Dave Lorenzo is the guy who can share all the inside business success secrets. Want to close a deal in 60 seconds? Dave’s the guy. Want to open the door to a Fortune 500 CEO, Dave’s the guy. Want to make more money and get home on time for dinner? Dave is definitely the guy.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor  | Art Bell

The 60 Second Sale | Dave Lorenzo

People Mentioned

Anthony Hopkins & Alec Baldwin

Leonardo DiCaprio

3+ Expert Authority Insights™ To Apply Now

  • Reset your mind  to the place where you were successful. And the rejection will only sting in the moment when it happens. 
  • If people aren’t ready to meet you at the level that you deserve, you have to have an alternative. So they can sample some of your brilliance so that they can get involved with you in some way so that they feel comfortable. And then once they’re comfortable, then they can ascend to a higher level.
  •  Mindset is what will get you through the rough patches.
  • When people ask for help, all you have to do is have your antenna up and be willing to help them.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[43:37] What do you do when you’re not selling? Do you like to vote? What do you do on nights and weekends?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[1:02] Sponsor – Free Business Book Publishing Course

[1:39] Selling was actually helping people in exchange for financial compensation. 

[4:18] Rejection

  • So rejection is just like getting hit in the mouth. It only hurts at the moment. once you get over that initial sting and you keep moving forward. that’s how you win the fight. 
  • Reset your mind  to the place where you were successful. And the rejection will only sting in the moment when it happens. put it behind you.

[6:12]  If people aren’t ready to meet you at the level that you deserve, you have to have an alternative.

[8:53] Letting people say no, giving people the option to say no, is like taking a weight off of your shoulders when you’re in sales.

[13:04] What to expect in Sales Training

  • Depends on the size of the transactions that you do and the lifetime value of your clients
  • The lifetime value is far greater if you’re selling to people who run fleets.
  • If you’re selling to consumers, lifetime value may be a little bit lower

[15:16] Professional Sales Training

  • There’s a level of intensity over the first three to six months
  •  Periodic check in to make sure we fine tune what you’re doing.
  • To get started, you need that intensity. And then if you’re a highly motivated person, you can go with a once a month or twice a month check in 

[16:26] Inspiration on The 60 Second Sale

  • Famous scene in The Wolf of Wall Street where Leonardo DiCaprio was in a diner with his guys. And he asked one of the guys to sell them the pen. 

[23:02] Mindset is what will get you through the rough patches.

[24:15] As long as you have a purpose, and you’re driving toward that purpose, every day, your attitude is going to be good

[25:54] When people ask for help, all you have to do is have your antenna up and be willing to help them now

[31:22] That’s the key to sales, just go out and look for people to help.

[40:01] That’s the exciting thing about being able to sell, your only limit is the imagination you have, and your ability to reach out to more people and help more people.

[41:52] Let’s Thank our Sponsor, Free Business Book Publishing Course

[43:37] The Wheel of Whatever

  • What do you do when you’re not selling? Do you like to vote? What do you do on nights and weekends?

[45:58] Let’s Thank our Sponsor, Free Business Book Publishing Course

[46:59] The Imperfect Action Round

  • The fastest path to the cash is offering to help people, that’s it, just go out and find somebody with a problem and offer to give them a hand.
  • The biggest problem I see with my prospects is, getting in front of the wrong person and trying to fit that square peg into the round hole. You know, trying to get somebody who doesn’t have money to invest what they don’t have is only going to be frustrating for both sides. So qualify first, as we just talked about.
  • Customer lifetime value, I think the best way to maximize it, is to really get to know what’s keeping your clients awake at night. And if you can help them get better sleep, you’re going to be able to do a lot of work for them right in your wheelhouse. So have that external orientation. After they bring you in to do the first thing that you’re doing for them first product or first service that you sell, find out what other problems they have. Introduce them to other people who can solve those problems. And then they’re going to call you with all kinds of issues, some of which you’re going to be able to charge for. So that’s really what you need to do, help your clients sleep better at night and you’ll be amazed at the opportunities they present to you over time.

[48:46] Book Recommendation

[50:21] Connect with Dave

[50:48] Sponsor, Free Business Book Publishing Course

[51:22] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Dave Lorenzo [0:00]
Hi, this is Dave Lorenzo with DaveLorenzo.com and you’re listening to EA interviews.

Intro [0:05]
EA Interviews, Episode 288, inspiration, transformation success stories and The Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview.

Mario Fachini [0:19]
Sales is the lifeblood of any business. how would you like to be better at it? I know I’m always trying to improve. And I remember the phase where I felt like I was doing everything I could, but nothing was working. And then I focused on sales and things got better revenue and profit wise. What would you do if you want to increase sales by eight people? How about the mistakes you’re making that are preventing you from being really rich? What would you do with that money? Who are the people that you want to impact? Do you want to give back? Or do you just want to make more profit? The choice is yours. But I’m super excited to have a sales expert here. Dave Lorenzo, sharing all of this and more, right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:02]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.Com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.Com

Mario Fachini [1:17]
Here he is, ladies and gentlemen, Dave Lorenzo. Dave, how are you feeling today?

Dave Lorenzo [1:21]
I’m doing great, Mario, thanks for having me.

Mario Fachini [1:24]
I am excited to learn more about what you know, because sales is so important. It’s the lifeblood of business. like I was saying, and I know you have your book, The 60 second sale, why is it so important to be able to not just sell but sell effectively and quickly?

