What Expert Authority World™ is saying about the show:
What Expert Authority World™ is saying about the show:
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Listen To The Episode
Watch The Episode
Subscribe to EAInterviews
- Presence: Bringing Your Boldest Self to Your Biggest Challenges | Amy Cuddy
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers | Timothy Ferriss
3 Expert Authority Insights™ To Apply Now
- Being an entrepreneur is a long journey, but it’s also very rewarding at the same time.
- Everyone has a travel behavior, we’re all different in different phases of this world.
- Fake it till you become it, not fake it till you make it.
• Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[0:34] – We thank our sponsor, Business Book Checklist.
[1:14] – Lauren’s inspiration to start TWIP
- Started when she wanted to learn French to read what’s on the back of Shreddies.
- After learning French, she decided to move to France to be able to speak her newfound language and that’s when she fell in love with traveling.
[3:49] – Most unexpected thing Lauren experienced since she started
- Starting a business is harder than you realize.
- It was a tough journey, but it was also very rewarding at the same time.
[6:04] – Who Lauren helps and how she helps them
- Helps travel brands and lifestyle brands understand their clients’ travel behavior or Travanality™.
[7:36] – Cool places where people can expect to travel to
- Depends on people’s travel behavior or Travanality™
[9:04] – How much Lauren traveled within this calendar year
- Been to 17 countries within this calendar year.
[12:26] – Why Travel With Interesting People
- Was suggested by her friend, Bo Roberts.
- It was perfect because everyone has their own story, everyone’s unique and it’s a good way of celebrating that.
[14:10] – The biggest success story Lauren helped someone achieve
- The biggest success story for Lauren is their success in understanding and breaking down the travel behavior/travenality of people.
[23:25] – Where to find the different types of travenalities
- www.TWIP.co or check out TWIP Trips on all social media.
[24:46] – How speaking helped Lauren’s business
- Went to school to be an investigative reporter and it has helped her to be comfortable in public speaking.
- Participates in a lot of podcasts, conferences, roundtables, and competitions.
[27:23] – Places in the world Lauren would love to travel to that she hasn’t yet
- Thailand, Sweden, and Tokyo.
- Thailand because of the beach with Leonardo DiCaprio.
- Tokyo because of her obsession with Japanese culture and sushi.
- Sweden because of her love of Vikings.
[28:47] – We’re going to thank our sponsor, Business Book Checklist.
[29:05] – Imperfect Action Round
[29:19] – Fastest path to the cash
- Listening to what your customer wants and understanding what their KPI’s are.
[30:02] – The biggest problem Lauren sees her prospects making and how can they fix it
- The biggest problem she sees is not being agile enough.
- They can fix it by having a leaner, smaller team so they can move quicker which leads to being first to market.
[30:54] – The best way to maximize customer lifetime value
- Make sure there’s always another product to upsell them.
[32:01] – Book Lauren recommends that has made the biggest difference for her business
- Presence by Amy Cuddy.
- Tools of Titans by Tim Ferriss.
[33:06] – Where can people learn more of Lauren
- TWIP.co, TWIP Trips on all social media, contact her directly at Lauren@TWIP.co.
[33:46] – Thanks again to our sponsor, Business Book Checklist
EA Interviews Episode 75. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Alright, expert authority world. I’m excited to be here with another great interview today I have none other than model entrepreneur, speaker and CEO of TWIP, Lauren Koenig who specializes in travenality. We’re going to get into this with you in just a bit right after we thank our sponsor.
SPONSOR – Business Book Checklist [0:34]
Why every business needs a book, including yours? Would you like to say five plus hours with every prospect generate more leads and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. Here she is, ladies and gentlemen, Miss Lauren Koenig. Lauren, it’s great to see you. How are you doing today?
Lauren Koenig [0:53]
I’m great. Hi, Mario. How are you?
Mario Fachini [0:57]
Feeling great. It’s great to have you here today.
Lauren Koenig [1:00]
I know. I’m so excited. I’ve been waiting for a long time to be on the show. So I’m glad we finally got our acts together in our busy schedules, and we made it happen.
Mario Fachini [1:08]
Absolutely. So let me ask you, what made you want to start TWIP, what inspired you to start your company?
