Most people have been burnt at least once by an SEO agency.

While working at a large hedge fund, Chris noticed that the agencies they were working with lacked transparency and were not focused on results.

Realising there were very few credible people in the space, he decided to leave the finance space to help companies grow through smart technology.

Today, his growth focused agency ‘My SEO Sucks’ has helped clients generate tens of millions of dollars a year and has one of the lowest churn rates in the industry (2-3% a year).

In his spare time, Chris created the world’s largest cardboard beach (interesting story)…

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
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    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

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    Mario does such a great job of engaging his guests from several different disciplines.

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    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

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    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

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    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

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    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
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    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

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    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

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    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

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    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
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    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

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    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

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    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

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    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

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    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

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    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

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    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

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    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

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    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

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    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

4-Hour Workweek | Tim Ferriss

People Mentioned

3+ Expert Authority Insights™ To Apply Now

  • What’s great about in the context of inorganic or a content marketing strategy, is once those funnels are built, unlike paid search, they keep on running, running basically on autopilot.
  • I always recommend, kind of dip your toes in it, find one or two things that you specialize in, that you know very well and produce a really great piece that you would want to share with everyone inside and outside of your business.
  • Everything you do is a learning experience in one way or another.
  • It should be all different kinds of channels working together to leverage what you’re doing on SEO sites to leverage that content you’re doing.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[33:21] What is something you haven’t tried but you really, really want to because you think it will work?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[0:49] Sponsor – Free Business Book Publishing Course

[1:25] What is important about SEO?

  • You’re building a moat around your business.
  • You start really kind of building a business that’s reliant on organic traffic, which builds you know, a higher value asset gets you leads coming in over time, and really builds like a really nice kind of passive lead generation strategy.

[2:15] Why is SEO most important?

  • When you’re building out this content, the more you build, the more you’re targeting, the more you’re hitting, it becomes much more difficult for competitors to meet, and kind of build similar type strategies without, you know, spending a lot of resources and a lot of time on it.

[08:52] Where can business owners start?

  • Kind of dip your toes in it, find one or two things that you specialize in.
  • Produce a really great piece that you would want to share with everyone inside and outside of your business.

[9:14] Guides ( Any type of highly engaging form content)

  • Focus on building out these five to 10,000 word guides that are very in depth, especially with the way kind of Google’s algorithm’s moving focusing on quality and really kind of showcasing experts in the space and and leaders building. 

[13:32] Business owner can try other than guides

  • Video Marketing
  • YouTube videos
  • Podcast

[33:21] The Wheel of Whatever

  • What is something you haven’t tried but you really, really want to because you think it will work?

[38:16] Let’s Thank our Sponsor, Free Business Book Publishing Course

[40:05] The Imperfect Action Round

  • Depending on your business, it would be sales, nothing else matters.
  • Not treating SEO as part of their business, but treating it as just like one facet of their overall marketing.
  • If you’re ecommerce, building out a product, doing whatever you can to get the customer coming back, making sure they’re staying on. And the easiest way to do that is building a really awesome, customer experience team. Someone’s reaching out to them, someone who’s staying on top of it, somebody makes them feel like not just a client or a number, but part of the team.

[41:58] Chris’s Book Recommendation

[43:30] Sponsor, Free Business Book Publishing Course

[44:03] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Chris Porteous [0:00]
This is Chris Porteous from myseosucks and you’re listening to EA Interviews

Intro [0:05]
EA interviews, Episode 245 inspiration, transformation success stories and the imperfect action round seven days a week. Join Mario for tuning for today’s expert authority effect interview.

Mario Fachini [0:19]
Do you want more leads and traffic? Does your SEO suck? I know mine has in the past. And I want to dive right into this. I have Chris Porteous on the show today. And he is from MySEOsucks.com. We’re gonna be diving in how to get you more leads and traffic and what to do to fix all your digital assets, online properties. And not to just have it as one part of your marketing funnel, but company wide. I’m going to bring them up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:49]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [1:04]
Here he is. Ladies and gentlemen, Chris Porteous. Chris, how are you feeling today?

Chris Porteous [1:09]
Great. Thanks for having me. Marissa,

Mario Fachini [1:12]
I want to ask you what is so important about SEO? I’ve heard some people say you need to have everything dialed in. And I’ve heard other people say, you know what, I don’t even mess around with it. What’s your take on it?

