Tracy Enos is Kansas City’s top LinkedIn Expert Advisor, #1 International Best Selling LinkedIn Author, and single Mom of 4. In July of 2015 she sustained 3rd degree burns, a 6 day stint in the burn unit, and 5 surgeries in 9 months. She wrote her first article the following October. It was featured in LinkedIn Pulse, and generated five-figures in just two hours of work. With over 21 years of skilled experience, Tracy serves a wide variety of clients including entrepreneurs, small to mid-sized companies, start-up ventures and internet media organizations.

A seasoned business and internet media coach, Tracy drives core business processes for the clients she serves including LinkedIn Training, Social Media, Book Marketing and Public and Media Relations. In the last 8 years Tracy has consulted 1000’s of business owners, SaaS companies, coaches, authors, service professionals, sales teams and entrepreneurs how to use LinkedIn to generate leads, become the authority in their industry and stay front of mind with their clients.

She is known globally for her LinkedIn knowledge and training with clients in the U.S., Canada, Australia, Israel, Germany, Holland, and the U.K. Her consulting expertise has netted her clients speaking engagements, media attention, guest articles in major publications and trade magazines, and millions of dollars in new business. Need a speaker or want to learn how to generate consistent leads with LinkedIn? Call Tracy at (816) 607-1570 or email her tracy@tracyenos.com

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist

Entrepreneur’s Organization


Books Mentioned

Rock My Scars | Tracy Enos (2020)

LinkedIn Publishing to Profits | Tracy Enos

The Game of Life and How to Play It | Florence Scovel Shinn


Wirecast Pro: Step up your livestreaming game with Wirecast Pro. Get your 30-day free trial now at EAinterviews.com/wirecast

What You Will Learn In This Episode

[0:51] – We thank our sponsor, Wirecast Pro

[1:32] – Tracy’s business backstory

  • Tracy was a regional manager hiring and training people.
  • Started out with a local digital marketing agency.
  • She followed her sister’s advice to do what she does best and get paid for it, and found her first client on LinkedIn.

[4:40] – Why LinkedIn

  • You can easily start and build relationships by connecting.
  • Create content, build your brand and authority using LinkedIn.
  • It’s not an overnight strategy, it’s something that needs consistency.

[6:40] – How to find clients on LinkedIn

  • Specifically target your prospect’s market.
  • The difference between the free and the paid LinkedIn account.
  • LinkedIn is a search engine, much like Google.

[12:25] – Get to know Tracy’s clients

  • Fortune 50 CEOs, SaaS companies, solo entrepreneurs who are wanting to double their income.
  • An optimized LinkedIn profile will likely to show up on Google first.

[14:33] – Things to do on LinkedIn

  • It only takes 30 to 45 minutes everyday on LinkedIn to maintain a good following and connection once you have a client focused profile.
  • Grow your connection.
  • Connect with your prospect market.
  • Build rapport.
  • Engage and post content.
  • Just like with any other marketing platform, you need to build a relationship in order to get clients from LinkedIn.

[21:35] – Tracy’s biggest client success story

[23:51] – Tracy’s book

  • LinkedIn Publishing to Profits | International bestseller.
  • Pre sold over 100 copies in two weeks.
  • Her book led her to be invited on podcasts and speaking engagements which gained her more clients.

[25:53] – Tracy answers random questions from Mario

  • New book out in 2020: Rock My Scars | Tracy Enos
  • “It knocked me down for a little bit, but I get right back up and moving forward.”

[27:37] – We take a moment to thank our sponsor, Wirecast Pro

[28:24] – Tracy answers the Imperfect Action Round

  • The fastest path to the cash is a profile makeover, LinkedIn Sales Navigator, find the right potential clients, connect, and start building relationships.
  • The biggest problem that Tracy’s prospects has is having a horrible profile. Getting a mentor to guide and walk through with you during the process is the fastest solution.
  • Offering additional products or services and referrals can maximize customer lifetime values.
  • LinkedIn Tip: Avoid putting long titles, websites, or emojis after your name on LinkedIn.