Lauren Koenig [1:14]
Oh, my goodness. Ah, you know what, I’ve been asked this question a lot. But you know what, it has to always come down to a cereal box.
Mario Fachini [1:23]
Lauren Koenig [1:24]
I swear to God, a cereal box. You know, it’s funny enough, my family owns a summer home up in Canada. And when I was a little girl, I would sit every morning eating breakfast, and I would eat my Canadian Shreddies. And every single day on the back of this little box, and I couldn’t read it because it was in French. And so, I would ask my mom, like, “What does this say? I can’t read it.” And it was so funny, because she’d always be like, “You know, Lauren, I don’t know French. Just go learn French if you want to learn how to read the back of the cereal box.” And so, you know what, I went to learn French with the Ball State University. I’m very proud of it, chirp, chirp, go Cardinals, and I minored in French. And after college. I wanted to go to France, obviously to learn my — you know, to be able to speak my newfound language and no one wanted to travel. Everyone was having babies or they were getting married or, you know, they were like, “I’m broke and poor”, as every college student is. And so, I tapped into likeminded people, the French club of Ball State University and they were like, “Lauren, you know what, you should not go to France, you should move there.” I was like, okay, challenge accepted, hold my beer. And so, they held my beer for about a year and a half when I moved to France after college, fell in love with travel, fell in love with different cultures and you know, this big, great, beautiful world that’s out there. And I started to really understand the motives behind why people travel and why they didn’t travel, what prevented them from traveling. And that was my cue to pretty much like abandon everything I went to college for, and go down the world of travel and then, travel tech. And then, basically, you know, long story short, it was curiosity of the back of the cereal box that helped me, you know, want to dive into like I said, the travel industry and start to solve problems that I was seeing in front of my face on a daily basis. So that’s — it was kind of like a nugget that was always inside of me. And I didn’t discover it until many years later, but I think that’s really the underlying cause.
Mario Fachini [3:23]
That is a great story. So what’s been the most interesting thing you’ve experienced since you’ve started?
Lauren Koenig [3:32]
That’s a loaded question.
Mario Fachini [3:34]
That’s what you said you wanted, right?
Lauren Koenig [3:39]
Exactly. Don’t be on the show. Mario, let’s trick you, Jose, here’s the questions to prepare with and then, I’ll give you a curveball.
Mario Fachini [3:46]
After you said you wanted some, so yeah.
Lauren Koenig [3:49]
What’s the most unexpected thing, most unexpected thing? I would have to say it’s always harder than you realize. And you think that running a company is like, okay, I got this, you’ll learn something, you take 10 steps forward, but it’s really 10 steps forward and it stopped, you’d see it backwards. And that’s really exhausting. And I think to realize how much stamina you need as an entrepreneur is just incredible. You know, I get people emailing and calling and texting me, you know, on a weekly basis. “Hi, Lauren. I’m so and so, I want to start my own business. What should I do?” And I was like, “Well –“
Mario Fachini [4:33]
Lauren Koenig [4:34]
Yeah, don’t. But I will say, “If you do, make sure you know, you admit that it’s the hardest thing you’re ever going to do in your entire life and that you need to sacrifice literally everything that you stand for like it just needs to go out the window and that you need to start over. So I always say if you want to start a business, it’s like going to college, the university and crossing the line to get your diploma. And then, someone is shaking your hand and then, someone taking your diploma away from you and then, lighting it on fire and having to go start all back over again for four years, and that’s being an entrepreneur. The learning curve is incredible. And you know, you think you know, but you really don’t. And that’s what you need to know and figure out. So I think for me, just the most surprising, unexpected thing is how incredibly difficult it is. I’m a very strong person, I was an athlete, you know, I have a resiliency inside of me, but there are days where I was, you know, crying and that cereal that I was drinking when I was six years old. I was like, Why did I do it?” So it’s a long journey. It’s a tough journey, but it’s also very rewarding at the same time.
Mario Fachini [5:44]
All right, Lauren. So I’ve seen some of the rewards you’ve been able to achieve and it’s pretty impressive. If you could go into a little bit more detail as to how you help people and who you help. I think everyone would be interested to know what you actually get to do, even though it is difficult at times. Let’s go into detail about what you actually are doing.
