Today’s guest, Trevor Martin, is the Co-Owner and CEO of Noms Bake Shop, the industry expert in corporate gifting that leaves a lasting impression with clients, partners and prospects. In a noisy world of email marketing and forgettable
corporate tchotchkes, Trevor’s team at Noms Bake Shop provides a premium solution to corporate and personal gifting that delights clients and showcases your brand. Trevor is dedicated to helping companies make an impact with premium customized gifts that will actually be enjoyed. Welcome to the show, Trevor!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

FREE Business Book Publishing Course

Books Mentioned

The Snowball | Warren Buffett

People Mentioned

Warren Buffett

Richard Branson

3+ Expert Authority Insights™ To Apply Now

  • “Everyone enjoys a good cookie.”
  • “The only gifts that they really cared about were the ones that were special or personalized.” 
  • What gets measured gets managed.
  • Send something personalized, because that’s what’s really going to make an impression.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[27:05] If you could have anyone as a spokesperson for your company, who would it be and why?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:39] We thank our sponsor, Free Business Book Publishing Course

[1:01] Why is it so important to have a customer loyalty program?

  • Your top clients should always know they’re your top clients.
  • By utilizing a proper gifting program, these people know that you appreciate them.
  • It’s always easier to retain your clients then attract new ones.

[2:55] How often would you say most people are following up with their clients  to let them know they exist?

  • Part of the issue that most people have is they don’t have time to gift.
  • They end up sending the same stuff that everybody else’s and it’s not personalized and it gets lost in the mix.

[4:03] What are some examples of bad gifts you shouldn’t send?

[5:23] The importance of knowing enough your clients

[6:57] “Everyone enjoys a good cookie.”

[8:29] Gifting and prospecting

[11:14] Why didn’t you just go with something you could have done easily on your own controlled it and kept costs down?

  • I really enjoyed finding a problem, and then figuring out how to scale that, especially from an operation side.

[13:06] “The only gifts that they really cared about were the ones that were special or personalized.” 

[14:43] Selling and aligning a different product to your existing market

  • Narrowing down your target demographic.

[17:06] Not all people who you’re gifting will not appreciate what you’ve given

  • The law of reciprocity.
  • Making your prospects and existing customers feel important.
  • Gifts are best when personalized.

[18:45] Noms Bake Shop client’s success story

  • A realtor’s cookie story that made him $49,000 six weeks later.

[20:45] The secret ingredient of Noms Bake Shop berry shortbread

[21:57] Cookies and video

  • Incorporating a unique gift messaging using videos.

[27:05] The Wheel of Whatever

  • If you could have anyone as a spokesperson for your company, who would it be and why?

[29:27] Thanks to our sponsor, Free Business Book Publishing Course

[31:00] The Imperfect Action Round

  • What gets measured gets managed is the fastest path to the profits.
  • The biggest problem Trevor’s prospects are making is not gifting, and when they do, they do it at the end of the year with everybody else.
  • It’s important to stay top of mind with these people that are continuously helping you out and creating lifetime value.

[33:32] Trevor’s book recommendation

[34:06] Learn more about Trevor

[34:25] Let’s take a moment to thank our sponsor, Free Business Book Publishing Course

[34:59] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]
EA Interviews Episode 204. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]
The sweet side of gifting. I don’t know what you’re doing with your prospects and clients. Do you have a gifting program? Do you have a customer satisfaction program? If you don’t, you should. And that’s why I’m excited to have the owner and founder of Noms Bakery, Trevor Martin here today. We’re gonna be talking about the sweet side of gifting and how it’s going to increase your profits. I’m going to bring him up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:39]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [0:54]
Here he is ladies and gentlemen, Mr. Trevor Martin. Trevor, how are you feeling today?

Trevor Martin [0:58]
I’m doing well, Mario. Thanks for having me.

Mario Fachini [1:01]
I am excited to learn more about the sweet side of gifting. And I want to ask you, why is it so important to have a customer loyalty program and reward those who are investing money with you?