Chris Porteous [1:25]
It’s absolutely fantastic. I mean, if you talk to the guys and like the page search face or paid marketing space, they kind of look at SEO, like why would I want to spend, you know, 3, 6, 9 12 months kind of building out a content marketing, SEO strategy. But ultimately, what you’re doing is you’re building a moat around your business. So the more content you build, the better repurpose, you know, being promoted on Quora and other avenues, you start really kind of building a business that’s reliant on organic traffic, which builds you know, higher value asset gets you leads coming in over time, and really builds like a really nice kind of passive lead generation strategy.

Mario Fachini [2:04]
Now, you said a few key words there, I’m gonna dive deeper on you, building a moat around your business and passive strategy. Let’s start with the moat. Why is this important?

Chris Porteous [2:15]
Well, building out like an SEO or content strategy is much different than a traditionally kind of paid AdWords type strategy. With content, you’re building out content, you’re building out these 5000, 10,000 word guides, you’re kind of putting that across the internet, you’re building videos, putting on YouTube, repurposing, and social email marketing, you start building those funnels. So what happens is, it becomes much more difficult to replicate that process, than it is to run a paid type strategy. And that’s where the moat comes in. So when you’re building out this content, the more you build, the more you’re targeting, the more you’re hitting, it becomes much more difficult for competitors to meet, and kind of build similar type strategies without, you know, spending a lot of resources and a lot of time on it.

Mario Fachini [3:02]
So what I’m hearing here is that the paid strategy isn’t bad, necessarily. But anyone can duplicate it, you can grab the headline, you can grab the title, you can grab, make a funnel, and just start putting money at it and getting traffic. But once you turn that off, you’re kind of done. What you’re proposing is building a moat around the business, which is a longer term game plan. Because you’re not going to do this overnight. Is that correct?

Chris Porteous [3:30]
Yeah, exactly. Paid strategies are absolutely fantastic to start with, you can get a lot of data from it, you can see what’s working, what’s not working. And you can kind of scale that and then produce a content or an SEO kind of organic strategy based around that over time.

Mario Fachini [3:48]
So the other thing you were talking about was passive strategy. Why is passive, so just great.

Chris Porteous [3:58]
Well, I use the word passive. I mean, it’s like for example, with the four hour workweek, it never happens. I mean, everyone’s trying to get to that point. But it’s, you always end up putting more on your plate and keep on building it up, etc. But what’s great about in the context of inorganic or a content marketing strategy, is once those funnels are built, unlike paid search, they keep on running, running basically on autopilot. Yeah, you’re going to want to kind of continue scaling up, continue growing it, continue improving it. But ultimately, once that content is produced, you have that digital PR link building strategy in place. Even if you were to spend zero resources going forward, you’re still going to have that organic strategy in place and it’s still going to be generating leads and new business and revenue.

Mario Fachini [4:47]
I’m glad you brought that up because I consider my show very much in the same vein, and I treat every single episode like it’s a work of art because you might listen to it three years from now, you might have listened to it five years from now. But if you have that one piece, you know, in the terms of a show, you have the episode with your business, you have content, you have the blogs, you have all the different things you’re mentioning. But I love the idea of you talking about building a moat around it. Because the more you have out there, yeah, I can give you all my funnels, I can give you all the ads and say, here’s what we’ve run. And you can throw some money at it and put all that out there. And it’s all well and good. I highly advise paid advertising. But I also like SEO because I’ve got stuff on YouTube, I’ve got stuff all over the internet from over a decade ago, and there ain’t no way you’re building up over a decade or two of stuff, probably in even over under a year. I mean, you need a pretty significant team working around the clock, maybe you could pull it off in a year content wise, but it’s just a ton of work.

Chris Porteous [5:58]
Exactly. And what’s great about that, like taking your shows, and example, you know, being on YouTube, you may be on Vimeo, you’re on other different mediums as well as you know, different podcasting sites, people are searching for you either organically not just for you, but maybe you didn’t interview on someone in the SAS marketing space, or the local SEO space. And people are searching those keywords, and they could stumble across your podcast. So like over time, even if you stop any marketing, your podcast is still gonna be getting visitors every day.

Mario Fachini [6:30]
That’s huge, that’s inspiring. For me, that’s a huge value add just for anyone with a podcast. But speaking of the expert authority world here, all business owners. I mean, it’s like why wouldn’t you do something that lasts? You know, here’s another thing that last passed you, not just oh, I can do it this year, and get the benefit for the next couple of years. But it’s like, what do you do after you’re gone? What if you want to sell the business and exit? You still have all those assets working for you? So where would you say is the best place for someone to start? If they go? This sounds like a ton of work? I know it’s gonna be a ton of work. And that’s why I’ve put it off. What could we do to get them thinking right now, but today’s the last day, I’m gonna put it off because I now see all the benefits. What’s the first place they should start?

