Today’s guest, Meghan Lynch, is the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan was named an Enterprising Women of the Year in 2019 and enjoys testing her limits as an endurance runner. Welcome to the show, Meghan!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
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    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
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    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
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    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
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    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
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    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
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    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Who not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork | Dan Sullivan & Benjamin Hardy

Built to Sell: Creating a Business That Can Thrive Without You  | John Warrillow

Leading Change | John Kotter

Smarter Faster Better: The Transformative Power of Real Productivity | Charles Duhigg

People Mentioned

Dr. Benjamin Hardy

Wayne Gretzky

3+ Expert Authority Insights™ To Apply Now

  • There’s a lot of value in not overworking something.
  • Letting perfection be the enemy of the good.
  • Success is having better problems.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[32:03] Where do you predict branding, going over the next 10 years?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0;07] Intro

[0:41]  Sponsor- Get My Business Book Published

[1:19] Mistakes That Most Companies Make

  • Assuming that you need a rebrand from the get go
  • Assuming that a rebrand will solve all your problems

[2:30] Brand Strategy

  • Figuring out what kind of what the vision is for the future of the company
  • What do you want the story of this company to be?
  • What do you want people to be saying about this company?
  • What do you want the reputation to be?
  • Sometimes making it look trendy or something could actually take you a step further away from your vision instead of a step towards it.

[3:54] You have to take a couple steps back before you can do something

[5:27] New Brand Strategy

  • You don’t want to be everything to everybody, you want to be highly meaningful and highly relevant to a few people who really truly need what you do and what you’re putting out into the world.

[6:43] What do you want to be in three years or five years, kind of what is the vision, because what that does is it creates a really positive creative tension between what you’re saying you’re doing and what you’re actually doing.

[11:14] Having a sense of urgency, and creating something that can be iterative is important.

[14:58] How Long a Rebrand Should Take

  • Nine months to go from sort of like the initial process of the discovery work.

[16:10] Match the team and the execution resources to what they’re wanting to accomplish and to their kind of brand culture.

[19:45] Success is having better problems.

[24:12] What you do to create a strong brand will serve you well whether you keep the company or you sell the company

[25:47] Build a company that you would never want to sell.

[26:17] Success Story

  • We’re about like creating value in the organization.
  • We want them to outgrow us, we want them to build out their own internal brand teams

[32:03] The Wheel of Whatever

  • Where do you predict branding, going over the next 10 years?

[32:57] Let’s Thank our Sponsor, Get My Business Book Published

[34:42] The Imperfect Action Round.

  • It is focused, getting super focused on who you serve and why you’re valuable to them.
  • The biggest issue that they have is that they are afraid of loss. And so they are unwilling to kind of let  the past go or make somebody mad. And they forget that the fastest way for them to pull people closer to them, is to start talking to those people who they’re afraid of losing.
  • I would say it’s almost the same answer of like, talk to them. I think companies are too often assuming that they know what their customers want and need from them or that their customers are happy with them or you know, good to go and that their lives haven’t changed. And so companies need to be talking to their customers all the time.

[36:09] Book Recommendation

[37:27] Sponsor, Get My Business Book Published

[38:06] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Meghan Lynch [0:00]
Hi, this is Meghan Lynch from sixpointcreative.com. And you’re listening to EA Interviews.

Intro [0:07]
EA Interviews, Episode 314 inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini ifor today’s Expert Authority Effect interview.

Mario Fachini [0:19]
Have you been at a growth plateau in your business? Have you wanted to maybe change things up, perhaps rebrand and you’re just not sure what to do? You don’t want to make the typical mistakes that most companies do when they are doing a rebrand. I know I’ve thought about it. And that’s why I’m excited to have Meghan Lynch on today’s episode. And we’re going to be talking about all of this and more right after we thank our sponsor.

Sponsor – Get My Business Book Published [0:41]
So you’ve got your book mostly written, but now what? Visit GetMyBusinessBookPublished.com today to learn how you can publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s GetMyBusinessBookPublished.com.