Trevor Martin [1:15]
Sure, well, it’s all about keeping with communication. Right? So you know, unfortunately, a lot of companies bypass this and don’t, don’t do this enough. And your top clients should always know they’re your top clients. Right? That’s the question I always ask is, do your top five clients know that they are your best clients? And if they don’t, why don’t they? Right? So by utilizing a proper gifting program, these people know that you appreciate them. And it’s a lot easier to retain clients, right? Because the old adage, it’s always easier to retain your clients then attract new ones, right? It’s seven times more expensive. So that’s what having a proper loyalty program will do for you.

Mario Fachini [2:04]
With the people that you’re focusing on helping, how many of them would you say know who the top five clients are?

Trevor Martin [2:13]
When I asked that question, I typically, I would say less than 30% to rattle it off, just like that. And that’s a scary thing. Because when somebody asked me that question three or four years ago in a networking group, I have the same answer where I didn’t know. And so we really kind of flipped that and use it as a marketing tool. So it’s pretty surprising. That really should be on the tip of any business owners talk. Right? Who’s paying your employees paychecks, right?

Mario Fachini [2:46]
Now, what about once you know those five, how often would you say most people are following up with them to let them even know they exist?

Trevor Martin [2:55]
That’s a great question. I think you know, the answer to that, is, it’s very few. So we find that most of our clients are really into camps before they come and become clients of ours. They really don’t like to gift because it takes a lot of time. Right? So part of the issue that most people have is, “Look, I’m working in my business, I’m working on my business. And I don’t have time to gift.” Right? “I know I should be. I know all the top performer and the one percenters around me are gifting and they’re utilizing these programs, but I just don’t have the time to do it.” And so what ends up happening is they end up sending the gifts at one time year, at the end of the year, right. And they end up sending the same stuff that everybody else’s and it’s not personalized. So biggest issue with that is that it gets lost in the mix. And so you spend this money, the average small business spends about $1500 sends to about 20 or 25 recipients and that money is really going down the drain because it’s getting lost in the mix with everybody else’s juice.

Mario Fachini [4:03]
What are some examples of bad gifts you shouldn’t send? And let’s keep it under 10 because I’ve got a few dozen in my head again and if anyone needs a pen…

Trevor Martin [4:15]
Yeah, so you know we all joke around here it’s we we typically instead of you know framing it as all the different bad gifts like the frame of what you should be doing. Right? And so you don’t want to ship anything that’s gonna offend people, right? So shipping booze or wine, any type of alcohol can be a risky proposition especially if you know, they’re sober, they don’t drink.

Mario Fachini [4:38]
I don’t know. It depends who you’re sending it to. You might just make some new best friends. They’re dependent on which one it is.

Trevor Martin [4:43]
Hey, I didn’t say… this is me personally. I love getting a good bottle of bourbon, right? And if you know your client, I think that’s the point, right? If you know your client and you know they’re a bourbon drinker, there probably isn’t a better gift to send them out there that are really great bottle of bourbon, however…

Mario Fachini [4:59]
Which one would it be for you?

Trevor Martin [5:01]
Man, my buddy just got me on to Angel’s Envy, if we’re gonna go on the lower end, but wines, I mean, I typically default wines, usually.

Mario Fachini [5:13]
So you would like that. But you’re saying if you accidentally send it to someone who’s been sober for 25 years, this may not be a good thing.

Trevor Martin [5:23]
Right? So the main issue is sending gifts without knowing enough about your client, right? And if you’re doing one on one prospecting or client appreciation or you really know your clients, I think it’s easy to do, if you know your clients. But you know, when you’re sending out 25, or 50, or 100, gifts to your top clients, you really want to make sure that based on that foundation is something that’s going to go over well with everybody. And that’s why confectionaries, sweets are such a popular items, because even if they’re healthy, they don’t necessarily eat them, it’s easy to give away and pass out to other people. But that’s one reason we started the company.