Dave Lorenzo [1:39]
While there are very few problems in business that more money won’t solve. And that is one of the secrets. I mean, you mentioned it on the way in, you know, in life when you have a problem, and you can write a check to solve that problem. That’s not a real problem, if you know how to sell. And I was one of those people where I was thinking to myself, hey, listen, I’m great at what I do. I’m just gonna throw up a shingle and people are gonna find me. And you know what, I waited a long time for the phone to ring. And I’m not the kind of person that handles waiting very well. So my lack of patience really propelled me into sales. And the biggest aha moment for me was when I realized that selling was actually helping people in exchange for financial compensation. If you reset, you reframe the whole dialogue you have with yourself, and you go out and look for people to help. It doesn’t seem like selling, it doesn’t seem like you’re forcing yourself on people at all. So if you’ve got a problem, and money will solve it, and you can sell it, you don’t have a problem.

Mario Fachini [2:46]
Why would you say most people are afraid of selling?

Dave Lorenzo [2:50]
So I don’t know if it’s a fear of selling. It’s a fear of embarrassment, right? There’s a movie with Anthony Hopkins and Alec Baldwin called the edge and there’s a great line, it’s about a couple of guys who were in a plane crash and they’re lost in the woods. And Anthony Hopkins turns to Alec Baldwin, and he says, you know why people die in the woods, people die in the woods because of shame, because they’re embarrassed because they don’t know how to ask for help, or where to go to look for help. And here’s the deal. When it comes to selling, I think it’s more shame than it is fear. And the shame is well, I don’t want to look like the guy who pushes himself on people. I don’t want to be the guy who’s so good at being a lawyer, being a financial adviser, being a chiropractor, being a doctor, that I have to go out and ask people to use my services. I’m just too good for that. I don’t want the embarrassment of it. you got to reframe that mindset. As I said in the beginning, if you view sales as helping people in exchange for financial compensation, it’s your job to go find people who need the services you provide, and then offer to help them and if they say yes, they’ll be happy to pay you.

Mario Fachini [4:12]
Now what about the rejection, say you want to help me, you talk to me, give me an offer? And I say no.

Dave Lorenzo [4:18]
All right. So rejection is just like getting hit in the mouth. It only hurts at the moment. once you get over that initial sting and you keep moving forward. That’s how you win the fight. And you will never remember the rejection, the first time you close a big deal. I promise you, if the biggest deal you’ve ever closed was $500 and you close a $1,000 deal. you don’t remember the five, six, ten times you were rejected. All you realize is that you can close $1,000 deals, if you’ve only closed that $1,000 deal and you close a $10,000 deal. you never think of yourself as a $1,000 player again, you think of yourself as a $10,000 player, and you definitely don’t think of the times you were rejected. And that’s the thing to remember. As soon as you hang up the phone from somebody who rejects you, or as soon as you get in your car to drive away from somebody who rejects you, you got to think back to that last big deal you made. And remember, you’re that person, you’re not the person who just got rejected, you’re the guy or the gal who closed the $100,000, the $200,000 deal, reset your mind to the place where you were successful. And the rejection will only sting in the moment when it happens. put it behind you, the next big deal, you close, you’re not going to remember the people who rejected you, I promise you that.

Mario Fachini [5:43]

Wow, that’s powerful. you have me thinking of my first client, the 50, at the 80 at the 120 of 200 plus, 300 plus. And you’re right. I was like, who was the first batch of people? And I remember, and I’m thankful, but it’s definitely not what I’m doing now. So let’s say you get past the rejection. Does it ever feel good? Does it ever feel better? Or is it always there?

Dave Lorenzo [6:12]
Well, it depends on the individual, right? Most people who are really great at sales are competitive, and they like to win every single deal. So it’s never going to feel good, when in the moment, you don’t get what you were looking for. But the way to think of it is, it’s just not a no, it’s not now. And if you’ve ever had an experience where somebody told you no, and they came back later on, and the deal they did with you was even bigger than the first deal you were looking for. You can really feel comfortable, that listen, everything was good. They just weren’t ready for what I was selling. And that’s the mindset you have to be in, or they weren’t ready to invest at this level yet. I do a lot of work with CPA firms and law firms with other professional services firms, and I am very expensive. So the first time somebody meets with me, they say to me, Dave, listen, I know we can do, you know, great things together. But I’m having a little trouble with the number you gave me. And I say to them, well, you can expect probably a 5 to 10 times return on that investment. And they still are not grasping it. And I say to myself, they’re just not ready yet. they’re just not ready yet. So I get him involved in a community that I run or I get them involved in one of my courses, I get them to taste a little bit of who I am and what I do. And after they’ve sampled a little bit of what I do, they’ve met some of my other clients, they’ve experienced the success that comes even at a smaller level of engagement, then it’s time to go back and revisit the you know, serious money that they would have to spend to do some private work together. So the moral of the story is, if people aren’t ready to meet you at the level that you deserve, you have to have an alternative. So they can sample some of your brilliance so that they can get involved with you in some way so that they feel comfortable. And then once they’re comfortable, then they can ascend to a higher level.

Mario Fachini [8:27]
So the rejections are always there, but you get past it, you know how to deal with people, hey, maybe they’re not ready. So like you’re saying there’s books, courses, other training and stuff like that. What do you do with someone that they are ready, they’re ready to go, what’s the first step that they should be evaluating to have a baseline to go, here’s where we’re at, here’s the old method. And now they know you. And here’s the new method.