Book recommendation: The Game of Life and How to Play It | Florence Scovel Shinn

Episode Transcript

Read Full Transcript

Intro  [0:00]  

EA Interviews Episode 55. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini  [0:13]  

Expert Authority World, I’m excited to have another great VIP guest on the show today. We’re going to be talking about LinkedIn to profits. Have you ever wanted to attract more people with your LinkedIn profile? Have you ever looked at LinkedIn and wonder what more can I be doing? I know, I personally have. Have you ever wondered, what’s the difference between a paid account and a free account? Why would you want to be doing these things? What is this publishing? What are all the new features? We’re going to be covering all of that, and probably more. In just a second, I have none other than Tracy Enos. And she’s going to be sharing with you right after we thank our sponsor.

SPONSOR – Wirecast Pro  [0:51]  

Congratulations, you get started with your cell phone and I welcome you to the livestreaming game. Now you’re comfortable on camera and going live regularly. But I caution you, don’t get stuck in startup mode. This is why I stepped up my game with Wirecast Pro and advise you do too. Get your 30 day free trial at EAinterviews.com/wirecast.

Mario Fachini  [1:10]  

Here she is Ladies and gentlemen, the lovely Tracy Enos. Tracy, how are you doing today?

Tracy Enos  [1:15]  

Hey. I’m fantastic, Mario. It’s a wonderfully wet day here in Kansas City. But I love it because it’s not 30 below zero.

Mario Fachini  [1:23]  

Well, that’s true, you always have to have that good outlook.

Tracy Enos  [1:27]  


Mario Fachini  [1:28]  

Tell me about your business. How did you start it? Why’d you get into it?

Tracy Enos  [1:32]  

Well, actually I didn’t start doing the LinkedIn thing. I had been laid off, downsized twice in four years by corporate America. And I think it was 2012, November of 2012. I was kind of living off my savings. And I just really didn’t know what I wanted to do. But I had been doing some things, you know, with the last company I worked with. We found a lot of our demo or promoters for the sands clubs and Costcos using LinkedIn and Craigslist. They fill out an app and as a regional manager at the time, it was my responsibility to find and hire and train these folks. And so I spent a lot of time in LinkedIn back then. But then when I lost my position, actually everybody in the field lost their position that fall, I just didn’t know what I was going to do, you know, twice in four years, and things like glow, bleak. And then I got a phone call from my sister in law and said, your sister Terry is starting to lose her short term memory, you need to come see her. So my sister had brain cancer. And we still don’t know where she got it from, but I love her to death. And she was the big entrepreneur in the family. And so I went out to California and her and I sat down with a glass of wine, and we talked up. And she told me you just need to take a risk and go for it. Like you’ve already been doing it. And you’re teaching people how to do stuff for free. So why don’t you just get paid for it. And she had a similar situation being a graphic artist working for a big advertising firm in San Francisco. She just wasn’t, it just wasn’t her thing. And she just wasn’t feeling fulfilled at the job. And so she started her own business and learn how to work harder and opened up her own art gallery in San Jose and very successful. I mean, she was selling paintings all over the world. So I took her advice. And I didn’t start out that way. I actually was a local marketing agent, we had a local digital marketing agency. So we did websites and we did some social media, setup people’s social media, we did the reputation marketing, we did all that kind of thing. And I kind of just fell into getting into LinkedIn, went to network groups, networking groups, and I got my first LinkedIn client that way. And I really decided I’d like to do this thing. And I know, I was having a hard time finding clients here. And so I turned to LinkedIn. And I started finding my clients all over the United States and Canada, and people who could afford to pay me or wanting to pay me or didn’t take months to make a decision to work with me. And that’s how it started. And I haven’t looked back since.

Mario Fachini  [4:17]  

Well, it sounds like you’re very happy, you took your sister’s advice.

Tracy Enos  [4:21]  

I did. I am very much so. She’s since passed on, but I remember her every day.

Mario Fachini  [4:26]  

Sorry to hear that, but she sounds wonderful.

Tracy Enos  [4:29]  

She was. Yes.

Mario Fachini  [4:31]  

So Facebook versus LinkedIn. I’m just going to change this up a little bit here. Why LinkedIn over Facebook?