Mario Fachini [5:59]
I’ve seen some people that are completely healthy, completely. And they’re like, “Oh my gosh, that’s a you know, cheesecake, brownie, cookie…” Whatever the case is, carrot cake, you know, just pick something. It’s like, I’m a little bit Italian. So cannolis are freaking delicious. And I’m thinking of someone, they’re like, “How many are in there?” I’m like, “Well, how many you’re gonna take?” And it’s like, you know, they’ll enjoy it, especially if it’s around the holiday season or something, or if it’s out of the ordinary. I mean, if you’re hitting up the local ice cream shop every day. Hey, no shame in that. But if that’s not you, I still see people partake on occasion, if it’s out of the norm, and I’m just willing to bet when you’re sending gifts to them, you’re probably not going to email them right away. Like it’s kind of fun to surprise people. Right?

Trevor Martin [6:57]
Absolutely. And on your point, my wife who does our marketing here is actually a bikini competitor. So you can see the dichotomy there, where she’s, you know, getting up on stage and lifting weights and preparing for the show, but she works in our factory where we have, you know, 100,000 cookies in the freezer behind us, right? So it really just… even if they are health and fitness focused. You know, everyone usually enjoys a good cookie. Yeah.

Mario Fachini [7:28]
That’s awesome. And that reminds me of… early on when I started my business and was learning marketing. And you know, I remember hearing from a coworker at the time, probably one of the most profound pieces of advice. And it was, you know, if you’re trying to sell a burger to a vegetarian, it’s probably not going to work. So sell them the vegetables. And it’s like, you can sell the stuff and still help just because you don’t like it. I’d say this is probably the biggest thing that most people get wrong in business. And it’s, they’re like, “Well, I don’t like doing it that way.” Okay, well, that’s like someone’s saying, I don’t like cell phones, or I don’t like this. Well, cool. But the other 99.999% of people on the planet you’re gonna appeal to, you can still have a business. It doesn’t need to be a passion project. Or maybe it is. But it doesn’t matter what it is personally for you. If you can incorporate it or you can’t, it’s your call, but doesn’t mean there’s not a market for it.

Trevor Martin [8:29]
And before we got into this, we assumed that the only market for doing these business gifts was going to be client appreciation. And what we found was there was really a huge resurgence in direct mail, especially when people were using them, using direct mail for prospecting. And so that was kind of a big surprise. We really, I mean, our business has been tripling every year. And I would say a very large portion of that is due to a lot of tech companies using us for top of the funnel prospecting. And the reason they’re using baked goods… and we’re not the only company doing this, right? And the reason that they’re using baked goods or other baked goods companies is because it works and it has a very large appeal.

Mario Fachini [9:14]
I gotta ask you, how did you get into it? Because you’ve said, you’ve alluded to some things earlier, and you know, when you were at that networking event, you didn’t have this company, did you at that point?

Trevor Martin [9:29]
It just started it. In fact, the reason… So I’m not a big networker. This is not something I like to do in my spare time is go talk to people and go network with people and I’ve kind of grown the joy but the reason that I started was because we had just started this business. And my background is more in the operations and scaling things and not necessarily in sales. And so I said, “Okay, we’ve got this bakery. We’ve just invested in this equipment.” We’ve just started this business and we know our product is good. But outside of doing farmer’s markets and outside of selling to friends and families and just having organic growth, I didn’t know how to do anything with sales. And that was really my main reason behind joining a networking group initially.

Mario Fachini [10:19]
And it’s smart that you did because myself included, every business in the world, if you can’t do the sales and marketing, no one’s going to know about the product and story.

Trevor Martin [10:29]
I wish you were here to tell me that about three or four years ago, because I probably would have started with sales and marketing, as opposed to building a fantastic operation side first, because with that comes an immense amount of overhead.