Dave Lorenzo [8:53]
Well, so the people that I work with, we need to make sure that they’re set up to succeed from day one. And usually what happens is, they either don’t have a sales process in place, or there’s a disconnect in the system somewhere. Most often, we find that the disconnect is they’re meeting with people who are really not qualified to be their customers. So we need four things from the people who are across from us, in order for them to do business with us. They have to have a problem we can solve, they have to be able to pay us, they have to be the decision maker. And the fourth thing is urgency. They can have the first three things and they’ll be excellent prospects. But when we hear people just aren’t ready. The urgency isn’t there yet. So what we do in those cases is we simply ask them, Hey, you know, you told me you have this problem. And the problem is costing you X amount of dollars, and you’re the person who can decide to fix it. Let me ask you a question. Why haven’t you fixed it yet? And they’re gonna say, Wow, we’re just not sure, we don’t know the right process. Okay, here’s a process that can fix this for you now and forever, and it can generate more revenue. Are you interested in it? Well, I’m interested but you know, the price is a little bit high. Okay, here’s what we’ll do. Let’s look at what will happen to you personally, if you solve the problem and what will happen to you personally, if you don’t solve the problem. If you solve the problem, and you make this additional revenue, where would it go? Well, it would fall right to the bottom line, and who will take it home, well I’m the owner, I’ll take it home. If you don’t solve the problem, then you don’t get that money, and you don’t get to take it home. I guess the question we have to ask ourselves is, how bad do you want that money. And if you’re not ready, now, that’s fine. Keep my number. stay involved with me, you can get involved in my community for a very small investment. And then when you are ready to pick up that money, let me help you carry it home. And you know, letting people say no, giving people the option to say no, is like taking a weight off of your shoulders when you’re in sales. Because every salesperson to your point about rejecting Mario, every salesperson is afraid of the word no, I start off every meeting by saying hey, listen, I’d like this meeting to go a certain way. I’d like us to work together. But the bottom line is, you can say yes, we’re a good fit. Or you can say no, we’re not a good fit. And I can say yes or no. If we finish this meeting, and we both agree that we’re a good fit, will you be happy to say yes. And if we finish this meeting, and you don’t think we’re a good fit, or I don’t think we’re a good fit, we’re gonna give each other permission to say no, right? And the person will look at you and go, Oh, yeah, sure. So then you have a meeting that is completely stress free, because you gave the prospect permission to say no, right at the beginning of the meeting. And when somebody approaches someone else in a sales setting, and they say, it’s okay to tell me we’re not a good fit. When that happens, all the tension is relieved. And then you can just have a conversation about the business issue and get to the solution. And that’s what selling really is.

Mario Fachini [12:05]
Yeah, that’s great. You’re giving them an out before you even get started. I would say they can also focus more on the meeting, be more present, learn what they’re supposed to learn there, to see if it really is a good fit, instead of, you know, just constantly playing ping pong in their mind going, aha, yeah, that sounds good. And they’re just anticipating the thing they might be enjoying looking for. I love going into sales meetings when I hire people, go eat, because I know you can help me solve my problems. I want the answer. Let’s do it. But I know some people if they’re just shopping around, it’s like, they’re just waiting to get pounced on or something. And it’s like, that’s not the intent. you asked for help. I can help. It’s simple, do you want it or not? So setting them at ease early on? I think that’s a great idea. I want to ask you, what should I expect from sales training, you might have a 5 or 10 times multiplier on there.

Dave Lorenzo [13:04]

It depends on your industry. And it depends on the size of the transactions that you do and the lifetime value of your clients. Our focus at my company is we like to work with people that have the opportunity to do repeat business, with their clients over and over and over again. So we’ve done great work with car dealerships, we’ve done great work with all professional service providers, where our methodology really shines is in a high trust environment. So in the case of let’s say, a CPA, or in the case of a law firm, if a client comes in with an initial problem, and we get them on board, we like to have folks do a thorough diagnostic. So our clients meet with their clients, and they assess the business on an overall basis. They solve the initial problem the client wanted them to solve, and then they make recommendations to avoid that problem in the future, as well as a lot of other problems. And if the client is interested, the attorney, the CPA, the financial advisor is always there, and always willing to help. So for a professional services firm, if you use a relationship based sales approach, and your folks are well trained within six months, you can look for probably a 10 times multiple on your investment. Now in product sales. If it’s a big ticket product, like we’ve worked with private jet companies, or we work with high end auto manufacturers and auto retail dealerships and distributors. In that scenario, the lifetime value is far greater if you’re selling to people who run fleets. If you’re selling to consumers, lifetime value may be a little bit lower, it may be a little bit longer to get to additional lifetime value, but you can still expect a four or five times multiple of your investment when it comes to relationship based sales training.

Mario Fachini [15:06]
How long should someone be doing the professional sales training for? Is this a three month engagement six month? Or is it ongoing? There’s always some tweaking needed?

Dave Lorenzo [15:16]
Yeah, it’s a great question. it’s just like the personal trainer in the gym. Some people work with the personal trainer just to get to know the equipment and the routine. And then once they get into a great routine, maybe they check in with a trainer every three months or every six months. Other people like to check in with the trainer once a week to make sure their technique is sharp. And maybe if they hit a plateau, they need a jump start. The trainer can help them jump start, the same exact thing in business development or sales training for professionals. When you’re working with somebody like me, generally, there’s a level of intensity over the first three to six months. And then afterward, there’s a periodic check in to make sure we fine tune what you’re doing. Or if you hit a plateau and you want to break through to the next level, we can help you break through to the next level. So the gym analogy with the personal trainer is really apropos, it’s the same thing to get started, you need that intensity. And then if you’re a highly motivated person, you can go with a once a month or twice a month check in and we can help you break through any plateaus that you hit along the way.