Tracy Enos  [4:40]  

Well, you know, I find that you can build a relationship on LinkedIn. I think it’s a little bit more difficult on Facebook. Facebook to me, yes, they have business pages, yes, you can use the ad platform. And I’m not saying for a lot of folks that Facebook isn’t a viable platform for them to find good, big clients or customers. But I find in the business that I’m in, the folks that I coach, that LinkedIn is a place for not only that you can create content, you can build your brand, you can showcase your authority, and you can connect with these folks, and start building a relationship with them. It’s hard to do on Facebook, I mean, Facebook pages mean, you post something in your business page. And you know, depending on how big your following, you’re still going to get a couple percent of people are even going to see it, let alone engage with it. With LinkedIn, you can see who it is that you can engage with it and send them a message immediately or ask to connect with them. You can do that too in Facebook through messenger. But it’s a lot easier for me, I say in LinkedIn, and there’s so many more things that you can do in LinkedIn that you can’t do in Facebook. And I think it’s just a more robust platform. But it’s something that needs to be done over time. It’s not an overnight strategy, it is something that you should be consistent with.

Mario Fachini  [6:04]  

I want to bring up the stat that I know about because you said something that was very important. And I loved how you said to so nonchalantly because I know it’s part of you, but so many new entrepreneurs and even I’d say middle of the road entrepreneurs, maybe they’re not brand new, but maybe they’re looking to get to that next level, they’re still dealing with how do I find the right client that will actually pay me? And you touched on that. So how would you say LinkedIn differentiates from Facebook, let’s talk share profits and targeting and affluent people?

Tracy Enos  [6:40]  

Well, first, you’ve got to do some foundation work, you can’t just go into LinkedIn and go, I’m going to look for this person and magically find them, it doesn’t work that way. So you really need to sit down before you get active in LinkedIn and really define who that person is. So, define the demographics. And LinkedIn has, if we’ll talk about the free and paid, the difference is there. But on the paid program, you have an opportunity to take your demographics that you’ve listed and use the the search filters in LinkedIn to find those people. And what I mean by that is LinkedIn is a search engine, much like Google. It doesn’t act the same as Google. But you can use some of the same filters that Google has in LinkedIn. And this is how you find those folks. And then from there, you really need to also define the psychographics. And what I mean by that is, what are their pain points? What are their biggest desires? We can even go as far as define, you know, are they man? Are they women? What age group? You know, what kind of problems do they have in their business, that they’re looking for solutions for? You know, what publications? Are they reading online and offline? What is their, you know, take on, you know, religion and politics? You know, if you can dive that deep. And I mean, I could go on and on with questions that you could ask about your, your, you know, perfect prospect, but this is a start. And then using those search filters and LinkedIn, you use those demographics to find them. And then you take your psychographic information. And that’s how you develop content articles in messaging.

Mario Fachini  [8:19]  

Well, I love that you’re touching on the perfect avatar, the perfect prospects. And I do love the different features within LinkedIn, because so many people think these are just websites, I’m going to go there, their social networks, blah, blah, blah, blah. But at the end of the day, YouTube, Google, LinkedIn, I don’t think Facebook is really designed as a search engine in the sense Google, LinkedIn and YouTube would be. But a lot of people don’t realize it. And what I was trying to get at, and maybe I should have asked it better was the differentiation, not just how niche down you can get with people. But the type of people that are on LinkedIn, the biggest differentiator, Facebook being more social and LinkedIn being for business people. And I’m curious, do you know the newest stat for the average income for someone on A versus B? I know what it was of the time I was thinking of it, but I want the newest one now.

Tracy Enos  [9:15]  

Well, you know, it’s hard to get it. Well, I will tell you what, I think the stats have been lowered a little bit because the fastest growing demographic on LinkedIn is the millennials. And we’re talking more like college grads, late 20s. So they’re not quite making that income yet. And so I think, what used to be over like, $100,000 or $106,000 is like doing a bounce more around the $80,000.

Mario Fachini  [9:45]  

Oh, wow. That much.

Tracy Enos  [9:46]  

Yeah. And then I think Facebook is hitting around anywhere between 40 and 50.

Mario Fachini  [9:51]  

Yeah, the stats I was thinking of, wow, that’s a lot different. I thought you were gonna say 101. The one I remember was 109. But at the end of the day, it doesn’t matter as much about that. It’s more if you’re targeting business people. Yes.

