do things that I want to do. Not just things that are driven by money.”

[6:42] Scate Ignite

  • Simulated Computer Assisted Teaching Environment
  • Converting CAD into animated courses
  • Designers and engineers could interactively learn how to use CAD system

[8:13] Stephen’s pivot

  • Stephen had to use his technology in another direction and market
  • They used the technology in Hollywood movies

[9:56] Screen Tweet

  • Frequency marketing
  • The ability to be able to create and send content out at the appropriate frequency
  • Figure out what the blend is
  • Now known as Instagram

[14:28] Stephen’s insight to get big in business

  • It’s about your contacts
  • You got to get up and you got to go places
  • Just because people are in another city, it doesn’t mean you can’t sell to them

[15:44] Why Disney was not in the top ten on iTunes

  • They weren’t placing content
  • They don’t fulfill the needs of the algorithm
  • They’re not leveraging social media the way that they should
  • They were not creating a digital footprint

[18:06] Video marketing strategy

  • Video is a lot more engaging
  • When you’re doing digital marketing, you have to have a blend of assets
  • It’s about the proper digital strategy to be able to get the content into the platform at the right frequency

[19:05] What you need

  • Content
  • Influence
  • Digital footprint

[23:05] Why you have to put content everywhere

  • SEO has changed so much over the years 
  • Don’t focus on SEO so much as what you used to do
  • The audience that you’re trying to communicate with these days is very fragmented

[24:16] Frequency

  • Individual platform differ
  • The type of content that you’re sending out differs based on the frequency
  • Be extremely creative with the amount of content
  • You’re allowed permission to be able to send lots of content as long as you keep entertaining people

[25:49] Expert Authority Roller Coaster

  • Stephen’s favorite movie
  • Total Recall

[29:55] Time out to thank sponsor, Business Book Checklist

[30:27] Imperfect Action Round.

  • The fastest path to the cash is to do what you are best at
  • The biggest problem prospects are making is people don’t understand how to build this digital platform in today’s world
  • The best way to maximize customer lifetime value is take care of your customers

[37:47] Sometimes it’s your deficiencies in life that make you the best that you can be

[39:09] Thanks to our sponsor, Business Book Checklist 

[39:23] www.EAInterviews.com

3 Expert Authority Insights™ To Apply Now

  • Our purpose is to create and build. Not to destroy.
  • Advertising digitally does not create a digital footprint.
  • Just as we’re wired to create, we are also wired to share what we create.
  • Go after relationships and friendships and build a portfolio of that instead of just sales.

Episode Transcript

Read Full Transcript

Mario Fachini [1:10]

Stephen Sadler, everyone. How are you doing, Steve? 

Stephen Sadler [1:12]

I’m good. How are you doing, Mario? 

Mario Fachini [1:15]

I am feeling great. I’m excited to have you here. You’ve been such an inspiration since we met in 2012 when we’re both speaking at that same event. And I just want to jump in because you’ve been doing this for so long. And like I was saying on the intro, you’ve got books, you do public speaking, you do all kinds of great stuff. But what got you into building software and inventing things? 

Stephen Sadler [1:36]

Well, it’s obviously a long story. It’s not – 

Mario Fachini [1:40]

We got some time. 

Stephen Sadler [1:41]

Yes. There’s no short answer to it. Actually, I grew up in Ontario. I actually started as a jewel and die maker many, many years ago. So how I transpired from that over to breaking things is a very, very interesting path. But obviously, it went through working in the office automotive industry for a lot of years. I got into tech by programming robots and working on CAD systems. And at the time, I really didn’t have my engineering degree. So I had gone back to school getting engineering. And in the process of doing that, I was always had the – I always liked playing with Lego when I was a kid and always liked inventing stuff. And I thought to myself, “You know what? Instead of just playing around with this, why don’t you actually come up with some ideas?” So very early the inventive path that I was taking, created a small product called The Pack Support. And basically what it was, was just a little seat cushion that attached to a knapsack, and it allowed you to, if you’re in school or university to slide that knapsack over the back of a chair, and you’d have a nice seat cushion and back support to sit on. And that was kind of like the way – I should say – to how my brain started to get wired. Because I do believe that we wire our own brains. We have the ability to do that. And they are definitely done by the past and the activities that we decide to go down. So after that, that was it. After that, even though I had a job and I was making good money, I was still bit by this ability to want to create. 