Mario Fachini [16:23]
What was your inspiration for The 60 second sale?

Dave Lorenzo [16:26]
So one of my friends and I were sitting around talking, and we saw one of these ridiculous videos that are all over YouTube about, Hey, can you sell me this pen? And then, The Wolf of Wall Street came out. And there was a famous scene in The Wolf of Wall Street where Leonardo DiCaprio was in a diner with his guys. And he asked one of the guys to sell them the pen. And I said that’s the most ridiculous thing in the world. I can get a deal for the pen in a heartbeat. It’s not even going to take me a minute. My friend said, Yeah, do it. And I said, “Do you like the pen? Yeah, you need the pen. Yeah, here, take the pen, call me in a week, if the pen works for you pay me for the pen. If the pen doesn’t work, I’ll bring you another pen. You can try that for a week. If we go through 52 pens during the course of the year and you haven’t paid me, that’s when I’ll give up. And my friend laughed. And he said, Oh my gosh, that’s brilliant. He’s like, it didn’t even take you. It didn’t even take you a minute. And I said no, it didn’t take me a minute. And here’s the deal. In relationship based sales. Our concern is, sure we want to get paid for what we do, but where our concern is more about the long term relationship. So if I let you use this pen for a week, and it works over the course of that week, you’re going to pay me for it. And then I’m going to go, Hey, you staple papers. And you’re going to say yeah, and I’ll say try the stapler for a week. And you’re going to trust me that the stapler is going to be good because the pen was pretty good. And you get to try it for a week. And you know what, if you don’t like the stapler, and I take it back, and I substitute a different stapler the next week, and I keep doing that week after week, you’re gonna go, this guy is great. He wants to make sure I’m happy. And whatever I do with him is going to result in me being pleased with his product or with his service. And that’s what this is all about that first minute, you’re not selling the product or the service, I wasn’t selling a pen, I was selling a relationship. I was selling our relationship. I was selling you on it. And I wanted to make sure you were comfortable with me. So that’s where the 60 second sale came from in that first minute. You’re building a relationship, you’re not selling a pen, you’re not going to sell a car in 60 seconds. You know, and I really appreciate the way you ask the question, because usually when I go on these shows, the first thing somebody says is I’ve never heard anybody sell anything in 60 seconds. I can’t believe you could do that. Well, you’re selling yourself to me right now. And you’ve got about a minute to make an impression.

Mario Fachini [18:51]
I love how easily and effortlessly you just rolled on into it. Because the reality is the sale takes as long as it needs to take for the sale. If you can do it in 30 days. I mean, I would have to look at the footage and the timing, but I don’t even think it took you 30 seconds to just come up with the answer for it. Now conversely, if you’re selling airplanes, you can sell the relationship quickly but the sales cycle is probably going to be longer than someone selling a burger versus selling. You know like you were saying it depends on the industry but the fact that people just don’t believe it to begin with. Look at anything great in life. You know, you can’t put a man on the moon, watch this. You know you can’t build the skyscraper, watch this and it’s what I love about the entrepreneurial spirit because anytime; I’m just picking up you’re very much the same way if someone tells you that it can’t be done. What do you do?

Dave Lorenzo [19:48]
Oh, you gotta do it. I mean, that’s it. you can’t get a vaccine for a novel virus in under a year. Oh yeah. Watch this.it’s happening right now, I mean, this is the nature of where we are,I’ll tell you a quick story. So I worked for a big ticket consulting company. And after years in the hospitality industry, I find myself in an office in New York City where I live. And the CEO of the company comes in, and he says, Dave, you’re here to build an office in New York, where we’re based in the Midwest, we’re a Midwest company, but we never been able to have any success in New York, you’re a New York guy, I think you can be the guy to do it for us. And I said, thanks, I appreciate the shot. And then he said to me, the first thing I want you to do is this, my former business partner was married to my sister, he and my sister are now divorced, and he took one of our most valuable clients from us, I want you to get that client back. And it would be great if you can do it by July 1st. And here’s the reason why we’re going to have a big get together on July 4th, at the company headquarters, and invite everybody. I’d love to announce that we got this client back into the fold at that company gathering. And you know, I didn’t know anything. So I said, Sure, boss, I’ll do it. No problem. I didn’t know that there was an 18 month sales cycle and consulting, I didn’t know that the minimum engagement size at the company was a million dollars. But I figured, hey, listen, a couple of months, I can do anything in a couple of months, whatever, you know what I know. So I went through our database, and I looked for someone that had been to one of our events, who worked for that company, I found a couple of people. And I sat down with them, I found out what was important to them personally. And I met a woman who is a mid level executive in human resources. And she was working on a special project that had visibility as CEO, I helped her do that project, I helped her become successful in the company. And when she did the presentation to the CEO, she had me in the room in case she stumbled over any of the data. At the end of the presentation, the CEO said, Now, Allie, who is that guy that’s in the back of the room?” She brought them over and she introduced them to me, and he said is that where Allie got all the great data from? And I said, Yes, we have a tremendous database, specifically in this area. And it was my pleasure to help. And he said, what else do you think you could do for us. And that opened the door for me to be able to pitch our services, I ended up closing a $5 million deal. On June 30th. They signed the paperwork on June 30th, my boss was absolutely thrilled, we were able to celebrate that win at the big July 4th event. And here’s the thing, the only reason I was able to do that, was because I didn’t know any difference. And the boss said, go ahead and do it. Everybody else in the company later on told me do you realize that we have an 18 month sales cycle? Do you realize that you’re not supposed to sell $5 million deals in 60 days? And I was like, wow, I guess I realized it now.