Mario Fachini [0:57]
Here she is Ladies and gentlemen, Meghan Lynch. Meghan, how are you feeling today?

Meghan Lynch [1:01]
I’m feeling great today. Thanks so much for having me on Mario.

Mario Fachini [1:04]
Oh, it’s my pleasure. I can’t wait to dive into this. Because it’s such a topic that is relevant to all businesses, if they’re at a growth plateau. What do you do? And if you’re considering a rebrand, let me just start off by asking what are some of the mistakes that most companies make that you should?

Meghan Lynch [1:19]
Yeah, I mean, I think one of the big things, you know, Mistake number one is assuming that you need a rebrand from the get go assuming that a rebrand will solve all your problems. I think sometimes people are trying to solve other problems and just think like, Oh, you know, we don’t have a strategic marketing plan, or we don’t have a strong reputation. And so we’re going to kind of update our logo and fix everything. So I’d say that’s number one. And then I think number two is really also equating a rebrand with, let’s say, like a logo update, or a website refresh, and not really thinking about it as something more holistic about really redefining what the future of your company is, and redefining what that conversation that you want people to be having about your company is.

Mario Fachini [2:15]
What I’m hearing is they’re treating it like it’s piecemeal, like the websites, one thing, the logos, another the whatever’s The next thing, when really, they should be looking at the brand strategy, and saying, How can we make all this synergistic?

Meghan Lynch [2:30]
Yeah, I think that there’s that. And there’s also this piece of figuring out kind of what the vision is for the future of the company, like, what do you want the story of this company to be? What do you want people to be saying about this company? What do you want the reputation to be, and then basically Marshal, everything that you’re doing in your marketing on your website, you know, with your different assets, like a logo and things, Marshal at all towards that vision and kind of use that as the North Star. And I think sometimes people are like, oh, our logo is outdated, we need to update it. But you know, sometimes for a company that, you know, we work with a lot of family owned companies, and sometimes changing your logo is exactly what you don’t want to do. You know, you have equity in that asset. And sometimes making it look trendy or something could actually take you a step further away from your vision instead of a step towards it.

Mario Fachini [3:24]
So what you’re saying is, I can’t just go out and buy a new suit and think that I’m gonna be a better person.

Meghan Lynch [3:30]
That’s a big piece of it. Yeah, exactly. Unfortunate.

Mario Fachini [3:35]
And that is unfortunate, because who wouldn’t want to buy a new suit, or maybe a new bag or some shoes or something? But I’m glad you’re bringing this up, Because it sounds like at the core of it, you have to get to the core of it. Because the rest is just niceties, which may or may not help you or not.

Meghan Lynch [3:54]
Exactly, yeah. And I think that often, if you’re kind of jumping to the solution, we kind of As humans, we just kind of have a bias towards action. So it’s like, oh, I need to fix this thing. Let’s just, you know, call a design or get a logo. I like the look of that. Let’s do something like that. And we don’t often like to hear that. Yeah, that sometimes it’s kind of you have to take a couple steps back before you can do something, make a move like that effectively and get a return on it.

Mario Fachini [4:22]
But the Joneses just got a new logo, why can’t we?

Meghan Lynch [4:26]

Mario Fachini [4:28]
What would you say? Someone should start with, if they’re seriously considering a logo or website or let me do this as a two parter. If they’re seriously considering a new brand strategy, and they go, I want to do it the right way. We’re doing this long term, we got the vision, we’re gonna map out a five year to 10 year game plan. Okay, cool. Now, if someone’s just impulsive, and they just want to keep up with the Joneses, and, you know, I think the answer is the same for both. So what would you say is the first place to start whether you’re doing it impulsively, just because; So whether they’re starting as a long term the right way, or they’re doing it short term, what would you say is the first thing they should start with to make sure that they’re laying that strong foundation?