Lauren Koenig [6:04]
I love it. Lauren, what the heck do you do with your life? Well, Mario, let me tell you. So I’m the CEO and co-founder of TWIP, which stands for Travel With Interesting People. We are an AI engagement solution platform for travel brands. So we basically help travel brands understand their clients’ travel behavior. So I don’t know if you know, but everyone has a travel behavior, we’re all different in different phases of this world. So we’re different when we’re in school, we’re different when we’re at work, we’re different when it’s at home, we’re at home, but we’re also different when we travel. And so —
Mario Fachini [6:37]
You’re talking about their travenality, right?
Lauren Koenig [6:40]
I am, I am. There you go. Exactly. Everyone has their own travenality. So we help travel brands and lifestyle brands as well understand their clients travenality and then, with this secret, powerful information, we help brands better market to their customers to understand their travenality, to speak to the core of them, the needs, the wants, and the desires of a user, of a traveler, and to really, you know, help personalize their product services and content, because we all now — know nowadays, personalization is just kind of a used up dirty word that means nothing. And brands really need to start, you know, focusing on their customers, and really what they want. So, you know, we’re kind of those — that — the eyes and ears and insights of a travel behavior and we’re definitely one of the first to be really focusing on that in the travel industry. So that’s what TWIP does.
Mario Fachini [7:32]
And where are the — some of the cool places that people can expect to travel to?
Lauren Koenig [7:36]
Well, I think that depends on truly the company that uses their services. To be honest, you know, the great thing about the travenality is when you understand the user’s travel behavior, you can apply that to your product and be able to you know — basically, I call, Spotify it or Netflix it. I mean, would it be cool to be able to have a product that, you know, for travel and basically get recommended things based on your travel behavior or your travenality? I mean, it kills me because, you know, one of the biggest problems is that, you know, I’ve been traveling a lot this year, and you know, I Google a hotel for X, Y, and Z in Barcelona and then, X travel brand is emailing me hotels for Barcelona four months after I went to Barcelona. I’m like, “Listen, homie, like that ship has sailed last year. You snooze, you lose, like it bothers me that I have to explain to travel brands of who I am as a traveler. And nowadays, like they should already know I travel enough and I offer up the information willingly because I’m sick of having to type in my preferences and settings and whatnot. And so, I think that the travel brands need to actually take a step up in their game and start offering better, better content services and products and personalizations as a whole.
Mario Fachini [8:49]
So as for some added context, you say you travel a lot. I think a lot of people say they travel a lot, but if we can put it into some empirical numbers, what are your — what would you say how many miles a year do you travel?
Lauren Koenig [9:04]
You know, I don’t know mileage. I actually — I’ve never really cared about the mileage because for me, it’s more about kind of like putting that pin in the map. You know, I will say I’ve been to 17 countries within this calendar year, and within the last 12 months, I’ve been to 17 different countries. So —
Mario Fachini [9:21]
So that’s a good reference because some people say I travel a lot in their — once a year, twice a year, once a quarter. And that’s more than most I know, statistically, but 17 countries already?
Lauren Koenig [9:34]
Yes, you know, I’m kind of like, forget the domestic travel. Not that I’m belittling it in any way, shape, or form. But I mean, I always believe like, hey, go the distance, because you never know when politically, financially, you know, physically, emotionally, you’re not able to travel, right? So if anyone’s like, “Oh, should I go to the west coast or Tahiti?” I’m like, “Tahiti, Tahiti. Go long, go long, go far.” So the reason why we actually — why I have traveled so much this past year is we were so lucky enough to win $15,000 of free flights from the time zones with airlines and because of our travenality technology. So we were recognized as the winner for that competition last April in 2018. And so, TanZo awarded, you know, this money to us and they were like you have one year to spend it. And I was like, what I said, Hold my beer. I was like, I’ll be right back. And it was really great for me to do this, with my co-founder as well, we traveled to a couple countries, mostly because it helped me understand and reminded me of why I started the company in the first place. And if you’re not using your product and you’re not out there researching and looking and talking to people, you will lose the heart and soul. And you know, as much as travel is glamorous and people are like, “Why are you traveling? Do you ever work?” I’m like, “Please, I work. I just work in different time zones.” I mean, like it’s ridiculous. So — but with this past year has allowed me to dive a little bit deeper into travel behavior, doing the original research that I — when I started this company, understanding, you know, travelers as a whole, what’s out there, who’s innovating, who’s not innovating, what companies are lagging, who is, you know, out there and really servicing their clients, their customers, and making contact all over the world because travel means what, to go from point A to point B. That’s it. Like it doesn’t say as quickly, fast —
Mario Fachini [11:28]
I would want to enjoy the process.