Mario Fachini [22:52]
So what I’m hearing here, and all the great info you’re sharing, how important would you say mindset is to the professional sales training.

Dave Lorenzo [23:02]
it’s 90% of it, you need very little product knowledge, you need a strong mindset in that, you have some success in your life in any area that you can reflect back upon, when times get tough, and you have to be giving and willing to help other people succeed first, if you’re willing to deliver value and you’re willing to help others become successful first, you’re going to be great in sales, because people really respond to folks who approach them with an external orientation with empathy and who are legitimately out to help create a relationship based on a mutual exchange of value. give first and you’ll be amazed at how it comes back to you. 3 fold 5 fold 10 fold. So mindset is 90% of it. And mindset is what will get you through the rough patches. But having an external orientation, being empathetic and delivering value before you ask for anything is a huge part of it as well.

Mario Fachini [24:11]
Where would you say attitude plays a role in sales training?

Dave Lorenzo [24:15]
Well, attitude comes from what you feel your purpose is right? So you’re doing this show. So your purpose is obviously to help people you want to help the entrepreneurs of the world. And every day you get up whether you’re delivering value in front of an audience in a live setting or you’re delivering value here. You feel good because you’re fulfilling your purpose. So my purpose is exactly the same. I’m out there to help professional service providers. I’m out there to help people go from good to great and every day that I can be on a show like yours and deliver that message. I feel great about things. It doesn’t matter if I was outside fixing the fence and I hit my hand with a hammer, I get to do what I love to do, I get to fulfill my purpose by being here on your show. So I feel good about life. And every morning when you get up, if you can do something that takes you closer to fulfilling that mission, you should have a good attitude. So if your purpose is solid, and you get to fulfill that purpose, every single day, even in a small way, it really lifts you up. So yes, you’re right. attitude is a huge part of it. But as long as you have a purpose, and you’re driving toward that purpose, every day, your attitude is going to be good, you can really almost put it on autopilot.

Mario Fachini [25:41]
I appreciate everything you’re saying. And I’m definitely feeling it. Where did all this start from? Tell me about the background? When did you start selling and realize this was your thing?

Dave Lorenzo [25:54]
Um, you know, I think I was, really early on, I started my career as a Bellman in a hotel carrying people’s bags. And I realized that talking to people and hearing their story made my day go a lot quicker. And it also made them really happy. And it also helped with the tips, too. So I started asking people all kinds of questions. And when they would tell me what they were in town for, or what they were looking to accomplish during their stay with us. If I could do anything, even in a small way to contribute to the success of their stay, they would write great letters about the experience they had in the hotel, my tips would be bigger, and they would compliment me to my boss over and over again. So that external orientation was a driving force in everything I did. From the time I was a Bellman all the way up through running a brand for Marian, and then running a consulting company, and the external orientation. It was just natural that when I saw people who needed help, I would ask them, would you like some help? And it turned out that they would say, What do you mean by that? And I would say, well, we have a product that can solve this problem for you. If you want to give it a try, I can bring it over. And that’s really, you know, people ask me all the time, how do you close deals? And I say, well, there’s one question that can close any deal for you. And anytime, would you like some help with that, you know, if they have a problem, and you can solve the problem, all you have to do is offer help. And you know what, there’s two types of people who turned down help, right, the first type of person is a complete psychopath, and you probably wouldn’t offer your help to them in the first place. The second type of person is someone who probably doesn’t know you very well yet. And once you recognize that, you can say, Listen, I understand you’re skeptical, because we don’t really know each other. That’s when you offer some type of an alternative so that you can get to know each other, and then you can help them solve that problem. later on. I’ll give you an example. My financial advisor is a fantastic guy. And I was at a Christmas party two years ago, at my wife’s aunt’s house. And it’s a beautiful penthouse apartment overlooking the ocean on Miami Beach. And a woman comes up to me and she says, Hey, I watched some of your videos on YouTube. And I see, you know, a lot of CPAs, you know, a lot of attorneys. Do you happen to know a banker? And I said, Yeah, I know several bankers. In fact, you know, there are a couple that I’m very close with, tell me what you need. And she said, My sister was hit by a car, and we have a trust fund. That is paying for her care. She’s a paraplegic, and the trust fund has to last her entire lifetime. And we are having a bad experience with our bank currently, where we’re noticing some irregularities in the accounts. And we’re really concerned about it. We know we need to switch banks, we also need a lawyer to look into the situation. And I said, Well, if you’d like some help, I can introduce you to a lawyer which handles just these types of cases. And I can also introduce you to somebody who I do trust with my money. He’s a great guy. And I didn’t know how much the trust fund was. And really all I was looking to do at the time was help this woman solve her problem. And she said, Oh, that would be great. Thank you so much. And I took down her information. So I call on the Monday after the Friday night event. And I said, I’m going to introduce you to the banker. So I called up my friend who’s a banker, and I put them on the phone together. And then she called me back and I said, Alright, I’m going to introduce you to the lawyer. So I introduced her to the lawyer a week goes by and she calls me and she says, You know, I don’t think the bank is the right way for me to go because I’m worried about growth of the funds and the long term preservation of the assets. And I said okay, I said I’m going to introduce you to my financial advisor. It turns out that her fund was a $5 million fund and my financial advisor now manages that fund on her behalf. And I was able to deliver that and the legal case to, you know, to people that I really liked and trusted. Because I was there and I asked somebody if they needed help, the same thing can happen for you, the same thing can happen for the people who are watching and listening to us with their services. When people ask for help, all you have to do is have your antenna up and be willing to help them now, this woman did business with those two people. What do you think happened two years later, in the middle of COVID, one of those two people, the banker who I initially introduced them to who didn’t get the deal, called me up with a sales training gig for his team of 12 people. And that was out of the blue. And he called me up because he knew that I was always thinking about him. I was always looking after his needs. And I had completely forgotten that I had even introduced this woman to him in the first place. And the deal didn’t go through until he reminded me when he gave this, you know, decent sized piece of business to me.