Meghan Lynch [5:27]
I mean, I think number one is really having a very strong focus, and understanding what that focus is going to be. I think that too often, you know, and I think that this is both like the blessing and the curse of being an entrepreneur, right is like you see opportunity everywhere, you want to be everything to everyone. And I think a lot of what your work is about is kind of like, No, you don’t want to be everything to everybody, you want to be highly meaningful and highly relevant to a few people who really truly need, what you do and what you’re putting out into the world. And I think that’s true, regardless of what kind of business you’re in, you know, the complexion of it changes whether you’re manufacturing a product or whether you are, you know, putting out your expertise. But you know, really, truly knowing your audience and knowing your focus and knowing your value. And then really bringing everything to amplify that’s I would say, probably like 80% of the issues, people don’t spend the time upfront, to really, truly hone in on what that means for them.

Mario Fachini [6:37]
When would you say a brand, a rebrand is necessary for the brand?

Meghan Lynch [6:43]
Yeah, I think that one of the signs or symptoms that I often hear is when companies start calling themselves a best kept secret in their industry. That to me is like a telltale sign because it means that what they have done is the hard work, they have the operations in order, they have something of value, they really feel strongly about the quality of what they’re putting out, which is awesome. And they should be proud of that. The next step is to like, Well, why would you want to be a secret, like, let that secret out. Get it into the right hands. So that I think that if you feel like the back of the house is much stronger than the front of the house, then that becomes a really important and critical piece of making a leap. And I think that another one of the mistakes we see people make is to, they get the back of the house really strong, and then they get the front of the house to match the back. So they kind of say like, Oh, we have to describe exactly who we are right now. Well, if you’re a strong growing company, that’s going to last you about six months, what you want is something that is going to be you know, that you mentioned like the suit, it’s got to be like the suit that your teenage son is going to be growing into in six months, you know, a year that you don’t want to be growing out of it by the time you finish paying for it. And so what we’re often encouraging companies to do is to kind of like, you know, get the back of the house operations in order, and then get a brand that almost like leap frogs that and then shows like what do you want to be in three years or five years kind of what is the vision, because what that does is it creates a really positive creative tension between what you’re saying you’re doing and what you’re actually doing. It’s still authentic and achievable. It’s just a little bit of a stretch, and it pulls the operations up to then match the brand. So it kind of like unlock some extra growth potential in the company.

Mario Fachini [8:46]
Yeah, it sounds like you’re backfilling it for the vision you want to carry out because one of my favorite quotes is from the hockey great Wayne Gretzky, he said, I always skate to where the puck is going to be not where it is. Again, I’m glad you made that point about the six months with the business because it’s like, here’s who we are. It’s like who you are today is what you were working on 6 to 12 to 2 years ago.

Meghan Lynch [9:09]
Exactly, yeah, you nailed that. And I love that quote, because I do think that’s what it’s all about. And I think a good visionary in a company is usually at least thinking a couple years out, if not more . So then the challenge just to be getting kind of what’s in their head into something concrete, which in and of itself can be a challenge. But

Mario Fachini [9:35]
Yeah, and it’s interesting, because I know with myself personally, it’s like, Alright, if we could just get here if we could just get here. I’ll never forget when I was launching the app for the show, the EA Interview shine app, which you can get on the Android and Apple. It was just like I want it done and then it was done. It’s like Well, that’s over and done with. Even recently, I look back, I’m like, I will never forget how much work went into it. But it was so easy to update; I added some bonus footage recently. And I was like, it literally took less than five minutes. And I’m like, thank God for the hard work I did years ago to make it easy work now. But it was a lot of hard work that took way longer than I thought it would. But it’s like it’s done. You know, now what and now it’s let’s work on this.There’s always something if you’re moving that forward. And the cumulative result is, you know, these little tiny bits add up to, it’s all the crap people don’t want to do. That’s good enough, it’s good enough, when you have the attitude throughout the whole company, and everything you do, the net result is, that’s good enough. So what would you say if someone’s trying to skimp on the brand identity on the rebrand and say, the logos okay, you know, we nailed the core, let’s redo the logo, let’s redo the site ads good enough. Do you think you should just apply that to everything or strategically go, it’s good enough for now. So we can move on to the next thing, but we’ll keep tweaking it. And kind of like ping pong back and forth to keep working on them?