Mario Fachini [10:44]
Tell me about that. You can get as specific or keep it as private as you want. But I want to… What were you doing prior to this and how did you bridge the gap to go, “I want to have 100,000 cookies in this whole operation?” I mean, you didn’t just say I want to offer someone, and I really don’t… I’ll use websites, because it’s something I started with. But it wasn’t something you could do on your own pretty easily. It sounds like you started a whole operation. Why didn’t you just go with something you could have done easily on your own, controlled it and kept costs down?

Trevor Martin [11:19]
Yeah, I’m a bit of a masochist. So anyone that knows me knows that I like to do things the hard way. So my background is in finance and graduated ASU and went out and did real estate investing. So okay, bought my first house at 18 didn’t go well, that’s a story for another time. I bought it probably at the very worst month, you could have in 2006. But, and that ended up transpiring into a real estate investment company, and a real estate analysis company. And that was the only area where I felt like I really succeeded. And the fun part about that, my real takeaway was that I really enjoyed finding a problem, and then figuring out how to scale that, especially from an operation side. So fast forward to five years, I met my lovely wife, I’m trying to impress my in-laws. And my dad, who is a retired computer programmer says, “Hey, you know, I like baking, I like making these gift baskets for the neighborhood.” And so he’s been doing this for the past few years. And I’m like, “I really want to impress my future in-laws, can you make them a gift basket?” Now they’re big entrepreneurs here in the valley, they have thousands of employees and when they got a hold of this gift basket with these baked goods, I’ll never forget the look she gave me. She goes, “You got to start selling these, I don’t care if they’re in our call centers, or online or in farmers markets, you have to start selling them.” And that really coincided with the end of the year, like I said, they’re executives, and they get a ton of gift baskets, right? And a lot of these go unopened. And so we really found that there was a niche and a void to be filled. Where we’re like, “Okay, we need to provide a good product, because a lot of this was freeze dried fruit and nuts, you know, 80% of the stuff looked like it was coming from the same factory. So we said, “We got a good product.” And we have to have some personalization, because the only gifts that they really cared about were the ones that were special or personalized to them. And so that was really the inception, start of Noms Bake Shop.

Mario Fachini [13:18]
That’s pretty inspiring. I gotta be honest, that’s pretty inspiring. Because I don’t know if I would have, you know? I’d like to think I’m very courageous and I’ll do anything, but it’s a big jump, especially if you weren’t in the space before and I was going to make a joke and go oh, real estate. That lines right up with, you know, confectionery. But the reality is, you had all that… You know, how long you said? I’m just guessing 10 or 12 years of real estate all combined?

Trevor Martin [13:48]
Combined. Yeah, right. Right, I would say right at that, eight to 10 year mark. And so that was a big decision to end up leading real estate because when you have all that accumulated knowledge, you know, I had a couple of deals that didn’t go the way that I wanted to and the people in the industry itself, I decided to start distancing myself. It was a big decision because when you got that much time and not much energy…

Mario Fachini [14:11]
You don’t want to just give it up right away. But what I’m hearing, joking aside is, I know… There’s people that have reached out to me, “I want to be on your show. I want to do this.” You know, “We should partner, this and that.” And I’m like, “I don’t even know you. You didn’t even say hi yet.” And you want me to give you 10, 15, 20 years of what it took for me to build up these relationships? You had that though with your own you know, you already had people that you knew you could market to your new business and product and it lines up ideally with it.

Trevor Martin [14:43]
Yeah, surprisingly well. Right. So one of the verticals that we, you know, go after is real estate, realtors and mortgage because that business is about relationship building and maintaining relationships, right? So like any business they have to prospect and do client appreciation gifts. But it’s so important because such a high percentage of their business is based on referrals. And so that’s really where we got our start was in the real estate and the mortgage industry. But that also led us to another interesting problem that we didn’t know we were going to face. When you’re starting out any business and you’re new, you know, you try to figure out, “Okay, well, who’s our target demographic.” And it’s tough because everybody eats cookies, right? And so we started going after everybody, which anybody that does business, you got to narrow that scope a little bit. And the problem we were having with some of our best clients were accountants and photographers, along with real estate and tech companies. And so we’re like, this is all over the map. And the one commonality we seem to find between all of those customers is that they were in the top 1% of their field. They understood the power of gifting and staying top of mind and staying in communication, not only with prospects, but people that they were trying to re engage and then people that they were thanking for new deals. And so if these 1% people at the top of their industry that were just amazing at what they did, they had a gifting program in place. And that really, that’s when it began to make sense to us. Okay, let’s go after the people at the top of their industry.

