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As the founder of Business Builder Camp, Wayne Herring has helped men across the country grow their businesses into successful and thriving enterprises. However, there is so much more to his story than simply “coach” or “consultant.” Wayne has worked as a specialty drilling and blasting contractor and an organic farmer. He has run ultra marathons, gone on epic road trips, and is a 1997 Montana state arm wrestling champion. He loves to hunt and farm, but he also enjoys yoga and meditation. Some have described Wayne as a renaissance man, but he thinks that is a strange term for the son of a coal miner.

What Expert Authority World™ is saying about the show:

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

FREE Business Book Publishing Course
FREE Gift [ From VIP Guest ] please make sure Strong tags are used for any and all links (As you can see to the left)

Books Mentioned

Get Found Online | Jack Jostes

Prosperous Coach | Rich Litvin

Greatest Salesman in the World | Og Mandino

Think and Grow Rich | Zig Ziglar

Crazy Good | Steve Chandler

People Mentioned

Jack Jostes

Tony Stokes

Tyler Robertson

3+ Expert Authority Insights™ To Apply Now

  • We just don’t make time for the things that really balance life and make it worthwhile.
  • It’s so easy to think we have forever that we can keep delaying.
  • “I’m committed to this line of work in helping people. I’ve learned that this is what I was built to do.”

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Wheel of Whatever™

[24:34] Who is a well-known person you love to coach that you know you could help them and they need it?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:37] We thank our sponsor, Free Business Book Publishing Course 

[1:22] How to be successful in business and life

  • Write down those things that come to mind that you’d like to do and put it in your calendar
  • Get clear on what you want
  • Wheel of Life

[3:03] Wheel of Life

  • A way of looking at life in eight dimensions, not just career
  • We first have to start by getting clear on how satisfied am I in the other seven dimensions
  • Write in what are small actions they can take
  • Talk about why they’re not doing it

[9:01] Why Wayne started his business

  • Realizing he didn’t want to go along with the family business
  • Knowing that the organic farm wasn’t going to pay for all their needs
  • The desire to build more of a business and have mastermind groups started five years into the coaching journey

[11:35] What Wayne learned in building a business

  • Scale the coaching business
  • Build more of a training solution for how to hire sales people
  • Learned a lot about working with virtual assistants
  • Learned a lot about marketing and identifying a target market

[14:13] What does Wayne see in the next five years

  • Have some other coaches helping this community
  • To help more people make an impact and make a difference

[15:21] Wayne’s ultimate impact

  • A feeling and a sense of men who have lived the life that they’ve always said they wanted to live
  • Men who do whatever they want
  • Men who say and want to get in shape and did
  • Men who have built companies, where employees feel like they’re part of a family and feel like they matter

[19:24] Wayne’s biggest transformation

  • Tony Stokes is an elite dog trainer that has Wayne as a coach
  • He proposed, and they have a child on the way
  • He’s making more money. He’s building a business. 
  • He’s building systems that allow him to be out doing 120 mile rides
  • Him and his wife have been communicating more clearly

[22:01] What Wayne sees in ten years

  • Be an even more effective coach to help these guys grow than I am now
  • Have a trail of stories
  • How many people could I possibly impact?

[24:26] Wheel of Whatever

  • Who is a well-known person you love to coach that you know you could help them and they need it?
  • Tyler Robertson
  • People who are building strong companies, but also obviously care about family and life

[27:13] Time out to thank sponsor, Free Business Book Publishing Course

[28:45] Imperfect Action Round

  • The fastest path to the profits is serve other people
  • The biggest problem is not sitting and carving out the time to proactively plan the other dimensions of life
  • The best way to maximize customer lifetime value is take look at your customers and study one of them

[33:55] Let’s take a moment to thank our sponsor, Free Business Book Publishing Course

Episode Transcript

Read Full Transcript


Intro [0:00]
EA Interviews Episode 189. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]
So you have a successful business, but do you have a life of adventure? Do you have the family you want? Do you have the finances you want? Are you living the life you want? I’m excited to have the founder of Business Builder Camp, Wayne Herring on the show today, because he’s going to be talking about that. It’s not just about succeeding in business, but it’s also about succeeding in business and in life. I’m going to bring him up right after we thank our sponsor.