Mario Fachini [3:20]

Where did it lead to when you gave into it? Because I know that feeling. I also love Legos and I’ve always liked creating things. But some people look at as just toys and you built the whole business around it. 

Stephen Sadler [3:33]

Yeah. I mean, what I was working at Veltri – in the company I was working for, it was called Veltri Metal Products. And we basically did a lot of metal components, the underbody for the Intrepid and the Concorde, one of the Chrysler vehicles at the time. And I did get a creative feel from that kind of engineering work. But it still wasn’t what – it wasn’t mine. It was someone else’s. And I think that we are definitely, you know – I’ll say it, we’re built in God’s image, we’re built with the ability to want to create. And I have a lot of people say to me, it’s like, what is your purpose? It’s the same purpose that everybody’s purpose is. Our purpose is to create and build. It’s not to destroy. It’s exactly what that is. It’s very, very simple. And I think once we all start to achieve that, understand what it is that we are supposed to build and create, that’s when our lives start to line up a lot better than what they are. And this is a crazy world we live in and I see a lot of destruction. I don’t see a lot of creation in a lot of cases. Even though it’s there, I mean, of course. 

Mario Fachini [4:38]

What was the biggest thing you noticed when you started giving into that and you started your first company? I’ll let you expand on that. But what led you to that? 

Stephen Sadler [4:50]

Well, actually, it’s a sad story because I had worked my way up the corporate ladder. And I was director of engineering of a fairly large corporation and making above $200,000 a year. And I quit. And the reason I quit is because I got a really bad phone call one day from one of my sisters and one of my nephews that committed suicide. 

Mario Fachini [5:18]

Sorry to hear that. 

Stephen Sadler [5:19]

He was his 34 years old. He wasn’t a kid. He was right in the crime. And I thought to myself, “You know what? If I’m going to live my life, I’m going to try and live my life and do things that that I want to do. Not just things that are driven by money.” And so I went back. And actually, right at that moment, I actually called the president of company. I said, “Look, I’ve had enough. I’ve worked for you for over ten years. I really love you. I think you’re a great guy. But I need to go do something else. I need to move on.” And that’s why I quit. And my wife backed me all the way. And obviously, I can’t say it’s been a simple ride because anyone that owns a business knows it’s extremely difficult to run a business. And I’ve been doing it for almost 19 years now. But I wouldn’t take any of the hardships that I’ve had, I wouldn’t take them back. I’m just so blessed to have gone through those experiences and be where I am. 

Mario Fachini [6:25]

What brought the inspiration for starting your first product? I know you said your background was with CAD. But why don’t you tell Expert Authority World about the cool – all the stuff you’ve made is cool but the first one you made with the learning system. 

Stephen Sadler [6:42]

Yeah. So the first application was called Ignite or Scate Ignite. And Scate was the name of the corporation and still is today and it stands for Simulated Computer Assisted Teaching Environment. And what we are doing was actually taking CAD information – or I should say CAD subject matter from engineers and converting that into animated courses that a designer and engineer could actually take step by step interactively and learn how to use that CAD system. And [inaudible [00:07:17] was the name of the CAD system, primarily, that we were teaching. We end up training tens of thousands of people all online using that methodology. That turned into an actual piece of software called Scate Ignite, which was a desktop application that I sold to General Motors, Chrysler, Ford, you name it. There’s thousands of those licenses worldwide, which was used for creating all kinds of different eLearning. And in that process, we actually even patented the posting and sharing of knowledge, which was, if you look at it, that’s pre-Facebook, pre-Twitter, pre-Instagram. And we still have that patent to this day. 

Mario Fachini [7:59]

That is such a cool story. What did you do with it after that? What did you do when you saw what social media was coming up? Because I know you said you started 19 years ago, in the early 2000s. 

Stephen Sadler [8:13]

Well, it was interesting because around 2008 hit, one of the first things that get sliced from the budget at most corporations is training. And we are obviously stuck in the training space. So I had to make a decision – really not decision. But people call it a pivot now. But I had to make a pivot on our technology and choose another direction to use what we have built but in a different market. And at that time, I met a fellow that had been in entertainment for a lot of years. And he started looking at some of the application. He said, “I wonder if these can be used in Hollywood.” And I said, “I don’t know. I’ve never been there.” He goes, “You want to go?” I said, “Absolutely.” So off we went to Los Angeles where I met a really, really creative individual that actually changed my life and a lot of different ways. And that’s Frank Zappa’s son, Ahmet Zappa. And at the time he had written a book, Because I’m Your Dad. He had actually done a movie for Disney. And he was actually on the lot at Disney. And so I helped him with a lot of digital marketing. So kind of all the stuff that I had learned in eLearning, just so applies directly to digital marketing. Because it’s all about making content. And it’s all about indexing metadata. And it’s all about sending out messages. It’s the same thing. And that’s when I’m like, “Wow. eLearning really is social media. It’s just no one’s ever joined the dots together before. And that was kind of how we entered into Hollywood. 