Mario Fachini [16:24]
That’s smart. That’s smart, because so many industries can use it. But should you go after them? I mean, and I was gonna say, yeah, everyone eats cookies. And everyone like, maybe not everyone if some fact checkers out there. Okay 99.9999, like, majority.

Trevor Martin [16:44]
Most people eat cookies.

Mario Fachini [16:45]
But the deal is, how many people appreciate it? Like if you send free gift baskets to 100 different people, cool. But from a business standpoint, how many of them will appreciate it? Instead of just going I’m a taker, and just eat it, they’ll enjoy it. But then what other percentage will actually convert to, “These are delicious. I want to re-up.” — And tell other people about it?

Trevor Martin [17:06]
Yeah, don’t get me wrong, there’s always going to be those people that are whether you’re prospecting, you’re saying thank you where they don’t appreciate it, or they’ll just take the cookies and blow you off. But for the most part, what we found is that step one is actually making, taking the right step to send something to initiate, what depends on where they’re at in the funnel, and where it makes sense. But after you actually, you know, send them a package, it’s really powerful. On law of reciprocity, you know, I mean, if you can imagine when you get a box of cookies or anything on your doorstep, even if it’s a pair of socks, right, and it’s like, “Wow, this person bet money on me.” Right? That’s the first thought, this person, “I was important enough to receive something.” And then when you take that next step further, and the gift was personalized, whether it was based on your tastes, or whether the box itself has your name on it, or your logo, or a picture of you and your family. Now, obviously, that depends on how well you know the person. But then that really goes to show that, “Okay, this person not only took, you know, spent the money on me, but they took the time to personalize this.” So it’s… you almost always get a call back, you know, if you’re sending it as a thank you gift. And if you’re sending it to try to book a meeting, people have very high success rates doing this.

Mario Fachini [18:25]
Yeah, I can imagine some people going… make sure looking forward to the meeting, make sure there’s some more of these.

Trevor Martin [18:31]
Right, exactly. “Send us another box, and we will book a meeting.”

Mario Fachini [18:37]
So let me ask you about some of the biggest success stories you’ve had from people using your product. Who’s the biggest one that comes to mind?

Trevor Martin [18:45]
So it’s interesting. So I was just thinking about this story. This story happened about about four years ago… three, four years ago, when I joined that networking group, and I was the new guy there. And there was one guy that befriended me, shout out to Joe Pascale, he’s a realtor in Arizona. And when you’re in a networking group, a lot of people are talking right, nobody’s really listening. And he came up and he said, “Hey.” You know, “What do you do?” And Im… “I make cookies.” Right? That was my sales pitch at the time. And he goes, “Okay, cool.” Well, he goes, “Look, I like you. I don’t know when we use these for, but I’m gonna buy some.” And so two weeks later, I see him and he doesn’t even talk to me. He gets up in front of the group, and he shares this and he goes, “You’re not gonna believe this. I was at an open house. I had some of Trevor’s cookies. And this couple was walking around with his mother, father and child. And I was at an open house there. I was trying to engage with them. They were kind of brushing me off, you know, and I’m getting a picture like when you go to a car, a car lot, and all the car salesmen try to swarm you. You’re just like, get back. You know, that’s, that’s the impression he was giving me because I’m trying to engage with them.” And he goes, “They’re walking out the door, and I said, ‘Hey, before you guys go, I’ve got these cookies here. Can I give your son one of these cookies?” And they said, “Sure, why not?” And he goes, “That was enough.” That was enough to open up the conversation. He goes, “15 minutes later I find out, they’ve got three houses, they’re working on listing.” And fast forward six weeks, he ended up making $49,000 in commission from that one cookie. So it’s a really cool story as far as you know, just opening up that dialogue in those lines of you know, communication. Yeah.