SPONSOR Free Business Book Publishing Course [0:37]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [0:52]
Here he is, ladies and gentlemen, Mr. Wayne Herring. Wayne, how are you feeling today?

Wayne Herring [0:57]
I’m great, Mario. Good to be with you.

Mario Fachini [0:59]
I’m excited to dive in because there are so many people that have successful businesses, but I’m not sure if they have a successful life. I don’t think they’re doing everything they want. And I frankly think everyone can use more adventure. So what would you say to someone who is already successful, but isn’t doing every last thing that they want to?

Wayne Herring [1:22]
I would say, right now, write down those things that come to mind that you’d like to do and put it in your calendar. Whether that’s, you know, a week from now, or several months, or several years, but start writing those things down and put them in your calendar. Because if you don’t put on your calendar, they’re not going to happen.

Mario Fachini [1:44]
Why is that?

Wayne Herring [1:49]
I think that, you know, when we’re in business, there’s always something more to do, right? There’s always one more email. There’s always one more LinkedIn connect requests that I could send. There’s always on and on and on another piece, other component. And then I see a piece of content, and then I get on social media, and I go down that rabbit hole, and on and on. And our brain likes to be busy. And it’s so easy to say, “I’ll do that tomorrow. Someday. Soon. It’s coming. When this happens then I’ll do it.” We just don’t make time for the things that really balance that life and make it worthwhile.

Mario Fachini [2:32]
I’m glad you bring that up, because life is supposed to be enjoyed. And I think it’s easy for entrepreneurs to get wrapped up in business.

Wayne Herring [2:45]
For me to get wrapped up in business, I love it.

Mario Fachini [2:48]
When you’re working with people, what are some of the obstacles that you first help them overcome so that they get on that track of living the adventure of having that family life in addition to business?

Wayne Herring [3:03]
Well, one of the things we do is, is get clear on what you want, because it is a process. So the obstacles that we’re talking about are not always so apparent. These are tricky obstacles we’re talking about. The tendency to keep scheduling and more. The tendency to keep business, business, business. So what I do with people is start to take them through a process. Like just earlier today, I was starting a new group out. And we sat and we did the Wheel of Life, which is not my exercise, the Wheel of Life is something you could Google right now. And you can find that it’s simply a way of looking at life in eight dimensions, not just career. Career is one of those slices, but there’s seven other ones. So in order to overcome the obstacle or see the obstacle, we first have to start by getting clear on how satisfied am I in the other seven dimensions. And then what I always have people do is start to write in what are small actions they can take. What would they like to create those different dimensions? Because by writing it down then, oftentimes, the next steps will become cleared. And then I think if people keep not doing it, then in coaching when I’m working with them, we can start to talk about why they’re not doing it. And we can also, sometimes, start to get tough with people and help them push through the resistance by just put it in your calendar, man. Just do it. And in a peer group like Business Builder Camp, then you get other people that are also jumping on you, not not just your one on one coach.

Mario Fachini [4:47]
What would you say the common commonalities – the common problems that entrepreneurs are having that hold them back?

Wayne Herring [4:57]
From living that full life?

Mario Fachini [4:59]
Yes.