Chris Porteous [7:24]
Yeah, no. And then for sure, first and context, they’re one of the challenges. When you’re saying why don’t you do this, we have our own internal processes for myseosucks. And every time we produce a guide, it’s you know, 6000 word piece, it’s going through QC, we get quotes from other authority kind of leaders in the space, we do a video, it gets promoted, it goes onto our Facebook group, there’s email marketing, we’ll find out like, it ends up being 40, 50, 60 subtasks. Just to do one guide. So I can see that being very daunting for a business owner who’s already tapped out especially, with COVID, and everything else going on. You’re dealing with so many different things right now. And this is just one extra thing to throw on your plate. So there’s definitely a challenge there. And I met with a company yesterday, absolutely fantastic, very well run business. They’re in the finance space. They wanted to start content marketing, or SEO, they didn’t know where to start. And I recommend let’s not dive in here. They’re kind of pre market fit. And suggested why don’t we take the overall theme there in the option space. And let’s build a really kick ass guide on options trading. So I mean, you have six to 8000 words, we’ll hit different targets, different keywords, different strategies. And we can take that content and repurpose it later on. But at least we have a starting point. So for a business owner, I always recommend, kind of dip your toes in it, find one or two things that you specialize in, and that you know very well and produce a really great piece that you would want to share with everyone inside and outside of your business.

Mario Fachini [9:09]
So you’re saying to do a guide.

Chris Porteous [9:14]
I use guides as an example. But any type of highly engaging, I love long form content, and that’s our specialty. We moved away from 300 to 500 word blog posts about a year ago and we really kind of focus on building out these five to 10,000 word guides that are very in depth, especially with the way Google’s algorithms move, focusing on quality and really kind of showcasing experts in the space and leaders building. These guides are a great way as they’re highly shareable. You can incorporate quotes, information, videos, infographics, etc.

Mario Fachini [9:50]

Chris Porteous [9:51]
Highly shareable and then you can also testimonials are absolutely fantastic. And you can just kind of break that into pieces and share it on others or repurpose it later on potentially parts of it on Quora, maybe snippets on social media or turn part of into a video. So that’s why I really like guides. And it kind of showcases you as an expert in your field.

Mario Fachini [10:18]
So what has Google shifted off? You’re saying you don’t do short stuff anymore and 300 to 500 words, I wouldn’t say is super short. But what has shifted over the years from going from let’s just say 1000 words or less to six or 8000? words? Because being a publisher, I hear six 8000 words, I’m like, It’s like a quarter of a book. I mean, t’s pretty significant. That’s no joke right there.

Chris Porteous [10:49]
Yeah, absolutely. Ultimately, it comes down to search intent. So for us, like we’re targeting top of the funnel type keywords. For example, we did a guide recently on SAS marketing. And if you look at the intent there are people looking for information and resources on SAS marketing, whether that’s SEO, content, understanding, churn, and other types of metrics. It has a different intent. So we want to really make sure we’re hitting that and we’re adding a lot of value add, and we’re being seen as a leader in that space. So that’s the approach we take. But again, you are different, it really depends on the intent. If it’s a product page, you’re not writing a 6000 word product description, that would just be next to impossible. And it wouldn’t even necessarily satisfy Google’s intent. So it all comes down to intent, what people are searching for, what they’re looking for, and then building content around that intent.

Mario Fachini [11:48]
What would you suggest for a product? If someone does have a product that’s listening right now? And they’re going, wow, six to 8000 words, that’s a bit much would you? Where would you say you should aim?

Chris Porteous [12:03]
I never like to look at word count. Again, it really goes back to intent. Like we use some really cool tools. out there. There’s market views, there’s phrase clear scope, where you plug in your keyword, and it would recommend a word count based on the top kind of 30 pages ranking in search.

Mario Fachini [12:22]
So it could, depending on the product, don’t say 800. Or it could be 2200.

Chris Porteous [12:28]
Yeah, or product, it could even be 50 or 100 words, just a quick description, maybe people aren’t looking for content, or images or looking. Yeah, it’s all over the place. And it really depends on the intent, but for the content itself. And let’s say you have a product site, great things you can do to satisfy, maybe you’re not trying to rank for a specific product, but a certain kind of niche or category, you can build listicles, you can build like a, you know, top 10 x y, z, for example. And that could be like a three to 5000 word guide that looks at the kind of top 10 products in the space, what they look for, what you want to look for, when you’re buying it, where you can buy it, and kind of be as in depth as possible.