Mario Fachini [9:52]

Once you enter into Hollywood, what were you able to do? 

Stephen Sadler [9:56]

Well, the very first thing that we did, we had built a system called Screen Tweet, which was – if I just try to explain it back in 2008, it would have been a lot harder. Now, it’s easy. It’s Instagram. And we had a lot of people using it. I mean, thousands of thousands of people. Matter of fact, it was costing me a lot of money and actually, bandwidth and storage. And that actually became an application that turned it – like, there’s no way of making money on that type of thing back then. So we had to figure, “How are we going to make money at this?” It’s easy to create an application and dump money into servers and bandwidth and stuff like that. But how do you actually monetize it? So basically, we said, “Look, let’s come up with a solution where people can actually pay on a subscription base or whether they’re a client to be able to basically grow their digital footprint and promote their media content and be able to send it out there.” And we came up with an application called Bus Tweet. And so Bus Tweet is the thing that originally I wrote a book about in 2011. When I went to LA, that book actually sits on a lot of the executive’s shelves in their offices, probably even today. And it was all about frequency marketing and the ability to be able to create content and send content out at the appropriate frequency. And I don’t mean about spamming people. All I mean is about making sure that you are ever present and not never present, which a lot of people they’re either one or the other. You know what I mean? You’re either a major spammer or you don’t say enough. And there’s definitely a blend. But trying to figure out what that blend is, not only that it doesn’t get your audience upset but engages your audience but also adheres to all the requirements that you want from indexing content by the search engines. Because you can over index or under index, it’s all the same thing. But it becomes very technical. It’s more than just a marketing thing. It becomes an actual engineering thing, as a matter of fact. And that’s why I gravitated towards it because it was – I’m like, “This is a real challenge.” To me, it’s kind of like how do you solve a Rubik’s Cube? I mean, it started to become like that, like a game. And trying to figure out how all these pieces work together. So that’s how – we ended up going over to Relativity Media first, which was actually just putting out the Limitless movie. And we went in and we helped them market that movie. And it did extremely well. Matter of fact, we are doing the campaign on iTunes for it. And Eric – I think Harry Potter was out at the time and we helped Limitless movie get to number one and move Harry Potter out of the way. And it stayed there for almost a month. After that, Ahmet goes, “Wow. That was interesting. Let’s go over to Disney.” So we went over to Disney. The first movie we did for Disney was Brave. And we helped its rankings and get it up there. After that, we did another almost 50 – not almost – over 50 movies for Disney, basically. You name it. During the period of 2011 through 2018 when their chief marketing officer actually left and they flatlined everything. But prior to that, we’re doing all the movies. Now I’d have to go to every business unit to try and sell them the service. And that’s not a scalable business model for me. So we got something new that we’re working on this that’s rather cool. 

Mario Fachini [13:32]

Well, I appreciate you for sharing that story. Because I remember when we got connected and you were telling me – Limitless is one of my favorite movies. And I remember you were talking about that. And I was just in awe. Because I would say I was at, like the middle point of my business. I had been doing it full time for a couple of years. And everyone wants to get to that next bigger level. And you were just talking about it. Just like you are now, just, “Oh yeah. And we did this and this and that” so casually. And there was a big takeaway. I don’t know if you remember it, it is when we came out of the restaurant after lunch and you were talking and I said, “How did you get into Disney?” Do you remember what you said? 

Stephen Sadler [14:13]

Not exactly. What did I say? 

Mario Fachini [14:15]

We’re talking about the car dealerships and Disney and you were talking about local businesses – 

Stephen Sadler [14:19]

Oh, yeah. I remember. 

Mario Fachini [14:22]

I would love for you to share that with the Expert Authority World. Because that is a huge insight and I’ll never forget it. 