Wayne Herring [5:03]
You know, again, not to be too simple, but I think it’s so easy to think we have forever that we can keep delaying. It’s hard for me, in this case, to talk about obstacles, what come to mind are more the positive flip side of that. I’ll give you an example. My son just turned 12. And I love traveling and I hadn’t done it for a while, and I haven’t spent a long block of time with him ever. You know, I’ve had weekend trips. We got four kids, so I’ve spent time with all of them. But I kept waking up with the recurring dream of being in my truck and just driving. And so I said to my wife, “Hey, I want to take Thomas for two weeks to Colorado.” Which is about a 25 hour drive from Pennsylvania. So then the wheels started turning on that. Like, I said it, I verbalized it, I told him, we were going to do it. And once I told him we were going to do it, once I told my wife we’re going to do it, there was no turning back. So then it was, “All right. Well, here’s the dates.” And we picked the dates and we started getting ready with some food and a cooler and on we went. So when my wife and I want to want to create something, it’s like that. We just talk about it. And then it goes into the family calendar. And it goes into my work calendar. And I make the arrangements necessary in my work. And then we we go do those things.

Mario Fachini [6:48]
How do you think businesses would be impacted if more entrepreneurs were taking time to do stuff such as that, that they would enjoy?

Wayne Herring [6:59]
I think businesses are helped when the founder or when leaders take extended time off, because it’s a circular type of problem or it’s which came first, the chicken or the egg type of thing. If somebody schedules two weeks off, then they are absolutely going to make sure that the steps are taken to protect the business, because they love their business. They’re not not going to go for two weeks and let the whole thing go to crap. It doesn’t work that way. So it’s kind of like the day before a vacation, right? The day before a vacation, when people are traditionally employed, it’s often the most effective day they’ll ever have. I know I experienced that for sure when I was an employee. And so, similarly, if a business owner is going to take two weeks of vacation and if they’re really going to take two weeks off – look, it’s not realistic for most business owners to not check in at all, but to check in minimally and to not be on their phone. You know, I wasn’t on my phone when I was with my son fishing, so on and so forth. It’s like if I put it on my calendar, then I will talk to Joe, and Susie, and Fred, and the key people in the business to make sure that I’m able to go on that trip. But if I don’t schedule the trip, I may never talk to them about what it would take to empower them to handle things while I’m gone. So I think you have to do it and that sounds like the little Nike slogan, Just do it.

Mario Fachini [8:43]
Just get it done.

Wayne Herring [8:45]
Get it done.

Mario Fachini [8:47]
So I want to ask you about the inspiration for the start of the company. What made you want to go from being an employee to being an entrepreneur and get Business Builder Camp off the ground?

Wayne Herring [9:01]
Business Builder Camp isn’t the first venture after being an employee. I’ve had an opportunity, Mario, to work on different ends of businesses in different spots. I worked with my dad for nine years in a company that he started in 1992. So he started in ’92, and I was there from ’04 until we brought on a private equity investor and sold the company, Sordell, though they call it partnering when the private equity firm came in. And then we grew the company and we sold it to a publicly traded firm in 2013. So in that sense, I was there with him when he started it in the beginning. I helped him take some of the first contracts on my old Tandy computer for the – remember those? When he started and I used to lick on envelopes and stuff them with mailers to get them going. And then I came in about, you know, like halfway through the history of the company. And we grew it, we doubled in size. And during that period of time, I had started an organic farm with my cousin and with my wife. So we were raising pigs and chickens and turkeys. And so I got to experience the startup stages of a business with the farm. And then when we sold the company, I was sitting at my kitchen counter and realizing that I did not want to go along for the next push to grow the company from 22 states to 48 with the acquiring company. And I also knew that the organic farm wasn’t going to pay the bills and take care of the things that we needed at home with four kids and a mortgage and 20 acres and all those things. So that was how I got started in coaching consulting. And I did one-on-one coaching, working with a handful of clients for about five years before the urge to start going beyond one-on-one happened. And Business Builder Camp came out of that desire to move beyond one-on-one. I still do one-on-one coaching, but the desire to build more of a business and have mastermind groups started five years into the coaching journey.

Mario Fachini [11:18]
Okay. So you didn’t jump right away? It sounds like you have a fun story in between there. How was it getting Business Builder Camp off the ground? Was it easier because of the experience? Or did you find it had some difficulties because it was something new you hadn’t done before?