Mario Fachini [20:31]
That’s fantastic. Congrats to him and you.

Trevor Martin [20:35]
Thank you. Thank you very much. Yeah, it was a really, really cool story.

Mario Fachini [20:39]
So I just got to ask this, in that batch of cookies, what was the secret ingredient to make that happen?

Trevor Martin [20:45]
You know what, now I gotta call him and ask that. But his favorite is the berry shortbread. So we’ve got berry shortbread cookie and growing up I always didn’t like shortbread because they were like the Lorna Doone’s, they were always really hard until my dad started making these, right? These are, majority are my dad’s recipes and he makes a really soft shortbread. And the secret ingredient in that specific shortbread is almond extract, right? And so inside it, it’s this it’s the shortbread. It’s got this amazing almond flavor that runs through and it’s got some berry jam in the middle. So…

Mario Fachini [21:21]
Shoot, that sounds good.

Trevor Martin [21:24]
Well, yeah. Hopefully you got some waiting outside your door.

Mario Fachini [21:28]
Looking forward to it. Okay, Show’s over. I’m gonna go eat now. So with all the people you’ve been able to help, is there any new markets you’re breaking into? Are you still strictly focused on real estate? I mean, who is your ideal prospect you’re looking for – that should reach out to you?

Trevor Martin [21:45]
You know, what, one of the really neat areas we’re getting into is video, right?

Mario Fachini [21:53]
Oh, really?

Trevor Martin [21:53]
I know. Yeah. Right?

Mario Fachini [21:55]
Tell me more about this.

Trevor Martin [21:57]
Yeah, and this is going to be no surprise to you. But video is very powerful. And it’s even more so than just getting, you know, a box of cookies. So one of the things we’re actually looking at is, okay, how do you incorporate either a video within the gift message where they can scan a QR code. And so not only can somebody write you a gift message, but if you’re sending to, you know, your nieces, or nephews or grandchildren, or whether it’s a business partner, right? Whether you’re sending it to a prospect, and in the gift note, you say, “Hey, enjoy these cookies. Feel free to scan this QR code, I made a quick message for you.” That buys you a little bit of extra time through video to communicate an additional message. So we’re playing around with that. And we’re playing around with actually incorporating video screens within the boxes, which again, very powerful. The nice thing about that is, you know you have that person’s attention for the entire length of the video, right? So even if that video is two, two and a half minutes, if somebody sends you a box, it’s got cookies, and it’s got a video, you’re going to watch that video once. So it’s a couple new projects we’re working on right now.

Mario Fachini [23:05]
That is very smart, and you’re gonna see huge success with it. I will tell you stuff that in the past, you can get cheap Amazon Fire tablets, just anything with a screen preloaded with a video or use a PURL, personal URL link and send them to a secret or hidden unlisted YouTube page. Or even better yet have a custom page on your website where you could embed the video, and it takes them right to it with all the message and you can track it with the copy. You can track the copy with the tracking pixels to see who’s opening it, who’s watching it, check the watch times.

Mario Fachini [23:09]
It sounds like I need to set you up with my CTO. We need to get a meeting going.

Mario Fachini [23:47]
There’s some cool things that have been around and direct mail you can easily incorporate especially if you have the, I mean, you already have the other side of the house done.

Trevor Martin [23:56]
Yeah, yeah, we’re really looking forward to it. So I think there’s a lot of huge potential with video, especially with trade shows, right? So a lot of these mid and large sized companies. They’ve got a budget set aside every year for conferences and marketing, right? Well, they’re not getting to spend that and what better way to interact.