Stephen Sadler [14:28]

Well, it’s basically all about – it’s about your contacts for one thing. If you don’t have the right contacts – but it literally took me the same amount of time to close Disney. That’s what it took me to close the dealership across the street from my office. Matter of fact, Disney got it faster than what the dealership across the street got it. And even though the dealership used it for a long time and they had a lot of success, I can just say you got to get up and you got to go places. Just because people are in another city, it doesn’t mean you can’t sell to them. Matter of fact, you can sell to them. And in many cases, they’re more open to people that are not from their area than they are from the area that’s right beside them. 

Mario Fachini [15:13]

So I love that. And that is a huge Expert Authority insight. I’m going to make sure it’s on the show notes on the website. Because I have never forgotten that and it’s been years. And I want to make sure Expert Authority World knows that. So thank you for sharing that. As far as the marketing you’ve done with Disney and beyond, what were you doing for Disney? What were you doing for these movies? Because I know you were promoting movies. What were you able to do with them that not many people were doing at the time? 

Stephen Sadler [15:44]

Well, at the time Disney – and you’re going to find this hard to believe – but Disney did not have one movie in the top ten on iTunes. And you would think to yourself, how’s that possible? Well, first of all, they weren’t placing content anywhere in social media or digital or whatever, for any of the automated systems to be able to get that content and produce any form of waiting factor. Because ranking systems, as you know, they’re Google, Amazon, whatever. There’s a waiting algorithm associated to them. And if you don’t fulfill the needs of that algorithm, you’re not going to rank. It’s really that simple. And they weren’t. They basically were – Disney was not creating enough content. They were not leveraging social media the way that they should. And they were not creating a digital footprint. They were doing a lot of advertising. But if I could say one thing that’s really important here, advertising digitally does not create a digital footprint. Only posting and putting stuff on websites, and web, and social media create a digital footprint. Why? Because once you place it there, it’s there. It doesn’t leave. By shutting that – if I run a Pay-per-click campaign and I shut it off, guess what? It’s over. No digital footprint. A lot of money spent, no digital footprint. I’m not saying you shouldn’t do it. I’m just saying that if you do it by itself, you’re not building anything. It’s like air. 

Mario Fachini [17:19]

So what you’re saying is think of it like a time capsule. Once it goes out there, it stays there. 

Stephen Sadler [17:25]

Think of it like a platform. You’re building a platform of content. And where you place it is your platform. So obviously, it gets a lot deeper than that. But just start to resonate on that idea as brand – digital brand as a platform. 

Mario Fachini [17:50]

How would you say video plays a role in this? When you’re talking about movies, they’re all video. When you’re talking about content online, live streaming, all of this is based off of video. What kind of role would you say video plays with this? 

Stephen Sadler [18:06]

Video has an extremely high position. But so does text and so does images. They all do. Video, obviously, is a lot more engaging. But that can actually deteriorate depending upon the length of the video. So the longer a video might get, you might get an audience’s would say, “I’m not going to spend that amount of time.” With an image, it’s pretty simple. People have to look at it or they don’t. With text, they either read it or they don’t. So that’s why when you’re doing digital marketing, you have to have a blend of assets. It’s not about one asset over another. It’s about the proper digital strategy to be able to get the content into the platform at the right frequency. 

Mario Fachini [18:55]

What would you say is the biggest transformation you’ve seen from any of your clients, whether it’s Disney or the dealership across the street from your office? 

Stephen Sadler [19:05]

The one that always comes to mind that absolutely blew me away was a movie that we did. We’ve actually done several movies for AwesomenessTV, which was a division of DreamWorks. They had a couple of movies that we did. One was called Expelled, which was kind of like a Ferris Bueller’s Day Off – or Spin Off. But anyways, we did that movie. That movie never went to theater. And I know the budget was less than a million bucks to make this movie. And they did umpteen millions of dollars worth of downloads on iTunes. The ROI was absolutely ridiculous. And the same applied to some of the other movies that they did that we helped them do as well. Now, why? Because they had content, and they had influencing, social media people, and some good content. And that’s what you need, you need content, influence, digital footprint. You have to have all these aspects to be able to do that. And if you don’t – as I said, I can just say this, but it’s a lot more difficult than just say it. I mean, there’s a lot to it. Matter of fact, for me to write a digital strategy for someone, it takes me – depending upon what it is – at least two to three weeks. And that’s just to write it. That’s not even to put messages out there or do anything. That’s just writing the strategy, finding out who your competitors are, what they’re doing on digital, and formulating some type of combative path to be able to compete against them digitally. That’s very difficult to do.