Meghan Lynch [11:14]
Yeah, I mean, I think that there’s a lot of value in not overworking something, you know, not, again, kind of letting perfection be the enemy of the good so that it takes you so long to get something to market that by then the opportunity has passed. So I do think that having a sense of urgency, and creating something that can be iterative is important. I think where I wouldn’t skimp is in that like planning and upfront work and diagnostic. Because if you don’t know what problem you’re trying to solve, or if you don’t know where you’re going, you know, your route is going to look like a zigzag of like, Oh, we went there, we turned around, we backtracked and you’re going to be driving way more miles than you need to be to get from point A to point B, I think that that’s a lot different than kind of strategically plotting a route but also having some waystations, we’re going to go well, let’s just check out over here and see what opportunity is here. And oh, we get to you know, see this cool site along the way or something, all of that’s adding value to what you’re doing. to me, there’s just nothing more frustrating. And you know, we work with small businesses, family owned companies, and exactly what they don’t have to waste is like time and money, and you know, people resources, it’s like, all of those are in such a limited supply, that it’s like, being very strategic about where and how you’re expanding capitals is really, really important. So I think one of our company mantras internally is slow is smooth and smooth is fast, I think it’s stolen directly from the navy seals, and who better to steal something like that from, you know, but I think that is really true. It’s like you kind of like slow down and ask the right questions and get the right information and plot the right route. And then on the back end, like with your app, then an update is really quick and smooth, you know, because you’ve done all of that hard work of infrastructure planning. So it’s a balancing act. And I think it’s one of the things that frustrates companies is that it’s a difficult balancing act to get right. So either they, you know, under do the planning, and overdo the kind of iteration piece of it, which is frustrating. Or they just stay in these like circular conversations with their leadership team, and they never actually do anything. And that’s frustrating. That’s not helping anybody either. So it’s just finding that sweet spot in between the two.

Mario Fachini [13:49]
Yeah, that’s a good point. I tell my clients the same thing, especially with business book publishing, if there’s one area they want to be perfectionist in, it’s, you know, everything’s got to be right. But at the same point, if you take five years to get it done, number one, there’s probably still gonna be something you could improve, just saying. But two, you missed those four years and 10 months of being the market. We’re all those people you can help who 99.99 aren’t even going to notice it. but at the same point, if it’s, you know, like, especially with a website, I’m going to just chime in on this one, because a website, it’s like you can launch it in, it’s good. It’s one of the easiest things to go back to and just like add to and fix and tweak. And if you’re not, you’re probably doing something wrong anyway, because things change in the web world. I know. If you don’t know, Google occasionally make some tweaks to things, you know, especially after a decade. So that’s one thing you can easily update, but with all this talk of the time, energy and money that goes into it, how long would you say a rebrand should take

Meghan Lynch [14:58]
I think our usual process takes about nine months to go from sort of like the initial process of the discovery work and kind of, you know, honing in on what the mission is to actually being like hitting the ground running, execution, launch all of those things. So I think that, that is, you know, but I would also say that, out of those nine months, probably five of it is doing things like Discovery, Planning, Research, assembling the right team, you know, really, getting in the weeds of everything. And then the rest of it just starts really flying. And they’re like, once you have the standards, once you have, you know, kind of the building blocks, then you can be so iterative and see what works, what’s catching fire, and then you just kind of go back and, and rework the basics, because some of it is just yeah, you just don’t know until you get it out there and into the hands of people and see if your hypothesis is correct.

Mario Fachini [16:04]
So would you say your process is more of a stage one, stage two? Or do you have it chunked into like a, b, and c?