Wayne Herring [11:35]
During the coaching journey, I’ve had a number of paths that I had gone down to work to scale the coaching business. There was a time where I was going to build more of a training solution for how to hire sales people. And I learned a lot about working with virtual assistants. I learned a lot about marketing and identifying a target market. Ultimately, I ended up going back to one-on-one coaching, which is just kind of a comfort zone, I guess for me. So, yeah, so doing Business Builder Camp that started in May of 2018. It was the first time that I did a live event with a handful of male business owners in an outdoor venue. And it’s been fairly slow, really, intentionally. I’ve taken my time with going from one-on-one coaching to building the group this time. In the past, I would get all excited about an idea like this hiring salespeople product that I had in mind. And it would be like chasing shiny things. But it didn’t last. In Business Builder Camp, I’ve purposely been going slower in terms of hiring an assistant, putting processes and systems in place with her one at a time. Rather than saying, “We got to do all these things all at once.”

Mario Fachini [13:14]
You didn’t want to overwhelm her.

Wayne Herring [13:16]
What’s that?

Mario Fachini [13:16]
You didn’t want to overwhelm her.

Wayne Herring [13:19]
Yeah. I didn’t want to overwhelm her. I didn’t want to overwhelm me. I didn’t want to get my wife, you know, all kinds of startup because Wayne has a new idea. And it’s really easy for me to – well, I used to. Years ago, I’d get a new idea like that. I’d want to talk to her about it. I’d want to share with her how great this thing was going to be. And, now, we’re busy. We have four kids. If she asks, I will talk to her about what we’re working on. But I don’t need to burden her with, you know, all these different ideas.

Mario Fachini [14:05]
I gotcha. So where do you see the business going, let’s say, five years from now?

Wayne Herring [14:13]
Yes. So I have a sheet of paper, a visual, that hangs behind my computer. It’s not here where I’m recording. But in my home office, I’ll get a sheet of paper – I’m a strong visual – so there are 40 stick figure men that I’ve drawn as members of mastermind groups. And then I got tired of drawing stick figures, so I have dots for my entry level program, which we call Base Camp, and there’s 100 of those people. I think in five years, Mario, that there’s a good chance that I’ll be at the point where I’d like to have some other coaches helping this community of men who are building businesses and also lives and living lives of adventure. But we’ll see. The five year vision is simply to help more people make an impact and make a difference. The 40 and 100 are the numbers on the wall that I carry around in my pocket on a little three by five card.

Mario Fachini [15:21]
So what is the ultimate impact that you’re looking to make?

Wayne Herring [15:26]
I have this vision in my mind of having my 40 guys in a room, it’s somewhere that’s an outdoor themed venue. And we’re at a gathering of the camp and it’s a feeling and a sense of men who have lived the life that they’ve always said they wanted to live, men who have taken their sons on a on a two week trip to Colorado, or who have taken their daughter on a missionary trip, or, to do whatever they want. Men who have, you know, if they say they want to get in shape, instead of just talking about it, like they’ve gone out and hike mountains or run an ultra-marathon. It’s men who have built companies, where employees feel like they’re part of a family and feel like they matter and they’ve made an impact. I do a lot of, like, visualizing and thinking about the impact, but I don’t visualize it in terms of dollars, or, you know, anything that’s a number. I’m really kind of like feel it and see those 40 people, and they’re sharing stories, and talking about the good stuff that has happened, and it’s a brotherhood.

Mario Fachini [16:59]
That’s powerful. Unfortunately, I’ve come across a lot of people who didn’t really have family growing up. And if they did, it wasn’t the best environment. And I know that plays a role with your confidence, just how you should be acting in certain – not even certain situations – specific certain situations, but how you should just be acting and carrying yourself all the time. And when you don’t have those examples, things get off kilter. Which, you might have the heart and the knowledge and expertise and desire to grow a business, but now, I heard the quote that, you don’t have any business problems. They’re all personal problems that get carried into business. And I think it’s great that you’re helping men, because that’s going to create this ripple effect of just better families and better businesses across the board.