Tracy Enos  [10:08]  

It’s the ‘who.’ The ‘who’ on LinkedIn. So for example, another stat is 92{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of all Fortune 500 CEOs are on LinkedIn. Now, that doesn’t mean they’re active.

Mario Fachini  [10:19]  

But there’s… get in front of them, you know, but that doesn’t mean they’re active, but they’re on LinkedIn. And so a lot of a lot of companies, they’re private companies, and Fortune 500 companies are also on LinkedIn. And they have company pages where you could actually go to the company page and click on the employees within that company, and start your search from there. So you kind of doing it backwards a little bit. But you know, once you get comfortable with navigating your way through LinkedIn, and it’s a huge resource, and I don’t think people should be disregarding it. I mean, it’s been amazing for me for seven years and as long as they are there, I’m going to continue to use LinkedIn.

Mario Fachini  [10:19]  

But they’re there.

Mario Fachini  [11:03]  

So, you said that 92{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of Fortune 500 CEOs are on LinkedIn, but they’re not active with it, right? Do you think they’re spending all their time on Facebook?

Tracy Enos  [11:18]  

No, they’re too busy to play. They’re not doing that, their staff is, but they’re not. I’ll give you an example. My brother’s not a Fortune 500 CEO, but he is an attorney. And there are attorneys on LinkedIn. But because he’s a certain type of attorney, he’s not allowed to have a Facebook account, or an Instagram account, or a Twitter account. He’s on LinkedIn.

Mario Fachini  [11:44]  

They’re actually running the business. They’re not sitting there doing stuff all day long, for no reason.

Tracy Enos  [11:51]  

Yeah. They got better things to do. However, the people that report to the CEO, they are, and a lot of key executives in the companies are also active in LinkedIn. So you’re getting past the gatekeeper, but you can also move up to the chain of command, if you can say the right things to the right people. And then they’re the ones that make the decision to bring it forth to the CEO, or the decision maker says, “Hey, I got somebody that we met on LinkedIn.”

Mario Fachini  [12:18]  

Yeah. Even if they do literally print out the sheet of paper for the weekly meetings and say, “Hey, here’s the profile.”

Tracy Enos  [12:25]  


Mario Fachini  [12:26]  

So tell me more about who you’re helping and how you’re helping them.

Tracy Enos  [12:29]  

Wow. I’ve helped everybody from the solo entrepreneur to the Fortune 50 CEOs and their staff. So I’ve worked with SaaS companies out of San Francisco. $40, $50 million companies down to the guy that’s making $50,000 a year and wanted to double that.

Mario Fachini  [12:49]  

And what’s the biggest thing you’re doing for him? Are you working with them on going? Is it more getting them set up? Or is it tweaking things as time goes on?

Tracy Enos  [12:58]  

We’ve done it all. One of our favorite things that we like to do here which challenges a lot of folks is actually writing their profiles or rewriting their profiles. We do all the work behind the scenes, like I just mentioned, brainstorming keywords, and all that foundation work. And then we write profiles. And a lot of times that’s all they want, is because I got a client right now that we just, you know, this is his second time coming to me rewriting his profile. And he says, I got CEOs of these large companies that they’re going to do their due diligence, and they’re going to go check out my social media. And so I’ve had several clients like that. And it’s just for branding purposes. And they don’t do much more with it than that. But it makes them look good. Because look, if you start Googling somebody’s name, more than likely LinkedIn, because it’s such an authority site is going to pop up even before your Facebook or your Twitter, your Instagram, even before your website in many cases.

Mario Fachini  [13:58]  

That’s a good thing to know. Because a lot of people I’ve talked to, and I’ve fallen in this trap too, you get so comfortable on some other platform, I’m not going to name one. But, you know, LinkedIn is so powerful, but I find that there’s less people using it than all the other ones. What’s something you could say to everyone listening to this, if they’re spending more time on other ones, what’s the big benefit they could see in the next week or two of starting to invest more time on LinkedIn deliberately?