Lauren Koenig [11:30]
Exactly. But my point is that travel just — the ones as I travel, I hear I breathe air.
Mario Fachini [11:37]
That’s good. I do too.
Lauren Koenig [11:38]
Tell me more. And I want to know more information. And that’s really like the mission behind, which is to really help, you know, define that travenality. And so, being able to travel to these 17 countries, 18 hopefully, by the end of the year, we’ll be able to, you know, just tweak our product and make it better, you know, as fast as possible.
Mario Fachini [11:58]
That’s really exciting. Because I see five, 10 years from now, how this can apply to everyone, both business and personal. You know, no matter what you’re doing, people love to travel and you — sounds like you have a golden ticket to make it better for everyone. So the people that are — I love the name, Travel With Interesting People. So dive a little bit deeper into that as far as why didn’t you pick travel with boring people?
Lauren Koenig [12:26]
So I have to give my actual kind of like real shout out to my homie, Bo Roberts. He is a big actor out in LA and he’s a very dear friend of mine. And it’s so funny because he’se such a handsome little man, I love him to death. I shouldn’t say little, like meaning he’s just this like punk. You know, he’s like Indiana and like just hot little like actor, he’s just so great. His personality is so spunky. He’s so creative. And he’s a very good friend of mine. And I was really trying to think of this, you know, a creative, awesome name that, you know, branded well for my company. And I remember, one day, we were walking in the subway and I was like just racking my brain. I was like, “I don’t know what to name my company. It’s not cool. I don’t know what to do.” And I swear to God, no shit. He just looked at me. And he’s like, “Well, why don’t you just go on a TWIP and name it, Travel With Interesting People. And I’m like, “What’s up?” I was like, “I’m trademarking that, Indiana.” He was like — and ever since then — I mean, he’s such a creative guy, but I’m like, just on the spot. And I was like, is everyone’s interesting? Everyone has their own story. Everyone’s unique. And I want to celebrate that. And that’s what’s important to me, you know. So you know, I believe that everyone’s got a story to tell. And I think by bringing people together just makes this world more interesting. So it’s much deeper on a lot of levels. But you know, it’s a fun name.
Mario Fachini [13:52]
It is. You’re like, hold my beer and you did. Cement this and it’s forever. So from everyone that’s traveled with you so far and your company, what’s the biggest success story you could say that you’ve been able to help someone achieve?
Lauren Koenig [14:10]
My goodness, that’s a tough question. I think really, you know, we started off as a community, like — so TWIP started off with a community. And it’s not that that dream is, you know, has been finished, we just kind of put that product to the side right now, knowing that as a consumer, for consumer travel products, we need a lot more capital, and a lot more runway to build this community. And I believe that the b2b travel side is the way that we’re going right now, because brands really need help in this area and it’s what we excel at. So we basically took kind of that, the core tech out of our b2c platform and started like using it to brands, because, you know, we’re small, we’re agile and, you know, in the travel world, you have like the big guys and little guys, and like there’s no one in between. And so, the big guys need the little guys to innovate and that’s something that we were able to provide for these larger companies. But I think that, you know, even in just the earlier days, I don’t really have a great answer to your question in terms of like something specific, but I think that, you know, in the early days of really honing in on travel behavior and understanding that people are different away from home. So the definition of travenality is why someone travels, when you take away the elements of time, destination and price. You — there’s 10 different travenalities and a user can be a percentage of some or all of them. So with this information, you then can recommend products, services and content. So I think like the best like success that we have done is being able to take the travenality and turn it into a product that brands can actually digest. You know, we’ve taken– you know, travel behavior is something that is in front of us every single day and we’ve been able to package it and turn, you know, with our algos and our technology and be able to kind of package it for brands to be able to offer to consumers on a broader scale. So, you know, we’re kind of like that, the algo behind like, you know, Spotify or Netflix, that recommendation engine in travel that people have been trying to crack forever. So it’s not like, you know, one specific travel story, is that you will see this and many years to come. And you will start to see people talk about their travenality. They’ll be shopping by their travenality and they’re going to understand that it’s really the only important thing when it does come to travel first, you know, destination, time, and great price will come second, but people need to be thinking about their travenality when they start to shop or travel.