Mario Fachini [13:17]
Excellent. So other than guides, is there anything else you could recommend that someone try out? In addition to the guide, or in place of it?

Chris Porteous [13:32]
Yeah, absolutely. You’re doing a fantastic job on the video marketing side. Thank him for using his podcast, you’re kind of repurposing it. No, absolutely. And it goes back to building that moat. It’s just so difficult, like the time you put into it, the equipment, the setup, getting the processes down the bookings, like it’s very in depth. And that’s also a great way to market. We have clients who are publishing three, four videos a month, alongside long form content. And what we’ll do with that is we’ll put those videos on YouTube, we’ll translate them, we’ll build chapters, we’ll have a nice intro outro. And we’ll market that on the same long form pieces of content, as well, on Quora, and other avenues, and it works really well. YouTube videos, especially rank, are much more naturally in search, depending on what keywords you’re trying to target and hit. So there’s a lot of opportunities there and a lot of low hanging fruit. You know, for a business owner, maybe they don’t have time to write out a three or 4000 word guide, if they’re a roofer, for example, on you know how to install or repair a metal roof, but they’re comfortable doing a 20 minute video showing them do it, which ultimately for users that could be much more valuable.

Mario Fachini [14:56]
And yeah, just might come up with a lavalier, get a drone, get some drone footage and You’re good to go.

Chris Porteous [15:03]
Oh, absolutely, you’re really escalating the production value there.

Mario Fachini [15:06]
It’s actually easier.

Chris Porteous [15:08]
I just do it simple. Yeah,

Mario Fachini [15:09]
You know, especially if someone’s on a roof, I would not advise trying to balance and then trying to get the shot like, hey, like, it would be 10 times safer to use a drone. And then you could just use a wireless lab. And I mean, that’d be easy. And then you could just work normally, because that’s the thing, when you’re shooting, like, even now, is the whole reason I have this on a boom arm because I can still be natural, but still be capturing it the way I want to. Because let’s be honest, most people don’t walk around with a camera and a microphone on them. 24 seven, I don’t even do that. So it’s like, not just how can we get the best shot? But also, how can you do it where you can still come across as natural and be comfortable in the environment? Or the subject? So you’re saying the videos are another thing, just like the guide?

Chris Porteous [16:05]
Yeah, absolutely. It’s another form of content. And if you look at how people are consuming content nowadays, podcasts are growing at a rapid rate. I think 161 million Americans listen to a podcast monthly or something like that now. And then with this work from home and everything else going on, it’s just only growing from there. So the way we’re consuming content is much different. Long form content ranks well, it’s not ultimately the best option depending on the search intent and what people are looking for. But if you compare that with videos, it could be even like a one or two minute audio clip of that long form guide, you start putting that all together, you start seeing really remarkable results.

Mario Fachini [16:53]
Well, I appreciate you for sharing the insider success secrets. I want to know how you get into this?

Chris Porteous [17:02]
You know what I have? I’ve always been an entrepreneur. When I was 12 years old, I built my first website. And it was kind of a model after Dell’s website where you could go pick out all your computer parts, click buy, and then I would ship the computer to you. I think my first few I didn’t build right and they like broke, when they got shipped it was a disaster, but I kept on going with it. And so I was always entrepreneurial, even as far as you know, I could bike to the store and buy products and resell them. In university, I had a fast growing macro finance blog. And then after university, I started a cardboard furniture business where we built the world’s largest cardboard beach. We did projects for the Swiss government, the Canadian government, a lot of stuff for the corporate USA. And we’re doing a lot of cool innovative things there. And I never saw myself as wanting to be an entrepreneur, it just kind of happened. I saw these opportunities and like, oh, this is really cool. I want to jump into it. And now how I got into SEO is I built all those businesses, ultimately on search marketing.

Mario Fachini [18:18]
Oh really?

Chris Porteous [18:18]
Like if this is working for me. Yeah, it’s always been the core of every business that we built. Even how we attract our clients is all through search marketing. So we drink our own Kool Aid. We build these processes

Mario Fachini [18:33]
What flavor?

Chris Porteous [18:34]
Our own businesses, and then Oh, I got to go with grapes. Definitely, definitely the top there. And, yeah, ultimately, what we do for ourselves, we scale for our clients. So we’re not trying to do something different for ourselves, because you see a lot of companies, they treat their own businesses, like their baby, but then for clients are doing what is considered kind of bare minimum, we use the same processes, we’ve scaled our processes across our own affiliate sites, our own lead gen sites, as well as our clients, businesses.