Meghan Lynch [16:10]
Yeah, it’s kind of an ABC piece of it. So the beginning of the process, our processes called sulfur, why, the beginning of it is really all about the prioritization. So again, the companies that we work with our family owned businesses, they’re usually highly concentrated with maybe a few clients, or customers or in one particular channel. And it’s just like an unsustainable position to be in for the long term. But they also see about six different ways that they could grow or opportunities in the market. So basically, we spend the first chunk of time really working with them to prioritize those opportunities, and then to get really good data and information to help really fine tune the plan and to quantify what this is going to mean to the business in the long term. And so once we’ve done that prioritization piece, then it’s really about alignment. And that’s both an internal alignment of their team, because there’s nothing worse than kind of, you know, pivoting your company or diversifying, and then having a team that’s like, undermining everything that you’re doing by talking to customers and going, I don’t know why we’re doing this. Yeah, I don’t know. It’s some idea that they got, I don’t know, if it’s gonna, you know, stick around. So you really need to get your people internally on board with why this is important, both to their future and to the future of the company, and also important to the customers and the people who they’re serving. And then it’s about kind of creating guardrails, you know, aligning the team around some guardrails for the process, what are we going to change? What are we not going to change? What’s going to stay the same? And then it’s about assembling the execution team. So I’m reading a book right now. It’s called Who Not How, and I picked it up, because I was like, ooh, like, that is exactly that is the question always. So a lot of the companies that we work with don’t have any kind of people internally that don’t have expertise in, you know, search engine optimization, or, you know, website development, or app development, or packaging, or things like that, that they need to accomplish this pivot. And so basically, what we do is we kind of match the team and the execution resources to what they’re wanting to accomplish and to their kind of brand culture. So that they can answer that question of who, not how, and then the last step is just execution, just starting to get stuff done, you know, getting the plan together, getting the team, you know, off and running with marching orders and going from there.

Mario Fachini [18:57]
I love how you laid that out like that. Because so many people I feel start with the execution, then halfway through go, should probably get a plan, what’s next,there’s no rhyme or reason, but I’ll tell you what, good for them for starting. Because there’s the flip side, there’s so many people who think about thinking and thinking of starting, they never actually start. However, if you don’t have a plan that’s like, at some point, get one. And that’s a great book recommendation. For anyone listening, I’d recommend it. I actually had Dr. Benjamin Hardy on the show. And it’s phenomenal. So thank you for mentioning that as well. I want to ask you how you got into this, because you’re giving a lot of great value here and what you should do, but why this, there’s a lot of things you could choose from.

Meghan Lynch [19:45]
Yeah, my story was a little bit of a winding one. I never wanted to start a business. I was an English major. I thought I was going to be a college professor just read books all day. I was going down that path. And then was working at an advertising agency during the day. And basically, I started liking that more than academia. So I bounced around to a few different marketing companies, and then finally met my business partners at one and we decided to start six point. But I would say, the first few years, we had some kind of like just organic growth and success, and we grew. And then all of a sudden, we just kind of like hit this plateau. And I was like, Oh my gosh, like this is just not working the way it was working before. And so I started to do just like outreach, and I joined some CEO roundtable groups, and I joined a family business center. And I started realizing, once I got in these rooms with these CEOs who were willing to be vulnerable about, like, this is what we’re dealing with. And I was like, oh, everybody has these problems. Like, I’m not alone. I’m not crazy, I’m not terrible.Well, and I think it reinforced to me was that they weren’t easy problems to fix. And they’re basically just the problems of running a business like they don’t go away. And one of my friends often says, like, success is having better problems. And so I think it reinforced to me that that was also the path, which I kind of liked as well. And then I also realized that the people around the table with me were the kind of business owners who I just really love being around. They’re committed to their community, they’re committed to their employees, they’re trying to make a better life for their family. They’re usually extremely passionate about whatever it is they do. And I was like, Oh, these are my people. And also, I realized that most of them were not leveraging brand strategy as part of their business. Like they were so good at what they did. But they didn’t really know the discipline of how these huge corporations were building brands. And they didn’t realize that it was as accessible to them as it is to the big guys. And so that was where I was like, Oh, well, I love these people. And they don’t really seem to understand how to use what I do. So maybe I could help them kind of like just bridge that gap and just teach them how to use brand to make their business more sustainable and kind of set it up for that next generation, get back to their communities and just kind of like use it to be a positive force instead of this kind of like, I think a lot of them would look at brand is like, Ooh, that’s something that like the big guys do. And we’re not a big corporation. So we can’t really do that. And instead, just show them that it’s like a tool that anybody can use.