Mario Fachini [16:41]
Well, I think that’s a huge success story because being able to break it down and understand people, I — same thing with me, if I’m looking something up to purchase, to invest in, to travel to, I get the same emails, hey, would you like to do such and such? I’m like, that was three months ago.
Lauren Koenig [16:57]
I know. It drives me crazy.
Mario Fachini [16:59]
People don’t realize that, you know, when they’re asking me for marketing and everything, they’re going, what do you think about this, this or this? It’s like, “Who are you talking to?” If you’re talking to a millennial on a billboard, wrong market to message. I you’re talking to — you know what I mean? Everything has to match up. It’s not that the idea is bad, the execution of it is though, in most cases I found. But with what you’re doing, that’s huge, because now, you can say, hey, here’s the travenality types. Figure out where they go into and now, everything else can calculate from there to give them the best experience.
Lauren Koenig [17:33]
100 percent. You nailed it, Mario, you 100% nailed it. Because you know, everyone — you know, you have your demographic, there are psychographics that the user brought, like the burning desire, why someone travels and the core of them, that’s their travenality. And if you can understand their travenality, then you can just, you know — then everything’s just downhill from there.
Mario Fachini [17:52]
And actually recommend the right hotel for that type of person versus just randomly, there’s 30 within a five mile radius, well, that’s great. But now, I need to decipher through all this crap.
Lauren Koenig [18:02]
Yeah, it’s tough. It’s even tough for me too. I mean, my co-founder is just a whiz at flights. And I’m always like, “Yo, personal flight, lady”, like, “Please help me find this flight.” And people do that to me, too. I mean, I get it, you know, phone calls, text emails all the time, like, “Hey, Lauren, what do you think about this? What do you think about this?” And there’s so many factors that go into that. And it’s really hard to keep up because I need — I’m like, I need to ask you like 10 questions, but if I understand those 10 questions, then the sky’s the limit, right? But it’s just understanding like really their travenality and when they, “Oh, well, it doesn’t matter.” I’m like, “No, but it does”, because anything that they’re asking me, all I need is the answer to these certain questions that I can actually digital world a travel for them because it’s a very segmented, saturated, fragmented industry. And we know this, and it’s only getting bigger. The travel industry is one of the — you know, I think it’s 10% of, you know — it’s just, it’s such a large market and there’s so much innovation that needs to still happen in the travel space. And it’s — the big companies are not listening enough to the consumers right now, like I was at a conference the other day and they were like, so do you think that airline — it was like a round table. Do you think airlines are innovators or followers? And there was a couple people in the airlines there, and like, “Well, we think we’re innovators?” And I’m like, “No.” You got to think stuff — so I’m like, “Geez.” Because it’s just they’re too big right now and you need to have a small team of agile, to move quick enough, and that’s what’s the why the little guys are so important to be always innovating in the travel space. And we’re talking from innovation down to, you know, alerts on your cell phone, if your luggage has been boarded onto the plane, the changes to cell phone, push notifications to recommendation engines to even, you know, knowing your preferences when sitting on an airplane, knowing the shortest distance between, you know, if you take planes, trains, automobiles. I mean, travel comes into rentals, it comes into OTA’s, it comes into destination recommendations. It just there’s such a large, large world. And it’s exciting to see the innovations that are happening, that’s for sure, but we still have a long way to go. And we’re just really excited to be a part of that recommendation, kind of self-discovery. We — you know, even with travenality, you can — you know, if you’re compatible with someone else’s travenality, you know, if you’re going to be a good travel partner is another. You know, product of ours because something, you know, that’s important nowadays is people are different away from home. So if you take two best friends and you put them together and they have different travenalities, well, the days of our lives is about to happen. It’s like drama, drama, drama, and no one wants that on the travel experience, when it’s so much time and money that you invest it. I mean, experiences are really — they’re expensive and you can do it cheaply. But there’s a lot of people — that’s where especially the new generation, younger generation is where they’re putting their money is experiences and not houses and cars and things like that. So there’s a lot of weight being put on these trips.