Tracy Enos  [14:33]  

Well, you know, once you have your own internal system down, like, what your daily activities are going to be in LinkedIn, it shouldn’t take any more than 30 to 45 minutes to maintain something really good. And those activities could include after we’ve created a client focused profile, okay, people really want to know at the end of the day what’s in it for them, they don’t care about you and your accomplishments, although you will probably put some of that in there. Because again, it’s personal profiles on a company page. And you’ve got to make sure that somebody feels like they know, like, and trust you, that’s the only way they’ll build a relationship with you, right? Or even get on the phone with you or do business with you in a day. But you need to do other activities too, like go in there and start growing your network. Use Sales Navigator and find the right folks and connect with them, send them a personalized message, and then start a conversation with them, and go straight for the jugular and ask them for business or a phone call or a meeting. You got to sit down, like how would you if you were meeting somebody for the first time in person, you’re not going to go straight cut to the chase and tell about your stuff, you’re going to build some rapport, right? Um, secondly, you should do some other things too, like getting active in the newsfeed start posting content. You may not get a lot of engagement right away. But if you’re posting two, three times a week, you’re going to start to see some engagement. And you should tailor that type of content according to what we already talked about our psychographics, to what the pain points are. Agitate the problems, get in on a video, but it doesn’t always have to be about business, you know, share something like, with family, like what was it today. I just shared something about this is my third podcast this week. And I did that on Facebook too. For Facebook, I just got a lot of vanity, you know, “Oh, you look great.” Or this or that. Well, in LinkedIn, I’ve got five people asking me, send me a message, how do you use LinkedIn to get on podcasts? See? That’s going to equate to money. You know, so also you want to eventually start writing articles, because articles and your activity in the newsfeed and your activity, you know, engaging with other people’s content sits on your profile. So if you say something really cool, or you’re connecting with somebody that really could be a hot prospect or you’re engaging with other people’s content, or you writing awesome articles, more often than not, they’re going to go back to your profile and check you out first, before they start engaging with you. That’s opportunity right there. And if your profile sucks, you possibly lose a six figure contract. And I’m serious about that. So many more other activities that you can do and their Sales Navigator also has some awesome features as well. And I don’t know how far you want to dive deep into this, because that’s kind of… I could talk about LinkedIn all day long. But you know, there’s so many cool things that you can do. But at the end of the day, list out certain activities like your notifications, LinkedIn is going to notify you people, notify of people’s birthdays, their job changes, their work anniversaries, they’re going to notify you when somebody engages with your content, likes or comments or shares, going to engage with those people. That’s how you build rapport. And that’s how you build trust relationships. That’s how you get new clients, you know. That’s when you can turn around, send them a message or two, hey, and then ask for the meeting or a phone call. I mean, it’s really not that hard. It’s just taking the time 30 to 45 minutes a day and just do it.

Mario Fachini  [18:12]  

Let me ask you about when you start doing these activities, and you’re listing off so many good ones of them, what have you found is the typical timeframe of, what is the typical timeframe of what you’re finding? If you reach out to someone today, obviously, they’re probably not going to be a client tomorrow. But would you say 30 to 60 days is typical? Is it maybe 60 to 90? Should we be expecting three to six months? Where do you finding is that sweet spot when you start doing these activities? And I know it might vary. But what have you found is the sweet spot for a reasonable expectation for seeing a return on your time?

Tracy Enos  [18:52]  

Well, here’s what I think. I think you need to first define your own sales funnel and all your other marketing activities. So how long does it take from a first touch of a prospect to get them through your sales funnel to actually close the deal. So I can’t really say that because maybe you connect with somebody, and they respond to your connection, and you said thank you, and you start a conversation, and then get on the phone, then after that, it’s a matter of how long it takes to close depending on your product or service and the price of it, I’m sure. I mean, I know some of my past clients, their sales cycle for any one prospect could be literally a year to 18 months. So that’s when I say good, you’re using LinkedIn to find them, get them to your demo of your software. And then you take that offline, and then put them in your CRM in your system at that point. But LinkedIn isn’t there just for you to you know, I’ve had people that will hire me right away. I mean, that happens. But I’ve been doing this for a while, but didn’t start like that. But there will be low hanging fruit. So if you start getting active in LinkedIn, there will be people that’ll be ready. Like right now. If your profile looks great, if you’re saying the right things to the right person, they’re going to jump, you know, move forward immediately. But in most cases, you have to build a relationship, just like you do with any other marketing platform. I don’t care if it’s email, in person, newsletters, direct mail, whatever it is, whatever marketing path that you’re going for, it takes time to build a relationship.