Mario Fachini [31:06]
Yeah, and especially on those deals, what happens when she says, not only is she happy? The ripple effect of the people she knows saying, well, who do you use? And then reciprocity between all of you?

Dave Lorenzo [31:22]
Yeah, no,it’s a great way. Listen, it’s a great way to do business. Helping people is a great way to do business. Your goal, everyone who’s listening and watching just needs to be, find more people to help, do what you do best for the people you do best for just find people to help. That’s what you got to do. That’s the key to sales, just go out and look for people to help.

Mario Fachini [31:44]
If someone’s making offers already, let’s say they’re making offers, they’re already helping people. They’re just not getting the momentum, the frequency, what would you say is one thing that they could change, just in the offer alone that they’re presenting to people?

Dave Lorenzo [32:02]
Well, one of the things that you mentioned, you said, you know, attitude, how big a part is attitude, one of the things we find when they’re getting in front of enough qualified prospects, and they’re getting to the point where they’re making offers to prospects and prospects just aren’t saying yes, one of the things that we find happens a lot is they they’re giving off a vibe, they’re making some sort of an impression, that is kind of it seems a little desperate, they might seem a little, they might be pressing too hard. Maybe they’re in a slump, and they haven’t closed the deal in a long time. Or maybe they’re overly anxious, and they want to get the deal in before the end of the month. You know, it’s amazing how our body language betrays us. It’s amazing how our attitude might betray us in, you know, in the slightest way, our facial expressions, that a lot of times is what happens when people are, you know, they come to you and they say, Hey, we’re just not getting enough traction. When you hear that from someone, it’s great to take them through their process. And if there’s no flaws in their process, you realize that they’re probably pressing, and all that it takes is a conversation with them. Hey, when was the last deal you closed? What was the size of that deal? How did you feel about it, has anything been going on in your personal life that has knocked you off your game? Usually, it’s just a little thing that has created this sense of desperation, and people just recoil they back away from it, or it’s a lack of confidence that comes through. So it’s a vibe, they’re given off with the prospects, usually, if they’re not in front of enough qualified prospects, and they’re just not getting deals. Usually, it’s a little thing like that.

Mario Fachini [33:58]
Well, I appreciate you for sharing that. I have one more question about sales I’m gonna throw in because, I know how much of a game changer it was for me when I added it to our sales process. And you’ve mentioned it a couple times. And it was actually you just saying it right now, the qualified leads having the qualification process and you also said earlier with your sales training, like mine, the application process, how important is the application and the qualification?