Wayne Herring [18:03]
That’s what we’re going for. I have a client, his name is Jack Jostes And he wrote a book called Get Found Online. And he’s got a company named Ramblin Jackson. And he’s been growing and he helps landscapers build websites. But he helps them build websites that attract their ideal customers. And then he has been going beyond and helping them with their sales processes. And I have said to Jack a couple times, :If I had the transcript of our boxer interactions over the years, we could write a book on how to build a sales team and how to be a leader and how to gather people up for an all hands meeting.” Because these are all things we’ve talked about. But one of my favorite things in the boxer thread, Mario, is pictures of him and his boys. Like, last weekend, he sent me a picture of him and his two sons in Cheyenne, Wyoming on a daddy weekend. And that’s awesome that clients want to share that stuff with me. I feel like I kind of own a little part of that.

Mario Fachini [19:12]
Yeah. You’re helping them create it. And that’s a perfect segue into, you know, is he the biggest transformation you can think of? Or do you have someone else that also comes to mind?

Wayne Herring [19:24]
Yeah. Well, he’s a great one. But, yesterday, I had one of my clients, his name is Tony Stokes. And Tony received a packet of some of our new materials. We have awesome new journals at Business Builder Camp and a little sticker for the window of your trucks are part of the camp. And he posted, it was like one of those things that pops up on social media. I didn’t ask him to do this, but it said, “Hey, I just received some cool things from my Coach Wayne hearing.” And he noted how their business – he’s an elite dog trainer. So we’re in a small town in Pennsylvania. And he has people bringing dogs in for board and train for multiple weeks and he’s charging a lot of money, but it’s worth every penny to have them bring their dogs in. And he’s been hiring employees. And then he has employees training employees. And he’s like a massive road biker. He’s been doing 120 mile rides. And all this stuff has happened since we’ve been working together. And he proposed, and they have a child on the way. So it’s that whole, like, full circle. Like, he’s making more money. He’s building a business. He’s building systems that allow him to be out doing 120 mile rides. And, you know, him and his wife were working together in the business, and they’ve been communicating more clearly. They’ve learned how to talk about things, like the intersection of the money in the business and the money at home. That’s a fun one, too, that just come to mind.

Mario Fachini [21:01]
Well, I appreciate you for sharing those with us. Because there’s people that have successful businesses and they’re successful with what they do. But one thing I always look for is people who can bring on other people and coach them, train them, teach them. You can be a rock star yourself, but, frankly, it’s kind of boring just doing it yourself. But how many other people can you bring and have them rise up? And it’s always great to hear those transformations, because it’s not only inspiring, but I believe it shows that it’s doable. It’s not always easy, but it’s a simple process.

Wayne Herring [21:49]
Right. For sure.

Mario Fachini [21:50]
So beyond the 40 and the 100, I know I had asked about the five year goal, have you thought about, like, 10 years out?

Wayne Herring [22:01]
Yeah. And I’ve even thought beyond that, Mario. So I’m constantly hiring coaches and I’ve been constantly participating in group programs. And I’m a member of the Mastermind right now. And I always learn from those people to be able to bring it back to my tribe is partially why I’m constantly investing that way. There’s a coach I’ve worked with. He’s the co-author of the book, Prosperous Coach and his name is Rich Litvin. And Rich talks a lot about, like, he’s got some resources online that talk about setting an impossible goal. And how important it is to kind of trick their mind into setting something way out there. And then he also talks about what are you in for, for the next 20 years? And so I’m 44, almost 45. And I think I’m going to be 60. You know, I will be 65, like, wow. And then I always go through, how old was – my oldest daughter turned 17 today we’re recording this, so she’ll be 37. Like, what will she be doing? And when I think out that far, Mario, truthfully, it’s not a number or it’s not a profit or revenue or anything like that. But what I’m convinced of, after having spent almost seven years in the coaching space is that, in 20 years, I want to be an even more effective coach to help these guys grow than I am now. I know that I want to have a trail of stories. Now, those two guys I just told you about, Jack and Tony, are wonderful. But in 20 years, I think about like, “Wow. How many people could I possibly impact? How many people could I help have a better marriage?” I don’t exactly want to clarify that this is exactly what it is. But I know it’s just a continuing growth and continuing expansion. I’m committed to this line of work in helping people. I’ve learned that this is what I was built to do. And so we’ll keep going there and keep working to get better at it.