Mario Fachini  [20:29]  

It sounds like the best thing you’re saying to do is start today and just keep rolling with it.

Tracy Enos  [20:35]  

Sail forward. Look, every post that I do doesn’t equate to business. You know, sometimes, like, I had a Christmas post with me and my kids, and they’re at the Christmas tree behind us. And we don’t take pictures very often. My boys because they’re teenagers, they want to take their own Snapchat pictures, but not with good old mom. Right? And so with that, I mean, it was just a Christmas photo. And I got business out of it. Because I had a business spin on it. You know? So, like the post I did right now, I don’t know if I’ll close any deals. But I certainly start a conversation, didn’t I?

Mario Fachini  [21:09]  

You did. You did. And it was fun learning. Thank you for telling me the behind the scenes story of it too, because I know what it was like when I saw it yesterday promoting the interview and it’s a cool story. So I appreciate that. Tell me about the biggest transformation you’ve ever had with a client, the biggest customer success story, where were they when they came to you and what happened after working with you?

Tracy Enos  [21:35]  

Well, I actually met this person at a networking event. And then a year later, they sent me a message on my Facebook business page not on LinkedIn, which of all things is funny, and said, “Hey, are you still doing that LinkedIn thing?” And so I said yes. And so I got on the phone that day, and I closed them. But much like the CEOs, he was a CEO as well. Much like other CEOs, he just wanted his profile for branding. And so we started out that way. And then we were done with it, his profile. And he goes, “Well, what can we do next?” I said, we need to create a couple articles. So he gave me a couple articles. And I formatted them and made them look good. Put a call to action in his bio in it. And then he took off for about a month and he came back and he goes, “Okay, I’m ready to do the next thing.” And we took him from 260 connections to over 5000 connections in five months. Yeah. And targeted, not just anybody and everybody targeted. He had over 400 opt ins for his book. And of course, you know, his CRM took over, promoting his programs and his trainings and stuff like that, after that. But he ended up working with me for nearly four years. And we generated speaking engagements. Like I got him into E.O. Entrepreneurs Organization to speak, he’d already been in Vistage. I’ve got him speaking engagements in the Caribbean, paid with oil company. We got him radio interviews, podcast interviews. I mean, it was just amazing. And we put butts in seats, at a couple of his events, all using LinkedIn. It was great.

Mario Fachini  [23:26]  

That is very exciting. Congratulations on that. You got me smiling ear to ear because you’re not just saying, Oh, we took him from… we got a couple more here. You’re saying here, here here. You know, speaking engagements, more leads, got the profile branded, you touched upon the book. Ever since you published your first book, what impact has it made in your company?

Tracy Enos  [23:51]  

Wow, gosh, last year. So I published my book, well, I pre published my book on Amazon, right before I went to go speak at Dan Kennedy’s GKIC conference in Cleveland in October 2017. And I hit number one internationally.

Mario Fachini  [24:08]  


Tracy Enos  [24:10]  

Thank you very much. Well, so I couldn’t effectively walk on stage and say I’m a best selling author when I really wasn’t. So I’d already pre sold over 100 copies in like two weeks. It was great. And even at the event, I had more people ordering copies from that. So I did my spiel. And I walked out of that room with lots of money, more than I had seen in 90 minutes worth of work. So it was fantastic. And then what led to me is when I finally hit the publish button, and we uploaded it, what happened was, I started getting podcast requests. And last year because of my book, I did about 25 podcasts and speaking engagements alone, which equated to about a quarter of my clients and clients just from being on podcasts.

Mario Fachini  [25:03]  

That’s huge.

Tracy Enos  [25:05]  

Holland. I had a girl from Holland, I did a podcast in London. And I one of her listeners was from Holland and I worked with her, it was great. It’s great.

Mario Fachini  [25:16]  

Well, I’m happy to hear that. So we’re going to jump into the Imperfect Action Round, I got rapid fire, 60 second responses coming up, it’s so much fun. But first, yeah, we’re going to mention the sponsor. And that’s all well and good. But guess what you get to do?