Dave Lorenzo [34:27]
The qualification gets you 80 to 85% of the way to the close. We have the greatest meetings in the world with people who are not qualified, right? I mean, I can’t tell you how many meetings I’ve been in. Back in my days with a big ticket consulting company, I would go out with a partner and we’d have like three meetings a day. And the meetings were great meetings with people who had no authority whatsoever, right. And the reason those meetings are so good is because those people feel no pressure. They got no money to spend, right. So they’ll ask you, every question. under the sun, they’ll tell you how great you are, they’ll pump you for information, they’ll take great notes, they’ll educate themselves on everything that you do or that you could do for them. And then it just evaporates, it just goes nowhere. The qualifying process is probably the most important thing that you can do initially, when you start working with a new client, because it helps you understand that you’re really in the game, right? And picture it this way, I’m a huge baseball fan. So if you’re working with an unqualified prospect, you’re essentially walking into a stadium with the best bat with the best press uniform, you got the best equipment, you got the best coach over in the dugout, but there’s no other team on the field, it’s just you. And that’s not a game, you can’t have a game with just one person playing, with just one team on the field, which you need in order to get on the field and play a game is two teams that are ready to go. Now it can be a mismatch, you can go in there and completely destroy everything and blow up the deal. You can go in there and the deal can be a complete lay down and it’s you know, a piece of cake. And you’re thrilled to be working with this new client. There is another team on the field is the key. So when it comes to qualification, it starts with whatever the initial inquiry is. So somebody calls and they say, Yeah, I watched one of your videos, and it seems like you got something that could help us. Alright, well, what are your goals? What are you looking to achieve? Oh, we want to grow our revenue by 10x. Okay, that’s perfect. Tell me a little bit about the resources you have available to apply toward this effort. What do you mean the resources, we need two things, you’re going to need time, your time or the time that your people have to invest in the training and the money because, you know, we will help you get a 2,3,5, 10 times return on your investment. But you’re gonna have to make an investment. Oh, okay, well, we have X amount of dollars, that’s great. Who else do we need to talk to at your company to help you grow your revenue? Is there somebody else besides you that we need to speak with? Because sometimes I find that when I come to companies like yours, the decision is made by a committee or it’s made by a group of people, and they have to vote on it. So if there’s more than one person, you and I should probably get in front of the decision maker. And here’s the thing, I didn’t cut that person out. I didn’t tell him to listen, Mister, you know, unimportant gatekeeper. I’m not going to deal with you know, you and I together are going to go to the boss, and we’re going to pitch this. And if he says, Well, you know, I have a $2 million budget, and I have budgetary authority. And I’m convinced, okay, he’s a decision maker. And then I want to find out why he wants to solve the problem now, right? So you told me that you want to grow your revenue five times in the course of the next year? Why is it so important to hit that goal? Well, you know, Dave, we’re a company and you know, we’ve grown two or 3%. I think 5% would be nice.no, you don’t understand why is it important to you? I mean, you don’t own the company. Do you own the house at all? Of course, I don’t have the fortune 500 company, Dave, I don’t own the company. Okay, why is it important to you that we grow five times? Well, you see, if I don’t improve sales by 5x, this year, I could face some pretty uncomfortable conversations. How uncomfortable? What do you mean? I mean, are you going to get fired or demoted? What? Yeah, I could probably get fired. Okay. So he’s got urgency, he’s got the money, he’s got a problem we can solve. He is the decision maker, he’s qualified. You know, let’s look at your calendar, let’s pick out a date when we can get together on zoom and talk about exactly what issues you’re facing with sales. And we’ll see if there’s an opportunity for us to work together to solve them. So at that point, we know we got a meeting. And at that point, the way I look at it, It’s on me, I can help this person, I just need to offer help in a way where he’s going to be willing to accept it.

Mario Fachini [39:00]
That is powerful. I appreciate the Expert Authority Insight there. And I wanted to bring it back up. Because I remember, I’ve been doing business book publishing for over a decade. And when I changed the process to be more qualified, people had to apply instead of just whatever. It was a game changer. And it’s going on, you know, back in 2015,2013 was the first time I was like, I need to do something different. And then I tweaked it again in 15, 16. And there’s not enough people who have it because I talked to people when you know, I’m asking them about their business so we can publish their business book. And I’m like, tell me again, tell me about your process. And you said it. You know earlier in the interview, they have no sales process. They have no this, they have no that it’s clear as day. And if you don’t, you’re just spinning your wheels. I mean, who wouldn’t want to be 80- 85% of the way there.

Dave Lorenzo [40:01]
Yeah, I mean, and the beauty of that is, you don’t ever have very deep slumps. But if you’re feeling like, Hey, I haven’t closed the deal in three or four days, you look at your process, and you see where people are in the pipeline, and you can say, Alright, this person will be ready in a little bit, this person probably is ready now I can reach out to them. And these three people, well, they’re, they’re going to be ready, you know, in a couple of weeks. So maybe if I make this offer to these three people, I can accelerate that, you can point to different steps in the process and see where people are. And the worst thing when you’re in a slump, or you’re not closing deals is to not have hope. If you have a sales process, and you have people moving through that process, you always have hope, there’s always something on the horizon. And you know, that’s the beauty of being able to sell, your income is only kept by your imagination. And I when I get people to honestly believe in that. It is amazing what can happen. One of my clients said to me the other day, he said, I want to buy a new boat before this summer. And I said, How much does a new boat cost? He said, The one I’m looking at now is $130,000. I said, How many clients do you need to find in order to pay for that boat? And he said three small clients, two really big clients. And I said, Okay, fine, let’s go find the three small clients. And maybe we can find three big clients and you can get an even bigger boat. And he’s like, you know, I never even thought of that. If I can get three big clients, I can get an even bigger boat. That’s the exciting thing about being able to sell, your only limit is the imagination you have, and your ability to reach out to more people and help more people.

Mario Fachini [41:52]
Yeah, it’s so freeing because I remember when I started, it was like, I’ve always just wanted to help people. I started my first business when I was 12. Sold stuff in high school. And it was just like, what are you looking for? It could have been the Peeps versus the cookie versus the sandwich in Bandung when we’re marching in Florida, actually. And I just figured out what people wanted. But when I started my business, it was like I need you know, a business needs customers and needs clients. All you have to do is ask them, Do you want help? Let them know that you can help them. I can help you how much that was. And then you just keep making shots on goal. And when you get it more refined? Because Yeah, maybe you don’t want to run around the neighborhood knocking on doors or doing this or even the people that love sales. It’s like, Yeah, you got family, you got this that the other thing, it’s like you can’t be doing it 24/7 even if you’re the best of the best. So there’s processes in that. But I think sometimes people get so caught up and the voluminous number of ways we can do it now. At the end of the day, the phone still works. Hey, make a list of 10 to 100 people, you can help. Just ask them. And it’s so freeing, like you said, to get that boat, to have more time with your family, to do whatever you want with it. So I’m so glad you were talking about it. Because I think there’s a lot of things that stop people. I think we covered them all, or at least a very large portion of them. Thank you for that. I have one question for you before we thank our sponsor and come back for The Imperfect Action Round. And it involves The Wheel of Whatever. Oh, that’s a good one. Do you want yellow or black?