Mario Fachini [19:10]
I love that you do that, because I’m very much subscribed to that also, if I haven’t done it or taught someone. I’m not going to be like, oh, yeah, you should try this, this and this and this, and this, everything I’ve done.If you’re asking how to publish the books and or even the podcasting now, it’s like, here’s what I’ve done. Here’s what works. Here’s the reason why. Well, I heard XYZ. I’m sure it works for them that way, never done it. can’t recommend it. But here’s what I advise. So that’s great that you’re doing it for yourself. But that’s also astonishing. When you said I built my first website. I was like, Yes, so did I. But it wasn’t an e commerce site. And then you were selling computers on top of that. It’s pretty complex.

Chris Porteous [19:59]
Yeah, I don’t know how it got to that point. But it was a great learning experience, that’s for sure.

Mario Fachini [20:06]
I’ve designed and built computers, but I never in my life was like, oh, yeah, I’ll do it for you too. I think maybe my sister, like a decade ago, offered it for my niece and nephew. But I’ve never promoted exactly what the warranty is. What do you do in three years? If you know someone turned it on the wrong way? Well, now you’re on the hook for you know, it’s your fault, because you’re the one who built it, right?

Chris Porteous [20:34]
Yeah, no, you’re absolutely one of the things as you know, I was 12, 13 years old. I’m not thinking about, you know, warranties. chargebacks you know, expansion revenue. Logistics , operations, MRR scaling it? Exactly.

Mario Fachini [20:53]
No, that’s cool, though. I started my first business at 12 and sold it to start this one when I was in college. So I definitely get it. Yeah, definitely not thinking about all the stuff I was. I definitely wasn’t thinking about all the stuff I am now but there’s part of me where it’s like, I kind of wish I could just go back and just be like, ignorant and bliss, because I just went full throttle. And it was like, ah, who cares? What happens? And a lot of the times it was good. There were a few times it wasn’t. But it was just so much fun. I love starting stuff up because it’s just like you see this, even when I started this show, it was just like it’s brand new, it’s fresh, I get to do everything I learned, I get to incorporate this time around instead of 10% I’m running in with 160%.

Chris Porteous [21:45]
Exactly. You get molded after what you’ve learned in the past for you from your other businesses, whether its successes, failures, everything you do. And that’s why experience is so valuable. Everything you do is a learning experience in one way or another.

Mario Fachini [21:59]
Yeah, that’s a great attitude. And I’m glad you’re looking at it that way. Because some people are like, oh, I failed two, three times and give up. It’s like, yeah, it’s the fourth time that you would have nailed that. It’s a tough one. I can’t speak for everyone, but I know what I’m choosing. So let’s talk about your clients. What’s your biggest success story? Or who or…

Chris Porteous [22:22]
So I actually they’re my first client that I did, or worked on SEO for back before I was kind of doing SEO for my own, you know, finance sites, affiliate sites, as well as that cardboard furniture business. And a friend of mine is like, Hey, I have a client, they’re looking for SEO, are you interested? And I’m like, I don’t know what I’m doing. I knew the basics of SEO, I was doing it myself. But I’ve never actually done any account management for I’ve never liked how do I price this? What’s the scope, like what’s involved here, I, this is my first time kind of going into it. They were a local law firm based out here in Toronto. And when I started with them, I believe there were three lawyers, and I remember going to their office, it was super small. They were burned by multiple SEO firms in the past. And they’re like I went in very honestly, are very truthful, transparent, here’s what I’ve done. Use someone who’s gonna work really hard, you need someone who’s going to be like, who’s going to be through that, not just an agency who’s kind of just doing ours and hoping for results. So they brought me on and you know, from there, they have gone from, you know, three lawyers at the time to I believe they’re 50 Plus, they’re one of the most well known kind of recognizable brands in, in Canada, we’ve done a great job scaling them, SEO, you know, I like to get credit for, you know, all that growth. But obviously SEO is just one part of that. But where they did a really good job was saying, you know, what we This was back, you know, four or five years ago, the digital space is going to be it’s at the time it was growing much. It was growing quickly. But it’s going to be huge. This is going to be by and large, our largest marketing funnel. We want to go full throttle on it, and they invested heavily into digital, they made the right moves and they were able to scale much quicker than any of their competitors.

Mario Fachini [24:22]
Well, good for them for you know, the growth and good for you for just being you. Because there’s a lot of people who could have said, you know, we’ll look at the short term, but you still got them as a client, and no props to them for making the right decision and going you know what, let’s look into this. Because that’s the thing everyone goes, Oh yeah, I wish I would have bought stock in Google. When they started, it’s like, you need to be real in sync with someone to trust them at the right time. And that goes both ways. That really goes both ways. So props to both of you.