Mario Fachini [24:13]
Well, it sounds like you’re definitely on the right track and you are making a difference, and that’s a wonderful thing. So thank you for what you do, because I think the world needs more of it.

Wayne Herring [24:24]
Well, thanks for that. I appreciate it, Mario.

Mario Fachini [24:26]
So I’m going to ask you one more question, the fun Wheel of Whatever part.

Wayne Herring [24:33]
I heard about this wheel.

Mario Fachini [24:34]
Yeah. Right before we thank our sponsor. And your question is – come on. Let’s get some speed on that. I don’t want to drop it. But, wow, I think that’s the fastest I’ve ever had it. Look at it go. It’s like a car wheel. Your question is, who is a well-known person you love to coach that you know you could help them and they need it?

Wayne Herring [24:57]
So he’s not well-known maybe, except in certain circles. But there’s this guy, Tyler Robertson, who appears on LinkedIn in my feed. And he owns a company named Diesel Laptops. And I’ve seen him post things about family. And I’ve seen him post things about work, work and balance, and he’s very open. So when I see people like that on LinkedIn, who are building strong companies, but also obviously care about family and life, those are people that I want to reach out to, and that I want to work with, and I want to encourage someday.

Mario Fachini [25:41]
Have you ever reached out to him?

Wayne Herring [25:43]
So I’ve connected with him, for sure. And we’ve traded messages back and forth. I haven’t made a proposal to a conversation. I haven’t done a formal invitation. But now that I’ve said it on a podcast, by the time the episode comes, I’ll probably do that, shouldn’t I?

Mario Fachini [25:59]
Yeah. It’s one of the reasons I like helping people publish their business books, because it’s a great way to do it. And also super simple to write a note inside of the book and mail it to them.

Wayne Herring [26:10]
Yeah. For sure.

Mario Fachini [26:11]
For sure it’s memorable. They’ll remember it. But it’s always fun if you got some people identified, I love asking people that because some of them do reach out, some of them don’t. And I go, “They’re just another person.” And I will tell you straight up from all the people I’ve had on the show and they’re all high level people that you would not think anyone needs help with anything. There’s almost always something we’ve been able to talk about, whether it’s before or after and sometimes during, we can help each other with. And it’s like, you know, sometimes I’m literally blown away. I’m like, “I know they have a team. I know they have this. I know they have that.” And I’m thinking, “Hey, it’s just nice to meet them.” And afterwards, they’re like, “Hey, could you tell me more about A, B and C?” I’m like, “You seriously don’t know that?” So I’d encourage you reach out if that’s one of your dream clients. Go for it. All right. We’re going to thank our sponsor and come back for the Imperfect Action Round.

SPONSOR Free Business Book Publishing Course [27:13]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now. And I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [28:45]
And we are back with the Imperfect Action Round. Wayne, are you ready to take imperfect action?

Wayne Herring [28:50]
I’m ready. Let’s do it.

Mario Fachini [28:52]
All right. Sixty second rapid fire answers. The first question is, what is the fastest path to the profits?

Wayne Herring [29:01]
The fastest path to the profits is serve other people. You talked about it right before the break, we could send a book to somebody. So in my experience, serving other people first, helping them has been the fastest way to profits.