Mario Fachini [21:08]
It sounds like you could do a spin off show of interesting people with — that like to travel, interesting scenarios like purposely put the wrong ones together and be like, All right, we’re gonna see what happens over here. It would be like — I know —
Lauren Koenig [21:22]
Mario, Mario, we might be working on something, you never know what we’re up to.
Mario Fachini [21:29]
But using your powers for good, it will help people. But you’re absolutely right. Because I like to travel when I speak. And you know, fly in a couple days early, couple days after and you know, enjoy it. But sometimes, it’s like, oh my gosh, you wouldn’t — you know, other speakers and authors are, “Well, you wouldn’t believe what I had to do to get here.” I’m like, “Someone didn’t plan.”
Lauren Koenig [21:50]
It’s tough and that’s a travenality type. Someone who plan, someone who wings it, you know, just someone travel with, you know, their pets or someone working on a vacation. You know, as someone competitive, do they travel for events? Do they travel for leisure, health or wellness or adrenaline? I mean, there’s many different things that goes into that. And one of the travenalities is an urbanite when he travels for, you know, urban dwelling, what they want, when they want, how they want. And someone, there’s another travenality called altruist, someone who travels to help others. So I’m very altruistic and very urbanized when I travel. It’s funny because I’ve never worked in my personal life. I mean, I’m an entrepreneur, like can you be more of a risk taker, but when I travel, I’m like, I’m good. I don’t need to jump out that plane. I don’t need to eat that snake, like I don’t need to go zip lining, like I’m not that, I’m just not that girl on that trip. I mean, like I think I just grew up with a brother who went to the ER too many times from jumping off of like swing sets and shit like that. So I just — I’m very like, I don’t — I’m not a maverick and I’m not Epicurean, like I could care less where we eat at all. It’s not — and then, there’s people that are like, Oh my gosh, they have new crème brulee at this tiny little Parisian cafe and I’m like, I could care less. I don’t —
Mario Fachini [23:01]
As long as they have food.
Lauren Koenig [23:02]
Right? So there’s just all these things that go into it. And you know, if you give people the opportunity to travel somewhere with someone with similar travenalities, the chances are much higher for a more enjoyable experience.
Mario Fachini [23:18]
Well, I appreciate you for sharing that. And I’m curious what all the travenality types are. Where would someone find that information out?
Lauren Koenig [23:25]
Absolutely. So if you’re a brand that wants to work with us, you can just go to www.TWIP.co. We’re TWIP Trips on all social media. So it’s really easy to find us and you can reach out to us directly. But stay tuned, we still have tons of stuff coming out for consumers in terms of being able to take that travenality assessment and we’re actually talking to a good handful of brands right now that are going to start offering our technology. So if you start getting recommendation engines in your email and if travel brand is starting to know you a little bit better, it might be because of our tech.
Mario Fachini [23:56]
It sounds like you got a lot of good information you could put into a book also. Those personality types, the travenality types. I really am curious what they are, so I’m going to check that out.
Lauren Koenig [24:08]
There’s 10 of them. I’ll tell you right now, altruist, culturist, Epicurean, immaginavo, solofer [phonetic], purist, Maverick, Victor, wayfarer, urbanites.
Mario Fachini [24:22]
Okay. I think I — we’re very similar. Because for business, it’s like, you know, we’re going to make the moon happen. And then, when you’re traveling, it’s where’s the pool, where’s the hot tub, where are some tacos, that you want to drive 35 more minutes away from where we’re at, really just flew to get here. We’re good.
Lauren Koenig [24:39]
I feel you.
Mario Fachini [24:41]
All right. So tell me about your speaking. How has that helped your business?