Mario Fachini [22:43]
Yeah, I’d say it’s one of the best things that you can do over time. Because I remember when I started doing it for my company, I remember starting off, like, you know, as a typical small business and had some clients and this and that, and there was little things I was doing, my attention to detail. I just consider it common sense. It’s like why if you’re doing this, why wouldn’t you do this one little extra thing. So it was just common sense for me, but I’ll never forget; I was at some event in someone I didn’t know recognized me. And I was like, and I wasn’t doing the show, I wasn’t doing nearly hardly anything I’m doing now. I was like, wow, this is kind of powerful. And you know, so if anyone’s on the fence, definitely get with Megan and start on it now because it is an asset that will help you. And that’s exactly what it is. It’s an asset.

Meghan Lynch [23:42]
Yeah. And I think that that’s the other thing, too, is, you know, sometimes business owners will be like, Okay, well, you know, I’m done. This was a nice ride, but the landscapes changed, like I’m falling out of love with it. And now I want to divest myself of this business, but I’ve invested a lot into it. And I’m hoping to get something back out. And if they have not invested in brand at that point when they want to get out then there’s often not as much left to sell, you know, a building,

Mario Fachini [24:10]
You can’t sell you if you’re just.

Meghan Lynch [24:12]
You can’t sell you, or you have to sell you and you’d become an indentured servant to your business for a number of years, which everybody I’ve talked to who’s done that has been like, Oh, never again. And so I think also teaching companies how to package up their brand for a potential exit, helps them build equity in their company in a way that benefits them in the long term. Maybe then they decide, oh, well now I don’t want to sell it. Well, it’s still an asset that you have, you don’t have to get rid of it. What you do to create a strong brand will serve you well whether you keep the company or you sell the company, but if you do sell it, it helps you know it brings you into like the multiplier. potential of what you can get from that company, if you have a strong reputation that you can, you know, provide data to show like the market wants this, the market values the brand, we have a connection to our customers, that is a barrier to entry for others to take over, it becomes so much more valuable.

Mario Fachini [25:20]
Yeah, and I’m going to throw out the book Built to Sell by John Warrillow. As a phenomenal one. And to do to your point, you don’t need to sell it. But when you have it positioned to Built to Sell, it’s more desirable, it’s easier to work. And it just flows easier. It’s amazing when you realize, hey, we’re doing it this way versus the other way. It’s not just some conglomeration of just stuff. It’s more strategic.

Meghan Lynch [25:47]
Yeah,that’s such a great book recommendation. And I always, you know, tried to take the advice, even with my own company of like, build a company that you would never want to sell. And I think it helps you think differently about like, what would it take to make this thing, one that I would just never want to let go of?

Mario Fachini [26:07]
Yeah, it’s definitely worth it. So I want to ask you about all the people you’ve been able to help, what’s your biggest success story you can share with us?

Meghan Lynch [26:17]
That’s a great question. I think one of my favorite ones has to be one of our earliest kind of beta tests for our solve for y program. Just because, especially right now with COVID, they’re like, particularly close to my heart, because they’re at a restaurant chain, a family owned restaurant chain. When they came to us early on, it was just kind of that classic, like, they knew that they had potential, the restaurants called Hot Table, they sell these fabulous Panini sandwiches. And their logo was a coffee cup. and the The owner, who’s just a fabulous visionary and a great guy, came to me and he was like, I want Hot Table to equal panini, like nobody else is doing this. And we can get there. And we can build something out of this. And so our team basically went to work to put all of the pieces in place that they would need to build a brand to kind of equal his vision. And they went from three stores at the time all kind of in a local area, to now being throughout New England, they’re opening up, they’re thinking like eight, or nine store this year, they’ve got a couple more in the works like they’ve more than, you know, three times their size in, you know, the four or five years that we work together. And it’s just been so fun to see that group grow. And then the other reason why I love them is that they also kind of graduated from six point. And I think that, for some agencies, how long they hold on to a client is how they measure success. But for us, we want them to outgrow us, we want them to build out their own internal brand teams, we want to help them do that, again, we’re about creating value in the organization. you know, to me, it’s like, well, I don’t want companies to stay with us for 30 years, that means that they’re not growing enough that we haven’t done our jobs, we want to launch them onto bigger platforms. And I think Hot Table is a great example of how they’ve become so focused on what they do. And it’s just been fun to see them like dial in their offerings, dial in their brand, dial in the look and feel of their stores. Let leverage the brand on technology, which was huge, getting them through COVID, strong, you know, looking at some of the apps and things that we put together for them before COVID hit and then just being so proud when it was like I knew that they were already set up to weather that storm and beyond. And so yeah, I just feel like it’s a great story to show what some focus, like that kind of big vision and then the willingness to do the hard work to just take the step by step approach to make that vision a reality like it works.