Chris Porteous [25:00]
Oh, I appreciate that it’s in the SEO space, it’s tough. Most of the clients we work with have been burnt, two, three times. And it’s really tough. If you’re a local business owner, you’ve already hired two or three agencies, you’ve been burned, no results you spent, potentially 10s of 1000s of dollars. It’s disheartening. And you’re like, do I want to stick with it? And ultimately, it works. If you’re investing in the right areas, even within SEO, it does work. Is that payback? But it’s really tough finding those people in the space who know what they’re talking about, and know how to kind of build and scale an agency that’s going to drive consistent results for clients.

Mario Fachini [25:42]
What would you say to someone who may have been burned before, which is probably everyone that’s been in business at some point. I mean, even if you’ve been in six months or a year, I’m thinking back to my first six months, and it’s like, yep, three times. So I don’t think it’s so much how long you’ve been in business. But what would you… because I don’t see SEO going anywhere. The internet is nothing new, but it’s also not going anywhere. It’s still data, images, text, and video. It’s all data. But you know what I mean, there’s only a few core components. And SEO, I’d say is kind of important.

Chris Porteous [26:21]
Yeah, absolutely. The biggest thing for business owners. Again, when I talk about building the moat, you can hire an SEO agency who is doing, technical SEO, which is kind of tinkering with your site, some changes to meta descriptions, meta titles, maybe a little bit of link building, which are mentioned on third party sites, but they could be low quality, it could be something on a directory, or, I’ve seen links on very low quality porn and adult sites. And like, this isn’t good guys, like, who do you hire, what’s going on? And ultimately, that’s what even you know, Google’s trying to get away from when they’re ranking businesses and focusing more on content, high quality mentions. So as a business owner, like SEO works, it does, but it’s like how are you leveraging those resources, or you know, your spend your budget, and if you’re investing it in really good quality content, whether it’s videos, long form pieces of content, or digital PR, you’re getting mentioned on?For us, we try to get five to 10 mentions on really high authority new sites every month, whether it’s like, keep.cmm, Active Campaign MailChimp like well known recognizable sites, regardless of what you know, Google’s algorithm does or what search goes, those high quality mentions can never be taken away.

Mario Fachini [27:47]
Especially when you’re dealing with the age domain, right?

Chris Porteous [27:52]
Exactly. So you combine that with the brand itself, you can have featured on in your signature you Have you even featured here, check out our recent article here. If you have videos like, what you’re doing with SEO, you should be able to want to take that and cross promote it and kind of use it across your business, not just looking at SEO as a separate component. And that’s where you’re going to have the most success.

Mario Fachini [28:20]
So doing the cross promotion, not just a one time deal.

Chris Porteous [28:24]
Yeah, treating SEO is a core of your business versus we hired an SEO guy, he’s handling it, we’re good. It should be all different kinds of channels working together to leverage what you’re doing on SEO sites to leverage that content you’re doing. Leveraging the digital PR, you’re doing the outreach and everything else and bringing it all together.

Mario Fachini [28:47]
Okay. Got one more question before we go to something fun. Well, this whole thing’s fun. I don’t know why I say that. But we’re gonna go to a different segment. And you’ll see in a second that, whatever. So my question is for someone that’s listening, and wants to say, you know what, this sounds good. I want to invest more in SEO and like you said, digital, clearly, nothing’s going offline anytime soon. What percentage of their marketing or what percentage of the overall budget the profits, how much do you think someone should be allocating to say, here’s what’s really realistic. But I will get a result from it. Because like you said, If someone’s been burned, they don’t want to go, here’s another 50, $100,000 at this or even 10. But at the same point, I know some people do well, I tried to use that $100 coupon Google gives them and it’s like, Why put $100 a month at it? It’s like, I don’t know if that’s the solution either. What’s your take?