Lauren Koenig [24:46]
You know, it’s definitely helped. I’m not gonna lie. You know, I went to school to be an investigative reporter. So I went to Ball State University, I was a T-com, telecommunications major news option. So I was always digging for stories, I was, you know, always in front of the camera. And that definitely, I think, helped in my life of public speaking. It didn’t necessarily make it easier. It just gave me a little bit more a little more reference to what it’s like when it comes to lights, camera, action, but you know, we’re going to be really pushing me as a speaker in terms of travenality and travel behavior. I get a lot. I get asked a lot to be on podcasts or a mentor, you know, certain retreats. I’m actually going up to BC, Canada in a couple weeks for a conference, a lot of roundtables, anything where opinions are needed, I’m, you know, happy to show up. But speaking was definitely picking up, which is great. I love being onstage like I said, it’s not easy. I presented at Focus Right, which is the largest travel conference in the world about a year and a half ago. I’ve done multiple competition, things like that. So you know, getting my feet wet, and definitely picking up the pace in terms of the speaking. But that’s pretty much it. I mean, it’s, it comes and goes but it’s happening more and more as TWIP gets older and we’re finding our niche in that market.
Mario Fachini [26:16]
Very good. Well, I have one more question for you before we go to the Imperfect Action Round. And it’s interesting because I call this the expert authority roller coaster because that’s like we’re talking about with entrepreneurial doing stuff. There’s variables, how do you adjust form? So I’ve been asking stuff such as you know, if you were president, what would you do? And you know, if you could talk to anyone else in the world — if you could talk to anyone in the world, who would it be? Stuff like that. And maybe some softball stuff like who’s your favorite celebrity, but I got a — this actually fits really perfect with you.
Lauren Koenig [26:59]
I listened to all those questions by the way, I was like, “Darn. I knew those answers.”
Mario Fachini [27:03]
One of them I always add — not always ask, I mean, that depends on the person but it’s in the, what is it? Rolodex, it’s in the arsenal, it’s in the whatever, arrow in the quiver deal is when I ask people, where’s one place in the world you would love to travel to that you haven’t yet?
Lauren Koenig [27:23]
Thailand, Sweden and Tokyo. Not one, three.
Mario Fachini [27:28]
Lauren Koenig [27:29]
Oh, wow. Thailand because of the beach with Leonardo DiCaprio.
Mario Fachini [27:34]
The nice ties?
Lauren Koenig [27:37]
Right. Tokyo because I’m obsessed with the Japanese culture and sushi. And Sweden because I love Vikings.
Mario Fachini [27:50]
Lauren Koenig [27:51]
It’s really as simple as it comes down to.
Mario Fachini [27:53]
Honest answers. 60 seconds or less, you’re ready for the imperfect action. And I’ll just throw this out there. Yeah, the beach looked beautiful, but you don’t want to go there because of it, you want to go there for the beauty and stuff, right?
Lauren Koenig [28:07]
Of course, of course.
Mario Fachini [28:08]
Okay. I was gonna say you saw the whole movie, right? Not just the first part of it.
Lauren Koenig [28:14]
I would prefer not to get —
Mario Fachini [28:15]
Movie with Leonardo DiCaprio, the beach. I’m like, Yeah, I wouldn’t want to travel after that one, but it looks nice.
Lauren Koenig [28:20]
I don’t want to be eaten by a shark and kicked off a beautiful island. No, I want nothing to do with that. I would love to go for the beauty of it. And the Full Moon Festival. I mean, and I love Thai food. Even though I’m not an Epicurean, which is funny. You know, I actually need to reevaluate where I want to go because I’ve been to so many places, and I feel like I need to redraft my list, which I never thought I would get to. But that’s exciting for me.
Mario Fachini [28:41]
That’s a good problem.
Lauren Koenig [28:42]
Yeah, I think so.
Mario Fachini [28:43]
Alright. So we’re going to thank our sponsor, and come back for the Imperfect Action Round.
SPONSOR — Business Book Checklist [28:47]
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Mario Fachini [29:05]
All right, Lauren. We’re back with the Imperfect Action Round. Lauren, are you ready to take imperfect action?
Lauren Koenig [29:12]
Mario Fachini [29:13]
First question. What is the fastest path to the cash in your experience?