Mario Fachini [29:05]
Well, I appreciate you for sharing that with Expert Authority World and Me, because I love the inspiration of going, hey, you don’t need to be here forever. And the attitude you have of saying, hey, I want you to graduate, I want you to do other stuff. I have the same attitude with the coaching program, because I’ve heard people say, “Oh, yeah, they’ve been with me for 10,20 years or whatever. And it’s like, unless you’re one of the highest level whatever’s and you’re only dealing with people that are already at that high level. And there’s some things to deal with the structure where it’s like they’re learning more from the people around them like a mastermind than you. Okay, cool. But in most cases, for 99% of businesses, it’s like you don’t want them hanging around forever. Because you want them to go hey, we took you from here to here, go fly, go have fun. you know what I mean?

Meghan Lynch [30:05]
Yeah, and our whole business model, and everything that we do is geared towards the specific life stage, that’s kind of taking a company from like, a plateau or lack of diversification to that next level that they need to be. And once they’ve made that leap, like we don’t, we just go back and do it again, for another company, we don’t have to keep doing it for them, now they know how to do it. They can, you know, keep going. Maybe eventually, if they get some other, you know, next level up opportunity, they come back around, you know, it shouldn’t be this kind of ongoing, you know, handcuffing somebody into a relationship, so I think it is, you know, my favorite stories are the ones where it’s like, no, like, we launched them, and they are good to go. And I can proudly say, like, we knew them when, you know, I knew them when their logo was a coffee cup, and we helped them you know, get to where they are. and it’s a great feeling. It’s like being that kind of proud parent watching your kid, you know, go off and do great things. You don’t want to do that for them.

Mario Fachini [31:08]
You want them to have the experience.

Meghan Lynch [31:11]
Exactly. That’s part of the pride of being like, yes, they can do it on their own. They don’t need me anymore.

Mario Fachini [31:18]
Well, I appreciate everything you’ve shared so far. I got one more question for you before we thank our sponsor, and go to the Imperfect Action Round. And I want to ask you, do you know what it is?

Meghan Lynch [31:30]
Do I know what it is?

Mario Fachini [31:31]
Yeah, we’re talking about a visionary in the future. What am I gonna do next?

Meghan Lynch [31:37]
Ask me for a prediction.

Mario Fachini [31:41]
You know what I could? So this is the Wheel of Whatever.

Meghan Lynch [31:45]
Okay, here we go.

Mario Fachini [31:47]
Yellow or black?

Meghan Lynch [31:50]

Mario Fachini [31:51]
Oh, good. Yellow. So let’s talk about predictions. Where do you predict branding, going over the next 10 years.

Meghan Lynch [32:03]
I mean, I think that in a way, the basics are gonna stay the basics, it’s still going to be about clarity. And it’s going to be about focus. And it’s going to be about consistency. But I do think that the brands that are going to succeed are going to be the ones that are willing to niche down and not try to be for everybody. But instead, I think that the best part about having, you know, the access to digital marketing and digital platforms is that you can really, truly find the perfect people for your brand. And just let everybody else go. And I think that those are the brands that are going to create the strongest connections, the strongest value, and maintain the strongest relationships with our customers. And that’s going to be kind of what builds value in brands moving forward.