Chris Porteous [29:50]
Yeah, absolutely. We’ve seen a lot of our clients. Before coming on board, they put a much higher value on a bus ad or a billboard or radio or TV, and they have no problem spending for example, here, I can’t speak for rates in different cities. But to get like a 32nd ad on the local news could be anywhere from 30, $500 to 5000, for a 30-second view, and you have to do that multiple times, daily, weekly keep on hitting you over the head, so that message resonates with them, you’re not necessarily even targeting the right customer with that. So a lot of companies are fine with traditional media buys that we’ve done some media buying in the past, multi million dollar budgets. But the digital side of it, especially organic, might only be one or 2% of that. And ultimately, that doesn’t make sense. So I like to look at, breaking out, depending on the size of the business, what they’re doing, breaking out digital versus traditional. Maybe it starts off as you know, 40%, digital 60% traditional, and over time, it becomes 60%, digital 70%, digital 80% digital. On the SEO side, specifically, it does cost a lot of money to produce, like think about your podcasts,there’s equipment, there’s time, resources, editing, if you want a really good product, it does take a lot of resources. So to build a 5000 word guide, you might hire someone, if you don’t do it yourself, someone might take them a week to produce that content, that you want to share that with a video and these other kinds of things. And that guide might end up costing three to $5,000. But ultimately, if you’re you know, let’s say you’re a lawyer, and that guide brings in, three to five leads a month. The value is there.

Mario Fachini [31:54]
Yeah, especially if the average sale is probably two, 5, 10, $1,000. I would just no matter where you’re at, I can’t imagine that being less than that. I mean, on average, 200 to 500 an hour for an attorney. So if they’re not doing stuff for just one hour, generally unless, you know them and it’s a favor, in which you still have to pay them. But you know what I mean, they put you put them on retainer, and it’s Europe in the 1000s, right off the get go. So that makes a lot of sense. I appreciate you breaking it down. Because, again, no one likes to get burned. But also when you get three proposals from three companies, one’s 10, grand one’s 20, one’s 30. It’s like, I have no clue. What’s the difference? If they can’t articulate it? Sorry. So that makes sense.

Chris Porteous [32:45]
Yeah, Absolutely.

Mario Fachini [32:47]
So the fun thing I was talking about. Yeah, got it. The Wheel of Whatever, forgot to put it in front of me. But that’s fine. So my question for you is, oh, that’s a good spin. We’re gonna let that baby go for a minute. Don’t fall, man. That’s like real good, better than my rollerblade bearings. Okay, that’s not gonna stop anytime soon. So I’m going to stop it. My question for you with SEO is what is something you haven’t tried but you really, really want to because you think it will work?

Chris Porteous [33:30]
Is this from my perspective or…?

Mario Fachini [33:32]
Like with marketing and SEO? Is there something like cutting edge that you? You know, you’re like, wow, I could really see this being something big over the next few years, but it’s not traditional or mainstay right now.

Chris Porteous [33:46]
Yeah, right now, SEO focuses, or at least, what us and tradition and your traditional agencies would focus on is, search in Google, but I think things are becoming a lot more decentralized. So building content on 10, 15 different platforms. So I have this idea of core marketing, so let’s say I want to rank for personal injury lawyer. I would scrape maybe the top 50 questions for the site, Quora.com and then the keyword Personal Injury lawyer, scrape the top 50 questions, and then provide comments for each of those questions. Basically promoting yourself, the value, maybe a guide or resource page or something like that. So doing a lot, not just in search, so not just backlinks, not content, your site, but treating SEO as a lot more decentralized and kind of being everywhere. Because ultimately, if you look at where SEO is going, it’s a lot like media buying if you are everywhere on the street, so you’re on the buses, you’re on the billboards. Everyone’s gonna know who you are. And that’s the equivalent of what Google is trying to do in search. So the more places you are, the more places you’re found, you’re going to rank a lot higher. So that’s something that we’re putting more emphasis on. I think that’s the future of SEO, not just optimizing for one search engine, but looking at the user the searching stuff, you know, with Open Graph with Facebook, are they searching on Quora? Are they searching, you know, on new platforms.

Mario Fachini [35:23]
And Amazon too.

Chris Porteous [35:25]
Oh, absolutely. Amazon’s I would guess at this point, they’re probably the second largest search engine. I haven’t looked at the stats, but I know they have an awesome marketing platform for promoting your products.

Mario Fachini [35:38]
Yeah, I’ve talked to my author clients about that in different audiences. Because you’re absolutely right. With Google, it’s no longer if I’m on Google, I’m good. It’s like people are on YouTube, Facebook, social, Twitter, they’re all over the place. And Google. And the thing I’ve said in my own presentations is, people can search for you in all these other places. But if they’re searching on Amazon, they’re gonna buy. You don’t go on Amazon, just randomly looking at stuff. If you’re on Amazon, you’re buying something, which means cash, you can search for the days long and everywhere else. But it’s an interesting tidbit, depending on what you’re selling, but especially with books. It’s like, do you want to, you know, obviously, you want to be doing all of it. But it’s like, it’s something to consider like, you’re saying the billboard placement versus the bus? What depends Who’s your demographic? If you know, it’s the buses going to get you better results here versus the billboard over here TV? And I don’t know how any of those would just, this is me. I don’t know how any of those would smoke anything online right now. But you know what I mean, that ultimately comes down to your demographics. But that’s an interesting point you’re making? Because Google, Google’s great. As far as search goes, they’re not the only game in town anymore.