Dave Lorenzo [43:36]

Mario Fachini [43:38]
Good? Well, right. They’re black. And my question for you is no, we’re good. What do you do when you’re not selling? Do you like to vote? What do you do on nights and weekends?

Dave Lorenzo [43:51]
Um, so I have a 12 year old and I have a soon to be 10 year old and my kids are super active. My son is a martial artist. He practices two different martial arts. So my daughter is a competitive dancer. So we spend a lot of time in non pandemic time doing stuff like going from tournament to tournament ,dance competition to dance competition. Otherwise, we have two American Bulldogs that they’re turning one next month to and we spent the entire pandemic training these American Bulldogs and let me tell you, it has been an absolute joy to just raise these dogs from pups and watch how they’ve just bonded with the kids, bonded with my wife and I. So a lot of our time during the pandemic has been spent taking the dogs and socializing them and going through the training process. And now that the pandemic is kind of easing up and people in our family are vaccinated, we’re looking forward in the next couple of weeks to having more family over. We have a huge extended family and none of them have met our dogs and the dogs are a year old now. So everybody’s excited for that. And the kids are excited to get back into activities. So I am an Uber driver for a 12 year old and a 10 year old essentially, when there’s no pandemic, that’s what I do in my free time.

Mario Fachini [45:18]
Excellent, what sounds like you have fun with your family as well as in business. So

Dave Lorenzo [45:23]
100% Yeah.

Mario Fachini [45:24]
We’re gonna thank our sponsor, and come back for The Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [45:28]
You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why you should visit a FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don’t take my word for it. Take it from a few of my authors like Laurie,I went from having an idea. And the possibilities to actually getting my book published or Katherine, thank you for making my mom number one selling Hail Mary Alice,what he got done for me in three days regarding my book launch,unmanageable, john Cody, I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with noting my books rosio there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele, if you’re looking for an amazing business coach, I highly recommend Mario Fachini or billBenner, I can’t make a higher recommendation for me than to work with Mario Fachini. He has been great for me And right now, I won’t work with anybody else except for Marissa, hey, their words, not mine. Visit free business book publishing course.comto get started now, and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com

Mario Fachini [46:59]
And we are back with The Imperfect Action Round. Dave, are you ready to take Imperfect Action?

Dave Lorenzo [47:04]
I am ready. If there’s nobody more imperfect than me, Mario.

Mario Fachini [47:09]
Maybe me? What is the fastest path to the cash?

Dave Lorenzo [47:15]
The fastest path to the cash is offering to help people, that’s it, just go out and find somebody with a problem and offer to give them a hand.

Mario Fachini [47:23]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Dave Lorenzo [47:30]
The biggest problem I see with my prospects is, getting in front of the wrong person and trying to fit that square peg into the round hole. You know, trying to get somebody who doesn’t have money to invest what they don’t have is only going to be frustrating for both sides. So qualify first, as we just talked about.

Mario Fachini [47:50]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Dave Lorenzo [47:55]
Customer lifetime value, I think the best way to maximize it, is to really get to know what’s keeping your clients awake at night. And if you can help them get better sleep, you’re going to be able to do a lot of work for them right in your wheelhouse. So have that external orientation. After they bring you in to do the first thing that you’re doing for them, first product or first service that you sell, find out what other problems they have. Introduce them to other people who can solve those problems. And then they’re going to call you with all kinds of issues, some of which you’re going to be able to charge for. So that’s really what you need to do, help your clients sleep better at night and you’ll be amazed at the opportunities they present to you over time.

Mario Fachini [48:42]
Very good. What books would you recommend to Expert Authority World?

Dave Lorenzo [48:46]
What books would I recommend? Oh my goodness. So I just read a book by a guy named Art Bell, who was the head of Comedy Central. It came out in September. I think it’s called Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor . And it is a fantastic book. It’s really funny. He gives a lot of business tips there. He talks about the inside politics of running a TV network.it’s an excellent book, Art Bell is his name, just go to amazon.com and type in Art Bell’s name and his book will come up.

Mario Fachini [49:25]
Excellent. And you want to throw yours in there too.

Dave Lorenzo [49:28]
Sure the 60 second sale by me is available. In fact, if you want a copy of the 60 second sale, here’s what we can do. Go to DaveLorenzo.com/expert authority. There’s three options there. The first one is free, you can subscribe to my podcast. We do a great interview every day and offer sales tips every single day. The second thing you can get on the website is if you buy one copy of the 60 second sale there, you get a second one for free and I’ll sign them for you, So go to DaveLorenzo.com/ expert authority, buy a copy of the book there, you can get a second one for free.

Mario Fachini [50:09]
I’m supposed to ask you or I should ask you or I always ask as part of the show, where would you like people to learn more, but you kind of just mentioned it. So do you want to add on an extra place or just repeat it again?

Dave Lorenzo [50:21]
No, they can go to DaveLorenzo.com/expert authority. Also, the inside BS show is my podcast, great sales tips every day.

Mario Fachini [50:30]
Excellent. Thank you so much. I’ve enjoyed this a lot. And I know Expert Authority World has as well.

Dave Lorenzo [50:36]
Oh, it’s my pleasure, Mario, thanks for having me. I really appreciate it.

Mario Fachini [50:40]
All right, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

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www.EAInterviews.com [51:22]
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