Mario Fachini [24:13]
Buy iPads for everyone and preload them.

Trevor Martin [24:16]
Exactly. Right? Yeah.

Mario Fachini [24:17]
That’s what people… I’m thinking about… I’m gonna say the year because this is evergreen. I’m not going to say how many years ago it was but back around 2010, 11 and 12. I was having private conversations with other marketers about this stuff. And the biggest thing and it’s great when you’re listening to this, screens have dropped in price and they’re probably going to continue to, that was the only obstacle. But they were literally… one of them was a dental and chiropractic client. And what they were doing was they were literally buying iPads because it was the only thing at the time and it was worth it to them because the average sale was worth two to five to 10 grand, they’re like, “What’s three, four or 500 bucks?” But if you need to do 10,000 of these, well, okay, you better have the budget. But the biggest thing was the screen, once you get across the screen, all you gotta do is pre load the video with something or put in a microchip or, you know, hard wired in there. Amazon Fire tablets drop down to the 40 or 50. But once you get past the screen thing, you can incorporate it in the boxes and just redirect them to any, you know, Vimeo, Wistia would give you the tracking stats of private… there’s a lot of… you’re on the right track with it. And you’re going to be able to pull this off very successfully, because I’ve seen and done some myself without the cookie side of it and without the other stuff.

Trevor Martin [25:43]
Thank you. Yeah and you know, really not reinventing the wheel here, because there are other companies that do this. However, the issue with this is it’s really not open to small and medium sized businesses, because they’re usually a 10 or 15, or $20,000. minimum investment. Right?

Mario Fachini [26:00]
Oh yeah, there’s a high buy in just because of the cost of everything.

Trevor Martin [26:03]
Right. And so one of the things we’re looking at doing is, okay, how do we get this in the $75 to $100 range? Not only that, how do we turn this around in 24 hours? One of the biggest value propositions that our company has is that we can get custom boxes, you know, no minimums, if you order 100 boxes, every single box can have a unique design, and we can get it out the next day. And there’s not a lot of companies that can do that. Now, we can do that with video, which is the plan, that now opens it up to a whole other gambit of not only used cases, but smaller businesses as well.

Mario Fachini [26:39]
Okay, I know I need to continue the show, but you got my wheels spinning, and this is legit exciting, and I’m very excited for you, because I know exactly where it’s gonna go.

Trevor Martin [26:48]
Thank you very much.

Mario Fachini [26:48]
I know you’ve been successful already. But you’re definitely on the right track. So…

Trevor Martin [26:54]
We hope so.

Mario Fachini [26:56]
I think it’s time for the wheel of whatever. It’s time for the wheel of whatever.

Trevor Martin [27:01]

Mario Fachini [27:05]
All right. If you could have anyone as a spokesperson for your company, who would it be and why? Oh, wait, stop. There we go.

Trevor Martin [27:19]
Wow, that is a great question.

Mario Fachini [27:21]
Yes. Brand new one, never asked before too. That thing’s magical. It always tells me what I need to know right when I need to know it.

Trevor Martin [27:26]
Let me see. You know what? I would say… I would say somebody that had… because the majority of our business is B2B right? And a lot of people, one of my idols is Warren Buffett. Right? And so I believe that if we could get him up there in Omaha during that Berkshire Hathaway meeting, holding a box of one of these things, I think that’s game over. So I would love to have Warren Buffett as a spokesperson. I know he’s not the most lively I know, he’s well into his 80s. But I think that’d be good for our company.

Mario Fachini [28:06]
Well, you have the perfect gift option to send to him with that video screen you were just talking about.

Trevor Martin [28:13]
There we go. Right? Exactly.

Mario Fachini [28:15]
It’s possible. Yeah, believe it’s possible. That’s awesome. I look at Warren too. I thought you were gonna say Virgin Atlantic, Richard Branson.

Trevor Martin [28:29]
You know what, man…

Mario Fachini [28:31]
He’s cool too.