Chris Porteous [37:04]
Yeah, absolutely. But the challenge becomes like for us as an agency, how do you scale that? It’s tough enough for clients to have, you know, a healthy enough budget to rank and search, then you want to apply these different engines and kind of different strategies, and it, you know, those costs increase quickly. So we’re really big on how we can scale that across different mediums? Using one piece of content? How can we take that and scale it? versus just focusing on one kind of medium?

Mario Fachini [37:36]
Yeah, and you’re doing the right thing, because you focus on the one you can scale, and you’re going to get 10 times better results than doing a little bit on all of them, because you’re not going to go deep enough to get that traction. And I think that’s what a lot of people lack. There’s so much opportunity. It’s like, well, where do we start? But then even after you start, it’s more important, where do you stay? Yeah, you can do all 15 of them. But do you need to?Do you want to?

Chris Porteous [38:07]
Yeah, absolutely.

Mario Fachini [38:08]
So we’re gonna thank our sponsor, and come back for more. That’s what I should say is more fun. The Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [38:16]
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Mario Fachini [39:47]
And we are back with the Imperfect Action Round. Chris, are you ready to take imperfect action?

Chris Porteous [39:54]
I’m ready to go.

Mario Fachini [39:55]
Alright. 60 seconds or less answers. I have a couple of questions for you. And the First one is what is the fastest path to the profits?

Chris Porteous [40:05]
Fastest path. Depending on your business, it would be sales, nothing else matters. Even if you don’t have product sales, reach out, get feedback, get them on, see what they’re looking for. Maybe give them a discount for, you know, a pre-sign up whatever it is, but that’s definitely the quickest way.

Mario Fachini [40:26]
Right. I love it. Number two, what is the biggest problem you see your prospects making, and the fastest way for them to fix it?

Chris Porteous [40:37]
For at least looking at, like my clients, as well as prospects is not treating SEO as part of their business, but treating it as just like one facet of their overall marketing.

Mario Fachini [40:53]
Very true. Yeah, I’ve been on the wrong side of that before my bad. Number three, what is the best way to maximize customer lifetime value?

Chris Porteous [41:07]
The easiest is just reducing churn. Ultimately if you have high churn low retention rates, you’re going to fail. Even if you’re not in a recurring revenue model, if you’re ecommerce, building out a product, doing whatever you can to get the customer coming back, making sure they’re staying on. And the easiest way to do that is building a real awesome, customer experience team. Someone’s reaching out to them, someone who’s staying on top of it, somebody makes them feel like not just a client or a number, but part of the team.

Mario Fachini [41:39]
Very, very good. Because ultimately, you know, it’s the people around you, they’re gonna be supporting you for the years to come. It’s not just a transaction.

Chris Porteous [41:49]

Mario Fachini [41:51]
What books would you recommend to an expert authority world that have made a difference in your life?

Chris Porteous [41:58]
This is a little basic. But for me, the one that kind of changed my life. And what really led me to build this SEO agency was a four hour workweek. I know it’s a bit of a cliche, but ultimately, everything there holds true for me after reading that, how can I outsource my job as quickly as possible? And that’s been my obsession, doesn’t matter how complex it is, how can I build processes? How can I keep on scaling it and get me out of the business and more kind of handling strategy, you know, long term initiatives, building up processes, and worry about more of the high level stuff?

Mario Fachini [42:34]
Excellent. I think that’s everyone’s goal. Where would you like people to learn more?

Chris Porteous [42:41]
You can visit, we have two websites, actually, you can visit mySEOsucks.com on there, we cover basically any type of SEO kind of resource you’re looking for, whether it’s keyword research, content, marketing, digital PR, you know, social media promotion, all that. And then we have an awesome SEO platform where you can actually buy, you know, one off deliverables, content, links, SEOcampaigns at searchi.io.

Mario Fachini [43:11]
Excellent. Well, Chris, it’s been a pleasure. I thank you for your time and sharing your wisdom.

Chris Porteous [43:19]
That’s great. Thank you so much for having me today.

Mario Fachini [43:20]
All right, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless

Sponsor – Free Business Book Publishing Course [43:30]
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www.EAInterviews.com [44:03]
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