Lauren Koenig [29:19]
Oh, my goodness. Besides robbing a bank, listen to your customer, listen to exactly what they want, understand what their KPI’s are. I think that’s really important. Even though you have this amazing product, and you think you know their needs, wants and desires, you need to ask them, like everyone has their own plan in their own business, and their own KPI’s that they need to head. So understanding companies, their roadmap, and getting to know them and their problems and solving for them is definitely where you should put your focus, especially in b2b.
Mario Fachini [29:52]
Excellent. What is the biggest problem you see your prospects making and how can they fix it?
Lauren Koenig [30:02]
Not being agile enough. I know that comes down to budget, to personnel, to money, to timing. But you know, companies need to have you know, leaner, smaller team so they can move quicker, moving quicker. Sometimes, you know, leads to moving faster and being first to market. And again, listening to their customers. So I believe that right now, especially in the travel space, personalization is huge, but really cracking that code. And what that means is something that they’ve been promising for a long time and now that the materials are out there, and the products and services are out there, to actually like get under it, and deliver.
Mario Fachini [30:41]
Very good. Third, third thing, thirdly, whatever the question is, all right, the third one, what is the best way to maximize customer lifetime value?
Lauren Koenig [30:54]
To maximize customer lifetime value, make sure there’s always another product to be able to upsell them, you know, make more — if they get bored, make sure they come back for something more. Having one product is great, but always making sure that you can upsell them later or giving them an additional offering is something that’s really important because they’re going to always — they’re going to want to be there for your brand, for your service, they’re going to stay for one reason, but they’re going to come back for something new and exciting because they don’t want to miss out and they already know that they’ve taken the time to get to know the team, they know what to expect of the personnel because you know, it’s a lot harder to go somewhere in a different direction or go work with another team or get to know someone all over again. That’s why losing personnel on a team is so hard, you have to go replace someone. And it’s the same thing in business. So always having a product available, you know, in your back pocket to kind of offer them on a later time, upsell is a great idea.
Mario Fachini [31:47]
I love that answer. Always stay innovative. What is a book you would recommend that’s made the biggest difference for your business?
Lauren Koenig [32:01]
Oh, I have so many. I don’t know which one? I would probably say — can I do two? I’m doing two, I don’t care.
Mario Fachini [32:15]
Yes, you can.
Laure Koenig [32:15]
One is Presence by Amy Cuddy. It’s amazing. It’s fake it till you become it, not fake it till you make it. She really focuses on body language. And you know, she was the one that coined the Superwoman pose, really being able to using, you know, body language as a power. I love that book. It was so helpful to me as an entrepreneur as well as to anyone that is on my team. And then Tim Ferriss, Tools for Titans. That’s an awesome book. That’s just a big old encyclopedia of like everyone’s tricks and tips. And that’s a great read when you don’t feel like finishing something from beginning to end. And you can just open up the book, and I’m going to read this today. So those are two books that I love.
Mario Fachini [33:00]
Great recommendations, great recommendations. So where can people learn more?
n Koenig [33:06]
Like I said before, go to TWIP.co or follow us on social media at TWIP Trips. We’re really stackable online. So like I’ve always been a very stackable person, it’s terrible. It’s just everything’s out there, easy to contact us. You can contact me directly at Lauren@TWIP.co for any questions or any businesses that want to work with us and yeah, I look forward to hearing from anyone.
Mario Fachini [33:29]
Excellent. Well, thank you so much, Lauren. It’s been an absolute pleasure and you totally rocked it.
Lauren Koenig [33:34]
Thanks. I appreciate you having me.
Mario Fachini [33:37]
All right. Well, expert authority world, we got another great interview. We’ll see you on the next one. Have a great day. And God bless. I’ll see you tomorrow.
SPONSOR – Business Book Checklist [33:46]
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Learn More About Lauren
Co-Founder and CEO of TWIP – Travel With Interesting People, Lauren is one of the emerging female stars of the travel-technology industry. Born and raised in the American Midwest, she began her career at the Ministry of Education in France and honed her travel-tech skills at The International Kitchen, the world-renowned international culinary tour operator in Chicago.
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