Mario Fachini [29:19]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Wayne Herring [29:25]
Yeah. The biggest problem is not sitting and carving out the time to proactively plan the other dimensions of life that we talked about. Not only business but the other pieces. But that’s true for business too, just sitting and spending time and getting some clarity rather than go, go, go all the time helps many of them.

Mario Fachini [29:49]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Wayne Herring [29:56]
Well, I think the first thing is to actually take a look at it and take a look at your customers and study one of them. You know, I really liked that. In an outdoor research, I grew up watching somebody’s show on TV where they would like dart a bear, and then put a collar on it, and track it and follow it around. I think in businesses, a lot of times we need to pick out a few customers and really follow them and track them. Even if you have a lot of customers, you can’t track all of them, but you can pick out a handful individually and study them like a biologist would study the collared bear.

Mario Fachini [30:34]
Do you have any specific darts you’d recommend?

Wayne Herring [30:39]
I have no idea. No.

Mario Fachini [30:41]
No. But I get what you’re saying. There’s ways to do that. And, truthfully, when you said that, I was thinking of tracking pixels, email, marketing. I mean, anything you do online can be tracked.

Wayne Herring [30:55]
For sure. And what I’m saying is go beyond the metrics and pick out – Pixel, you mentioned, pixels. So pick out five or ten, it depends on how big your customer body is, but pick out some actual customers and then really study them. And if you can study them with a handful of people, so you can watch their journey, watch the touch points, brainstorm, what are other products that we might serve them with, and then they’d also pay us for. That’s what I mean by by studying. But you can certainly start with a database or email pixels, so on and so forth.

Mario Fachini [31:32]
Excellent. That’s great advice. What are some books you’d recommend that have made a difference in your life?

Wayne Herring [31:39]
My favorite sales book is Og Mandino’s Greatest Salesman in the World. And not just reading it. But that particular book was written in the style of daily affirmations, which Zig Ziglar, you know, Think and Grow Rich has ideas like this. So it says in there, read this book, read this scroll, read this chapter for 30 days. And I have a book at home where there’s stroke marks in it where I’ve read every scroll for 30 days, so work it. And then the other books that I really love, they’re nontraditional, Steve Chandler is a coach that I’ve coached with. He wrote a book called Crazy Good. And it’s how to have not just a good life, but a crazy good life. And it’s written in the style of short chapters where you could read one chapter every morning, and then journal about what it means in your life. So it’s another one I’d recommend.

Mario Fachini [32:32]
Oh, excellent. Well, I’ve appreciated everything you’ve shared. Thank you for that. Where would you like people to learn more?

Wayne Herring [32:38]
Well, we’ve created a page for your listeners, so it’s BusinessBuilderCamp.com/ExpertAuthority. There’s a resource there called The Best Life Inventory, and it pivots off the wheel of life to get clear on where you’re at and what you really want. There’s also, if they opt in to my email list, there’s a series of five emails that come with a video for me out on the farm and it shows them where to download the different tools we use in Business Builder Camp to get in the rhythm. And the last thing that is there is a way to get into my calendar, and we’ll spend 20 minutes with people. And I really love for people that might want to join camp or people that might want to be a one-on-one client, I believe in the model of serve first. And so, you know, I’ll bust it and spend an-hour-and-a-half helping somebody. And if at the end of that time, we want to book a longer call, that’s great. And if they feel like they’re complete and done, that’s okay too. I’ll have another connection and another friend.

Mario Fachini [33:40]
Well, thank you for making that available. It sounds good. And thank you again.

Wayne Herring [33:45]
Yeah. Thanks for having me. It’s been fun.

Mario Fachini [33:48]
Expert Authority World, we have another great episode here today. And I’ll see you tomorrow. Have a great day. God bless.

SPONSOR Free Business Book Publishing Course [33:55]
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Mario Fachini [34:29]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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