Mario Fachini [20:43]

How long would you say someone should expect? You do the digital strategy, you start implementing it, what is a realistic expectation they should expect to start seeing some results for it, 30 days out, 60 days, 90, six or 12 month game plan? 

Stephen Sadler [21:02]

Your six to 12 months out for sure. I mean, when we were doing movies, it was usually three to six months. And that’s doing a movie that has already had some type of organic advertising going on. So if you’re starting at ground zero and you just put out a video and stuff like that, if you expect things to go viral that quickly, good luck. That’s not how it works. Just like you’re doing with all your podcasts, every single one of them that you create and that you post out there, this your platform. You’re doing it. You’re doing exactly what someone should. That’s how they should do it. Build out your platform. 

Mario Fachini [21:45]

How has speaking helped your business? 

Stephen Sadler [21:47]

I don’t do a lot of it anymore, to be quite honest. But I mean it did – 

Mario Fachini [21:52]

How did it help your business? 

Stephen Sadler [21:54]

Well, it did. I mean, you remember I used to have those kind of lunch and learns at the office that I brought lots of people in, so it’s always good to get out there. A lot of people that are techie, they don’t like to talk in front of people.  They’d rather sit behind a computer and write code. And I have kind of a split personality. Sometimes I’m in that kind of mode. And then other times I want to be social. So I’m lucky in that way. But yeah, I mean, just as we’re wired to create, we are also wired to share what we create. And I enjoy that too. I have no problem with explaining to people how to do things. No problem at all. 

Mario Fachini [22:36]

Yeah. It’s one of the things I always liked about you because we could always talk about the cameras, and the tech, and the behind the scenes stuff just as well as we could get in front of a room and share that information. One of your speeches that really stood out to me, do you remember the SEO one? 

Stephen Sadler [22:51]

Oh, yeah. 

Mario Fachini [22:53]

I love that one. That is fantastic. Because – 

Stephen Sadler [22:56]

Go ahead, sir.

Mario Fachini [22:58]

People don’t think about their business like that, let alone themselves like that. 

Stephen Sadler [23:05]

No. And SEO has changed so much over the years. I actually tell companies, don’t even really focus on it so much as what you used to do. Because it’s kind of like trying to hit a moving target. I mean, as soon as you think you’ve got it dialed in, Google comes up with another animal algorithm like Panda or Penguin or whatever. And you’re not going to be on the first page anymore. So as I said, “You think about your content as a platform. It’s your brand as a platform. And how do you build that out? And how do you strategize?” And it’s not just about your website, it’s about everywhere. The audience that you’re trying to communicate with these days is very fragmented. Your audience is all over the place. They not just into your website. They’re going everywhere. But how do you know where they are? Well, you don’t. So that’s why got to put content everywhere. 

Mario Fachini [24:03]

How about we give Expert Authority World some behind the scenes of the frequency we’re talking about? If you were to say Twitter versus Instagram, YouTube, Facebook, LinkedIn, how would you say they differ from one another? 

Stephen Sadler [24:16]

It’s funny. It’s not just so much that the platform or those individual platform differ, but it’s also the type of content that you’re sending out also differs based on the frequency. Matter of fact, I was talking to Terry Bean about this today. And I said, if you send the same type of content out, like, every day or whatever, then that frequency might not work as well as about once a week. Because people are kind of sick of seeing the same thing. I think the bottom line is to be extremely creative with the amount of content I don’t know if you’re familiar with Chatter.

Mario Fachini [24:54]

I’m familiar enough about it. 

Stephen Sadler [24:56]

Yeah. I mean, companies like that, they understand frequency marketing in a big way. And they understand that there’s a platform. They produce lots of creative videos that they send out at actually fairly aggressive frequencies. But it’s so interesting, you don’t get annoyed by it. So it’s like, if you entertain people – it’s like you’re allowed permission to be able to send lots of content as long as you keep entertaining people. But if you start sending people ads, it’s spam. And people will get sick of it, and they’ll shut you down pretty quick. 

Mario Fachini [25:32]

I like that. I know that YouTube has changed a lot how they’ve changed the SEO and the tagging and the descriptions and stuff like that. And it’s all about that watch time. If you can engage people, Merry Christmas. If you can’t, it doesn’t really matter what you do. 

Stephen Sadler [25:46]


Mario Fachini [25:49]

Well, it’s time for the Expert Authority Roller Coaster. And you were talking about it. I know we’ve both been through it in our businesses. How are you feeling today? Do you want something controversial like, did the moon landing exist? Or you just want to talk about your favorit

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