Tracy Enos  [25:33]  


Mario Fachini  [25:34]  

You get to be the second person I’m testing this new thing out where I have these 12 questions. I’m not going to ask you all of them. But I’m going to ask you, let’s go with what is something you’d like to get off your chest?

Tracy Enos  [25:53]  

Besides the fact that I have ornery teenagers? Oh, well. All right, I got a new book coming out, hopefully in 2020. It’s called Rock My Scars. And back in 2015, I sustained third degree burns to my left arm from nearly my elbow to my armpit. And had it not been for LinkedIn and the foundation that I built, I wouldn’t be sitting here talking to you today. I would have to go find a j. o b. So Rock My Scars is about my childhood. All the adversities that I’ve gone through, I’ve been in orphanage, foster home, been molested at the age of seven by my foster father, and all through adulthood and all the hiccups and obstacles along the way, including that and then I gained 60 pounds. And so I’m well on my way to lose and that once we get there, then this book is coming out.

Mario Fachini  [26:50]  

Okay. Well, thank you for sharing that. I know you’ve told me privately some of that. And I guess I’m the one who asked the question, but I’m sincerely sorry to hear that.

Tracy Enos  [27:01]  

Oh, don’t be sorry. No, no, no.

Mario Fachini  [27:02]  

But I’m also excited to hear the good side of it.

Tracy Enos  [27:07]  

But yeah, it made me who I am today. And I’m not sorry. It made me tenacious and stubborn. And you know, it knocked me down for a little bit and I get right back up and keep moving forward. All right.

Mario Fachini  [27:21]  

Very good. Well, I appreciate you for playing along. I just came up with those the other day, and some of them are pretty deep. And I guess I should think about that because it affects me too. But we’re going to go to whatever we do next, and we’ll be back with the Imperfect Action Round

SPONSOR – Wirecast Pro  [27:37]  

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Mario Fachini  [28:08]  

All right, ladies and gentlemen, we are back with Tracy for the Imperfect Action Round. Tracy, are you ready to take Imperfect Action?

Tracy Enos  [28:16]  


Mario Fachini  [28:17]  

 So the first question that I have for you is, what is the fastest path to the cash?

Tracy Enos  [28:24]  

The fastest path to the cash is get your profile made over. And then sign up for Sales Navigator and learn how to use Sales Navigator, find the right potential clients and get in there and connect with them with a personalized message and start building relationships.

Mario Fachini  [28:43]  

Very good. Second question, what is the biggest problem you see your prospects making? And what’s the fastest way they can fix it?

Tracy Enos  [28:52]  

Their profile, hands down is the one thing that most of them have a horrible profile. So I’m having you know, started in doing good and, you know, we can make some tweaks and whatnot. But that’s it. That’s the one thing that I find every single one of my prospects has is that profile. And the fastest way to do it is to get a mentor and somebody to help and walk you through it and done with you. It’ll be done in lickety split.

Mario Fachini  [29:22]  

Excellent. You’re knocking these out of the park. Third one, and the last one is, how do you maximize customer lifetime value?

Tracy Enos  [29:33]  

Well, we don’t own platform, right? So at the end of the day, you really want to get those prospects and your connections off of LinkedIn and into your own email client or autoresponder, whatever it is that you put those folks. And what you want to do at that point is you want to start offering them additional products and services. I’ll say that, so they come back, they keep coming back or improve upon your current offers. And then what you want to do is implement a referral program. And I can’t stress this enough. And I tell you what, I’m guilty of it too. And we’re going to be started doing that later on this year, is we’re talking referral program could be emails and even LinkedIn messages, sending them a physical newsletter in the mail, a birthday card, maybe an anniversary card for their work or their wedding or something like it if you get those details. Staying in front of them, and then offering something for them for a referral to you, will start growing your business where you’re not always having to go out and find new leads, new leads, new leads, cold leads.

Mario Fachini  [30:43]  

Well, I appreciate you for sharing that with us. I am excited to implement more of this myself. I was looking at my profile the other day and I added a few extra keywords, but I’m sure I can improve it just like everyone else listening.

Tracy Enos  [30:58]  

Can I give you a quick tip?

Mario Fachini  [31:00]  

Yep, please do.