Mario Fachini [32:51]
Excellent. Well, thank you for sharing that. We’re gonna thank our sponsor and come back for the Imperfect Action Round

Sponsor – Get My Business Book Published [32:57]
Titles, cover designs and promotion. Oh my, you are all excited to achieve your goal, maybe even dream of becoming an author to serve more people with your business, but it’s turning out to be a lot more than you expected.I get it. I’ve done it numerous times. personally. Visit GetMyBusinessBookPublished.com today to take the first step on making this process enjoyable. Dare I even say fun? And most definitely profitable. Your business and audience depend on it. But you know what? Don’t take my word for it. Take it from a few of my authors. Like Laurie,I went from having an idea and a possibility to actually getting my book published or Catherine, thank you for making my mom number one bestselling author, Mary Alice,what he got done for me in three days regarding my book launch, unmanageable,john Cody, I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with most of my books. rosio there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past. It didn’t serve me. It’s a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adel,if you’re looking for an amazing business coach, I highly recommend Mario Fachini or bill Benner.I can’t make a higher recommendation for me than to work with Mario Fachini. He has been great for me and right now. I won’t work with anybody else except for Mary Okay, their words, not mine visit, getmybusinessbookpublished.com today to take the first step and I look forward to hearing your transformation as our next video success story. Once again, that’s getmybusinessbookpublished.com

Mario Fachini [34:42]
And we are back with the Imperfect Action Round. Megan, are you ready to take Imperfect Action?

Meghan Lynch [34:48]
Of course always.

Mario Fachini [34:49]
I got three questions for you, 60 second or less answers in the first one i, what is the fastest path to the cash?

Meghan Lynch [34:58]
It is focus, getting super focused on who you serve and why you’re valuable to them.

Mario Fachini [35:03]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Meghan Lynch [35:11]
The biggest issue that they have is that they are afraid of loss. And so they are unwilling to kind of let the past go or make somebody mad. And they forget that the fastest way for them to pull people closer to them, is to start talking to those people who they’re afraid of losing.

Mario Fachini [35:33]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Meghan Lynch [35:42]
I would say it’s almost the same answer of like, talk to them. I think companies are too often assuming that they know what their customers want and need from them or that their customers are happy with them or you know, good to go and that their lives haven’t changed. And so companies need to be talking to their customers all the time.

Mario Fachini [36:00]
Very good. Now, we throw a couple of them out there earlier. But what are some books you’d recommend Expert Authority World.

Meghan Lynch [36:09]
One of my favorites is John Kotter’s Leading Change. It is a great book about how to create massive change in your company and the steps that you need to do and the order that you need to do them in. And then the other one that I love is Smarter, Faster, Better. And it’s just that it’s both a fun read and has tons of great tips on how to make your team more productive and how to kind of use the way teams work. Yeah, just get smarter, faster, better within your own company.

Mario Fachini [36:45]
Very good. appreciate those. Where would you like people to learn more about you?

Meghan Lynch [36:52]
Sure, people can learn more at sixpointcreative.com. So that’s sixpointcreative.com and we also set up a landing page for your listener is that sixpointcreative.com/expertauthority.

Mario Fachini [37:09]
Oh, excellent. Thank you. Well, it’s been a pleasure. I appreciate everything you’ve shared. And there’s been a lot of fun.

Meghan Lynch [37:18]
All right, thanks so much.

Mario Fachini [37:19]
Alright, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Get My Business Book Published [37:27]
You’re already an expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24/7, and if so, how well are you promoting it? With the Expert Authority Effect publishing method, it’s easier and more profitable than ever. visit getm businessbookpublished.com today and take the first step to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit getmybusinessbookpublished.com and take the first step knowing it will be your very best and you’re leaving it all on the field. Oh, yeah. And it’s also free. Once again, that’s getmybusinessbookpublished.com

www.EAInterviews.com [38:06]
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