Trevor Martin [28:32]
I love Richard Branson as well. He’s very cool. And he’s super, I was thinking about, I’m like, I want someone more eccentric. And we’re actually… I’m not a big cruise person. But my in laws are in the cruise industry. And one of the things they got us for Chelsea, my wife and I share a birthday. It’s two days apart. So they get us these joint birthday presents. And they got us the inaugural sailing on this Virgin cruise. And supposedly Richard Branson’s gonna be there. So if we get to meet him, but of all the videos that I’ve seen of him, he would be very close I think.

Mario Fachini [29:01]
Nice. Excellent. Sounds like fun.

Trevor Martin [29:05]
Yeah, yeah, we’ll see. Right? I mean, this whole COVID thing, which that’s a whole other avenue when you’re talking about direct mail and gifting. You know, we could talk about that for another hour. But you know, what that’s gonna do in the cruise industry has been incredible.

Mario Fachini [29:21]
Well, I appreciate you for sharing this. We’re gonna thank our sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [29:27]
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Mario Fachini [31:00]
Trevor, are you ready to take Imperfect Action?

Trevor Martin [31:02]
As ready as I’m gonna be. Let’s do it.

Mario Fachini [31:05]
All right, rapid fire answers. The first question is… Oh I need a drum. I so should get a drum. I so need a drum. Note to self. First question is, what is the fastest path to the profits?

Trevor Martin [31:24]
Fastest path, the profits? What gets measured gets managed. Right? And so I would say… Should I go into?

Mario Fachini [31:32]
Nope. Go for it. I love this.

Trevor Martin [31:35]
Okay, so with anything, you know, prospecting is no different. So we have people that will just send out gifts, rapid fire top of the funnel, and they don’t measure anything. But the fastest way to the profits, especially through using gifting is coming up with a strategy and using a sending platform if you have the money, and managing the spend and calculating the ROI.

Mario Fachini [32:00]
Solid Gold right there. Number two, what’s the biggest problem you see your prospects making and the fastest way for them to fix it?

Trevor Martin [32:08]
Not starting. Right? So as we alluded to earlier, people, there are so many people that don’t gift and when they do it’s at the end of the year with everybody. So the one piece of advice I’d have for them is start now. Right? Give us a call and send something personalized, because that’s what’s really going to make an impression.

Mario Fachini [32:29]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Trevor Martin [32:35]
Whoo. Man.

Mario Fachini [32:38]
Everyone loves this one. This question will never leave the show.

Trevor Martin [32:43]
Maximize customer lifetime value. I would say staying in touch with them. Right? So anybody in the referral industry business is going to agree with me where, you know, just because you have a client, you need to nurture that client. So you need to be… In real estate they even have a term for this. It’s called Popeye’s, right? So whether you separate your clients into ABCD, and the ones that give you the most referrals or higher up and you end up sending gifts, or visiting or calling these people more frequently, because it’s important to stay top of mind with these people that are continuously helping you out and creating lifetime value.

Mario Fachini [33:26]
Excellent. All right. What are some books that have made a big difference in your life?

Trevor Martin [33:32]
You know, on the topic of Warren Buffett, he has a biography called Snowball and I probably read this 10 years ago and it still sticks with me hearing about all his trials, tribulations and growing a family getting into business. And so that was really interesting to see how he was able to juggle it all and where he succeeded and where he failed.

Mario Fachini [33:59]
Excellent. Well, I have appreciated you for sharing. Where would you like people to learn more?

Trevor Martin [34:06]
Go to www.GetNoms.com or feel free to email me directly, Trevor@GetNoms.com.

Mario Fachini [34:11]
Excellent. Well, Trevor, it’s been a pleasure. Thank you for sharing again.

Trevor Martin [34:14]
Thank you for having me, Mario. Appreciate it.

Mario Fachini [34:18]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [34:25]
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www.EAInterviews.com [34:59]
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