Tracy Enos  [31:03]  

Everybody will benefit from this I promise.

Mario Fachini  [31:05]  

You were checking me out and I did something wrong, didn’t I?

Tracy Enos  [31:08]  

No, you didn’t do anything wrong. Now remember when I mentioned how people find you based off of certain things that are in your profile, or Google? Okay, your name, and it does violate the terms of service with LinkedIn, they just haven’t caught up with you yet. After your name, get rid of that long title that you have. Just keep your name in it and if you have any credentials, like you want like MBA, DDS, you know, DVM is a veterinarian, DVM, any of that, that’s fine. And that’s allowed by LinkedIn. But anything other than that websites, some big long thing that you have after yours, or emojis or anything like that, LinkedIn will catch up with you. And they will ask you politely to take it down or change it. And if you don’t, they will suspend your account.

Mario Fachini  [31:56]  

Okay. Thank you.

Tracy Enos  [31:59]  

You’re welcome.

Mario Fachini  [32:00]  

I’ve noticed they’ve changed stuff over the years and Yes, okay, cool.

Tracy Enos  [32:05]  

And believe me, they will catch up with you because I had a gentleman that came to me and he didn’t hire me to help him. But three years later, he gave me a phone call and said this and this and this happened. I said, I warned you three years ago, it took three years for them to catch up with you.

Mario Fachini  [32:21]  

Wow. Okay. Well, I do appreciate sincerely. The last thing, a couple from the last, let’s talk about books. Which book has made the biggest impact on your life and business?

Tracy Enos  [32:34]  

Oh, it’s a brand new book that I just got. That was actually a recommendation from a past client of mine and it is from Florence Scovel Shinn. I can’t remember her last name Shan I think it’s Florence Scovel Shinn, The Game of Life and How to Play It or something like that. I can look it up real quick. But she was born in 1871 and died in 1940. A lot of the stuff in this book reminds me of a lot of like the secret talked about, it’s all about mindset and manifestation. Now there’s a lot, if you’re not very spiritual, or if you’re not Christian, some of it might turn you off. But she does in this book, have some great trainings and teachings on how to really create your own health, wealth, happiness, love. It’s fantastic. And I’ve been reading it every morning when I get up. First thing I do, grab my coffee read before I do anything else. And in the last two weeks, it’s made a huge impact on how I perceive things and how my day goes. It’s amazing. I just love the book fantastic.

Mario Fachini  [33:39]  

So where can people find you?

Tracy Enos  [33:45]  

They can find me at www.TracyEnos.com.

Mario Fachini  [33:50]  

I thought you’re gonna leave with LinkedIn for us, I was curious what you were gonna say. I really was.

Tracy Enos  [33:55]  

All the links there to my social media is on there.

Mario Fachini  [33:58]  

We’ll make sure they’re in the show notes too. But other than your website and LinkedIn, is there anywhere you’d like them to directly go to?

Tracy Enos  [34:07]  

Yeah, absolutely, I now have, if you all want a copy of my free book, the best selling book, I also got a couple bonuses in there. And one of the bonuses in there is actually what I only give to my private clients. The reason I’m doing this is because there’s a couple new LinkedIn features. Once they roll out of beta in 2019, I will be doing 2.0 of the book and that will be live videos on LinkedIn. So kind of like three years behind what Facebook did. And then also for those who like to write articles, but are struggling to get anybody to see their articles or their content, you will now have an opportunity to get people to subscribe to your content and your articles. That’s amazing. Now you don’t have to go out there and spend days and weeks trying to promote just one article. Fantastic. Fantastic. And so that will be 2.0 coming up here in 2019. So you can go to linkedintopublishing.com.

Mario Fachini  [35:08]  

Excellent. Well…

Tracy Enos  [35:10]  

And let me tell you that book real quick. That book is by Florence Scovel Shinn and it is The Game of Life and How to Play It.

Mario Fachini  [35:19]  

Excellent. I’ll make sure that gets into the show notes Tracy, it has been an absolute pleasure. Thank you for sharing with us.

Tracy Enos  [35:26]  

Thank you, Mario.

Mario Fachini  [35:28]  

We will see you on the next episode. And have a great day and God bless.

SPONSOR – Wirecast Pro  [35:34]  

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